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0:00
Are your your digital operations a
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well -oiled machine machine a a mess?
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mess? Is your your customer experience breaking
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time time for an operations
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intervention. you need to if you
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need to consolidate software and reduce costs. if
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and build resilience. and if you if
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you need to speed up
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your pace of innovation, the pager duty
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operations is the essential platform
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for operating as a modern
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digital business. business. Get started
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at pager.com. my name is Laura Beyer.
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I'm the head of brand my name is
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Laura at TED. I'm the head of brand
0:36
partnerships at Georgetown I'm also a
0:38
graduate of Georgetown University's McDonough
0:40
School of Business, where I joined
0:42
a diverse and globally connected
0:44
network of business leaders a to
0:46
building a meaningful legacy. My
0:48
transformative time inside and outside the
0:50
classroom provided me with the knowledge
0:52
and skills to address complex issues
0:54
issues. and new opportunities in the workplace.
0:57
I engaged with the Georgetown
0:59
community in ways that sharpened
1:01
my strategic, analytical, and communication
1:04
skills. skills, full grounded in a values -based
1:06
approach to business. I'm now I'm now
1:08
connected with accomplished alumni to who support
1:10
one another's personal and professional journeys. When I
1:12
When I finished my master's program, I
1:14
I was ready to excel in
1:16
business and make an impact on society.
1:19
and I've been able to accomplish
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here at here at You can
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earn a a degree that
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fits your future. future. Build your
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legacy with Georgetown with Visit McNah.
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Visit .edu slash slash TED. Okay,
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Duty. Hello, my
3:55
name is Laura Bayer. I'm the head of brand partnerships
3:57
at TED. I'm also a graduate Georgetown
3:59
University's McDonough School of Business
4:01
where I joined a diverse
4:03
and globally connected network of
4:05
business leaders dedicated to building
4:07
a meaningful legacy. My transformative
4:09
time inside and outside the
4:11
classroom provided me with the
4:13
knowledge and skills to address
4:15
complex issues and identify new
4:17
opportunities in the workplace. I
4:19
engaged with the Georgetown community
4:21
in ways that sharpened my
4:23
strategic analytical and communication skills
4:25
all grounded in a values -based
4:27
approach to business. I'm
4:30
now connected with accomplished alumni
4:32
who support one another's personal and
4:34
professional journeys. When I finished
4:36
my master's program, I was ready
4:38
to excel in business and
4:40
make an impact on society that
4:42
I've been able to accomplish
4:44
here at TED. You can earn
4:46
a master's degree that fits
4:48
your future. Build your legacy with
4:50
Georgetown McDonough. Visit msb .georgetown .edu -ted.
4:54
Okay, business business leaders, here are you
4:56
here to play or are you playing
4:58
to win? it If you're in it to
5:01
win, meet your next MVP. Net suite is Oracle. NetSuite
5:03
is your full business management
5:05
system in one convenient suite. With With
5:07
NetSuite, you're running your accounting,
5:09
your finance, your HR, your e
5:12
HR, and more all from your
5:14
online dashboard. online Upgrade your your
5:16
make the switch to NetSuite, the
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net suite, the number one cloud ERP. the CFO's
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to AI and machine learning at
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netsuite.com slash tech, netsuite.com slash
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tech. And
5:31
now. Noree Rawafi takes
5:34
the Ted stage. Allow
5:36
me to introduce you to the celestial
5:38
body that holds the most significance for us
5:40
all. the sun. You
5:43
might say. I already know the
5:46
sun. I've seen it every day
5:48
for my entire life. Yes.
5:51
Earth Star is our lifelong companion. It
5:55
is our mood booster, our plant
5:57
the crowbar. our sometimes too
5:59
much of a good... We all know love
6:01
and all know, sun. I'm
6:03
an I'm an
6:05
astrophysicist. I live for live for
6:08
studying the the sun, its complexity in
6:10
the weird and powerful weather system
6:12
it creates. and powerful weather
6:14
when I get so into it, which is most
6:16
of the time anyway... when I get so
6:19
My wife would
6:21
ask, are you
6:23
also time anyway, my wife will
6:25
ask, are you also married
6:27
say, sun? Technically,
6:29
no. But if it But if it doesn't
6:31
upset you too much, yes. No, having
6:33
said that, I'm Now, having said that,
6:36
I'm not sure what I'm going
6:38
to sleep tonight. tonight. So I can confirm that
6:40
we know the I can confirm that we
6:42
know the sign better than any cellular
6:44
system in the whole universe. But I'm going
6:46
to I'm going to let you in a little secret.
6:49
Sometimes I feel like we don't
6:51
know know at all. at all. As a
6:53
child, I a child, I
6:55
was captivated by the sky glittering
6:57
with stars. stars. which are nothing but
7:00
but distant suns. Now you need your back
7:02
night. night, look up at the heavens,
7:04
and there and there you have it. whichever
7:06
direction you look, is a there is a
7:08
star shining at you. sun. That sign. the
7:10
start of was the start of
7:12
the journey of wonder and curiosity. in
7:15
all Stars come in all sizes
7:17
and flavors, to from monsters to draw the
7:19
If we were to draw in
7:21
largest known star in the universe
7:23
into our solar system, it would
7:25
extend well beyond the orbit of
7:27
Jupiter. The small s is about the
7:29
same size as the size as the planet's
7:31
matter the size and matter the size and
7:33
type, great significance for us. for
7:37
are all made of star dust.
7:39
dust, star babies. Yet no star
7:41
holds holds great significance for
7:43
our past. past, our our present and
7:45
future than our very own. very own.
7:47
The sun is responsible for life
7:49
on for life on Earth, powering photosynthesis,
7:52
warming the planet. planet, providing
7:54
clean and free energy. energy. But
7:57
it is is also explosive,
7:59
and then... Here's what I mean. what they
8:01
mean. Lights are The northern
8:03
lights are beautiful and mesmerizing, right? right?
8:06
On September 1st, 1859,
8:08
1859, people could in
8:11
daytime, around the entire even
8:13
in daytime, around entire
8:15
globe. of the most Tony's out.
8:19
That was the result of the
8:21
most intense history. in recorded history. This
8:23
was the was likely a giant
8:26
It was likely a
8:28
giant mass ejection or CME. that disrupted
8:30
telegraph lines lines fires
8:32
at their stations. their stations. you
8:34
imagine? imagine the There are precautions of
8:36
such a storm today. today? It could shut
8:38
down the entire power grid, power not
8:40
for hours, hours, but weeks and months or
8:42
even years. years. The The potential for
8:44
human distress in the affected areas
8:46
is well beyond our scale of
8:48
comprehension. of comprehension. The The
8:51
economic impact alone could be in the
8:53
trillions of dollars. of dollars. So
8:55
So learning about the one star
8:57
in the universe that humans
8:59
cannot do without humans vital. without is that's
9:02
what physicists like me are trying to do. like
9:05
me, are trying to do. So what
9:07
do we know already? The sun
9:09
holds holds over 99 .8 %
9:11
of the solar system total
9:13
mass. Its sheer size is size
9:15
is mind -boggling, requiring more
9:17
than 1 .3 million Earth to
9:19
to fill volume. All of of that
9:21
mass is in the form of plasma.
9:23
a a glowing soup of electrically charged
9:25
particles. At the At the solar
9:28
core, gravity exceedingly high.
9:30
producing temperatures in excess
9:32
of 15 million degrees Celsius.
9:34
The extreme pressure. forces the
9:36
protons to come together and
9:39
diffuse into helium while releasing a of
9:41
energy. This is is
9:43
fusion. And if we can if
9:45
we can replicate this process sustainably on
9:47
Earth. Earth, it would It would provide
9:49
almost limitless clean energy to to the
9:51
entire entire globe. Many Many of
9:53
us have witnessed total solar in
9:56
2024. the one in 2024. This fascinating
9:58
celestial spectacle. ...
10:00
has captivated humans for millennia. As
10:02
the moon gracefully positioned itself between
10:05
us and the sun, the solar
10:07
corona bursts forth in all its
10:09
majestic splendor. But the corona also
10:12
harbored some of the most perplexing
10:14
phenomena. The solar surface is plenty
10:17
hot, 6,000 degrees. Hot enough to
10:19
melt anything we know, but in
10:21
the corona, we're talking millions of
10:24
degrees Celsius. How can it be
10:26
over 300 times hotter despite being
10:29
the sun's outermost layer? Physicians
10:31
have suggested since the 50s that
10:33
all of that heat must generate
10:36
a constant of flow of particles.
10:38
This is a solar wind. It
10:40
speeds away at up to 3
10:43
million kilometers per hour. At that
10:45
speed, you can get from the
10:48
Earth to the moon in
10:50
under 20 minutes. This cosmic stream
10:52
is like celestial rapids, and that's
10:54
where we live. Behind all this
10:57
is the sun's magnetism. A solar
10:59
magnetic fields twist. band and tangle,
11:02
they store enormous amounts of energy.
11:04
And when they snap, huge explosions,
11:06
like flares and coral mass ejections,
11:09
release this energy and turn it
11:11
into heat and accelerate it with
11:14
plasma. It takes only a handful
11:16
of these strong events to fulfill
11:18
our current energy needs for some
11:21
200,000 years. That is the whole
11:23
span of modern humans' existence. The
11:26
sun does that in minutes to
11:28
few hours. The same explosions
11:30
propel particles to nearly the speed
11:32
of life and turn them into
11:35
formidable hazard to spacecrafts and to
11:37
humans in space. Does the loss
11:40
of 40 space-ex-satellites ring a bell
11:42
or moderate solar storm knock them
11:44
out? Our power gridconval victim, like
11:47
in March 1989 in the
11:49
northeast of the US Canada, when
11:51
a succession of solar storms caused
11:54
an intense geomagnetic storm. Even deep
11:56
seas can be affected. In 1972,
11:58
Dozens of sea mines is spontaneous.
12:01
So we needly explode. The likely
12:03
cause? You guessed it. A powerful
12:06
color mass ejection. So we need
12:08
to learn how the sun does
12:10
all this and more. Since the
12:13
dawn of the space age, NASA
12:15
has wanted to fly a spacecraft
12:18
as close as possible to the
12:20
sun to solve these mysteries. But
12:22
getting very close to our star
12:25
is extremely risky and really hard.
12:27
How would we protect a
12:29
probe from just melting? How could
12:32
it adjust for any problem in
12:34
its own? when you cannot communicate
12:36
with it. Until recently, we simply
12:39
didn't possess a technology. In 2018,
12:41
that all changed with the launch
12:44
of Parkosolar probe. Parkosolar probe is
12:46
the first spacecraft to ever
12:48
fly through the solar corona. It
12:50
has revolutionized our understanding of the
12:53
sun. In five plus years, we've
12:55
already learned so much. We now
12:58
know how the solar wind is
13:00
generated at its source. We are
13:02
the closest ever to understanding what
13:05
heats and accelerates to the plasma
13:07
in the corona in the solar
13:10
wind. And we have the most
13:12
detailed observation of coral mass projections.
13:14
Can you hear that? It erupted
13:17
on September 5th, 2022, and it
13:19
was traveling at more than 2,500
13:22
kilometers per second, when it hit
13:24
our brave probe very close to
13:26
the sun. For days, we
13:28
didn't know whether Parkastolo probe made
13:31
it or not, because it was
13:33
on the backside of the sun.
13:36
But once it emerged on the
13:38
other side, it called back saying,
13:40
everything is fine, and we have
13:43
a ton of data for you
13:45
that will give you an
13:47
unprecedented look at how this events.
13:50
accelerate particles to almost the speed
13:52
of light and sweep almost everything
13:54
in their way, leaving a new-perfect
13:57
vacuum behind. And that is just
13:59
a sum. We cannot catch a
14:02
breath with this mission. Every three
14:04
months, we have a close
14:06
approach to the sun and a
14:08
new load of data to investigate.
14:11
It's overwhelming at times, but these
14:13
data will serve many generations to
14:16
come. Parkerson of Prob is a
14:18
two-mission for the ages. So are
14:20
you curious? How did we do
14:23
it? Parkerson Rob is not a
14:25
large spacecraft. It could fit
14:27
under a basketball hoop and carries
14:30
about half the weight of a
14:32
compact car, but it is a
14:34
marvel of technology. The only thing
14:37
standing between the probe and incineration
14:39
is an ingenious 11.5 centimeter- thick,
14:42
2.3 meter-wide carbon-form shield. On Christmas
14:44
Eve, 2024, the shield sun-facing
14:46
side will endure about 1,000 degrees
14:48
Celsius. About one meter behind, it's
14:51
almost a strong temperature. How does
14:53
Parker shed all that heat? The
14:57
special ceramic coating on top
14:59
of the heat shield reflects
15:02
as much light as possible.
15:04
The heat shield itself absorbs
15:06
a huge amount of heat
15:09
in Rhodeses elsewhere. Meanwhile, a
15:11
network of time pipes runs
15:14
through the solar panels, extracting
15:16
heat and expanding it through
15:19
the radiators. It uses a
15:21
liquid-based cooling system. The liquid
15:24
is a simple gallon of
15:26
water. All this is very
15:29
cool. Amazing science. and really
15:31
fun to geek out about.
15:33
It also happens to be
15:36
vitally important. for your lives
15:38
into mind. Delving into the
15:41
Sun's history, we discovered periods
15:43
when it entered long, tranquil
15:46
phases that lasted for decades.
15:48
During these times, called the
15:51
solar-grant minima, solar activity diminished
15:53
to the point of mere
15:55
non-existence, along with extreme climate
15:58
conditions on Earth. One such
16:00
episode lasted for an astounding
16:03
seven decades. from 1645 to
16:05
1715, and it coincided with
16:08
a little ice age. This
16:10
episode seems to occur every
16:13
200 to 300 years or
16:15
so. Now, here's the thrilling
16:17
intrigue. We are overdue. Is
16:20
the sign about to entering
16:22
new and extended law of
16:25
minimal activity? When will it
16:27
happen? How long would it
16:30
last? How deep will it
16:32
be? We don't know. The
16:35
most important thing, however, is
16:37
what impact this phenomenon could
16:39
have on our lives, our
16:42
movements, our energy, our food
16:44
sources. How would it affect
16:47
our climate and our atmosphere?
16:49
The sun is not a
16:52
driver in Earth's current changing
16:54
climate. But if it enters
16:57
an extended period of tranquility,
16:59
how much could it slow
17:02
the pace? Again, we don't
17:04
really know. To answer all
17:06
these critical questions that shape
17:09
the fate of our society,
17:11
we must unlock the sun's
17:14
secret from its fiery core
17:16
to its outer riches. For
17:19
our future, for the world
17:21
we live behind, for our
17:24
children and theirs, we must
17:26
transform the way we observe
17:28
the sun and deepen our
17:31
understanding of how it influences
17:33
its surroundings, in particular our
17:36
cherished planet Earth. Without doubt,
17:38
this undertaking poses formidable challenges.
17:41
But it's another it's another
17:43
adventure line unlike any we've
17:46
been on before Here lies
17:48
yet again another opportunity to
17:50
transcend our that forge
17:53
ahead with
17:55
our epic journey
17:58
of progress
18:00
and prosperity. TED
18:03
For better or
18:05
worse, better dictates
18:08
our past, our
18:10
present, and our destiny. Thank
18:14
you. past,
18:16
our present and
18:18
was destiny.
18:20
Thank you. And
18:28
that's it for today.
18:30
today. Ted Tech is part Tech
18:32
is part of the
18:34
TED collective. This This episode
18:36
was produced by Nina Bird
18:38
edited by Alejandro Salazar, and by
18:40
Julia Dickerson. Julia thanks
18:43
to Maria thanks to Maria Laddeus, Ferra
18:45
DeGrunge, and Belareso, and Roxanne
18:47
I'm Cheryl Dorsey. Thanks
18:49
for listening listening. Support
19:02
for this episode comes from the University of Illinois
19:04
Geese College of Business Online NBA, known as the
19:06
IMBA, which provides unmatched flexibility that allows you to
19:08
put your degree within reach. Jeff student, a
19:11
has already seen the
19:13
impact. has already seen the impact. My name
19:15
is Jeff Wayman. I'm an IMBA
19:17
an IMBA student at
19:19
the University of Illinois Geese
19:21
College of Business. Currently, I'm head of
19:23
I'm head of content
19:26
strategy for the Office of
19:28
CTO for a tech company. I
19:31
have a have a career path that I
19:33
pretty much understand. I'm I'm looking to expand
19:35
my capabilities and and into more senior leadership
19:37
roles. roles. And so an an MBA was always something
19:39
that was on my mind. You know, I You
19:41
know, I would consider myself a lifelong
19:43
learner. know, I enjoy know, I enjoy it. When
19:45
narrowing it down to a few programs at
19:47
Geese University of Illinois, a lot a lot
19:50
of flexibility into what you would focus on
19:52
on the MBA. And so the so the ability sort
19:54
of target areas I want to focus
19:56
on in my business education was really important.
19:58
That is part of the of the you know,
20:00
use curriculum. Fears and Fears and hesitations I
20:02
had, back to of going back to school, I
20:04
think the biggest thing is, you know,
20:06
time management. is My work is flexible, but
20:08
at the is same time, it's unpredictable. I have
20:10
I have a family as well. The The
20:13
program in every way has certainly given me
20:15
that opportunity for flexibility. I think that I think
20:17
that flexibility has been the best part
20:19
for me. We get home with our family,
20:21
we eat dinner with our family. I
20:23
can still do all of those things, even
20:25
if there's a class that day. that day. I
20:27
really have 25 to 30 to 30 years left A
20:29
work. for me, I look program for me, spread going
20:31
to spread that over over that time. you
20:33
know, And so, you know, based on
20:36
that investment, I what could I expect from
20:38
that? be more If I can be more
20:40
competitive when I go to my next
20:42
my or have my next interview, absolutely I've
20:44
think I've got a return on that
20:46
investment. You know, know, best case scenario, it changes
20:48
changes my career path or trajectory. at
20:50
Looking at other students to other
20:52
things people have done, have done, certainly a
20:54
possibility. I do do not think
20:56
you will find a program that has put
20:58
more time and energy in and effort into how they deliver
21:00
the they deliver the with the how they
21:02
interact with the students, how they build
21:04
the curriculum, as how they ensure as much
21:07
flexibility as possible. you're I don't think
21:09
you're going to get that at other
21:11
places, so that I think is the
21:13
real big difference for me. for me.
21:15
If you're like most professionals,
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graduate education has to be designed
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to fit within your busy
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schedule. Learn more about the courses
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designed with your career and
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time in mind your busy schedule. Learn more about
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the courses designed with
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your career and time
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