"Cloud is no longer optional. It's a necessity."

Kevin Langford, CaaB, joins Technology Reseller News publisher Doug Green to outline why Managed Service Providers (MSPs) should no longer delay their transition to the cloud—and why CaaB’s MSP-first model offers a better alternative to the big-name hyperscalers.

“The MSPs who embrace cloud now will position themselves for long-term success,” said Langford. “With predictable pricing, white-label branding, and hands-on support, CaaB helps MSPs own their cloud future.”

Built for MSPs, Not Hyperscalers

Unlike hyperscalers that cater to enterprises and developers, CaaB was purpose-built for MSPs. That means:

Flat-rate pricing with no surprisesWhite-label support that lets MSPs keep their brand front and center24/7/365 support and dedicated account managersStructured cloud migrations to reduce complexity and downtime

“The major cloud platforms just weren’t built with MSPs in mind,” said Langford. “We fix that by giving partners what they need most—control, visibility, and profitability.”

Why MSPs Can't Wait

Langford warns that MSPs clinging to on-prem solutions are putting client relationships—and recurring revenue—at risk.

“Cloud services are expected to be a $2 trillion industry in five years. Your clients are moving to the cloud—with or without you.”

He noted that a typical MSP switching to CaaB’s platform saw a 40% boost in recurring revenue within a year—while also gaining customer loyalty due to stronger performance and predictable costs.

Breaking the Myths

For hesitant MSPs, CaaB addresses key fears:

Migration complexity? CaaB helps with the heavy lifting.Cost uncertainty? The price you see is the price you pay.Loss of control? CaaB’s white-label model keeps MSPs in the driver’s seat.

“Our platform isn’t just easy to manage. It’s built to help partners grow.”

Learn More

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