In this episode of The Marketing Woman Podcast, we’re diving into 25 powerful lessons from the incredible guests we’ve hosted in 2024 (and a bit of 2023). Whether you’re building a brand, mastering demand generation, or navigating career growth, this episode is packed with insights you can put into action immediately.

We’re covering everything from creating demand (instead of just capturing it) to using AI as a tool, not a strategy. We’ll talk about building authentic connections, leveraging storytelling to drive conversions, and turning small wins into big momentum.

What you’ll learn in this episode:

1. How to build long-term demand and avoid short-term traps.
2. Practical tips for using AI to repurpose content and scale faster.
3. Why vulnerability and storytelling make your brand unforgettable.
4. Strategies to boost confidence, take action, and pivot without fear.
5. The secret to building trust, relationships, and consistency for lasting success.

Timestamps:

1. 00:55 – Demand Generation, Content Strategy, and AI
2. 5:14 – Branding, Storytelling, and Content Marketing
3. 9:29 – Career Growth, Confidence, and Personal Development
4. 13:35 – BONUS LESSON #25

🎧 Tune in now and learn how to level up your marketing strategies, gain confidence, and build long-lasting relationships in 2025!

GUEST EPISODES TO TUNE INTO:

1. AI Meets Demand Gen: Yawa's Take on Marketing’s Next Big Shift!: https://youtu.be/rKDdQHNnO0k
2. E41: Branding, AI, and Marketing Trends with Tamanna Chanana: https://youtu.be/vssISn5fIkM
3. S5:E32: Event Planning as a Marketing Tool W/Angelina: https://youtu.be/cai156emAZ4
4. S5:E30: Demystifying Demand Generation: Strategies, AI, and more with George: https://youtu.be/8rzYDxhejEo
5. S4:E20: What is Customer and Partnership Marketing? Why is that important for revenue generation?: https://youtu.be/snhgozJK_7o
6. S4:E21: P2: Corporate Women 101: Navigating Marketing, Burnout, Mentorship & More with Kyra!: https://youtu.be/A8BbY73QK3Q
7. S4:E19: Theory Meets Practice: Experiential Learning with Guest Prof. Kimberley Ring Allen 💙📝👩‍💻: https://youtu.be/eGnt98Tc7Zk
8. S3:E15: What is User-Generated Content (UGC)? What skills do you need to get into a relevant role?: https://youtu.be/v5CBl4ACHbg

Connect with Anusha Ramesh Kannan and The Marketing Woman Podcast:

1. Sign up for the twice-weekly newsletter: https://www.anushakannan.com/emaillist
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3. Apply to be a guest on the podcast: https://www.anushakannan.com/tmw-guest-sign-up
4. Follow on LinkedIn: https://www.linkedin.com/in/anusharameshkannan/
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7. YouTube Channel: https://www.youtube.com/channel/UC7S-cpcBLxZq4Fk1isROVYg
8. The Pivot to Balance Podcast: https://www.anushakannan.com/the-pivot-to-balance-podcast

P.S. Ready to elevate your marketing? Let’s keep in touch!

1. Newsletter: https://www.anushakannan.com/emaillist
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👀 Featured Episode Alert!
Anusha Ramesh Kannan on the American Marketing Association Boston's Podcast, Talking Marketing—Check it out: https://youtu.be/klH_zfYc8XY?si=YOQ7Crd6P64Vh84d