Data or creativity? Why choose when you can have both? 🎨📊

In this episode, I'll be breaking down how you can use data to guide your marketing efforts without losing the spark of creativity that makes your brand stand out. Here’s what you’ll learn:

• Why storytelling is the bridge between data and human connection.
• How to use metrics as a launchpad for fresh, creative ideas.
• The secret to asking smarter questions that unlock better insights.
• Why experimentation (backed by data) fuels the most engaging campaigns.
• How to build a process that balances numbers with narrative.

🎧 Tune in now, and let me know...what’s your biggest struggle when it comes to balancing data and creativity?

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------------------------------------------------------------------👀 Anusha Ramesh Kannan on the American Marketing Association Boston's Podcast "Talking Marketing":

Check it out: ⁠⁠https://youtu.be/klH_zfYc8XY?si=YOQ7Crd6P64Vh84d⁠⁠

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Listen to The Pivot to Balance Podcast https://www.anushakannan.com/the-pivot-to-balance-podcast