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Everyone’s talking about AI. Automation. Personalization.And yeah, they matter. But while marketers are busy chasing trends, a much bigger shift is happening, and no one’s talking about it.

In this episode of The Marketing Woman Podcast, we’re diving into the real transformation shaping marketing in 2025. The best brands? They’ve stopped obsessing over lead gen and are playing a completely different game, one that’s making them impossible to ignore!!We’re getting into:

✔️ Why the old-school “funnel” approach is fading fast

✔️ How the smartest brands are keeping customers hooked

✔️ The metrics that actually matter (spoiler: it’s not just clicks and conversions)If you want to stay ahead of the curve and build a brand people actually care about, this episode is for you.

Hit play. Let’s get into it!

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👀 Featured Episode Alert!Anusha Ramesh Kannan on the American Marketing Association Boston's Podcast, Talking Marketing—Check it out: ⁠https://youtu.be/klH_zfYc8XY?si=YOQ7Crd6P64Vh84d