Storytelling, burnout & broken UX, all while I chop onions. Welcome to Kitchen Marketing™ (just a segment by The 360° Marketing Show with Anusha Kannan)

This isn’t your usual podcast episode. I was mid-cooking (yes, quinoa included) when a wave of thoughts hit about the current state of marketing, so I hit record. No script. No setup. Just real talk!! 

In this vlog-style episode, I share:

• Why marketing feels soul-deep exhausting lately

• The disconnect between brand messaging and real product experience

• Why storytelling still wins (science backs it)

• What happens when even top SaaS brands create burnout by design

• And how we can shift toward connection over performance

Whether you're a marketer, founder, creative—or just feeling the noise—I hope this helps you breathe a little deeper.

👇 Let me know in the comments: Which part hit home for you?

T I M E S T A M P S

00:00 – Welcome to Kitchen Marketing™ (onions + thoughts incoming)

01:15 – Why marketing feels soul-deep exhausting

03:10 – The science behind why storytelling still works

04:43 – "Proof" ≠ resonance: the problem with case studies + testimonials

05:41 – Personal rant: When top SaaS tools create burnout by design

06:36 – Messaging vs experience → where brands break trust

08:03 – Real marketing ≠ hype → it's matchmaking

09:18 – Loud content vs. deep context: what *actually* builds loyalty

10:30 – Marketing as experience, not just sales

11:00 – Why I started this podcast (and how it keeps me thinking)

12:56 – Relevance is greater than virality (and a quinoa lesson to close)

THIS EPISODE'S COMPANION GUIDE: https://www.anushakannan.com/360nucleus#:~:text=GUIDE%3A%20EPISODE%204-,Companion%20Guides,-TL%3BDRs%20of

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👀 Featured episode: Anusha on AMA Boston’s Talking Marketing

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🎵 Theme Song Code

Code: DZBHXH6X1SGHZV5E, 

ITVWDILTDI5MA2V7

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