In this episode, we sit down with Dave Liniger, the  founder of RE/MAX LLC and author of "The Perfect Ten." Dave shares his journey, starting with the inception of RE/MAX LLC in 1973. RE/MAX is one of the leading real estate empires globally.

Dave reflects on the challenges faced in revolutionizing the real estate industry with a model focused on empowering agents and offering higher commission rates.

Throughout the conversation, Dave emphasizes the importance of adaptive leadership and humility, highlighting the pivotal role of his partner, Gail Main, in RE/MAX's early success. He delves into the evolution of RE/MAX's business model, stressing the need for continuous adaptation to stay ahead in a dynamic market.

Dave's insights extend beyond business strategy; he draws inspiration from historical figures like Sir Ernest Shackleton, illustrating timeless leadership principles of resilience and empathy.

Listeners gain valuable insights into RE/MAX's customer-centric approach, with Dave discussing the implementation of Net Promoter Score (NPS) to gauge satisfaction and drive operational improvements.

Aspiring entrepreneurs will find Dave's advice on navigating challenges particularly resonant. He encourages entrepreneurs to stay connected to their purpose and persevere through adversity with unwavering determination.

The episode concludes with Michael announcing the release of Dave's book, "The Perfect Ten," inviting listeners to delve deeper into the lessons shared by this entrepreneurial luminary.