The Agile Brand with Greg Kihlström®
ClaimedThe Agile Brand with Greg Kihlström®Claimed
Episodes
The Agile Brand with Greg Kihlström®
Claimed
Episodes of The Agile Brand
Mark All
We talk a lot about agility, and today, we’re going to talk about how lessons of agility can come from unexpected places - like the set of Seinfeld - where - for those superfans like me - our guest played Alec Berg - which should be said in mor
Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start
As AI continues to evolve, how can marketing leaders ensure they’re staying ahead of the curve instead of simply keeping up with it? And how do you navigate the complexities of using AI while maintaining a personal, human touch in your campaign
When you think of cameras in construction, do you see them as just security tools—or could they be the key to unlocking full jobsite intelligence?Joining us today is Marca Armstrong, Chief Marketing Officer at Sensera Systems, a leader in job
For many brands, AI is revolutionizing customer experience, but with increased adoption comes widespread concerns about job displacement, ethical risks, and trust. Is AI truly enhancing human capabilities, or is it simply replacing them? And ho
With the increasingly complex omnichannel customer journey, it seems like attribution is getting harder than ever—do you know which of your marketing tactics are really driving sales, or are you flying blind when it comes to measurement?Joinin
Recorded live at Medallia Experience in Las Vegas. Having a great customer experience is critical for many reasons, but some companies have had a hard time tying their success with CX to tangible ROI.Today we will talk about taking customer e
As AI reshapes the retail advertising landscape, are you leveraging it as a competitive advantage, or are you at risk of being left behind in a data-driven world?Today, we’re joined by Uldis Baumerts, Chief Operating Officer of Bryj Technolog
We are here at ShopTalk 2025 at the Mandalay Bay in Las Vegas and seeing and hearing all about the latest in retail, e-commerce, and more.How much are your product returns costing your business—and how much opportunity are you leaving on the
We are recording live at Qualtrics X4 in Salt Lake City and seeing and hearing all about how to create and enable amazing customer experiences. If the student experience is the heart of a world-class academy, what happens when you realize the
We are recording live at Qualtrics X4 in Salt Lake City and seeing and hearing all about how to create and enable amazing customer experiences. Today we’re going to talk about enabling and accelerating customer experience success by augmentin
This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions.We’ve talked about volatile job markets before on this show, but has it been anything like what is currently goi
We are here at ShopTalk 2025 at the Mandalay Bay in Las Vegas and seeing and hearing all about the latest in retail, e-commerce, and more.If customer acquisition costs are rising and conversion rates are falling, how will your brand survive t
We are here recording live at Medallia Experience at the Wynn in Las Vegas, and have been seeing and hearing some amazing things about how AI can enhance the customer experience as well as enable teams at organizations to create more meaningful
We are here at Medallia Experience at the Wynn in Las Vegas and seeing some examples of amazing customer experience and employee experience and the latest updates from Medallia.Companies often separate Customer Experience (CX) and Employee Exp
We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail.AI and automation are transforming retail operations, from customer experience to supply chain efficiency. But as we move into 2025, ret
We are recording live at Qualtrics X4 in Salt Lake City and seeing and hearing all about how to create and enable amazing customer experiences. It’s important to collect customer experience data, but if it’s not driving change across your org
We are recording live at Qualtrics X4 in Salt Lake City and seeing and hearing all about how to create and enable amazing customer experiences. How long would you like to wait to get customer insights? Weeks or minutes? Today we’re going to t
Is your organization just jumping on the AI bandwagon, or do you have a solution that will support your company’s needs in the short and long term?Welcome to this episode, brought to you by Reka, a developer of industry-leading, multimodal, A
With AI’s ability to augment in-house creative teams, how does that change the way organizations should approach both their creative strategies and how they evaluate the value of creative as a business function?Today, we’re joined by Jen Rapp,
We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail.This year, many advertisers - especially retailers -- are being asked to do more with less. At the same time they have smaller budgets, t
We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail.In digital advertising, are we chasing the wrong metrics? While short-term ROAS might look impressive, are we missing the bigger picture—
We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail.Retailers are constantly shifting budgets between paid search and SEO—but are they missing opportunities by treating them as separate sil
We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail.Retail media plays a critical role, but are advertisers wasting money without realizing it? Many brands are spending big on retail media
We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail.Starting an online store is easier than it used to be, but aren’t there still a ton of things you need to know, plus all the coding and
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