How Will Tariffs Impact the AI Industry?

How Will Tariffs Impact the AI Industry?

Released Thursday, 10th April 2025
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How Will Tariffs Impact the AI Industry?

How Will Tariffs Impact the AI Industry?

How Will Tariffs Impact the AI Industry?

How Will Tariffs Impact the AI Industry?

Thursday, 10th April 2025
Good episode? Give it some love!
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0:00

Today on the AI Daily Brief, what

0:02

the impacts of the tariffs are likely to

0:04

be on the AI industry. The AI

0:06

Daily Brief is a daily podcast

0:08

and video about the most important

0:10

news and discussions in AI. To

0:12

join the conversation, follow the Discord

0:14

link at our show notes. Hello friends.

0:16

Three quick notes before we dive into

0:19

today's show. First up, as I've been

0:21

mentioning a couple times, for those of you

0:23

who are looking for an ad-free version of

0:25

the AI Daily Brief. You can now head

0:28

on over to patreon.com/a ideally brief to find

0:30

that. We'll be doing a lot more stuff

0:32

over there. For now, the first thing that

0:34

I was trying to do is just give

0:37

you an ad-free option if that's meaningful

0:39

to you. Second, next week is

0:41

spring break, so we will be

0:43

doing the parental pilgrimage of chasing

0:45

our kids around Disney World, which

0:47

means that we will not be doing normal

0:49

shows on the a ideally brief. I'm really

0:52

excited to have a bunch of cool conversations,

0:54

digging, So you will not not have shows,

0:56

but they will be a little bit different

0:58

than normal. You can bet that if any crazy

1:01

news happens, I'll use AI of some kind to

1:03

get my perspective on it out there. But the

1:05

plan is of now to not have normal shows

1:07

next week. Please give me your thoughts as we

1:09

dive into the world of the mouse. Lastly, something

1:11

I want to gauge people's perspective on.

1:13

The AI Daily Brief community has been

1:16

hugely supportive of and important in the

1:18

super intelligent story. As we build out

1:20

the agent and agent services marketplace, we're

1:23

considering reserving part of our current round

1:25

for investors from this community. However, I'm

1:27

trying to gauge interest. If this is something

1:29

you think we should explore, send me a

1:31

note at NLW at B super dot AI with

1:33

super in the title. Thanks in advance for

1:35

your perspective. And with that, let's get into

1:38

today's show, which is a deep dive only

1:40

no headlines about the tariffs likely impact on

1:42

the AI industry. Welcome back to the AI

1:44

Daily Daily Brief. Right now, the most

1:46

significant and inescapable force-driving markets is,

1:49

of course, the Trump tariffs and

1:51

the potential total restructuring of the

1:54

global economic trading order that they

1:56

represent. Today we are going to look at how

1:58

they are and how they might impact the... AI industry.

2:00

I sort of think that the impacts

2:02

are incredibly wide reaching and incredibly wide

2:04

ranging. There are implications for data centers,

2:06

chip export controls, relationships with China, other

2:09

key ally relationships that relate to AI,

2:11

there's gonna be impact on AI startups.

2:13

I think there'll be an acceleration of

2:15

AI-based job transformation. So let's get into

2:17

all of it. And let's start with

2:19

some of the more obvious areas. One

2:21

of the big glaring issues that hit

2:24

the headlines earlier this week was around

2:26

GPU supply. The administration had provided an

2:28

exemption in the tariffs for semiconductors, but

2:30

not for finished GPUs. It's a little

2:32

unclear whether the carve-outs were intended to

2:34

allow invidia to bring in their crucial

2:37

hardware without paying the tariff, but for

2:39

now it looks like GPUs just got

2:41

a whole lot more expensive. invidia is

2:43

still looking at big price increases any

2:45

way you slice it. They largely delivered

2:47

GPUs for AI applications as full server

2:50

racks which require memory, storage, and dozens

2:52

of other electronic electronic components. The entire

2:54

supply chain flows flows through through China.

2:56

So essentially all of these manufacturers will

2:58

be caught up in the spiraling escalation

3:00

of tariffs. I literally have two podcasts

3:02

that this is relevant for, and I

3:05

can't even keep track of the tit-for-tat

3:07

acceleration that we're seeing between the US

3:09

and China when it comes to adding

3:11

more tariffs on, what's more, China when

3:13

it comes to adding more tariffs on.

3:15

What's more, China has been targeting their

3:18

retaliation at electronic supply specifically, including export

3:20

controls being imposed on crucial rare earth

3:22

minerals. Their latest escalation at least that

3:24

I can. announced just recently to match

3:26

the 104% levied by the US. You

3:28

may be thinking to yourself at that

3:31

level the tariffs may as well be

3:33

a ban on trade and you wouldn't

3:35

be all that far off. Given that

3:37

even in a world where there weren't

3:39

tariffs, there were huge GPU shortages, and

3:41

this key infrastructure was one of the

3:43

major challenges for AI companies, having all

3:46

of the inputs across the entire supply

3:48

chain be effectively twice as much, can't

3:50

be doing anyone any favors. Beyond the

3:52

GPU price squeeze? The US is also

3:54

in the middle of a data center

3:56

construction boom, a boom that is meant

3:59

specifically. to address some of these issues.

4:01

The tariffs could add massively to the

4:03

cost of raw inputs like steel, concrete,

4:05

and aluminum, and build-out costs could escalate

4:07

with networking and cooling equipment also being

4:09

hit with the additional charges. Matthew Middleset,

4:12

a technology policy researcher at the Cato

4:14

Institute, said, the AI future is now

4:16

being taxed. Aside from construction, the ability

4:18

to get the gigantic energy supply needed

4:20

to power the AI revolution could also

4:22

be in jeopardy. The US imports around

4:24

a fifth of our solar panels from

4:27

China, and another fifth from countries in

4:29

Southeast Asia who are all facing heavy

4:31

tariffs as well. To the extent that

4:33

renewable energy is being used to power

4:35

data centers, the cost just went up.

4:37

The bulk of data center projects are

4:40

being powered by gas turbines, which are

4:42

largely sourced from Germany or Japan. These

4:44

crucial inputs are already in scare supplies,

4:46

so manufacturers will pass on all the

4:48

tariff costs to an already expensive piece

4:50

of equipment. To give a sense of

4:53

how tenuous the power supply build-out could

4:55

be, the administration has reportedly drafted an

4:57

executive order to expand coal production in

4:59

order to meet data center demand. Now

5:01

outside all of these practical effects, on

5:03

the opposite side of the trade wall,

5:05

chip exports are likely to be a

5:08

difficult task for US-based companies as well.

5:10

In the first quarter, Chinese firms rush

5:12

to order 16 billion worth of invidious

5:14

chips to get ahead of tariffs. Despite

5:16

being limited to underpowered chips, China still

5:18

represents around 13% of invidia sales, or

5:21

even more if you're skeptical about demand

5:23

out of Singapore or other countries in

5:25

Southeast Asia. Invidia might be able to

5:27

cut the U.S. out of their logistics

5:29

and deliver directly, but the company would

5:31

then risk being demonized by the administration

5:34

for working around the tariffs. Invidia has

5:36

high margins, so can arguably afford to

5:38

absorb the additional costs, but the strategically

5:40

important company is increasingly a political football

5:42

in the competition between the U.S. and

5:44

China, and could be uncomfortably forced to

5:46

pick sides. There's also something broader going

5:49

on here as well. Up until now,

5:51

despite the rhetoric... Thriving open source communities

5:53

in both China and the US have

5:55

been building on each other's work, accelerating

5:57

things as that happens. However, the AI

5:59

Cold War has been getting colder more

6:02

recently. We'd already seen reports, for example,

6:04

of top Chinese-born AI scientists returning home,

6:06

and things like that are only set

6:08

to accelerate as tensions rise. What's more...

6:10

to the extent that one sees the

6:12

battle between China and the US when

6:14

it comes to AI supremacy, as fundamentally

6:17

about whose models are used around the

6:19

world, the US by effectively isolating itself

6:21

from everyone, certainly seems to be creating

6:23

an incentive for other countries to become

6:25

AI vassal states of China and not

6:27

us. All right, AI daily brief listeners,

6:30

today I'm excited to tell you about

6:32

the disruption incubator. One of the things

6:34

that our team sees all the time

6:36

is a lot of frustration from enterprises.

6:38

There's a fatigue around small incremental solutions,

6:40

a concern around not thinking big enough,

6:43

tons of bureaucratic challenges of course inside

6:45

big companies, and frankly we just hear

6:47

all the time from CEOs, CTOs, other

6:49

types of leaders that they want to

6:51

ship some groundbreaking AI agent or product

6:53

or feature. In many cases they even

6:55

have a pretty well thought out vision

6:58

for what this could be. Their teams

7:00

are just not in an environment conducive

7:02

to that type of ambition. Well it

7:04

turns out our friends at Fractional have

7:06

experienced the exact same thing. Fractional are

7:08

the top AI engineers specializing in transformative

7:11

AI product development, and to answer this

7:13

particular challenge, they have, with perhaps a

7:15

little bit of help from super intelligent,

7:17

set up what they're calling the disruption

7:19

incubator for exactly this type of situation.

7:21

The idea of the disruption incubator is

7:24

to give a small group of your

7:26

most talented people, an overly ambitious mandate,

7:28

something that might have taken one to

7:30

two years within their current construct. Send

7:32

them to San Francisco to work with

7:34

the team at Fractional. And within two

7:36

to three months, ship something that would

7:39

have previously been impossible. The idea here

7:41

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7:43

some powerful new agent or AI feature,

7:45

but you're actually investing in your AI

7:47

leadership at the same time. If this

7:49

is something interesting to you, send us

7:52

a note at Agent at B-super.i with

7:54

the word disruption in the title and

7:56

we will get right back to you

7:58

with more information. Again that's Agent at

8:00

B-super dot AI with disruption in the

8:02

subject line. Today's episode is brought to

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9:35

That's use-p-l-u-m-b.com./NLW. Indeed, one of the key

9:37

areas to watch will be how third-party

9:39

nations react to the fragmentation of foreign

9:42

relations. During the recent escalation of chip

9:44

exports, countries like India and Israel were

9:46

excluded from a list of close allies

9:48

with open access to U.S. tech. China,

9:50

meanwhile, has made it a national priority

9:52

to make open-source AI as widely and

9:55

cheaply available as possible. One of the

9:57

major flashpoints for this potential global reorder

9:59

is of course the Middle East. The

10:01

Gulf states have been pushing hard to

10:03

establish themselves as an AI hub, and both

10:05

geographically and strategically the region straddles

10:08

the US in China. Even before any

10:10

of this tariff stuff happened, Gulf countries

10:12

were already walking a thin line. Golf

10:14

company G42, for example, has been in

10:16

the spotlight for more than a year now.

10:18

Microsoft wanted to take a minority stake

10:21

in the company, and at first there

10:23

was big consternation about it, which forced

10:25

G42 to effectively pick sides and pick

10:27

the US. And then ultimately the Commerce

10:30

Secretary for the Biden administration, Gina Raimondo,

10:32

was involved in the final deal that

10:34

came together at the end of last year.

10:36

Now when it comes to the tariffs, Saudi

10:38

Arabia and the UAE, were both included in

10:40

the basket of countries subjected to the

10:42

10% baseline tariffs. Relative to others then,

10:45

we might see them as relatively

10:47

unscathed. Still, the geopolitical centering in

10:49

general could force the region to pick

10:51

aside, and that doesn't necessarily point back

10:53

to the US. Another dimension where I

10:56

think tariffs themselves. First of all, let's zoom

10:58

out to Wall Street. AI has been propping up markets

11:00

for two and a half years now. The launch

11:02

of ChatGPT coincided with the beginning

11:04

of the hiking cycle, and even

11:06

as markets were tanking with the

11:08

unwind of Zirpara policies, enthusiasm about

11:10

AI kept things afloat. AI's ability

11:12

to sustain the market, however, has looked

11:14

more and more shakyy over the last three

11:17

to six months. And certainly it would

11:19

not be surprising to see all

11:21

of the volatility around tariffs accelerate

11:23

the pullback that we're already seeing

11:25

from tech companies when it comes

11:27

to data center and general

11:29

AI infrastructure investment. Now that

11:32

doesn't just matter for Wall Street

11:34

it has downstream effects. Already we're

11:36

seeing IPO delays which puts even

11:38

more pressure on an already beleaguered VC

11:40

space. Without IPOs and exits, the

11:42

venture ecosystem doesn't have money

11:45

to return and reinvest in new

11:47

startups. And it's also the case for angels

11:49

who without liquidity have limited means to invest

11:51

in the next generation of startups. The information

11:54

took this specific example of Charles Hudson's precursor

11:56

ventures who very bluntly described what he was

11:58

likely to have to do over the next

12:00

half decade or so. He said that secondaries, basically

12:02

selling stock of private startups to other investors, will

12:04

represent 75 to 80% of the dollars that LPs

12:06

get back in the next five years. Effectively, Charles

12:08

is anticipating having to stay in private markets to

12:10

get liquidity because of the difficulty of the larger

12:12

exit situation. I'm already seeing in my conversations with

12:14

funds, especially funds that are trying to raise new

12:16

funds right now. LPs are clamming up, which means

12:18

venture firms are having a harder time raising new

12:20

funds. which means that everyone is going to be

12:22

doing more sitting on their hands, which reduces access

12:24

to capital for all companies in general, inclusive of

12:26

AI, even if it remains the hottest category. One

12:29

more little piece of evidence around some maybe volatility

12:31

in the space. Own McCabe the CEO of Intercom

12:33

tweeted, I've been receiving about one new AI acquisition

12:35

opportunity in my inbox every day recently. Today already

12:37

I've got two. Not sure what it means, if

12:39

anything. Jason Freed from 37 Signals writes, me too,

12:41

and we don't buy companies never have. And I'm

12:43

not really an investor either. Could all be BBS

12:45

or signaling the obvious? Almost all these AI think

12:47

companies have no path to survival. Now it is

12:49

a longer conversation around how much this represents the

12:51

natural consolidation of the AI industry a couple years

12:53

after the post-chat GBT boom, or whether this is

12:55

a leading indicator of troubled waters. Now even outside

12:57

everything with tariffs, AI was already adding some weird

12:59

complication to the VC model. Ethan Mollick recently tweeted,

13:01

startups take five to seven years to exit on

13:03

average, more for biotech. Most of the VCs seem

13:05

to believe that American AI advancement will happen in

13:07

that time frame, but I'd love to hear more

13:09

about their vision for the world in five to

13:11

seven years and how their portfolio firms maintain advantage.

13:13

I totally get how right now is an amazing

13:16

time to be a startup with the huge multipliers

13:18

that LLLM's can provide the huge multipliers that LLLM's

13:20

can provide the founders can provide to founders. The

13:22

VCs get how right now is an amazing time

13:24

to be a startup with the huge multipliers that

13:26

LMLs, what is, what is, what is, what is,

13:28

what is, what is, what is, what is, what

13:30

is, what is, what is, what is, what is,

13:32

what is, what is, what is, what is, will

13:34

happen, what is, what is, what is, what is,

13:36

will happen, what is, will happen, what is, what

13:38

is, will happen, what is, will happen, will happen,

13:40

and, and, and, will happen, will happen, and, and,

13:42

and And finally he wrote, Reader, they did not.

13:44

Another dimension of this, we also have this new

13:46

phenomenon. of companies seed strapping, basically raising one round

13:48

of funding and then trying to turn to profitability,

13:50

using the new efficiency gains and opportunities that AI

13:52

represents. All of this I think was already happening

13:54

and was likely to lead to some amount of

13:56

transformation of the venture capital business, but I actually

13:58

think that tariffs are going to radically hasten this

14:01

transformation. My logic is this. AI was already making

14:03

teams reconsider how much capital they need it. Now

14:05

is elfies freeze up and VCs also start to

14:07

slow down. Portfolio companies and entrepreneurs are going to

14:09

accelerate their move to a defensive cash-efficient posture posture.

14:11

Those that make that transition successfully, many of them

14:13

will probably decide that actually they don't need venture

14:15

the same way they might have expected before. And

14:17

so in this way, I actually think that the

14:19

natural tendency of VCs to turtle up right now

14:21

is going to hasten their own decline. That's not

14:23

to say that big companies that want to go

14:25

after Blue Ocean's opportunities won't still need capital, they

14:27

will. And that's not to say that VCs can

14:29

adapt their can adapt their model. They can, but

14:31

it's very clear that the venture capital scene of

14:33

today looks very different than the venture capital scene

14:35

of tomorrow, and I think tariffs are going to

14:37

significantly accelerate forces that were already happening. Lastly, of

14:39

course, there are the job implications. And this is

14:41

not just for startups, but for every company. Yesterday's

14:43

show was all about the Shopify AI memo, which

14:46

as I argued, I don't believe was just strictly

14:48

about a soft hiring freeze. And yet still, the

14:50

implications of it were functionally a soft hiring freeze.

14:52

Some even speculated that that was the actual point

14:54

underneath, and it was a market-palatable way of doing

14:56

that without spooking investors. AI was already creating some

14:58

very dynamic conversations internal to companies around how they

15:00

think about staffing going forward. With recession predictions being

15:02

updated by the minute this week, those conversations have

15:04

to be accelerating the relatively normal downturn was for

15:06

the tech sector in 2023, and this could be

15:08

much much worse. Now of course layoffs traditionally aren't

15:10

a particularly welcome option for corporate leaders. They tend

15:12

to be seen as a sign of weakness and

15:14

slowing growth. However, if a recession or downturn does

15:16

come to pass, it'll be the first one where

15:18

AI is a viable replacement for some amount of

15:20

that human labor. I've talked to... how I

15:22

think we have to get

15:24

through the efficiency phase

15:26

of AI of AI, companies treat

15:28

it primarily as a

15:31

way to cut costs to cut

15:33

opposed to harness new

15:35

opportunities. new I think that's

15:37

going to happen a heck

15:39

of a lot faster

15:41

because of everything going on

15:43

with tariffs of their downstream

15:45

impacts like recession. and their

15:47

None of this is for

15:49

certain. like Part of what

15:51

makes it such a

15:53

difficult environment of that it's

15:55

really not clear to anyone

15:57

exactly what the end

15:59

game here is. Because we

16:01

don't know that, it's

16:03

hard for anyone to make

16:05

clear decisions. is. And so

16:07

we're going to be

16:09

operating in a period of

16:11

instability for the foreseeable

16:13

future. The impact on AI

16:15

is, of course, just

16:18

one small set of impacts

16:20

a a radical of of that

16:22

these these new policies But even

16:24

But even over here

16:26

in our little corner of

16:28

the world, there are

16:30

clearly going to be some

16:32

big changes that come

16:34

from all of this. all of

16:36

For now, though, that

16:38

to do it for today's

16:40

it Brief. Aye Daily you listening

16:42

or watching as always. or

16:44

And until next time,

16:46

peace. time, peace. you

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