Shopify's AI Memo Shows the Future of AI at Work

Shopify's AI Memo Shows the Future of AI at Work

Released Wednesday, 9th April 2025
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Shopify's AI Memo Shows the Future of AI at Work

Shopify's AI Memo Shows the Future of AI at Work

Shopify's AI Memo Shows the Future of AI at Work

Shopify's AI Memo Shows the Future of AI at Work

Wednesday, 9th April 2025
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0:00

Today on the A.I. Daily Daily

0:02

Brief, a leaked internal memo

0:04

from Shopify that shows the

0:06

future of A.I. at the

0:09

workplace. Before that on the

0:11

headlines, cursor hits a million

0:13

users. The A.I. Daily Brief

0:16

is a daily podcast and

0:18

video about the most important

0:20

news and discussions in A.I.

0:23

To join the conversation, follow

0:25

the Discord link in

0:27

our show notes. We kick off

0:29

today with a story around the popularity

0:31

of AI coding platform cursor, which has

0:33

now officially hit a million users, honestly

0:36

without really trying. Platform creator AnySphere

0:38

has managed to catch lightning in a

0:40

bottle, with a three-year-old company not spending

0:42

a dollar on marketing, and yet still

0:44

becoming one of the fastest-growing startups ever.

0:46

In January, AnySphere reported a hundred million

0:49

on annual recurring revenue, and according

0:51

to Bloomberg sources, that figure had

0:53

doubled by March. The platform is now

0:55

seeing a million daily active active users.

0:57

Cursor currently offers two subscription tiers, a

0:59

$20 per month account for individuals and

1:02

a $40 business account. Any sphere

1:04

president Oscar Shulls mentioned that nearly

1:06

all of Cursor's revenue still comes

1:08

from individual users, many of whom

1:10

work at companies that aren't paying

1:12

for the tool directly. This suggests,

1:15

of course, that adoption is bottom-up,

1:17

with programmers using Cursor on their own

1:19

initiative because they want to improve their

1:21

productivity. This has been our experience

1:23

and how we see it happening, and how we see

1:26

it. At the same time, this year Shull

1:28

says that the company will begin actively

1:30

courting enterprise clients. They currently have 14,000

1:32

businesses signed up, despite a deliberately

1:34

obscure onboarding process. The company

1:36

now has hired their first salespeople and

1:38

say they had over 4,000 companies looking

1:40

to test the product in February alone. Any

1:43

sphere is currently in talks to raise

1:45

at a $10 billion valuation, which obviously

1:47

would help them expand from their just

1:49

60-person company right now. Next up a

1:51

little interesting nugget in the open AI

1:53

world the company is considering acquiring Sam

1:55

Altman and iPhone designer Johnny Ives AI

1:58

device startup the information reports that

2:00

open AI executives have discussed a $500

2:02

million acquisition price, but that a partnership

2:04

was also explored. Their sources say that

2:06

right now the company has only created

2:08

preliminary designs rather than full prototypes. Potential

2:11

designs include a phone without a screen

2:13

and other modalities for household devices. The

2:15

acquisition would be a very expensive aquahire and

2:17

would include the team of engineers currently working

2:19

on the device. Report suggested that

2:21

Altman is working closely with the startup but isn't

2:24

a founder and has an unknown stake in the

2:26

company. I think what gets people excited about

2:28

this is just the idea that the guy

2:30

who designed the iPhone might actually be fully

2:32

unleashed to think about the new user experience

2:34

of an AI-powered world. At the same time,

2:37

it does feel a little early for this sort

2:39

of acquisition, but who knows, Open AI

2:41

has a fat new valuation of 300 billion and

2:43

money to spend. Now, speaking of talent and

2:45

how much it costs to play in the AI game,

2:47

the battle for AI has now grown so intense

2:49

that Google would rather pay staff to do

2:51

nothing rather than jump ship ship to a

2:53

competitor to a competitor. According to

2:55

Business Insider, Google Deep Mind

2:58

has allegedly resorted to using

3:00

aggressive non-compete agreements. Some staff

3:02

are prevented from working for a

3:04

competitor for up to a year. The report

3:06

states that staff who want to leave have

3:08

been put on extended garden leave,

3:10

getting paid to wait out the duration

3:13

of their non-competes, getting paid to wait

3:15

out the duration of their non-competes. This

3:17

practice is very foreign to

3:19

the tech industry, with California's

3:22

ban on non-competes for residents.

3:24

Internationally, sectors like finance make extensive

3:26

use of non-competes to protect proprietary information

3:28

and prevent the loss of human capital.

3:30

Deep Mind has been able to make use of

3:33

non-competes as they're based in London, where the practice

3:35

is still legal. Commenting on the reporting, Google

3:37

said, our employment contracts are in line with

3:39

market standards. Given the sensitive nature of our

3:41

work, we use non-competes to protect our legitimate

3:43

interests. Former staffers say that six-month non-competes are

3:46

common for regular Deep Mind employees while

3:48

some regular Deep Mine employees, while some

3:50

senior researchers have year agreements. This is not

3:52

all that surprising, given that large amounts of churn

3:54

in top AI talent has been a hallmark of

3:56

the AI industry. Deep Mind itself suffered a ton

3:58

of brain drain in prior years. with co-founder

4:00

Mustafa Suleman leaving in 2022,

4:02

and Mistral co-founder Arthur Mench

4:05

departing in 2023. At the same time,

4:07

Google has also participated in their fair

4:09

share of talent poaching, aquahiring the character

4:12

AI team, including co-founder Nome Shizir,

4:14

last year. For Deep Mine's staff, looking

4:16

to jump ship, looking to jump ship,

4:18

looking to jump ship, these non-competes are

4:21

obviously a massive problem. One former

4:23

employee told business insider, who wants to

4:25

sign you for starting in a year.

4:28

That's, that's a year. The former employee said,

4:30

A.I. is interesting. It seems like the first

4:32

time in my career that you have this

4:34

insane race, like a space race. People really

4:36

feel like to be six months ahead a year

4:38

ahead, could make all the difference. Lastly

4:40

today, an update in this whole meta

4:42

situation from yesterday, the company has denied

4:45

rumors that the new Lamathor models

4:47

were specifically tuned to hit benchmarks.

4:49

Metas VP of generative AI Ahmed

4:51

Aldale posted on X. We're hearing some reports

4:53

of mixed quality across different services. Since we dropped the models

4:55

as soon as they were ready, we expect it'll take several

4:57

days for all of the public implementations to get dialed in.

4:59

We'll keep working through our bug fixes and onboarding partners. We've

5:02

also heard claims that we trained on onboarding partners. We've

5:04

also heard claims that we trained on test sets, that's

5:06

simply not true, and on-boarding partners. We've also heard claims

5:08

that we trained on test sets, that we trained on test sets, on

5:10

test sets, that we trained on test sets, on test sets, on test

5:12

sets, on test sets, on test sets, on test sets, on test sets,

5:14

on test sets, on test sets, on, on test sets, on test sets,

5:16

on test sets, on, on test sets, on test sets, on test sets,

5:18

on test sets, on, on test, on test, on

5:20

test, on test, on test, on test, on test,

5:22

on test, on test, on test, on test, on

5:24

test They said that company leadership suggested blending test

5:26

sets from various benchmarks during the post-training process, aiming

5:28

to meet the targets across various metrics and produce

5:30

a presentable result. Yesterday brought a whole new

5:33

wave of controversy as the AI community dug

5:35

into Lama Force performance. One of Metis Key

5:37

claims was ranking second on LM Arena. The

5:39

subjective benchmark where users vote for which

5:41

model produces the most pleasing output. LM

5:43

Arena has now released all 2000 head-to-to-head

5:45

battles involving Lama Fore for public review.

5:47

They noted that quote, Meda's interpretation of

5:49

our policy did not match what we

5:51

expected from model providers. Meda should

5:54

have made it clearer that Lamafor Maverick

5:56

0326 experimental was a customized model to

5:58

optimize for human preference. In essence, Alamarina

6:00

is calling out meta for deploying a

6:02

fine tune instead of a base model

6:05

for benchmarking. Although they did

6:07

also note that the practice wasn't technically

6:09

against the rules. AI developer Vic Kay

6:11

dug through the results giving one example

6:14

where Lama Ford defeated Claude 3.5

6:16

Sonnet. He commented, this is the

6:18

clearest evidence that no one should

6:20

take these rankings seriously. In this

6:22

example, it's super yappy and factually

6:24

inaccurate, and yet the user voted for

6:26

Lama 4. The rest aren't any better. or

6:29

if Ella Marina is infested with bots. Ultimately,

6:31

I think the big takeaway, and really the only one that

6:33

makes any sense, is to just put less emphasis

6:35

on the benchmarks. But then again, how are we

6:37

going to rate new things? I don't know. I don't

6:39

have the answers. For now, that's going to do it

6:41

for today's AIDily Brief headlines edition. Next up, the main

6:44

episode. A quick note, before we get into today's

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9:25

Brief. If you were anywhere around either

9:27

LinkedIn or X over the last 24 hours

9:30

or so, you probably have already seen

9:32

or at least seen conversation about this

9:34

internal memo from Shopify's CEO to buy

9:36

his lucky. Now this was apparently in

9:39

the process of being leaked when Toby

9:41

decided to just post the whole

9:43

thing so that it couldn't be

9:45

misappropri appropriated or misappropriated or

9:48

mis contextualized. What's capturing

9:50

people's attention with this

9:52

is that this is not a

9:55

gentle statement of suggestion when it

9:57

comes to AI This is a new mandate

9:59

from on high around how Shopify is going

10:01

to move to a reflexive AI posture

10:03

with everyone using AI in a fluent

10:05

and deeply integrated way. Capturing the most

10:07

attention, of course, is the provision that

10:10

says that Shopify folks are not allowed

10:12

to request new hires until they have

10:14

confirmed that AI can't do that job,

10:16

as this, of course, cuts right into

10:18

fears around AI-related job displacement, but the

10:20

story is much bigger than that. a

10:22

preview of the future, and a document

10:24

that, while seeming perhaps on the vanguard

10:26

or even to some extreme today, will

10:28

seem within a very short period of

10:30

time, probably about a year, completely obvious.

10:32

So let's actually read it first, and

10:34

then we'll dig into it. It's not

10:36

all that long. When he reposted it

10:38

to Twitter, Toby titled it, reflexive AI

10:40

usage is now a baseline expectation at

10:42

Shopify. He writes, team, we are entering

10:44

a time where more merchants and entrepreneurs

10:46

could be created than any other in

10:48

history. We often talk about bringing down

10:50

the complexity curve to allow more people

10:52

to choose this as a career. Each

10:54

step along the entrepreneurial path is rife

10:56

with decisions requiring skill judgment and knowledge.

10:58

Having AI alongside the journey and increasingly

11:00

doing not just the consultation, but also

11:02

doing the work for our merchants is

11:04

a mind-blowing step-function change here. Our task

11:06

at Shopify is to make our software

11:08

unquestionably the best canvas on which to

11:10

develop the best businesses of the future.

11:12

We do this by keeping everyone cutting

11:14

edge and bringing all the best tools

11:16

to bear, so our merchants can be

11:18

more successful than they themselves used to

11:20

imagine. For that, we need to be

11:22

absolutely ahead. Reflexive AI usage is now

11:24

a baseline expectation at Shopify. Maybe you

11:26

are already there and find a baseline

11:28

expectation at Shopify. Maybe you are already

11:30

there and find this memo puzzling. In

11:32

that case, you already use AI as

11:34

a thought partner, deep researcher, critic, or

11:36

pair or pair programmer for it. You've

11:39

heard me talk about AI in weekly

11:41

videos, podcast town halls, and summit. Last

11:43

summer I used agents to create my

11:45

talk and presented about that. I did

11:47

this as a call to action and

11:49

invitation for everyone to tinker with AI,

11:51

to dispel any skepticism or... that this

11:53

matters at all levels. Many of you

11:55

took up that call and all of

11:57

us who did have been an absolute

11:59

awe of the new capabilities and tools

12:01

that AI can deliver to augment our

12:03

skills, crafts, and fill in our gaps.

12:05

What we have learned so far is

12:07

that using AI well is a skill

12:09

that needs to be carefully learned by

12:11

using it a lot. It's just too

12:13

unlike everything else. The call to tinker

12:15

with it was the right one, but

12:17

it was too much of a suggestion.

12:19

This is what I want to change

12:21

here today. We have to change here

12:23

today. We are all lucky to work

12:25

with some amazing colleagues, the kind who

12:27

contribute 10X of what was previously thought

12:29

possible. It's my favorite thing about this

12:31

company. And what's even more amazing is

12:33

that for the first time, we see

12:35

the tools become 10X themselves. I've seen

12:37

many of these people approach implausible tasks,

12:39

ones we wouldn't have even chosen to

12:41

tackle before, with reflexive and brilliant usage

12:43

of AI to get 100X to work

12:45

done. In my on-leadership memo years ago,

12:47

I described Shopify as a red queen

12:49

race based on the Alice and Wonderland

12:51

race based on the Alice and Wonderland

12:53

story. In a company growing 20 to

12:55

40% every year you must improve by

12:57

at least that every year just to

12:59

re-qualify. This goes for me as well

13:01

as everyone else. This sounds daunting, but

13:03

given the nature of the tools, this

13:05

doesn't even sound terribly ambitious to me

13:08

anymore. It's also exactly the kind of

13:10

environment that our top performers tell us

13:12

they want. Learning together, surrounded by people

13:14

who are also on their own journey

13:16

of personal growth, and working on worthwhile,

13:18

meaningful and hard problems, is precisely the

13:20

environment Shopify was created to provide. deeply

13:22

connected to our core values of be

13:24

a constant learner and thrive on change.

13:26

These aren't just aspirational phrases. They're fundamental

13:28

expectations that come with being a part

13:30

of this world-class team. This is what

13:32

we founders wanted and this is what

13:34

we built. And this is what we

13:36

built. And so here we get to

13:38

the meat of it. What this means.

13:40

One, using AI effectively is now a

13:42

fundamental expectation of everyone at Shopify. It's

13:44

a tool of all trades today and

13:46

will only grow in importance. Frankly I

13:48

don't think it's You're welcome to try,

13:50

but I want to be honest, I

13:52

cannot see this working out today and

13:54

definitely not tomorrow. Stagnation is almost certain

13:56

and stagnation is slow motion failure. If

13:58

you're not climbing, you're sliding. 2. AI must be

14:00

a part of your GSD prototype phase.

14:02

The prototype phase of any GSD project

14:04

should be dominated by AI

14:07

exploration. Prototypes are meant for learning

14:09

and creating information. AI dramatically

14:11

accelerates this process. You can

14:13

learn to produce something other things.

14:16

AI dramatically accelerates this process. You

14:18

can learn to produce something other teams can

14:20

look at, use, and reason about in

14:22

a fraction of the time it used to take. 3.

14:24

We will add AI usage questions to

14:26

our performance and peer review review

14:28

questionnaire. Learning to prompt and load context is

14:31

important, and getting peers to provide feedback on how

14:33

this is going will be valuable. Four, learning is

14:35

self-directed, but share what you learned. You have access

14:37

to as much of the cutting-edge AI tools as

14:39

possible. There is chat. shopify. Shopify. Iow, which we've

14:41

had for Shopify. Iow, which we've had for years

14:43

now. Developers, Iow, which we've had for years now.

14:46

Developers have for years now. Developers have for

14:48

years now, Iow, which we've got for years now, Iow, Iow, I

14:50

know. I know. I know. I know which we have. I have. I have. I have. I

14:52

have. I have. I have. I have. I have. I have. I have. I have. I have.

14:54

I have. I have. I have. I have. I have. I have. I have. I have. I

14:56

have. I have. I have. I have. I have. I have. I have. Slack and

14:58

Vault have lots of places where people

15:00

share prompts that they developed. Five, before

15:02

asking for more headcount and resources, teams

15:04

must demonstrate why they cannot get what

15:06

they want done using AI. What would

15:08

this area look like if autonomous AI

15:10

agents were already part of the team? This

15:13

question can lead to really fun discussions

15:15

in projects. Six, everyone means everyone. This

15:17

applies to all of us, including me

15:19

and the executive team. Finally, he concludes

15:21

the path forward. AI will totally change Shopify

15:23

our work and the rest of our lives. We're all

15:26

in on this. I couldn't think of a better place

15:28

to be part of this truly unprecedented change than being

15:30

here. You don't just get a front row seat, but

15:32

are surrounded by a whole company learning and pushing things

15:34

forward. Our job is to figure out what entrepreneurship looks like

15:36

in a world where AI is universally available. And

15:38

I intend for us to do the best possible job of

15:40

that, and to do that, I need everyone's help. I already laid

15:42

out a lot of the AI projects and the themes

15:45

this year. Our roadmapemep is clear and our product will

15:47

better match our product will better match our

15:49

product will better match our mission. What we

15:51

need to succeed is our collective sum total

15:53

skill and ambition at applying our craft multiplied

15:55

by AI for the benefit of our merchants.

15:58

All right, so that is the piece like a... said,

16:00

a lot of the attention around it

16:02

has to do with that fifth bullet

16:04

about hiring. The Wall Street Journal piece

16:06

is titled Shopify says no new hires

16:08

unless A.I. can't do the job. Tech

16:10

Crunch's story is called Shopify CEO tells

16:12

teams to consider using AI before growing

16:14

headcount. And before we get into more

16:17

substantive conversation, we should note that some

16:19

people thought that this actually had to

16:21

do with what was going on in

16:23

the macro environment. Apple developer Nathan Lawrence,

16:25

for example, tweeted hard not to see

16:27

this announcement, as a which is probably

16:29

hitting many Shopify customers very hard. Others

16:31

chimed in that yes, maybe this was

16:33

a way to basically freeze hiring without

16:35

spooking Wall Street. And while I don't

16:38

think that there's nothing to this, obviously

16:40

every company is trying to adapt to

16:42

a very complicated and very tricky environment

16:44

that doesn't have a lot of answers

16:46

or clarity around how the future is

16:48

going to evolve, it strikes me that

16:50

to the extent that is true, its

16:52

main force is accelerating something which is

16:54

clearly already a priority for this company.

16:56

I think we don't have to dwell

16:58

too much on how much that macro

17:01

environment is playing into this particular policy

17:03

right now. To the extent that there

17:05

was concern or critique about this, it

17:07

usually fell into the category of either

17:09

one, this isn't the right approach to

17:11

executive leadership, basically forcing things by dictate

17:13

isn't likely to work. I will share

17:15

in a minute why I think that's

17:17

exactly opposite to true, but the other

17:19

side is of course just general concern

17:22

around what the implications are for labor.

17:24

And this wasn't even necessarily coming from

17:26

people who thought that Shopify was doing

17:28

anything wrong, but more of just a

17:30

general concern. Malcolm Peralty writes, the recession

17:32

we are already in and that will

17:34

worsen in large part thanks the trade

17:36

tariffs will massively increase the adoption of

17:38

AI and companies. The latest announcement from

17:40

Shopify's CEO about AI and headcount is

17:43

just the start. Companies will aggressively downsize

17:45

as an understanding of how to use

17:47

AI matures. No position is safe, no

17:49

level of talent is safe. The best

17:51

thing you can do is diversify your

17:53

skill set to diversify your skill set

17:55

in hopes it. Now I have a

17:57

slightly different read on this. First of

17:59

all, I think it's important here to

18:01

reintroduce this framework that I have of

18:03

Opportunity AI versus Efficiency AI. Efficiency AI

18:06

is a way of looking at our...

18:08

official intelligence, of course, as a tool

18:10

for efficiency, a way to get the

18:12

same outputs with fewer inputs. I've said

18:14

before frequently that I think that inevitably

18:16

some number of companies will view AI

18:18

strictly in this way. They will view

18:20

it as an exciting way to reduce

18:22

their costs, maybe get some plaudits from

18:24

Wall Street in the short term for

18:27

doing so, but ultimately be wildly out-competed

18:29

by the companies who instead view AI

18:31

as fundamentally opportunity generating. putting opportunity AI

18:33

in terms of labor, those who see

18:35

AI as a way to radically expand

18:37

the capability of their teams to deliver

18:39

new products, new services, better products, better

18:41

services, and whose focus instead of on

18:43

cost savings, on expansion and growth. Ultimately,

18:45

the companies that win or not the

18:47

companies that save the most are the

18:50

companies that grow the most. And I

18:52

think that even to the extent that

18:54

part of the immediate term motivation for

18:56

Shopify is bracing for recession. which could

18:58

more significantly impact them given the small

19:00

business entrepreneurs that they deal with and

19:02

who are their major customers, they are

19:04

still very clearly coming at this from

19:06

that opportunity AI growth AI type of

19:08

mindset. I mean, Toby articulates extremely clearly

19:11

here that the company has to grow

19:13

20 to 40% every year just to

19:15

stay still, and that because of that,

19:17

its people have to get 20 to

19:19

40% better year over year just to

19:21

stay still. Thinking in that way and

19:23

trying to exceed the stasis that comes

19:25

from base level growth is definitionally an

19:27

opportunity AI mindset. And I think it's

19:29

really important to note that number five,

19:32

the mandate to prove that AI can't

19:34

get done what you want to get

19:36

done before asking for more headcount does

19:38

not preclude more headcount. It just says

19:40

you have to start by seeing how

19:42

far AI can get you. To me,

19:44

this is as much about a mindset

19:46

shift around how people are thinking about

19:48

growth. as it is any sort of

19:50

soft hiring freeze. Let's put it this

19:52

way, this is exactly the same thing

19:55

that I expect inside Super Intelligent. We

19:57

stretch ourselves as far as we possibly

19:59

can, every single person in this company,

20:01

with AI, before we consider. are hiring

20:03

more people. And yes, of course, in

20:05

our startup world, that's because of resource

20:07

constraints, but with big enough ambition, everyone

20:09

is resource constrained. If you're trying to

20:11

double your revenue as a big public

20:13

company, even if you have all of

20:16

the resources in the world theoretically compared

20:18

to a small startup, you are still

20:20

definitionally resource constrained. And so I think

20:22

that this approach to hiring is just

20:24

going to seem like common sense in

20:26

the future. Now that's not to say

20:28

that there aren't some challenging implications here.

20:30

In fact, I think it's very likely

20:32

that this sort of becomes the default

20:34

type of quote-unquote job displacement that we

20:37

see in the short term from AI.

20:39

It's going to be about hiring freezes

20:41

and hiring slowdowns and people no longer

20:43

hiring junior versions of themselves than it

20:45

is about cutting out people who currently

20:47

exist and are employed. Because even if

20:49

you are in that growth mindset, There's

20:51

going to be a big transitional period

20:53

where you really want to see how

20:55

far your existing team can get superpowered

20:57

by these AI tools before you start

21:00

throwing more people at it. Now one

21:02

unanswered question that this brings up is

21:04

absolutely how we bring new people into

21:06

the workforce, what the future of mentorship

21:08

looks like, if no senior people who

21:10

do X ever hire junior people who

21:12

do X because they're just hiring agents

21:14

who do X, how are we going

21:16

to make that transition? Now I actually

21:18

have a ton of ideas. I'm fairly

21:21

optimistic here, but I think it's important

21:23

to recognize that there is theoretically a

21:25

challenge there that we will want to

21:27

address. In any case, this announcement was

21:29

about a lot more than headcount. In

21:31

fact, the thing that stood out most

21:33

to me was the mandate of it.

21:35

And this is, I think, the biggest

21:37

shift that you're going to see. For

21:39

a couple of years, there has been

21:41

a strong encouragement from many organizations to

21:44

start using and experimenting with AI. At

21:46

the same time, there have been a

21:48

couple of things holding organizations back. One

21:50

of them is limiting the tools that

21:52

are available to their people for concerns

21:54

around security, privacy, etc. Another is sort

21:56

of an illegitimacy of leadership. Basically, if

21:58

employees don't see their managers and executives...

22:00

actually making these transitions, they're less likely

22:02

to as well. A third piece of it is just

22:05

the normal inertia. Suggestions are only going to

22:07

take you so far, and that's why it both

22:09

doesn't surprise me that we are now seeing the

22:11

first mandates and why I think this is

22:13

exactly what's needed. Ultimately, people inside

22:15

big companies are going to adapt to

22:18

whatever they are evaluated on, and that's

22:20

why this third bullet is in some ways I

22:22

think the most significant of these. We will

22:24

add AI usage questions to our performance

22:26

and peer review review questionnaire. In

22:28

other words, you will be judged on whether you're

22:30

actually using AI or not. I don't think anything

22:33

short of that could actually prompt the

22:35

change that's going to be required. And

22:37

of course, bullet number six that this

22:39

applies to everyone is also related to

22:41

this same sort of leadership dynamic of

22:43

this. Ultimately, what matters is that there

22:45

is going to be accountability for this

22:48

AI transformation. Now one thing that I think

22:50

that Shopify is doing well here that other

22:52

organizations could take a hint from. is this

22:54

idea of learning being self-directed and being more

22:56

open and flexible to the tools that are

22:59

available to people. Like I said, another big constraint

23:01

on adoption is of course only having

23:03

some crappy old version of co-pilot that's

23:05

totally underpowered relative to all the things

23:07

you're using as an individual. That's why

23:09

we have so many people signing in with their

23:11

g-mails and using state-of-the-the-art tools instead of

23:13

bumbling around with whatever their work said

23:16

they could use. One of the single best

23:18

things that big organizations could do

23:20

is relax their defensive postures when

23:22

it comes to experimenting with new

23:24

tools, because otherwise these smaller and

23:26

mid-sized organizations are just absolutely going to

23:28

eat them for lunch. I did also want to

23:30

mention quickly this idea of AI being a part

23:32

of any sort of prototype or planning phase. This

23:34

is maybe the most specific injunction here,

23:36

and also one that we're seeing just

23:38

everywhere now. AI in general creates a

23:40

hugely differentiated opportunity to test out

23:42

more ideas and whittle them down

23:45

rather than trying to figure out

23:47

the best one before you've actually

23:49

run any tests. What's more the

23:51

rise of these vibe coding tools has

23:53

totally changed who has access to build

23:55

and prototype things. Already we're seeing inside

23:57

our own company and another start.

24:00

that we know, basically a ban on feature discussions

24:02

that don't involve actual working prototypes because there's

24:04

just no reason not to be able to

24:06

do that now. And in fact, going back

24:08

to the point just before about Enterprises, relaxing

24:10

their defensive posture, I actually think

24:12

that this is one area where

24:14

even very defensive organizations can move

24:16

the quickest. Sure, maybe lovable and bold

24:19

and these tools are not ready for

24:21

enterprise prime time when it comes to

24:23

actually integrating with big morass-like code bases

24:25

that are touched by thousands of people.

24:27

But when it comes to mocking up new features,

24:29

where you know that that mock-up is never meant

24:31

to see the light of day from an actual

24:33

code perspective, it's just meant to feed the speed

24:35

with which you can make new suggestions and have

24:37

new conversations about new opportunities, it

24:39

actually seems like something that perfectly

24:41

hits that low-stakes but high-impact Goldilocks

24:44

spot, I will be eagerly awaiting the first

24:46

of you corporate executives to email me and

24:48

tell me that your teams have embraced the

24:50

vibe prototyping life. So as I said at the

24:52

start, I believe that these Toby rules, or whatever

24:55

they end up being called, really do reflect where

24:57

the world is headed. I would encourage that

24:59

to the extent that these feel dramatic

25:01

now, the more dramatic they feel, probably

25:03

the farther you or your organization are

25:06

behind. Not every organization has to adopt

25:08

these exact same six mandates, but I

25:10

think that they should be thinking in

25:12

these sort of mandated type terms. And

25:14

again to reinforce, what's ultimately exciting about

25:17

this is that I do believe that

25:19

Shopify is coming at this with an

25:21

opportunity AI mindset. And my strong, strong

25:23

guess is that this makes the company

25:26

stronger, better performing, and ultimately is more

25:28

likely to grow headcount in the medium

25:30

and long term than if they didn't

25:33

have these mandates in place. Anyways guys,

25:35

that's going to do it for today's

25:37

a daily brief. Appreciate you listening as

25:39

always. Until next time, peace.

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