0:00

When when you hint at the fact

0:02

that you have frameworks in your

0:04

course course that you're going to teach

0:06

them the exact teach them the exact road map,

0:08

then they willing to pay. pay.

0:10

I'm Amy Porterfield, ex-corporate girl girl

0:12

turned CEO of a multi -seven

0:14

figure business, but it wasn't

0:17

all that long ago that I

0:19

lacked the confidence, the the budget,

0:21

and the time to focus

0:23

on growing my small but mighty

0:25

business. Fast forward past

0:27

many failed attempts and lessons learned,

0:30

and you'll see the business

0:32

I have today, one that changes

0:34

lives and gives me more gives

0:36

me more ever thought possible. One

0:38

that used to only to

0:40

only exist as a daydream. I created the Online podcast

0:43

to give you simple, actionable,

0:45

step -by -step strategies to help you

0:47

do the same. If you're

0:49

an ambitious entrepreneur you one in

0:51

the making who's looking to create

0:53

a business that makes an

0:55

impact one a life you love,

0:57

you're in the right place. to

0:59

create a get started. that makes

1:02

an impact and a life you

1:04

love, you're in the right place,

1:06

friend. Let's get started. Merry

1:08

Christmas Eve to those who

1:10

celebrate and welcome back to Online

1:12

Marketing Made Easy. Today,

1:14

I'm re -releasing one

1:16

of my most popular

1:18

episodes, how to create the

1:21

the Perfect course module. In this In this

1:23

episode, a I take a deep

1:25

dive into the art and science

1:27

behind designing the perfect digital course

1:29

module, sharing everything you need to

1:31

know to keep your students engaged, motivated,

1:34

and moving toward transformation

1:36

of... every step of

1:38

the way. way. Whether you're using some

1:41

time off over the holidays to work

1:43

on your course outlines course you're planning

1:45

for a course refresh in the

1:47

new year, the this episode is full

1:49

of practical strategies that you'll want to

1:51

apply as you create your digital

1:53

course content. course Let's get to

1:56

it. to it. So before we get any further,

1:58

let's get on the same page page.

2:00

what a digital course module is.

2:02

Imagine your digital course is

2:04

a journey you're guiding your

2:06

students through. Each module represents

2:08

the main steps they need

2:10

to follow to reach the

2:12

outcome that you've promised them.

2:14

Think of it as a

2:16

road trip. Each module is

2:18

like a sign on the

2:20

side of the road guiding

2:22

your student closer to their

2:24

destination. Within each module, you're

2:26

going to include lessons. These

2:28

are the detailed instructions that

2:30

go even deeper into each

2:33

step. So your lessons can

2:35

get detailed in specific, but

2:37

when developing your modules, you

2:39

want to communicate only the

2:41

most fundamental steps towards that

2:43

promise transformation. So to give

2:45

you an idea of what

2:47

I'm talking about, let me

2:49

share some course topics and

2:51

module names from two of

2:53

my star students. So first

2:55

up, my student, Alyssa Small,

2:57

has a program that simplifies

2:59

surrogacy to help intended parents

3:01

not feel so overwhelmed during

3:03

the process. Her course is

3:05

called the surrogacy blueprint, and

3:07

she has four modules. Demistifying

3:09

surrogacy. Steps for surrogacy success.

3:11

maximizing your finances, and mastering

3:13

the match. So those are

3:15

her modules, that is the

3:18

roadmap, and then of course

3:20

under each module would be

3:22

individual lessons that teach whatever

3:24

that module is about. So

3:26

another one of my students,

3:28

Karen Jackson, has a course

3:30

called the 40 Plus Face,

3:32

Achieving Complex Perfection Perfection. Her

3:34

modules are named... getting to

3:36

know your skin, understanding foundation,

3:38

and applying your foundation. So

3:40

not tons of modules, but

3:42

her promise is to help

3:44

you have this perfect complexion,

3:46

and this is how she's

3:48

going to teach you how

3:50

to get it. Now you

3:52

can see the modules in

3:54

each example above are just

3:56

the... main steps

3:58

that help

4:00

organize the content.

4:03

lessons will dive will dive

4:05

much deeper into specifics. are The

4:07

lessons are under each module,

4:09

but the modules really help

4:11

students understand where they're going.

4:14

So clarity and progress

4:16

start to unfold for your

4:18

students you you help them zero

4:20

in on one thing at

4:22

a time in each of

4:24

the modules. If you're to

4:26

me come back to me because this is

4:28

important. When creating your

4:30

modules, set your students

4:32

up for success with

4:34

a singular goal per

4:37

module. them stay them stay on this.

4:39

this. the modules are the

4:41

modules are set for your course.

4:43

them up can fill them up

4:45

with lessons that provide all the

4:47

details your students need to

4:49

accomplish these main steps. Each lesson

4:51

within the module. should

4:53

should house a minute video.

4:55

video. Keep it short,

4:58

keep it sweet, and most importantly, keep

5:01

it actionable. it actionable. say

5:03

you have four modules

5:05

and typically under each

5:07

module, you have three

5:09

to seven individual lessons.

5:11

Each giving giving instruction. on

5:13

how to on how to

5:15

get results for that

5:18

one specific module. putting this

5:20

structure when you're putting this structure

5:22

into place in your course, want you

5:24

don't want your students just passively

5:26

watching these videos. You to

5:28

motivate them to take action. take action.

5:30

I found that the best way

5:32

to do this is to include a

5:35

PDF download within each of the

5:37

lessons or at least in many of

5:39

the lessons. of So this helps outline

5:41

the action steps your students need

5:43

to take to implement what they're learning.

5:45

to implement what I also

5:47

love to use my love to in

5:50

a way to keep my videos

5:52

short. So if I

5:54

have a module teaching people how

5:56

to do a high converting

5:58

webinar, which I do have a mod

6:00

module 5 and digital Academy.

6:02

It's all all about the

6:04

profitable framework. framework. Now,

6:07

that module, I have

6:09

have multiple lessons you

6:11

you all the things you need to

6:13

know about webinars. I want to

6:15

keep my video short. Typically, they're

6:17

between 10 and 15 minutes, to be

6:19

honest. be I like five to 10 minutes,

6:22

and that's your goal. goal, sometimes you

6:24

need to go 12 minutes, 15

6:26

minutes. 15 But regardless, I try to

6:28

keep them as short as possible. as

6:30

And one of the ways I keep

6:32

my video short, because it feels

6:34

like you can get through them easier.

6:36

easier, one wants to watch a watch a

6:38

30 minute it could be 10 minutes, right?

6:41

10 minutes, so I try to keep my

6:43

videos around 10 to 12 minutes 10 to

6:45

12 minutes and... Then I use the PDF for

6:47

more of a step -by -step kind of

6:49

framework. the big picture, I the big picture. I

6:51

give a lot of examples in the

6:53

lesson. when And then when they're ready

6:55

to do the work, they could download

6:57

the PDF. And that is where they're

6:59

going to get their action steps all

7:01

laid out. I don't have to put

7:03

that in the video to make it

7:05

longer. it's It's in in the PDF the great

7:07

the great thing. And here's a little

7:09

secret. that I wasn't planning on

7:11

telling you but I'm going to tell you

7:13

right now and I teach this in right now

7:16

Academy this in that before you record any of

7:18

your lessons. record any should know if you're

7:20

going to include a PDF or not

7:22

a you should decide what that PDF

7:24

is going to be is going that

7:26

you can reference it in your in your

7:28

video it eases your student's mind. hey

7:30

hey, don't worry about the step -by

7:32

-step action plan. have I have that

7:34

in the PDF that goes along with

7:36

this video. so So then they're

7:38

like, like oh great. Now I can

7:40

focus and relax. So So I

7:43

love referencing the I can. Now I can.

7:45

to get your way to get your students

7:47

fired up and ready to take action

7:49

is by sharing relatable examples. Whether

7:51

it's a story from your own

7:53

journey own journey success stories of past

7:55

students or clients, these real

7:58

-life examples can be a game.

8:00

When your students can see someone else

8:02

achieving the outcome they want, they'll start

8:04

believing, hey, I could do this too.

8:06

So every time you introduce a new

8:09

idea or concept in your course, pause

8:11

and ask yourself, how can I showcase

8:14

a real world success story here? Remember

8:16

when I mention my students modules names

8:18

earlier in this podcast? That's me walking

8:21

the talk showing real world examples of

8:23

what I'm teaching to help you grasp

8:25

the concept better. Now I know that

8:28

if you're new with creating your course

8:30

and you are your only success story,

8:32

which is totally fine, then you're going

8:35

to need to tell more stories about

8:37

your own experience. But you can also

8:39

tell stories about celebrities or... people in

8:42

your industry that you're teaching that have

8:44

had great success. So you can use

8:46

people that you haven't necessarily worked with

8:49

specifically, but you could tell their stories.

8:51

A great example of this is Tony

8:53

Robbins. When he's on stage, he tells

8:56

tons of stories, and they're not all

8:58

stories of people that he's worked with

9:00

personally. He'll tell stories of celebrities

9:02

and actors and entrepreneurs and he really

9:05

brings these stories to life and he

9:07

acts them out and he does such

9:09

a great job. So not every story

9:12

he tells is of a person that

9:14

he's worked with specifically. A lot of

9:16

them are, but not all of them.

9:19

So that's where I first saw this

9:21

happen and I'm like, oh, that really

9:23

put some context around it or adds

9:26

a few layers around what I'm teaching.

9:28

So I'm all about that. But examples

9:30

can be such a magic ingredient in

9:33

your course. So invest some time now

9:35

to gather and weave these stories into

9:37

each module and lesson. And if you're

9:40

looking for guidance on this, I've got

9:42

just the thing for you. So I

9:44

want you to check out my podcast

9:47

episode titled Behind the Scenes, how I

9:49

collect money-making testimonials. Because if you do

9:51

have students out there and you don't

9:54

yet have... testimonials from them. Well the

9:56

thing is they're never going to knock

9:58

on your door and say hey I've

10:01

got a testimonial for you that's rare.

10:03

You have to go to them with

10:06

a system in place to help them

10:08

tell you their success and really get

10:10

it out of them and then you

10:13

create that story for them. You've got

10:15

to do the work and I've

10:17

got an entire system of how I

10:19

collect testimonials. So it's episode 370 so

10:22

just go to Amy Porterfield. slash three

10:24

seven zero and you can learn my

10:26

strategy and my framework for collecting really

10:29

great testimonials. All right, next up, I'm

10:31

going to introduce some more advanced strategies

10:33

that I use to help uplevel my

10:36

course modules. And here's the deal. I

10:38

want you to start with the basics

10:40

from these strategies I'm about to share.

10:43

And over time, as you revamp and

10:45

relaunch your course, you can sprinkle in

10:47

some of the more advanced strategies. I

10:50

certainly did not start by offering all

10:52

of these strategies. I'm going to teach

10:54

you here with my first course launch,

10:57

but I want to share these with

10:59

you to plan a seed of how

11:01

you can increase the value of your

11:04

course over time. Remember, I've been doing

11:06

this for 14 years, my friend. So

11:08

this is not how I started, but

11:11

I think this insight will be really

11:13

valuable for you. So first step is

11:15

developing frameworks for your course and your

11:18

modules. Simply put, a framework is your

11:20

approach to teaching. It's how you visually

11:22

show your students how to navigate through

11:25

your content to get the best results.

11:27

So when creating a framework, you're

11:29

basically laying out a road map with

11:31

directions like a GPS and makes your

11:34

students feel like you've got them. And

11:36

then when you take the steps and

11:38

the phases of your course and illustrate

11:41

it, you're showing your students, they don't

11:43

have to go hunting and pecking all

11:45

over the web to figure it out

11:48

on their own. This is how the

11:50

content of your course is part of

11:52

your marketing strategy too. So let's.

11:55

you have a student

11:57

out there that's out

12:00

potential student that a

12:02

thinking about buying that

12:04

is thinking about they think, why

12:06

would I pay for this information this

12:08

when I can search on YouTube for

12:10

free free learn how to do this?

12:12

do this. However, with a visual with

12:15

a visual framework to show them,

12:17

if in your marketing, if you're

12:19

using these frameworks and then in

12:21

your courses, you use them as

12:23

well, well, they they can see that

12:25

there's a system, there's a step -by

12:27

-step process. process to to help them get the

12:29

results that they want. that they want. what

12:31

people pay for, a

12:33

proven and fast transformation that

12:36

helps them them mistakes

12:38

and hours of research on their

12:40

own. own. Tell me Tell me exactly

12:42

how to do it. it. And when

12:44

you hint at the fact that

12:46

you have frameworks in your course your

12:48

that you're going to teach them the

12:50

exact to teach them the exact road they are

12:52

willing to pay. to pay. Finally, a

12:54

a framework makes you a better

12:56

teacher. When you're outlining your

12:58

course visually, natural flow will natural flow

13:00

will appear to guide you. framework,

13:03

I developing your framework, I want you to

13:05

start by asking these four questions. what Number

13:07

one, what are the results I plan

13:09

to get from my students? two, Number two,

13:11

what's the best possible way I can

13:13

get my students from point A to

13:16

point B as quickly as possible and

13:18

not lose their attention? Number

13:20

three, how do how do my students want to

13:22

learn this content? And number four,

13:24

where do I do I anticipate

13:26

stumbling blocks? So once you have you

13:28

have these questions answered, sit

13:31

down and brainstorm the simplest

13:33

way to visually represent your

13:35

framework or frameworks. I have

13:37

multiple frameworks in in Digital Course Academy.

13:40

have a framework for how to

13:42

do a high how webinar. a I

13:44

have a framework for how to

13:46

outline a digital course in five

13:48

easy steps. I have a framework

13:50

for how to validate. your digital

13:52

course idea. are all in These

13:54

are all in Digital Course Academy. easy

13:56

It's easy for me to teach because

13:58

I've already mapped it. out in a

14:01

visual framework that my students can

14:03

understand quickly. So for example, you

14:05

could lay it out in steps

14:07

or phases or a system you're

14:09

teaching or a process, a formula

14:11

or a recipe. Those are different

14:13

ways to look at how to

14:15

put together a framework. Now I'm

14:17

a step by step kind of

14:19

girl. So I do a lot

14:21

of my frameworks in step one,

14:24

step a two, like I have the

14:26

Porterfield process for outlining a digital

14:28

course. That's my framework. I give

14:30

it a title, the Porterfield process

14:32

for outlining a digital course so

14:34

original and it's five steps. So

14:36

that's one of my frameworks in

14:38

DCA. But I have many students

14:40

who have cyclical or non -linear

14:42

frameworks because that's what best supports

14:44

their content. So the thing to

14:47

keep in mind here is that

14:49

your framework should help simplify the

14:51

process for your students, whatever that

14:53

looks like for you. Hey

14:58

there, a quick word from our

15:00

sponsor Shopify. If

15:02

you sell digital products in

15:04

your business, such as templates,

15:06

planners, checklists, guides, any kind

15:08

of printables, you should definitely

15:11

check out Shopify. In fact,

15:13

I just did a whole

15:15

podcast about how selling digital

15:17

products like printables is a

15:19

great way to get a

15:21

quick cash injection. So I

15:23

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15:27

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15:35

So go to Shopify.com/Made Easy

15:37

to upgrade your selling today.

15:40

Shopify.com/Made Easy. Now

15:46

from here, you do wanna draw out

15:48

the framework. There's an illustration part of this

15:50

that's important. So when I develop mine,

15:52

I literally draw it out. I today. grab

15:54

a notebook and a pen and I draw

15:57

it out and I'm the worst framework. - So

15:59

it never so it never looks good. I can

16:01

But that way it can just see it

16:03

laid out and then I can make changes

16:05

and move things around. And then I can

16:07

give it to my designer and say, and

16:09

can you make this look good? By

16:11

the time she works on it, it looks

16:13

so good to to mine. But just like

16:15

a simple illustration is where we need

16:17

to start. And then when I think about

16:19

writing copy about that framework, I try

16:21

to keep it as simple and concise as

16:23

possible. as Like I use single words or

16:25

short phrases. phrases. Nothing longer than

16:28

one or two sentences to really

16:30

simplify what this framework is about.

16:32

And real And real quick, going back to

16:34

me my my designer to make it look

16:36

good, you might not have a designer. For

16:38

years and years, I did not have a

16:40

designer on my team. a So I would go

16:42

to on my team. So They have templates that you

16:44

can use to build out your framework visually.

16:47

So just use Canva. use Canva, resource. resource.

16:49

So once you you have the framework

16:51

designed, there are a couple of

16:53

different places that you can use

16:55

this in your course. in your I

16:57

like to include one framework in

16:59

my welcome module. So this gives students

17:02

a a ,000 foot overview of of what

17:04

they're about to embark on. on.

17:06

People wanna know, to know are you

17:08

taking me? me? So when it's laid

17:10

out visually in the very beginning, it

17:12

makes it all feel so much

17:14

more doable. So you will

17:16

always find an illustration of a

17:18

framework of what this course is

17:21

all about in in my video. So

17:23

like in in Course Academy,

17:25

one of my signature courses,

17:27

the framework in my welcome

17:29

module, it is named it is named

17:32

the and Launch Framework. Now

17:34

notice I don't get super cheeky

17:36

or super creative with these titles,

17:38

just say what it is. is. Course

17:40

and launch framework. So that's the

17:42

first framework you'll see in Digital

17:44

Course Academy in the welcome video. in

17:46

And it details the overarching steps

17:48

from steps from module the way to

17:50

module six of the course. of the course.

17:53

I also share it multiple times throughout

17:55

the course modules. Since I

17:57

my my content week in week in

17:59

this program. This is especially helpful to

18:01

remind my students where we are

18:03

and where we're going. So when

18:05

you get into module four, I'll

18:08

probably start that module with, hey,

18:10

just want to remind you of

18:12

the course creation and launch framework

18:14

and show you what we've done,

18:16

where we're at now, and where

18:18

we're going. So I use it

18:20

over and over again. Another place

18:22

a framework can help is inside

18:24

a particularly long or complicated module

18:26

that brings up fear or doubt

18:28

in your students' minds. So let

18:31

me give you another example from

18:33

Digital Course Academy. As I talked

18:35

to my students over the years,

18:37

I heard a lot of fear

18:39

and doubt around delivering Webinars. But

18:41

webinars are one of the most

18:43

important marketing strategies that I teach

18:45

to get my students big results.

18:47

So I knew I needed to

18:49

figure out a way to help

18:51

them develop confidence in this area.

18:54

That is how the profitable webinar

18:56

framework was born. I took the

18:58

exact steps that I used to

19:00

create my own high-converting webinars, and

19:02

I laid it out step-by-step, slide-by-slide,

19:04

in a framework to include in

19:06

this module. My students now just

19:08

need to follow and plug in

19:10

their own content and deliver their

19:12

webinar with confidence. There's no guesswork

19:14

or room for fear because I've

19:17

given them a tested and proven

19:19

framework to follow. So think of

19:21

the areas where your students tend

19:23

to get stuck or in their

19:25

head and think how a visual

19:27

representation can simplify it for them.

19:29

Because at the end of the

19:31

day, people want to get through

19:33

your courses fastest humanly possible. They

19:35

don't want more videos from you.

19:37

They don't want more lessons. They

19:40

don't want more PDFs. They just

19:42

want the fastest way to get

19:44

the results that you're promising. And

19:46

so if you can show them

19:48

a visual, look, this is what

19:50

we're doing. We don't need to

19:52

overthink it. We don't need to

19:54

overcomplicate it. This is exactly what

19:56

we're doing in this module per

19:58

se. That creates some ease. Now,

20:00

before we move on to the

20:03

next strategy, I want to remind

20:05

you that your frameworks won't be

20:07

developed overnight. It's an evolving process

20:09

that will change with each iteration

20:11

of your course. I remember developing

20:13

and reworking the frameworks that I

20:15

use in Digital Course Academy a

20:17

couple years ago. I invited my

20:19

director of content at the time,

20:21

Jaws, who's now my CEO, and

20:23

my senior content manager Jilly, to

20:26

my home. It was the three

20:28

of us at my house basically

20:30

debating over the new order of

20:32

things that should be taught in

20:34

Digital Course Academy. We went for

20:36

two days. We hashed it out.

20:38

We came up with a plan.

20:40

We punched holes in it. We

20:42

came back to the table. We

20:44

slept on it. We talked about

20:46

it more. So this took two

20:49

full days and three... people to

20:51

figure out. So give yourself time

20:53

and grace to put this strategy

20:55

into place and once you have

20:57

a framework out there and once

20:59

you get feedback you could always

21:01

tweak it and make it better.

21:03

Now to dive more into frameworks

21:05

And one of my most recent

21:07

podcast episodes, I had a chat

21:09

with my friend Rory Vaden, and

21:12

we did this episode, how to

21:14

create a signature framework. And I

21:16

got really great feedback from that

21:18

one. You all loved it. Those

21:20

of you who heard it. So

21:22

it's episode 613. So Amy porterfield.com/613.

21:24

Very popular episode. Highly recommend it.

21:26

All about how to do frameworks.

21:28

All right, so the next advanced

21:30

strategy that you can consider to

21:32

uplevel your modules is to include

21:35

live bonus trainings. I genuinely believe

21:37

having a live component in your

21:39

course is essential these days to

21:41

stand out online. Offering one-off bonus

21:43

trainings inside your modules is a

21:45

great way to accomplish this at

21:47

scale. So live bonus trainings should

21:49

be structured to help remove roadblocks

21:51

and provide an extra motivation boost

21:53

for your students. For

21:56

example, in in Academy,

21:58

Course I do I

22:00

do three live trainings

22:02

that are presented

22:04

to students in

22:06

modules to students in modules five.

22:08

and five. Now, I know I know

22:10

that these are places that my

22:13

students struggle to make a

22:15

decision a feel particularly overwhelmed in

22:17

my course. my course. for example, in

22:19

module in many many students need

22:21

help building their email list to

22:23

align with their course course topic. but

22:25

they get so overwhelmed with what to offer

22:27

as a free lead magnet lead what to

22:30

include in their paid course. in their

22:32

paid do a a live training. You

22:34

don't even know about this when

22:36

you buy this when you buy and it's

22:38

called it's called the lead magnet drive

22:40

training. And it's all

22:42

about about. showing up with an idea for

22:44

your lead magnet, and I do five

22:47

minute test drives where they get on camera

22:49

with me. They They tell me their lead magnet

22:51

idea, they tell me their course idea, and

22:53

we hash out if it's a good lead magnet

22:55

to grow their list or their course. their course.

22:57

So I do that with as many people as

22:59

I can I the hour. the hour. But not

23:01

everyone needs this in

23:03

Digital Course Academy. don't want I

23:05

don't want to include it as a

23:07

core lesson in the Some Some people come into

23:10

DCA already have built their email list. So

23:12

when it comes to digital courses,

23:14

less is more. But But since I

23:16

know it will help many of my

23:18

students, I include it as

23:20

a bonus bonus training. And it's

23:23

a great way for me to

23:25

connect with my audience since all

23:27

of my trainings in DCA are in

23:29

DCA are So I love

23:31

mixing in some live

23:33

engagement. engagement. So

23:40

to to figure out the best modules

23:42

for live trainings in your course, your listen

23:44

to your students. Where are they getting

23:46

tripped up? Where are they asking the

23:48

most questions? most It's such a good

23:50

cue for you to come up with

23:53

a live bonus training for your students. for

23:55

your students. Now, if you're just starting

23:57

out and you're not sure

23:59

yet yet. get on the phone with

24:01

your ideal student and ask them where

24:03

they've lost motivation or given up

24:05

in the past. So this could give

24:08

you some insight where you need

24:10

to provide safety nets for them. But

24:12

also, you know your content well.

24:14

You know where people are likely going

24:16

to get stuck. So if you

24:18

could think of one or two live

24:21

bonus trainings to add to your

24:23

modules, by all means just start there.

24:25

Also, you could bring in a

24:27

guest trainer. So a great live bonus

24:29

training would be someone that could

24:31

help shift people's mindset. So it's one

24:33

thing for me to teach webinar

24:36

strategy all day long. But if you

24:38

don't believe you're worthy of selling

24:40

online, well then all my webinar strategies

24:42

are never going to work. So

24:44

in the past, I've brought in some

24:46

people that are mindset experts like

24:49

coaches, business coaches, that can help you

24:51

with getting your mind on straight

24:53

around creating courses, launching courses, putting yourself

24:55

out there. So there's different ways

24:57

you can do this. It doesn't have

24:59

to be you. You can bring

25:01

in a guest as well. Another thing

25:04

that I do is every week

25:06

I do a live Q &A for

25:08

tech questions. But I am not a

25:10

big techie person. And so I've

25:12

used the same guy. His name is

25:14

Dave Kaminsky for years and years.

25:16

He's helped me with my own tech.

25:19

And then he's helped teach my

25:21

students tech when they get stuck. So

25:23

now we do a live bonus

25:25

Q &A every single week with Dave.

25:27

And if you've got a tech question,

25:29

you can show up. So those

25:32

are the kind of things that I

25:34

try to think about, okay, what

25:36

do my modules look like? What do

25:38

the different frameworks look like? And

25:40

then where are people going to get

25:42

stuck? And can I offer some

25:44

live engagement during the period that my

25:47

course is live? So I could

25:49

take things to the next level. So

25:52

next up is one of my

25:54

very favorite strategies for keeping students

25:56

engaged and progressing through my course.

25:58

And that's spring in some pep talk videos.

26:00

videos. students like know my students like

26:02

the back of my hand. In

26:04

fact, I know the moments my

26:06

students are tempted to throw in

26:08

the and head out head out for a

26:10

of hour on of working on their

26:12

course. been been doing this for

26:14

a long time. I also Now I

26:16

also know my students well, not

26:18

just from listening to them and

26:20

talking to them over the years,

26:22

but also I've had had all the

26:24

different insecurities and challenges that they

26:26

have had. have had. And so I'm very

26:28

clear what's showing up for them. them.

26:31

I want my students to

26:33

know that all the challenges,

26:35

all the confusion and awkwardness

26:37

of just getting started. getting

26:39

worth it. worth I

26:42

do I do is I

26:44

create pre -recorded

26:46

motivational videos. in very but

26:48

in very specific areas. an

26:50

area an area that I know my students

26:53

going to get in their head. head.

26:55

they're gonna think they're not worthy of

26:57

this or not good enough or not

26:59

educated enough or not ready. educated pop up

27:01

at that time. up at Now it's

27:03

a Now it's video and I

27:05

will usually email it to my student

27:07

at the exact time that they're starting

27:09

a module where I know they're gonna

27:11

feel stuck. a And I'll say, I know they're

27:13

going to you start this module. say, listen,

27:16

you're going to feel module,

27:18

you're going to feel X, Y, might

27:20

have feelings of of whatever up

27:22

for you. you. I know know this because

27:25

I've been in your shoes. So So what

27:27

what I want you to do. These These

27:29

videos are five to seven minutes, they

27:31

but they come at the most perfect

27:33

time. You don't even know how

27:35

many times I have gotten a on

27:37

on Instagram where someone's at I was about

27:39

to give up, give or to was about

27:41

to throw in the tail today the

27:43

I was so overwhelmed. I then saw

27:45

your But video, your you spoke directly

27:47

to my insecurities, to my back in the

27:49

game. I hear it

27:51

so many times. many times. And

27:54

so random pep talk pre-recorded

27:56

videos inside of your

27:58

modules. a great. idea.

28:00

I really believe that what sets

28:02

the best digital course modules apart

28:04

is finding the perfect blend of

28:06

motivation and strategy. The majority of

28:08

my videos are strategy and how

28:10

to, but you will also find

28:12

motivational, inspiring pep talk videos sprinkled

28:14

in throughout when I think my

28:16

students need it the most. Now

28:18

before we wrap up today, I

28:20

have one more advanced strategy that

28:22

I want to share, and that's

28:24

to think about mixing up the

28:26

type of content in your modules.

28:28

It's important to remember your students

28:31

will absorb information differently. Some will

28:33

learn best through audio, others are

28:35

visual learners, and some may identify

28:37

as hands-on learners. So let's dive

28:39

deep into the importance of visual

28:41

aids first. When you're creating the

28:43

core video content for your modules,

28:45

it's incredibly beneficial to incorporate slides.

28:47

Not only do they emphasize your

28:49

key points, but they also visually

28:51

showcase the concepts that you're teaching,

28:53

especially those frameworks that we discussed

28:55

earlier in this episode. And speaking

28:57

of visuals, you can also use

28:59

the PDF downloads that you're going

29:01

to create to incorporate illustrations in

29:03

those so that they can see

29:05

it as well as just learn

29:07

it and hear about it from

29:09

you. Now, let's talk about content

29:11

for audio learners. One way I've

29:13

done this over the years is

29:15

to offer audio versions of each

29:17

lesson in a module. I use

29:19

a tool called Hello Audio, and

29:21

it lets me convert my lessons

29:24

into a podcast-style format. This way,

29:26

those auditory learners can soak up

29:28

knowledge even while they're on the

29:30

move. So I have a private

29:32

podcast that you can get on

29:34

Apple Podcast and other platforms. that

29:36

is only for my digital course

29:38

academy students. So that's pretty cool,

29:40

right? So if you want to

29:42

talk about or look into a

29:44

private. for your digital course, look

29:46

into hello audio. Now for my

29:48

hands-on learners, I've got this super

29:50

fun post-it-note party that I do

29:52

every year, where I get on

29:54

Zoom, I encourage them to grab

29:56

a stack of post-it-note notes and

29:58

sharpie pens, and we do an

30:00

entire hour-long exercise together where they

30:02

are on their feet, they are

30:04

doing this post-it-note strategy and I'm

30:06

guiding them. So that's an example

30:08

of a little bit more hands-on.

30:10

I don't have a lot of

30:12

that, but that, but that, but

30:14

that is one of them, but

30:17

that is one of them. So

30:19

as you grow as a course

30:21

creator, think about how you can

30:23

mix it up with audio and

30:25

interactive activities and visual exercises to

30:27

cater to all the ways that

30:29

your students learn. All right, my

30:31

friend. We've made it to the

30:33

end of today's episode. And as

30:35

we wrap up, I want to

30:37

leave you with a few key

30:39

takeaways to reflect on. First, when

30:41

creating your digital course, start by

30:43

asking yourself, how can I lay

30:45

out the simplest and most straightforward

30:47

steps for my students to follow

30:49

to achieve their desired transformation? These

30:51

steps will make up your modules.

30:53

Then, look at the video lessons

30:55

that you're going to create within

30:57

each module. ensure you're concise yet

30:59

impactful, and pair them with PDF

31:01

guides that outline the main action

31:03

steps so you don't have to

31:05

put all of that in the

31:07

video making the video long and

31:10

drawn out. Use your PDFs to

31:12

make your video shorter. Next, think

31:14

about how you can enhance your

31:16

content with visual tools like frameworks.

31:18

Now, once you have all of

31:20

this established, consider where you can

31:22

add in live bonus sessions, taught

31:24

by you or guest experts, to

31:26

address any challenges your students might

31:28

face in certain modules. And then,

31:30

when you start pinpointing common stumbling

31:32

blocks or areas where people are

31:34

getting stuck, you can also sprinkle

31:36

in those pep talk videos inside

31:38

different modules to make sure that

31:40

your students know, look, I understand

31:42

where you're at, I see you.

31:44

I hear you

31:46

and this is

31:48

what you do

31:50

to get unstuck. it's

31:52

Lastly, it's important

31:54

to remember that

31:56

every student is

31:58

unique. is See

32:00

if you can

32:03

offer a blend

32:05

of audio, of visual,

32:07

hands -on exercises

32:09

and experiences to

32:11

cater to diverse

32:13

learning styles. styles. So I hope this

32:15

hope this episode showed you

32:17

that effective course modules are not

32:19

just about providing information to

32:21

your students. Rather, it's about crafting

32:23

an organized structure that genuinely

32:25

captivates, motivates, and engages them

32:27

right through to the finish line. Thank

32:29

you for joining me for another episode

32:32

of Online Marketing Made Easy. I'll see

32:34

you next week, same time, same place.

32:36

same Bye for now. place. Bye for now.