0:00

Real quick before we

0:02

dive in, this episode

0:05

includes some adult language.

0:07

So if you're with

0:10

the kids, maybe pop

0:12

your earbuds in. Hey

0:15

there, welcome to

0:17

the Amy Porterfield

0:19

show. Avoid fake

0:21

productivity. Deep work is

0:23

not checking emails. It is

0:26

not responding to slack messages.

0:28

It is not scrolling social

0:30

media. I think you knew

0:33

that part though. What if I

0:35

told you that dedicating just

0:37

one day a month to

0:39

deep work could completely change

0:42

your business trajectory? Now you

0:44

might be saying what exactly

0:46

is deep work? Well, it's

0:48

focused distraction free time

0:50

for high impact business

0:52

activities. The part that's

0:54

most important here is

0:56

high impact business activities.

0:58

I believe that deep

1:01

work is the key

1:03

to making strategic decisions

1:05

that will grow your

1:07

business, but the secret here

1:09

is actually making time for

1:11

it and using your deep

1:13

work time correctly. So why

1:16

did I decide on this

1:18

topic for today's episode? Well,

1:20

the way I see it, many

1:22

entrepreneurs spend too much time reacting

1:25

rather than intentionally designing their business

1:27

growth. And I've done this many

1:29

times. I remember there was about

1:31

a year in my business where I

1:34

felt like all I did was react.

1:36

Something happened, I fixed it. Something happened,

1:38

I would have to troubleshoot it. And

1:40

I just kind of waited for each

1:43

thing to happen because business is hard

1:45

and challenges happened all the time, so

1:47

I knew it was coming my way.

1:50

So I was in reaction mode the

1:52

whole year, and I can promise you

1:54

this, it was not my best revenue

1:56

year. And so we gotta get out

1:59

of. the reaction mode and into being

2:01

really intentional about how we use our

2:03

time. Whether you are a solar pernour

2:06

and you don't yet have a team

2:08

or you do have a team, it

2:10

doesn't matter. This time is for you

2:13

as the founder to really uplevel the

2:15

way you think and the way you

2:17

plan so that you're making bigger better

2:20

decisions in the business that will move

2:22

it forward. So my goal for this

2:24

episode is to give you a clear

2:27

framework to make Deep Work a habit

2:29

and I want to give you real

2:31

world examples for my own business of

2:33

how I've used it to make major

2:36

decisions. And when I was preparing for

2:38

this episode I was thinking about all

2:40

the ways I've used Deep Work and

2:43

let me tell you. I'm like I

2:45

have to make this episode because this

2:47

has really changed my business. It's made

2:50

me more money. It's allowed me to

2:52

move out of certain parts of the

2:54

business, so I'm not always in the

2:57

weeds. I know many of you are

2:59

at a place in your business that

3:01

you are so deep in the weeds,

3:04

but you are ready to get out.

3:06

And I think deep work, the decisions

3:08

you make from it, will absolutely give

3:10

you that result if you're looking for

3:13

it. So let me share some ways

3:15

that I've used it. The first way

3:17

is I've used it many many years

3:20

ago to do this one thing. So

3:22

this was a few years ago, and

3:24

then I have more current examples. But

3:27

I used Deep Work to create a

3:29

leadership team. And I've talked about this

3:31

before publicly, but starting a leadership team,

3:34

creating a leadership team in my business.

3:36

best decision I've ever made. And so

3:38

what I mean by a leadership team

3:41

is I have multiple departments in my

3:43

business and there's one person that sits

3:45

on the leadership team in each of

3:48

those departments. So I have a director

3:50

of customer experience, a director of ops,

3:52

a VP of product development. My leadership

3:54

team gets together every single week and

3:57

then my CMO is on the team.

3:59

And so I have this leadership team

4:01

that helps me make decisions, drives the

4:04

business forward and here's the kicker. I

4:06

no longer sit in weekly leadership team

4:08

meetings. My leadership team gets together every

4:11

single week and for years I was

4:13

in that meeting. However, over the last

4:15

year, I stopped attending that meeting. Now,

4:18

it was hard, let me tell you,

4:20

give enough control like that is very

4:22

tough for me. However, I promoted someone

4:25

on my team a year ago to

4:27

become my CEO. And so now my

4:29

CEO manages everybody on the leadership team.

4:32

So I only managed two people on

4:34

my team, the CEO and my executive

4:36

assistant. And so... Jaws is her name,

4:38

it's a nickname, but Jaws is my

4:41

CEO and she manages all leadership team

4:43

and then the leadership team has their

4:45

own small teams. And so once a

4:48

month, or excuse me, once a week

4:50

they meet and because they've gotten so

4:52

dialed in, because they can make decisions

4:55

without me, because they're running the show

4:57

in such a well-oiled way. I don't

4:59

have to be on those meetings anymore

5:02

freeing me up to do what I

5:04

do best, which is be the visionary,

5:06

come up with new strategies, and really

5:09

look at the business more holistically versus

5:11

in the weeds. So the idea and

5:13

the creation of the leadership team absolutely

5:15

came from me being disciplined enough to

5:18

spend time brainstorming, thinking, troubleshooting, and really

5:20

understanding what the company needed. That was

5:22

deep work. Okay, so here's some more

5:25

current ways, because I've had a leadership

5:27

team for a few years now. So

5:29

just recently, we decided to redefine our

5:32

core values as a company. So years

5:34

ago, I, well, actually, just last year,

5:36

but for many years, I've always had

5:39

core values for the company and usually

5:41

I have six seven eight of them

5:43

because I always think more is better

5:46

and I never could remember them and

5:48

I can promise you if I went

5:50

to someone on my team I'm guessing

5:53

they would not be able to rattle

5:55

off let's say all eight company values.

5:57

And I knew I couldn't and I

5:59

wasn't using them to make decisions because

6:02

I couldn't even remember them. So I

6:04

saw Layla Hermosey talk about how she

6:06

only had three core values for her

6:09

team. And making just three core values,

6:11

they become so much more manageable to

6:13

weave into everything you do in your

6:16

business. So I couldn't come up with

6:18

three. I had to do four, but

6:20

I'll share them with you really quickly.

6:23

But what's so important about these is

6:25

they came out of my time doing

6:27

deep work really taking a moment saying,

6:30

what do we need as a company

6:32

to hit our goals this year? And

6:34

so on January 1, we rolled out

6:36

new values that were very, very specific

6:39

to the year I want to have

6:41

in the business. So I'm open to

6:43

revisiting these core values at the end

6:46

of the year and changing them if

6:48

needed to hit my new goals. of

6:50

let's say 2026. So for 2025, my

6:53

values are this. Number one, keep it

6:55

simple. I feel as though we have

6:57

gotten into the habit of layering on

7:00

strategies, doing more than we probably need

7:02

to do, and really just adding versus

7:04

optimizing. And this is something that I'm

7:07

really against. So when I realized, holy

7:09

cow, I'm doing what I tell my

7:11

students not to do, I had a

7:14

fix it as quickly as possible. So

7:16

creating a core value, keep it simple,

7:18

allowed me to remember, wait a second,

7:20

let's not layer on the strategies, let's

7:23

not do too much. What would this

7:25

look like if we kept it simple,

7:27

but still set it up to hit

7:30

our goals? It makes everything easier. The

7:32

second value is data into impact and

7:34

the reason why I chose this one

7:37

is because I noticed that we were

7:39

making a lot of assumptions that weren't

7:41

necessarily rooted in data and when I

7:44

say data I mean collecting information in

7:46

focus groups, surveys, polls, getting on one-on-one

7:48

calls with our students on Zoom just

7:51

to learn about their experiences in our

7:53

programs and what they're struggling with and

7:55

what they want more of. And so

7:58

what I mean by assumptions is, and

8:00

this is really easy to do, a

8:02

lot of us do this, where we

8:04

think we know our students so well,

8:07

so we might say, you know what,

8:09

for the next program, we need to

8:11

add more Q&As, they love Q&As, they

8:14

didn't get enough of them, let's add

8:16

a bunch more. And then when we

8:18

survey our audience, they're like, we don't

8:21

have time for any more calls. I

8:23

felt very stressed out to make all

8:25

those calls that you did live in

8:28

the group. So I'd rather less calls.

8:30

We're like, uh, they don't want more

8:32

Q&A. They're overwhelmed by what we've done.

8:35

We would never know that if we

8:37

didn't survey. So be careful. This is

8:39

a little tip for you. Be careful

8:41

with the assumptions. And really every time

8:44

someone on your team says, this is

8:46

what our students do. Where's the data.

8:48

Where's the data. So because my value

8:51

is data into impact, we infuse these

8:53

in all of our conversations almost on

8:55

a daily basis now because they're easier

8:58

to remember instead of a bunch of

9:00

them. So I'll say, okay, if our

9:02

value is data into impact, where is

9:05

the data for this assumption? And then

9:07

right away, we're like, oops, we cut

9:09

corners here, we need to go back.

9:12

So that is the second one. The

9:14

third one is think differently. And the

9:16

reason why I chose this core value

9:19

is because I know that the world

9:21

is changing, the online marketing industry is

9:23

changing, how you create and sell courses

9:25

and memberships and masterminds, it feels so

9:28

different than just a few years ago.

9:30

So with that, it means I have

9:32

to think differently than I ever have

9:35

before. So we constantly are saying, how

9:37

can we think differently here? How can

9:39

we think differently here? And then the

9:42

fourth one is LFG. Now this one

9:44

is very specific to our team. My

9:46

CEO, that's her rally cry. And so

9:49

it just has become part of our

9:51

culture. So we're ambitious, we're getting things

9:53

done, we're making things happen. L if

9:56

she. So there you go. I'm purposely

9:58

not saying what it really means, but

10:00

you get it. So basically those are

10:02

our four values. And the reason why

10:05

I kind of took a detour to

10:07

share those with you is because they

10:09

all came out of. deep work. And

10:12

they have revolutionized how we do business

10:14

and how we communicate with the team.

10:16

So I kind of cheated and went

10:19

a little bit longer on that one

10:21

because I kind of want you to

10:23

do the same. I want you to

10:26

look at your values. If you have

10:28

them, if you don't, let's create some.

10:30

And if you can't even remember all

10:33

of them, then I want you to

10:35

go to three to four. Four. there's

10:37

a chance you won't remember all of

10:40

them, but if you get them down

10:42

to three, which I really tried and

10:44

I failed, but if you can get

10:46

them down to three, then they'll just

10:49

rattle off so quickly and you can

10:51

infuse them and all you do in

10:53

your business. Okay, so I shared with

10:56

you that deep work resulted in the

10:58

most kick-ass leadership team I could ever

11:00

ask for. It helped me to refine

11:03

my values, which I feel like has

11:05

changed the business already. I don't want

11:07

to talk about and I don't want

11:10

to tell you, but with this new

11:12

podcast, I promise to take you more

11:14

behind the scenes of my business and

11:17

share the good, bad, and ugly, and

11:19

not just so that I could be

11:21

vulnerable, but more so to share with

11:24

you what it looks like to build

11:26

a business and go through hard times

11:28

and make hard decisions, because sometimes you

11:30

only see me celebrating big launches and

11:33

I've made a bunch of money and

11:35

I have a bunch of students, but

11:37

there's a lot of things I struggle

11:40

with in my business as well. So

11:42

at the end of 2024, I decided

11:44

around October, November, I decided to downsize

11:47

my team. And we decided to... eliminate

11:49

nine positions on my team. Hardest decision

11:51

I ever made. It wasn't because we

11:54

were having revenue issues. It really had

11:56

nothing to do with making money, but

11:58

it had everything to do with me

12:01

thinking differently and wanting a leaner team

12:03

that could be more flexible and making

12:05

decisions and experimenting and trying new things.

12:07

And I couldn't do that with such

12:10

a big team. There's a lot of

12:12

responsibility that comes with a big team.

12:14

And I knew that I wanted a

12:17

different kind of business moving forward and

12:19

I wanted to stabilize and build a

12:21

stronger foundation. and I just couldn't do

12:24

it with the large team that I

12:26

had. And so I had to make

12:28

a really hard decision with eliminating positions.

12:31

In the majority of those positions, we

12:33

just don't have on the team anymore,

12:35

but a few of them, we have

12:38

used contractors, but part-time versus full-time. And

12:40

then we've just, more importantly, what I

12:42

wanted to see is we've changed the

12:45

way we work. We are thinking differently,

12:47

we are keeping it simple, coming back

12:49

to those values. And so with my

12:51

deep work, I decided, okay, this is

12:54

what I need to do. And when

12:56

I decided it, I felt like I

12:58

was going to throw up. So you're

13:01

not going to have all the best

13:03

feelings during your deep work, but I

13:05

can promise you what comes out of

13:08

it will absolutely make you a better

13:10

leader. a better visionary and really just

13:12

optimize your business if you are willing

13:15

to make the hard decisions. And so

13:17

I'll talk a little bit later in

13:19

episodes to come around this decision to

13:22

downsize to be a more flexible nimble

13:24

team because it was rough. It was

13:26

a rough day and I love everybody

13:28

who has left my company and I've

13:31

stayed in touch with many of them.

13:33

But it needed to happen and I

13:35

was the one who needed to make

13:38

it happen and I got the courage

13:40

and the strategic backing of it through

13:42

my deep work. And then finally I

13:45

have revolutionized how I look at my

13:47

ideal customer avatar. This came from Deep

13:49

Work and this is another episode I

13:52

want to do with you. Now that

13:54

I'm up leveling some of the conversations

13:56

on this show, I think you're ready

13:59

for... what I'm going to share about

14:01

my ideal customer avatar. Because if you're

14:03

listening in your brand new to business,

14:06

you likely wouldn't do this. But if

14:08

you're a few years in or even

14:10

more, this is something that I wish

14:12

I did years ago. And I have

14:15

to give my friend Julie Solomon a

14:17

shout out because she gave me the

14:19

idea. So instead of having multiple avatars

14:22

for different programs and products that I

14:24

have in my business, I have one

14:26

avatar. One avatar, listen, her name is

14:29

Hank, which makes no sense to anyone

14:31

else, but it makes a lot of

14:33

sense to those in my business. We

14:36

just have this joke around Hank. I

14:38

won't even get into it because you

14:40

have to be there. But anyway, her

14:43

name is Hank, and we have one

14:45

avatar for the entire business, meaning all

14:47

of my programs, Hank fits into one

14:49

of my programs. She is my avatar,

14:52

but there's phases of Hank. We have

14:54

Hank one, two, three, and four. So

14:56

Hank one, she is a beginner. She

14:59

hasn't quit her nine to five jobs.

15:01

She's thinking of starting a business. Not

15:03

even sure which she'd start her business.

15:06

about, but she wants freedom. Hank two,

15:08

she's been in business for at least

15:10

a year, probably making 100K or more,

15:13

and she's starting to navigate this crazy

15:15

world of building an online business. Hank

15:17

three is someone who is more established,

15:20

and she is trying to get to

15:22

her first million dollar year. And Hank

15:24

four. is making a million dollars or

15:27

more and looking to expand her team,

15:29

scale her business, find new partnerships and

15:31

collaborations, become a better leader, step out

15:33

of the business. So she's not doing

15:36

everything all the time. So there's way

15:38

more to each of these Hanks. We've

15:40

built out stories for each of them.

15:43

But Hank is the same woman. We

15:45

start at the very beginning with her.

15:47

And now we have programs, products, and

15:50

services and content through podcasting, social media,

15:52

all that good stuff to be on

15:54

this journey with her from the very

15:57

beginning before she even quit her job

15:59

to making millions if she wants that.

16:01

And so now I get to create

16:04

programs for the same woman, but as

16:06

she evolves. And that to me has

16:08

been revolutionary to our business. So it's

16:11

a really big deal. That came out

16:13

of deep work. I wouldn't have visualized

16:15

it. I wouldn't have seen it if

16:17

I wasn't willing to do the deep

16:20

work. And then the final one, because

16:22

I told you I'd take you behind

16:24

the scenes and share some current ways

16:27

I've used deep work, is this podcast.

16:29

You know, online marketing made easy with

16:31

over 750 episodes was my baby. And

16:34

it did really well and it put

16:36

me on the map and I'm known

16:38

for that podcast. So to transition into

16:41

the Amy Porterfield show is very scary.

16:43

This is new, this is different and

16:45

so much of this podcast is going

16:48

to feel like online marketing made easy

16:50

with some surprises and different conversations and

16:52

some up leveling and places you might

16:54

not expect. So you'll see glimpses of

16:57

the old show and glimpses of something

16:59

new. But just making that shift allowed

17:01

me to elevate my conversations, allowed me

17:04

to stretch myself even more, push myself

17:06

in new areas I haven't, and the

17:08

commitment to transition the show came out

17:11

of deep work. So those are all

17:13

the decisions that I've made recently with

17:15

deep work, just to show you what

17:18

it could do for your business, because

17:20

all of that. has changed how I

17:22

navigate, how I think, how I make

17:25

decisions, how my team operates, and I'm

17:27

ready to uplevel this business so these

17:29

big decisions had to happen. I had

17:32

to shake things up to get to

17:34

where I want to go. And so

17:36

do you. So let's talk about you

17:38

now. Enough about me and my decisions.

17:41

I want to talk about you. I

17:43

want to give you the framework of

17:45

how to do deep work. So get

17:48

ready. I'm going to walk through this

17:50

and this is something you can implement

17:52

the minute this episode is over. So

17:55

are you ready? Okay, the first thing

17:57

you're going to do is schedule deep

17:59

work days. What I really want you

18:02

to do if you're willing to take

18:04

the challenge is commit to at least

18:06

one day every single month starting now.

18:09

I don't care if you listen to

18:11

this episode the minute it comes out

18:13

or for your listening to it six

18:15

months from now, it doesn't matter. Wherever

18:18

you are in your calendar, starting now,

18:20

one full day a month. I know,

18:22

it's a big commitment and if it's

18:25

too much, I will say, do a

18:27

half day. If you can't do a

18:29

full day, do a half day, but

18:32

do something. And so that means every

18:34

single month you're going to see this

18:36

in your calendar. So that's the first

18:39

thing you do. Now, when you're putting

18:41

this in your schedule, you're blocking it

18:43

on your calendar. Like a CEO level

18:46

meeting, meaning no excuses, you show up,

18:48

rain or shine, I don't care how

18:50

you feel that day, you do your

18:53

deep work. Because sometimes you're not going

18:55

to want to do it. Did I

18:57

really want to sit down and decide

18:59

how I'm going to eliminate nine positions

19:02

on my team? Heck no! But it

19:04

had to be done. And so this

19:06

is something that you don't compromise on,

19:09

you just make it happen. Number two,

19:11

you're going to prepare for success. The

19:13

first thing you do when you prepare

19:16

for success is you choose one to

19:18

two high leverage tasks. I mentioned this

19:20

in the beginning, right? High leverage tasks

19:23

that you're going to focus on. So

19:25

it might mean building out a new

19:27

offer. So creating a new offer. It

19:30

could mean optimizing an evergreen funnel. You

19:32

have this evergreen funnel. It's not working

19:34

like it used to. Time to get

19:37

down to business. I want sticky, you

19:39

know those big white sticky boards you

19:41

can put on your wall. I want

19:43

them all over your room. I want

19:46

the sharpies out. I want your door

19:48

closed. High leverage tasks. So whether it's

19:50

strategic planning or content development, offer creation,

19:53

building out a whole launch, whatever it

19:55

might be, figuring out how to make

19:57

a really hard decision in the business.

20:00

Who can you talk to? What do

20:02

you need to do to make that

20:04

hard decision? Map it all out. That's

20:07

your deep work. So usually I sit

20:09

down and I'll do one to two

20:11

high leverage tasks with deep work. No

20:14

more than two. And the important part

20:16

during your deep work is to set

20:18

up a distraction free environment. So that

20:20

means that again, you're closing doors, you're

20:23

making sure that you don't have any

20:25

meetings that day, you don't have to

20:27

get on any calls. I mean, if

20:30

you're a parent, you might need to

20:32

stop at a certain time to go

20:34

get the kids, I get that part.

20:37

But as much an uninterrupted time you

20:39

can get, I want you to take

20:41

a beat real fast. If you're an

20:44

OG, you've heard me talk about tiger

20:46

time. I won't get into it. You

20:48

can Google my name with Tiger Time.

20:51

It will come up. But Tiger Time

20:53

is like a two-hour slot on your

20:55

calendar to work on a course module.

20:58

This ain't Tiger Time, my friends. This

21:00

is deep work. It's like 10 layers

21:02

deeper than Tiger Time. So I just

21:04

want to make that clear for my

21:07

OGs. All right, step number three is

21:09

to set clear boundaries. This means you're

21:11

going to notify your team. Hey. No,

21:14

I can't answer any slack messages today.

21:16

I'm not getting on any calls. It's

21:18

my deep work day. They'll know what

21:21

that means after a few months. They

21:23

know they never bother you. Family needs

21:25

to know this. Anyone who might interrupt

21:28

you as best as you can inform

21:30

them that this is your deep work

21:32

time you can't be interrupted. As much

21:35

as that is possible. I get there's

21:37

exceptions. I want you to turn off

21:39

all notifications. I want you to put

21:41

your phone in a... another room. Do

21:44

not even look at your phone. You

21:46

might say, but Amy, I need it

21:48

for the internet. If you can do

21:51

deep work without the internet, great. If

21:53

you need it, just be really, really

21:55

disciplined that you are not scrolling, opening

21:58

a bunch of windows that you don't

22:00

need, looking at social media, off limits.

22:02

So if you can, go fully offline.

22:05

That's what I like to do, but

22:07

sometimes you're going to need chat, GPT

22:09

or anything like that to get it

22:12

done. And then finally the fourth step

22:14

is to use productivity tools and techniques.

22:16

So you can consider maybe a focus

22:19

app, noise canceling headphones, maybe go to

22:21

a co-working space, maybe you need to

22:23

get out of the house completely. And

22:25

I've got to tell you, I'll talk

22:28

about this another day, but my coach

22:30

Michael Hyatt, the two of us were

22:32

talking, I'm fully addicted to my phone

22:35

and I'm breaking the addiction. We'll talk

22:37

about that in another episode, but he

22:39

gave me the idea of the Freedom

22:42

app, where every day I said it

22:44

in advance, like I've already said it

22:46

a week ago, and every day at

22:49

certain times, my social media, I can't

22:51

access it. There's nothing I can do,

22:53

I can't get on it. So I

22:56

would totally use the freedom app during

22:58

this time that social media is off

23:00

limits if you're tempted to get on

23:02

it. But we'll talk about my addiction

23:05

another day because I don't want to

23:07

talk about it right now. I'm sensitive

23:09

about it. And then finally, I said

23:12

finally before, but this is really the

23:14

last one, avoid fake productivity. So Deep

23:16

Work is not checking emails. It is

23:19

not responding to slack messages. It is

23:21

not scrolling social media. I think you

23:23

knew that part though. So just be

23:26

careful that you're not doing little tasks

23:28

that you do every single day. It

23:30

has to feel different. The work you

23:33

do when you know you're doing it

23:35

right is it's intense, it's deep, because

23:37

that's what it's called deep work, and

23:40

it's difficult at times. Sometimes it's super

23:42

enjoyable and fun in your creation. and

23:44

coming up with new ideas. As a

23:46

founder, a lot of the times, it's

23:49

not very comfortable, but absolutely necessary. It's

23:51

all about doing the work where you're

23:53

working on your business, not in your

23:56

business. That's also a way to know

23:58

if you're doing it right. If you're

24:00

in the weeds, you're not doing deep

24:03

work. If you're stepped out of the

24:05

weeds and you're looking more like a

24:07

30-foot level, you're doing some good deep

24:10

work. So, very important. It's actually really

24:12

simple to set up, it's more difficult

24:14

to stay committed to it, and actually

24:17

do what you need to do, high

24:19

leverage tasks. I want to tattoo that

24:21

on your forehead, so you do not

24:24

forget. That's the name of the game

24:26

here. So really quick, I want to

24:28

just give you a wrap-up so you

24:30

really understand the concepts. Number one, deep

24:33

work creates clarity. So when you remove

24:35

distractions, you can make the most important

24:37

decisions with confidence. Number two, one day

24:40

a month. is a game changer. Even

24:42

if you can do half a day

24:44

a month, start there, and then make

24:47

a goal to do one day a

24:49

month. But imagine 12 strategic work days

24:51

in a year, they add up. Especially

24:54

considering most of us don't do any

24:56

of this, right? We never make the

24:58

time for this. And that's the thing.

25:01

You don't have time to do this.

25:03

You have to make time to do

25:05

this. I want to say that one

25:07

more time. You don't have time for

25:10

deep work. you make the time for

25:12

deep work. If you truly believe it

25:14

can revolutionize your business, which I promise

25:17

it can. Number three, your environment matters.

25:19

So if you feel more distracted at

25:21

home, if you've got people there that

25:24

are going to distract you, if you

25:26

feel like you tend to want to

25:28

take a nap or check the laundry

25:31

or whatever it might be, let's not

25:33

do it at home. So, because sometimes

25:35

the nap part, I didn't mean that

25:38

in a rude way to, you might

25:40

be like, I'm not taking naps. Well,

25:42

I am. So when I notice that

25:45

sometimes when I do deep work and

25:47

makes me really tired and I just

25:49

want to take a nap. Now there's

25:51

nothing wrong with a quick 20 minute

25:54

nap during deep work, but like I

25:56

feel like I want to be lazy

25:58

sometimes because it's so exhausting. So I've

26:01

got to be careful with that. Also

26:03

I forgot to mention when you do

26:05

deep work, if you do a full

26:08

day, even if you do a half

26:10

day, 90 minute increments. So work for

26:12

90 minutes, put a timer on, take

26:15

a break. come back 90 minutes take

26:17

a break and if 90 minutes is

26:19

too long do 60 minutes but do

26:22

take breaks through out if you can

26:24

get out and go for a walk

26:26

that's golden that's really nice to get

26:28

out in fresh air okay so your

26:31

environment matters leave the house if you

26:33

can if you need to also boundaries

26:35

are key so remember if you don't

26:38

have boundaries deep work sessions will just

26:40

be interrupted and ineffective in you're wasting

26:42

your time And then finally, doing less

26:45

but better. So deep work allows you

26:47

to focus on the high impact tasks

26:49

rather than busy work. So there is

26:52

no busy work. And I just want

26:54

to remind you that leaders prioritize deep

26:56

work. So if I can just encourage

26:59

you to do it and if you

27:01

need a really good reason to do

27:03

it, most of you listening want to

27:06

be better leaders in your business. I

27:08

do too. And I like to know

27:10

what good leaders are excellent leaders do.

27:12

Excellent leaders, I have no doubt in

27:15

my mind, are making time for deep

27:17

work. So if that's not incentive enough,

27:19

I don't know what is because being

27:22

a great leader literally leads to a

27:24

really happy team, really happy customers and

27:26

more money in your pocket. So there

27:29

you go. So here's my challenge for

27:31

you. Schedule the first deep work session

27:33

right now. like this minute. I'm still

27:36

talking. Get out your calendar. Just do

27:38

it now. And I really would love

27:40

you to take a moment and just

27:43

schedule them for the rest of the

27:45

year. But even if you can't do

27:47

that, let's just schedule the first one

27:50

literally in the month we are in

27:52

right now whenever you're listening to that.

27:54

So I know it might be a

27:56

stretch, like you have to change things

27:59

around. Usually the first deep work session

28:01

you're moving things around, but then when

28:03

you schedule them all out, you're not

28:06

planning anything on those days, so you

28:08

don't need to change your schedule around.

28:10

And then finally, this one, if you're

28:13

multitasking, come back to me, I really

28:15

want you to do this one. Let

28:17

me be your accountability partner. So what

28:20

I want you to do is once

28:22

you schedule that very first session, DM

28:24

me. So I'm just at Amy Porterfield

28:27

on Instagram. I want you to DM

28:29

me and tell me that you scheduled

28:31

this. And I'm going to try to

28:33

respond to everybody. I can't promise you

28:36

depending on how many of you send

28:38

me a message, but I'm going to

28:40

make an attempt. So even if I

28:43

just give you a little high five,

28:45

I want to be your accountability partner.

28:47

Schedule your first deep work session. And

28:50

then. Come on over to Instagram and

28:52

let me know the exact date you're

28:54

going to do it. All right my

28:57

friends, I hope that you found this

28:59

valuable and really my goal is to

29:01

encourage you to up level. Let's start

29:04

doing things that we normally don't do,

29:06

but if you feel stuck, if you

29:08

feel frustrated in your business, if you've

29:11

hit a plateau, or you just are

29:13

looking to up level so that you

29:15

can be your very best, keep coming

29:17

back to the podcast. because that is

29:20

my absolute goal in every episode I

29:22

deliver. So I can't wait to see

29:24

you again next week.