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0:00
11 tips for sharing URLs in your podcast.
0:10
Thank you for joining me for The Audacity to Podcast.
0:13
I'm Daniel J. Lewis. There comes a point in every podcast when it's necessary to say a URL.
0:19
If for nothing else, at least your podcast's own home on the internet and you should have
0:25
a domain for your podcast.
0:27
Beyond your podcast website, you might also want to share affiliate links, resources,
0:32
episode notes, past episodes, sponsors, and more.
0:35
So here are 11 tips for how to share URLs effectively in your podcast.
0:41
If you'd like to follow along with the notes for this episode and get several of the links
0:45
that I mention in this episode, then get to the notes a simple tap or swipe away inside
0:49
of your podcast app or go to theaudacitytopodcast.com/sharingurls.
0:56
Please note that I do mention several products in this episode and in the notes and I link
1:01
to them and several of them I have affiliate relationships with and so those are affiliate links.
1:07
I earn something if you purchase through those links and only if you purchase through my links.
1:12
But nonetheless, I recommend things I truly believe in regardless of earnings.
1:16
That disclosure out of the way, let's jump into this.
1:18
Number one, speak as few URLs as possible per episode.
1:24
Every URL is essentially a call to action. That could be where to follow you on social
1:30
networks, the episode's webpage, your support page, where to send feedback, and much more.
1:35
And calls to action are most effective when there are very few of them, but they are reinforced
1:40
multiple times. This is why you'll hear most ads give the call to action, like visiting
1:46
a website, at least three times. It's part of the marketing lie. Think someone gets fired
1:52
if they don't mention it three times. They say it again and again and again at least
1:57
three times. That's a good practice for your podcast too. But with all of the URLs
2:02
you might want to share, you'll start overwhelming your audience and making each URL less memorable.
2:09
For this reason, I recommend that you say as few URLs as possible, maybe only one, and
2:15
that's what you say and speak in your podcast, not what you actually link to from your site,
2:21
what you're saying in your audio or video podcast.
2:25
But don't make it the same URL across all your episodes.
2:29
For example, if I kept telling you to get the links for this episode at theaudacitytopodcast.com,
2:35
that works best only when this is my latest episode.
2:38
But the more episodes I publish, the more episodes get shifted down my website's front
2:43
page and eventually get pushed off that front page.
2:47
So if you're looking for the notes for this episode and all I've done is told you get
2:51
the notes at theaudacitytopodcast.com and it's years later, you have no idea where to get
2:56
the notes. Except somewhere on theaudacitytopodcast.com.
3:00
That doesn't work. Thus, I recommend having a unique URL for each episode that will always take your audience
3:08
to the correct information, whether they listen immediately or 5 years later.
3:13
This is easy to do on WordPress with my favorite plugin, PrettyLynx Pro, or you might have
3:18
something else that allows you to create a friendly, speakable URL, a single URL for
3:24
that episode and then that episode's webpage can point to everything else that you need
3:30
to link to. That's number one.
3:32
Tip number two, defer to your chapters or episode notes.
3:35
If you follow tip number one, then your single URL should be your episode webpage, as I started
3:42
to touch on. There, on that webpage, you can include all the things you want your audience to get or
3:47
4C, that could be images, videos, links, buttons, and more. Make sure this stuff, at least the
3:53
links, appear in your episode notes within the podcast apps too. Because many publishing
3:58
tools and podcast apps follow different standards, there's no one right way to do this. Well,
4:04
there is actually, but not all the podcasts support that one right way. So the best thing
4:10
to do would be to ask the maker of your publishing tool, whether that's your website publishing
4:15
system, your podcast hosting provider, whatever is making your RSS feed, ask the people who
4:20
make that how to ensure your links in your episode notes show in your top podcast apps.
4:28
So if Spotify and Apple are top in your downloads, then you want to make sure that those links
4:33
appear in those apps. And then those people can give you the right guidance for your situation
4:39
on their publishing tool. But the most universal case is, unfortunately, that a full, ugly
4:47
URL will work more often than an HTML hyperlink. The full, ugly URL would be "https://theaudacitytopodcast.com"
4:59
instead of the hyperlink, which you probably won't type this code into your notes, but
5:05
whatever kind of system you're using if it lets you bold text and make bullet points and hyperlinks,
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it will put this HTML code in there that is HTML stuff. It's an ATAG, an href equals quotation
5:17
mark, the URL, the quotation mark, some text that's being hyperlinked, and it's HTML code.
5:23
If you really want to see what I'm talking about, you can look at the notes for this episode at
5:26
theaudacitytopodcast.com/sharingurls or get to that a tap or swipe away inside of your app.
5:34
Check out how Knickknack News does this for a great example of actionable episode notes.
5:40
It's also, by the way, a really fun podcast I highly recommend.
5:43
I've got the link to them in the notes for this episode.
5:46
Their notes are actually not effective for SEO on their website or in the podcast apps,
5:52
but podcast apps don't really search descriptions anyway.
5:55
But their episode notes are excellent for engagement inside the podcast apps.
6:02
Not so much on the website, but in the podcast apps.
6:05
It's great. The hosts of that fun show, Alex and Anthony, often share things you will want to see or
6:11
read for yourself. Could be a picture of a bear, or reading about an ice cream flavor, or watching a video,
6:18
or anything like that that's interesting along the lines of what stories they're
6:22
talking about for that episode. And they do that in very simple and actionable ways in their notes.
6:28
I've copied an example from one of their episodes in the notes for this episode, but
6:33
just to give you a brief overview, they have two headlines for this main section that I've copied.
6:38
There's "Anthony's Stories This Week" and "Alex's Stories This Week" and under
6:43
Anthony's stories, it's a simple list with one or two keywords that describe the story,
6:49
like "ketchup" and then there's a link to businesswire.com and then there's "ice
6:55
cream" and a link to mensjournal.com.
6:57
for Anthony's stories with what links he found. And then for Alex's stories, for
7:02
what she is sharing, she has Beard with a link to UPI.com and Zelda with a link to TheVerge.com.
7:10
And these links aren't only to those top domains, but they are to the specific pages
7:14
for these stories. You can check that out in the notes for this episode. And those are
7:19
the ugly URLs they're sharing, but that does work. As ugly as it is to see a full URL,
7:26
It works more often than other methods do.
7:29
And it's highly actionable. If you're listening along to their podcast, then these simple notes will make total sense
7:36
to you and the notes don't get in the way of what you want.
7:41
While you're listening to Anthony talk about ketchup, you can look right there in the notes
7:45
and you see there's the link for the ketchup story.
7:48
You don't have to see the full headline. You don't need paragraphs as text.
7:52
You just want the link to the story that he's talking about.
7:55
Now depending on how you're communicating around the URLs you want to share, you might
8:01
also want to consider using chapters.
8:03
Both legacy chapters embedded in MP3 files and podcasting 2.0 chapters in a separate
8:09
episode metadata file, and that's in JSON format if you're interested in that technical stuff.
8:14
Both of these formats support adding a single URL per chapter.
8:20
In knickknack news, Alex and Anthony spend several minutes on each story so each story
8:25
would be perfect as a single chapter per story.
8:29
And then they could add the relevant URL to each chapter.
8:33
But this gets complicated when you have multiple URLs within a single context.
8:39
For example, if I share a list of my favorite podcast hosting providers, which are currently
8:43
Captivate, Buzzsprout, and Blueberry, I can't add multiple URLs to the same chapter.
8:49
least not yet. So this is where you would want to defer that list of links to your episode
8:54
notes because it wouldn't be reasonable to have a chapter for each of those links when
8:59
I just blazed through those and then you'd see those chapters go by so quickly it might
9:04
be difficult for you to actually go back to the chapters and get the link that I mentioned.
9:09
And it would be a mess for me to manage as well to put those into individual chapters
9:15
for each URL that I mention, because you can't put multiple URLs in a single chapter.
9:21
However, I'm pushing hard for Podcasting 2.0 to turn our current podcast chapters into
9:28
super chapters. That's a term coined by Dovi Das from RSSBlue.com.
9:33
Super chapters would allow you to use a single chapter to display rich content, including
9:39
but not limited to things like a gallery of images, a block of text, a numbered or unnumbered
9:45
list, videos, or even multiple links for a single chapter. Essentially, you could put
9:51
whatever you normally put in your episode notes also in your chapters, but then your
9:56
audience is getting that only one chapter at a time, or they're seeing something that's
10:00
far more actionable. So instead of paragraphs of text around a single link, they see only
10:06
that single link with maybe a brief headline, an explanation, or something like that.
10:12
Then I could make a single chapter for my favorite podcast hosting providers and that
10:17
one chapter can link to the multiple options and there would be the three different links
10:22
for those three different hosting providers.
10:24
However, even if this is adopted within the Podcasting 2.0 standard, I urge you to maintain
10:30
backwards compatibility. That's where your episode webpage comes in.
10:34
If you're worried about your audience getting lost in a long episode webpage, there's a
10:38
cool thing you can do. You could actually link your chapters to specific sections of your page by adding an anchor
10:47
or ID to each heading in your notes.
10:51
And then link each chapter to that anchor in the URL.
10:55
And that would simply be with a hash or a pound sign at the very end of the URL and
11:00
then whenever that anchor is.
11:03
So for example, for this episode it's https://theaudacitytopodcast.com/sharingurls#2 and
11:14
that links to this actual section that I'm talking about right now in my notes.
11:19
And in fact, for this episode, and maybe only this episode, maybe I'll do this again in
11:24
the future, we'll see. For this episode though, every one of these chapters will take you to that specific section
11:33
of my notes on my website.
11:36
If you click on the chapter link for that section.
11:40
That's something that you could do that takes people directly to that relevant section on
11:44
your site. You have to look at whatever publishing tool you're using though to see how easy it is
11:50
to add that. Inside of WordPress, I can simply click on the heading and then there's in the little
11:56
block editor section because I like the Gutenberg editor and I think you should too.
12:01
But in the block section, there's an advanced drop down and there is a spot where I can
12:05
enter text for an HTML anchor.
12:09
And it says enter a word or two without spaces to make a unique web address just for this block.
12:14
I can do that with headings or images or paragraphs or lists or anything like that.
12:18
I'm doing it with just my headings. it out inside of your app and see what you think about it and see if it actually works
12:23
inside of your app. I think it will.
12:25
So try it. You could do that kind of thing then so each chapter is linking to a section in your notes
12:32
where then that section has your multiple URLs that you've mentioned.
12:37
So that's number two, really long one, I promise they're not all this long, and that's
12:41
defer to your chapters or episode notes.
12:45
Number 3. Never say "https://" or "www.". It's not the 90s anymore. It's been literally
12:55
decades since anyone needed to type "http://" or "https://" in their browser. Also, most
13:05
websites don't actually use "www." at all in their domain anymore. Or if they do, like
13:13
YouTube still does, you can usually still get to the correct place without typing the
13:19
www dot. Which, by the way, has to be the worst abbreviation ever because saying www
13:29
is actually more syllables than what it's an abbreviation for. World Wide Web. Might
13:35
as well just say World Wide Web dot whatever the domain is dot com or anything like that.
13:40
You don't have to do that, most of the time, but you must test this first.
13:45
I have run into a couple of badly configured sites that needed the www dot because they
13:52
weren't even forwarding their domain without the www dot.
13:56
So if you typed the domain without it, the website wouldn't work.
14:01
But that's a very, very rare case.
14:04
And I haven't used www for any of my domains in many, many years. Decades.
14:11
And if I hear you say www.theaudacitytopodcast.com, well I won't come after you.
14:18
But don't be surprised if poetic justice comes after you by making your neighbor mow
14:23
his yard right when you want to record your podcast.
14:26
Just don't say www. And please, definitely don't say https://.
14:33
Unless you have to be explicitly clear because you talk code in your podcast.
14:38
Like when I've mentioned it in here, it's because I am being clear of this is what the
14:42
code says. But if you're telling people to visit a website, you don't have to say https://www.
14:49
And that will save you so much more time.
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Number four. Simplify your URLs.
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If you do speak a URL in your podcast, make it as simple as possible.
15:01
I remember a commercial many years ago, I think maybe from the late 90s or early 2000s
15:07
from Epson, you know, one of the biggest printer manufacturers who should know better than this.
15:13
The only thing I remember about their commercial was because I, as a teenager, recognized how
15:19
bad their call to action was.
15:21
I think the URL they spoke was www.ebson.com/what-if-you-could.
15:35
And yes, they actually spoke it that way, saying "dash" for every "dash".
15:43
What dash, if dash, you dash, could.
15:45
I just want to turn it into something that I just keep adding to it.
15:48
dash if dash you dash could make dash a dash better dash you are dash l dash.
15:55
You can just start inserting dashes all over the place. Don't do that. Please.
15:59
Even if you have to combine multiple words in order to speak something in your podcast,
16:05
try to avoid having to say dashes. Just don't make it so complicated. Simplify it.
16:10
I highly recommend that any URL you speak should reinforce your brand. So make it a slash keyword
16:17
URL on your own domain. Consider the speakable URL for this very episode, theaudacitytopodcast.com/sharing-urls.
16:29
It's not sharing dash URLs, it's just sharing URLs. Now when you visit that, that's simply
16:34
a redirect that takes you to a full URL that does have all of those dashes and a lot more
16:40
words in the URL. That's fine. That's for SEO and that's the way that my publishing
16:45
system makes those URLs, but I've made a shortened URL that's friendly, it's speakable,
16:52
it's more memorable. This also goes for external resources too.
16:56
Instead of sending people to something like Patreon.com/whatever your slug is for your
17:01
podcast, send them to a /Patreon 307 or 302 temporary redirect on your own domain.
17:09
Or even better, remove that third-party brand name completely.
17:14
I've done an episode about not saying brand names in your podcast, and make it a generic
17:18
URL, like /support or something meaningful to your audience, like /hero/whatever it is
17:25
that's special to your audience.
17:27
This not only reinforces your brand, but it also makes your calls to action future-proof
17:33
because you can redirect the URL whenever you want, especially if it's a temporary
17:37
redirect, and to wherever you want, even to a completely different brand. Like, what if
17:44
you wanted to stop using Patreon and switch to a membership on your own website? Then
17:50
your audience doesn't need the brand Patreon and it's not accurate anymore. So if you
17:55
kept sending them to patreon.com/somethingorother, then that's going to be a broken link. Or
18:00
if you send them to your own website/patreon, well you're not using Patreon anymore. Send
18:05
them to something that's more generic and that reinforces your brand.
18:09
To listen to that previous episode I did about not using brand names in your podcast, get
18:14
the link in the episode notes at theaudacitypodcast.com/sharingurls.
18:20
Number five, make friendly URLs that make sense.
18:24
Whether you're sending your audience to your own episode webpage, an affiliate product,
18:28
or somewhere else, ensure the URL makes sense for that thing.
18:33
brand names if possible, or wherever practical.
18:36
And this is part of why I stopped using episode number URLs for my own podcast a long time ago.
18:42
Firstly, I realized that my episode numbers didn't actually matter when I was doing
18:48
an episode about whether episode numbers matter.
18:52
Listen to that episode, the link is in the notes for this episode.
18:55
And secondly, even I, the creator of my own podcast, was having a hard time remembering
19:01
which numbers went with which episodes. So it was safer to assume that you and the rest
19:08
of my audience would have an even harder time remembering what number went with what episode.
19:14
Now I create a redirecting short URL for each episode to match the content of that episode
19:22
by making those URLs keyword focused. Like how this episode's URL is theaudacitytopodcast.com/sharing
19:30
"sharing URLs". And if you look at the image that goes along with this episode, you'll
19:34
see that sharing URLs is part of the big text on that image too. That's the other thing
19:40
I do is I try to make those URLs match or be similar to that big text so it's all reinforcing
19:47
the same text instead of /391, which is the pointless number of this episode by the way.
19:54
This is easy to do, again, with PrettyLinks Pro, a plugin that I love for WordPress. You
19:59
You can make as many temporary and permanent redirects as you want, and all using your
20:02
own WordPress-powered website. Even many third-party website providers that work with podcasting, like Podpage or some
20:09
of the websites you get through podcast hosting providers like Captivate, will let you create
20:13
your own redirects in their system.
20:16
But what I really like about PrettyLinks Pro, and specifically the paid version, the Pro
20:20
version, is that I can create the PrettyLink right in my post editor or page editor.
20:26
So that link goes live when I publish, reducing how many things I need to do away from the
20:32
post or page editor. That's number five.
20:35
Number six, say slash, not forward slash or backslash.
20:42
And you can call this a pet peeve if you want, but it's simply slash, not forward slash.
20:48
Forward slash is actually redundant, like pin number, ATM machine, and please RSVP.
20:54
And it's definitely not a backslash.
20:57
That's completely wrong. Just saying forward slash is redundant, backslash is incorrect.
21:03
Just say slash. People are familiar enough with what a slash is.
21:07
It's been around for a long time.
21:10
Number seven. Slow down and speak clearly.
21:15
Even though URLs don't have spaces, that doesn't mean you should speak like they don't have spaces.
21:21
It can be okay for you to say your own URL a little bit faster, not intentionally faster,
21:27
but just at a natural pace when it exactly matches your brand that you've already said
21:32
several times, and here's the key, within the context of your podcast.
21:38
For example, the website for The Audacity to Podcast is, duh, theaudacitytopodcast.com.
21:44
Brilliant, right?
21:47
And I'm saying that in my own podcast where you've already heard me say that domain several
21:52
times and you've heard me say The Audacity to Podcast several times.
21:56
You can look at your podcast app right now and probably somewhere on the screen it says
22:00
The Audacity to Podcast.
22:03
So my branding is really strong there.
22:05
The branding is strong with this one.
22:07
So I don't have to worry so much about saying that URL slowly.
22:12
But what comes after the slash, that's where I might need to be more intentional in this context.
22:19
So it's theaudacitytropodcast.com/sharingurls.
22:24
So see there I slowed down when I said sharing URLs.
22:29
But when speaking any different URL, and especially if you're in a different context, speaking
22:35
your own URL in front of a new audience or in a different context, make sure you say
22:40
Say it slowly and clearly enough so they can know what you said.
22:44
In other places I don't say theaudacitytopodcast.com, I say theaudacitytopodcast.com.
22:51
A little bit slower, emphasizing the branding a little bit more.
22:55
Also that context helps them know what word I mean when I say "to".
23:00
A little more on that in just a moment.
23:02
Check your podcast transcripts too. They can be a good indicator of whether you're clearly speaking the URL and saying it slowly
23:09
enough. And also, by the way, check your transcripts for any URLs that you mention so that you
23:14
can fix any of them that were transcribed incorrectly. Now, that doesn't always mean
23:19
if the transcript is wrong that you set it wrong. It's just a good indicator, potentially.
23:25
Number eight. Clarify or avoid ambiguity. There's a chance that you'll run into some
23:31
confusion with some URLs you might speak. For example, does the domain have the preposition
23:37
4, F-O-R, the spelled number F-O-U-R, the numeral 4, just the digit that is, or something
23:46
crazy like the Roman numeral 4, which would be I-V. An interesting corporate example of
23:53
this as a failure is Fifth Third Bank. Ironically for a bank, the secure URL, if you actually
24:01
typed it this way, "https://" which many browsers now just assume it's "https"
24:09
and then type the words "5th3rdbank.com".
24:14
That doesn't actually work, at least at the time of this recording.
24:18
But if you typed in "http://" without the "s", so the non-secure version, "/5th3rd"
24:26
spelled out dot com and if you type in https colon slash slash www dot fifth third spelled
24:33
out words there dot com those do work. However the actual website and the redirection destination for
24:40
those urls that actually do work is https colon slash slash www dot 53 dot com. Okay yeah I know
24:50
it's actually fifth third dot com but you look at it and it's 53. We all know it's 53. What's the
24:56
the website for Fifth Third Bank, it's 53.com. But I hope no one types the ordinal versions
25:04
of the numbers like 5TH3RD.com because that's a completely different website. And right
25:13
there on the front page it says "Online since 2000". I kind of wonder how long has
25:18
Fifth Third Bank been online? But I digress.
25:22
There are three different ways I think that you could avoid sending people to the wrong URL.
25:27
First, consider clarifying any ambiguity, such as by spelling it when the context doesn't
25:34
make it obvious. For example, I hear Clinton say this all the time in his podcast, "ComedyForecast.com,
25:41
that's the number 4." Sometimes the context makes it obvious, though, which way you mean.
25:45
But like in the case of Comedy Forecast, is that the number 4?
25:49
Is that F-O-R? Is that F-O-U-R?
25:51
Or is it maybe F-O-R-E like forecast a weather forecast. It's comedy the number 4 cast.com.
25:59
That's the number 4. Maybe he has the trademark on that by now.
26:03
You could also create fallbacks to handle other versions. Like yes, I have the audacity
26:08
number 2 podcast.com. Or avoid the ambiguity altogether such as avoiding any single digit
26:16
numbers or ambiguously spelled words like g-r-a-y and g-r-e-y for grey. And this might
26:23
come down to knowing what some of those other spellings are which might not be completely
26:28
obvious because sometimes it's a British English vs. American English kind of thing, or sometimes
26:33
it's just a misunderstanding of which way it's spelled. Like "lead" is it l-e-d or
26:40
or LED. You need to make sure that you solve that ambiguity problem you might have.
26:47
Number 9. Be careful with top level domains that aren't .com. A top level domain or
26:52
TLD is the .com part of the domain. You probably also know .org, .net, .edu, and .gov. But
27:00
there are hundreds of other TLDs. Some of them are full words, like .photography. While
27:06
it can be fun to have one of those modern TLDs, they might be expensive, some of them
27:12
really are, and they might be confusing to non-savvy internet users who probably assume
27:18
a dot com for everything and also probably enter all their URLs into the Google search
27:23
field. Consider your audience in that case. Is your audience tech savvy? Then it's probably
27:29
okay to have a really cool top level domain like dot show or dot whatever. Consider the
27:35
podcast That Story Show, for example. They have both ThatStoryShow.com, which they've
27:41
used for many years, and more recently ThatStory.show. The host, James Kennison, now speaks the .show
27:49
domain more often than the original .com domain, but he still has and uses the longer .com
27:57
version as that backup. The more creative you get, the more it will cost you in both
28:02
the domain itself and likely how many alternatives you might have to grab to ensure anyone who
28:09
mishears you still gets to the right website and it doesn't get stolen and used for malicious
28:14
purposes which can happen. And you might not have any defense against that unless you actually
28:20
trademark your podcast name and that's part of your domain and then you could potentially
28:27
go after some of those malicious websites if they're infringing on your trademark.
28:31
But if you don't have a registered trademark, and if you don't grab those domains, then
28:35
you're at the mercy of some of the trolls on the internet.
28:39
Number 10. Beware case sensitivity.
28:42
Case sensitivity is still weird on the internet.
28:45
It really depends on the server configuration running the website.
28:49
A little flashback here.
28:51
When I started my first website, I think around the year 2000, maybe even 1999, I can't
28:58
remember exactly. Actually, I think even before then.
29:01
Because I remember having my first webpage was "Angel Fire Geocities" or something
29:06
like that. But when I started my first official website, I specifically wanted a Windows server instead
29:14
of a Linux server because I didn't want to mess with capitalization issues that I
29:19
knew that Linux servers could have.
29:21
Oh my youthful mind and completely oblivious to how some stuff works and should work.
29:27
Domains and subdomains are case insensitive.
29:31
So you can capitalize TheAudacitytoPodcast.com however you want and it's still handled
29:37
the same way. You can even all caps it.
29:39
You can all caps the dot com part.
29:41
Anything like that. It's all handled the same way.
29:44
But anything after the domain could be case sensitive in that URL.
29:49
For example, capitalization actually matters with bitly links.
29:54
Like bit.ly/a is a different link from bit.ly/a.
30:03
And it matters on some other website servers and hosting configurations too.
30:07
You might just have to check it to see which way does it work.
30:11
And actually when I launched podgagement, I didn't realize that some people had saved
30:18
slugs like followthepodcast.com/audacity. I didn't realize that some of them had some
30:24
interesting capitalizations in there and the system was not configured to handle all the
30:30
different capitalizations that could have been in there. I had it set so they couldn't
30:34
make weird capitalizations, but if they already had one from the old My Podcast Reviews days,
30:40
that wasn't quite handled correctly. I've fixed that since then, but you have to be
30:44
aware of that kind of thing. Just assume anything that comes after the domain is case sensitive.
30:50
It might not be, but assume it is. So test whatever you do, test it. And if it is case sensitive,
30:58
then please don't tell your audience that. Don't tell them specifically to capitalize the URL.
31:04
Just send them to a URL that's not case sensitive because you don't want to have to get into those
31:09
specific instructions like that. Keep it simple. And then number 11, always test your URLs before
31:18
you share them. Make sure it actually works and it works in the way that your audience will hear it
31:24
and that they will type it in. Type it with the www dot and without it. Make sure your redirects
31:30
are functioning and if your friendly URLs aren't activated until you publish your episode, like all
31:36
all of my own slash keyword format URLs work from PrettyLinks Pro for my podcast episodes,
31:42
make sure to test that link after you publish your episodes. I don't know if it's a particular
31:47
aspect of my publishing workflow or what, but sometimes an episode of the Audacity podcast
31:52
goes out and that slash keyword URL does not work initially. So I have to go in after the
32:00
episode automatically publishes at its particular time and I go in and quickly make that link
32:05
work. I don't quite know what it is that causes that, whether it's a workflow thing, or maybe
32:10
I forgot to type something in, or maybe it's something else related to maybe a plugin conflict.
32:16
I don't completely know, and it happens rarely enough that I don't really diagnose to fix
32:21
the problem completely. I just test every time. And you should test every time too.
32:27
Whatever URL, especially URLs that you speak in your podcast, make sure that they work.
32:34
And the more important they are, the more you want to periodically go back and check
32:39
to make sure that they still work.
32:41
So in review, go to theaudacitytopodcast.com/sharingurls to get all the links that I mentioned, plenty
32:48
of links, and the notes for this episode and see some of the examples.
32:51
And these 11 tips that I've shared are, number one, speak as few URLs as possible per episode.
32:57
Number two, defer to your chapters or episode notes.
33:02
Number 3, never say https:// or www. Number 4, simplify your URLs.
33:10
Number 5, make friendly URLs that make sense.
33:14
Number 6, say slash, not forward slash or backslash.
33:18
Number 7, slow down and speak clearly.
33:21
Number 8, clarify or avoid ambiguity.
33:24
Number 9, be careful with top level domains that aren't .com.
33:28
Number 10, beware case sensitivity.
33:31
And number 11, always test your URLs before you share them.
33:35
If you've appreciated this episode, this has helped you or you think it might help someone
33:39
else, I would love it if you would share this episode out with someone else.
33:42
Go to theaudacitytopodcast.com/sharingurls to share this episode out or maybe it's a simple
33:50
tap inside of your app. Quick visit to the community corner.
33:53
Thanks for the 5 star review on the episode that I did previously, 11 Warnings About Using
33:58
AI in Content Creation. That 5 star review is from Rich Bennett using GoodPods and he said thanks for another informative
34:06
episode Daniel. Well thank you for that kind review Rich.
34:09
Check out the notes by the way and I've got an image in there of the review.
34:13
It's a really neat image. That is not something that I manually took a screenshot of anything and copied and pasted that.
34:22
that I downloaded straight from my own app, Podgagement.com, where now you can make images
34:28
of your individual ratings and reviews, well the non-anonymous ratings and reviews.
34:32
You can make those easily with Podgagement.
34:34
You can also make other cool images to embed on your website that show off your social
34:38
proof and much more. It's the image maker tool that's brand new inside of Podgagement.
34:43
I love it. Really excited about what that opens up for the future.
34:46
You can check out an example of that in the notes for this episode.
34:49
And try it yourself over at Podgagement.com.
34:53
Also thanks for the 1000 sats from Dwev who, as you might remember, I kind of questioned
34:58
is it Dweev, is it Dwev, is it something else?
35:02
But it is Dwev. And he said, "Yep, you're pronouncing it perfectly."
35:05
Thanks Daniel. And also thank you for the streaming satoshis from Brian Insmeiner, Dave Jackson, Dwev,
35:11
and newcomer Gardas for past episodes streaming those satoshis to me.
35:15
If you value The Audacity to Podcast, would you consider ascribing a number to that value
35:21
and sending that back to the podcast? Either through fiat currency, there's a PayPal link, there is the option to send value
35:28
back through streaming satoshis or a boostergram if you're in a modern podcasting 2.0 app,
35:33
or just purchase my products if you want to support what I do.
35:36
It's all at theaudacitytopodcast.com/sharingurls.
35:42
Now that I've given you some of the guts and taught you some of the tools,
35:45
it's time for you to go start and grow your own podcast
35:49
for passion and profit. I'm Daniel J. Lewis from theaudacityyoutubepodcast.com.
35:54
Thanks for listening.
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