0:00

8 Ways to Improve Your Podcast Description

0:10

Thank you for joining me for The Audacity to Podcast. I'm Daniel J. Lewis.

0:14

Your podcast description usually isn't someone's first impression of your show. Instead, that's

0:19

usually your title or your cover art or what someone else says about your podcast.

0:25

Your podcast description also usually doesn't affect your SEO.

0:31

But the description does give you the vital opportunity to convince a potential audience

0:36

to try your podcast.

0:39

Because once they click through, then it's the description and your episode titles that

0:44

can help convince someone, "Yes, you're in the right place.

0:48

You should definitely press that follow button and here's why."

0:51

That's how an effective podcast description works.

0:54

So I have for you 8 ways to improve your podcast description. Follow along in the notes, a

0:59

tap or swipe away, or go to theaudacitytopodcast.com/description.

1:06

Number 1. Remove unnecessary or redundant details. The title goes in the title, the

1:11

author goes in the author, the description goes in the description. When you mix these

1:15

together it creates redundancy and might waste some valuable space. So try to look out for

1:22

phrases like "This podcast is hosted by..." and then your name.

1:26

Well, you don't need to say that and I'm not saying your name should not be in your

1:29

description because there are sometimes certain good appropriate places for that.

1:34

But to say "This podcast is hosted by..." that's really unnecessary because your name

1:40

is already in the author field and displayed very prominently with your podcast.

1:46

Or take another approach. name of your podcast like "The Audacity to Podcast is about..." well that's redundant because the

1:53

title is right there that they can see in big bold letters and the description is right underneath the

1:59

title so why have it say "The Audacity to Podcast" and the words immediately after that are "The

2:04

Audacity to Podcast." That's unnecessary. And also even just saying "is about" well this is inside a

2:10

description so the description is describing the podcast. You don't have to say what it's about

2:15

when the context is already a description, it is inherently about whatever that thing is. Or

2:22

asking a question sometimes doesn't work very well, like "Looking for a podcast about such and

2:26

such?" or "Are you a such and such?" People often aren't asking these questions that you are using

2:33

or I see people using in podcast descriptions. And often I see these kinds of questions focus

2:39

more on features more than benefits. And I'll be talking about that more in number three

2:45

in a moment. So watch out for these kinds of phrases and others like them that are just

2:51

unnecessary and redundant. You want everything that's in your podcast to really convince

2:57

someone to hear or watch your podcast. Does your contact information convince them to

3:03

listen to your podcast? No, probably not. Does knowing that you publish an episode every

3:08

Monday convince people to listen to your podcast? Probably not. Does hearing your background,

3:14

like you started listening to audiobooks when you were 7 and now you have a podcast about

3:19

audiobooks, does that convince people to listen? Probably not. Now that's not saying that any

3:24

kind of background information about you or why you started the podcast is irrelevant,

3:29

but you have to think about, is this actually relevant or is it unnecessary to convince

3:35

people to listen to my podcast? Or is it redundant with other information elsewhere in the podcast?

3:43

Number two, focus on why and WIIFM. That's what's in it for me. In most places, podcast

3:51

descriptions don't actually affect your podcast SEO. But even if they did, the most important

3:56

thing is still to answer two basic questions. First question, why should I get this podcast?

4:04

And try emphasizing that differently as well.

4:07

Why should I get this podcast?

4:10

Or why should I get this podcast?

4:13

That's a big question people are asking when they hear about a podcast.

4:16

They might not be consciously asking that question, but it is on their minds.

4:21

That's what they're looking for. Why this podcast?

4:24

Why me for this podcast?

4:26

Why this podcast for me? Why should I get this podcast?

4:30

The second question is, what's in it for me?

4:33

What's the W-I-I-F-M?

4:36

What's in it for me? In other words, how will your audience get profit from your podcast?

4:42

Profit meaning popularity, relationships, opportunities, fun, income, or tangibles.

4:48

Yes, I think you need to focus on helping your audience get profit from your podcast,

4:54

not only yourself. Because when your audience profits, you have a greater opportunity to profit as well.

5:00

So what's in it for me? I look at your podcast, what am I going to get out of it?

5:05

Not just content. Yeah, this is a podcast.

5:07

Are you looking for a new podcast to listen to?

5:10

No, I'm not. In fact, I would say most people aren't just looking for a new podcast to listen to.

5:16

They're looking for a new podcast that gives them certain information or maybe they're

5:20

not even looking at all. But how you describe your podcast can change their minds and make them realize, "Oh man,

5:28

this is a need that I have.

5:31

I need to listen to this podcast.

5:34

I didn't know I needed this, but now I know I need it and this podcast provides that.

5:39

Whenever someone has clicked through to something they're considering, like whether that's a

5:43

podcast or a product, a movie, or really anything else, the core information they're seeking

5:48

is why they should choose that thing.

5:51

Maybe even in comparison to alternatives.

5:54

Why this book over a different book?

5:57

Why this movie over a different movie?

5:59

Why your podcast about your niche over someone else's podcast in the same niche.

6:05

That why question is so important.

6:07

That's why I love the book Start With Why.

6:10

I highly recommend that. And go ahead and read that and it can help you better describe your podcast.

6:16

Start With Why. Why your podcast.

6:19

Why are you making this podcast. Don't focus on why are you making it.

6:23

Focus on answering that why question for your audience.

6:27

Because that is why you're making it.

6:29

And you don't have to use the words "why" or "because" in your description, but I

6:33

do suggest you imagine someone asking you "why should I get your podcast?"

6:38

And then what follows in your answer when you say "well because" what follows after

6:43

that is a good starting point for your description.

6:46

So what would you say if someone was face to face with you asking you "why should I

6:51

get your podcast?"

6:53

Focus on that "why" and that "what's in it for me?"

6:56

Number three, replace features with benefits.

7:00

A feature is a simple fact about your podcast.

7:05

Like we talk about, and then your topic or topics.

7:09

Or think about this with computers. The features are, this computer has this big of a hard drive, it has this many megabytes

7:15

or gigabytes of this and that, and it has this software and it has this feature and

7:20

that feature, and you can compare these features with other features of other computers.

7:24

That's just features, numbers, comparisons.

7:27

That doesn't really tell a story at all.

7:30

Okay, it's got 16 gigabytes of RAM.

7:33

What does that mean? So if a computer has 128 gigabytes, is that better?

7:39

It sounds like it's better because it's a bigger number.

7:41

That's just a feature. And in some cases, by the way, with computers, it's really about how do they use those gigabytes

7:48

of RAM. new Apple Silicon chips are so much better with how they use RAM that you don't need

7:56

as much RAM as you used to need. So the playing field has become unlevel in that sense. You

8:02

can't get into this feature comparison game. And your audience isn't really looking for

8:08

features or your potential audience either. They're looking for benefits. The first way

8:13

that you can improve this is to extend whatever feature sentence you have with a "so that"

8:21

part and then shift that benefit, what comes after the "so that", shift that into the spotlight.

8:28

So here are a few examples for you to consider. The feature might be, "We talk about cake baking."

8:33

That's just a plain feature. Cake baking, okay, that's your feature. Switch that to more benefit

8:38

focus. Learn how to make better cakes. Oooh, now we're focusing on the benefit. That's

8:45

why we talk about cake baking is to help you bake better cakes. See, focusing back on the

8:52

why. Or consider this. This podcast shares marketing techniques. Again, that's feature

8:57

focused. You could change that to grow your audience. Now I didn't use the same words

9:02

at all, but the benefit of marketing techniques is to grow your audience or grow your customer

9:07

base or anything like that. Or "Get communication tips!" It might sound like a benefit because

9:13

I'm starting with a verb, but it's really just a feature. I could say "Get anything

9:18

else" and it's really just a feature. So instead of saying "Get communication tips"

9:23

I could say "I help you communicate better." And you can loop back through this process

9:29

to make your benefits even better. Try adding a "so that" either directly or through

9:34

some rewriting to focus on the outcome you want your audience to get.

9:39

For example, instead of saying "learn how to grow your business" you could add "so

9:44

that" you don't have to worry about your bottom line.

9:47

See that's the benefit. Then consider shifting that new benefit, what came after the "so that", shift that to

9:55

the spotlight. You'll stop worrying about your bottom line by implementing our techniques to grow your

10:01

business. Do you see what happened there?

10:03

I shifted that deeper benefit, not just growing your business, but stop worrying about your

10:09

bottom line. I shifted that benefit to the front and then put the other benefits and even a little bit

10:14

of a feature after that.

10:16

And this can be a healthy exercise to loop through this multiple times and it may get

10:22

a little exaggerated at times, but that's okay.

10:24

This is an exercise to make you stronger and make you better and brainstorm some ideas.

10:29

Keep adding "so that" to whatever line of marketing you're working with.

10:34

Add it over and over and over until it either gets completely ridiculous or you find some

10:39

really good value.

10:41

For example, you might think of describing your podcast as "I talk about movies".

10:45

Now let's practice this. So that you'll know what the best movies are.

10:50

So that you won't waste time and money on bad movies.

10:54

So that you'll have fun going to the movies.

10:57

So that you can share the experience with your friends.

11:01

So that you can build deeper relationships around mutual interests.

11:05

So that you can live a more fulfilling life.

11:08

So that and on and on and on.

11:11

This doesn't mean you have to use everything you come up with, but it can help you make

11:15

something far more enticing than a simple feature.

11:19

So taking this same slightly exaggerated example, your podcast about movies could be described

11:25

instead of simply "I talk about movies" to something like "Live a more fulfilling life

11:31

with deeper relationships by learning more about the movies you and your friends love."

11:36

Now yes, that's a little bit more exaggerated, but isn't that so much more compelling and

11:43

interesting sounding than simply "I talk about the latest movies and what's cool about them."

11:47

Focus on the benefits, not the features. You might mention a feature here and there. That's okay.

11:53

Okay sometimes people need to know those features, but try replacing all the features that you

11:59

mention with benefits. That's number three.

12:02

Number four, try common marketing approaches.

12:05

Because your podcast description is marketing a kind of product, your podcast that is, is

12:11

the product, that your audience needs to "buy" and they buy it by following it, making that

12:18

commitment to listen to your podcast, you can try different marketing frameworks to

12:23

write a better, more compelling, and more relatable podcast description.

12:28

Here are three popular marketing frameworks, and I've played with them myself in some

12:31

of my product advertising and even my podcast descriptions here and there.

12:36

First there's AIDA, which is attention, interest, desire, and action.

12:42

This describes the four stages someone goes through before making a decision, like following

12:46

your podcast or buying something. Following this framework, your podcast description can first catch someone's attention, then

12:53

get them interested in what you offer, then trigger a desire for your podcast, and then

12:58

give them the action to take.

13:00

There's also the PAS framework.

13:03

That's pain or problem, agitate, solution.

13:07

This framework takes a slightly different approach to AIDA and focuses first on the

13:13

the problem or the pain point, then it agitates that with some specificity and then provides

13:19

your podcast as the solution. Focusing and then further specifying the pain your audience

13:25

has demonstrates how you understand and empathize with them, helping them to think "he or

13:32

she totally gets me."

13:35

Another popular framework is the BAB framework. That's before, after, bridge. This takes

13:41

a more evidence-based approach. It starts with relating the condition your audience

13:45

is in before your podcast or before applying your teaching and then the results after they

13:52

take the action and then your podcast is the bridge that gets them there. These frameworks

13:58

and others have helped many marketers increase their profits. And even if you're not actually

14:03

selling something for money and you're doing your podcast purely for the love of it and

14:08

All you want to do is have fun and you want your audience to have fun.

14:11

And fun is in profit.

14:14

That's the F in profit. So you and your audience can profit by just simply having fun with your podcast.

14:20

Even if that's all you're doing, marketing your podcast as if it is a product for sale

14:26

can help you better reach and convert people to a loyal audience.

14:30

Number five, take inspiration from the best podcasts.

14:35

the consistently top-ranked podcasts regardless of their topic. Look at how their descriptions

14:41

are written. Do they tell a story? Do they follow a marketing framework like AIDA, PAS,

14:47

or BAB? How do they try to empathize with you? How do they communicate without wasting

14:53

space? You might notice that they use several of these methods that I've shared here or

14:58

do something else completely innovative. For practice, you could, and this is just for

15:04

practice, I want to emphasize that, you could copy the descriptions from some of these popular

15:09

podcasts and then replace the points about their podcasts with points about yours. Then

15:15

try rewording it to be more in your voice and your tone to flow better and connect better

15:21

with your ideal audience. But please don't simply copy and word spin someone else's

15:27

description. Use it as an inspiration and then go make your own description.

15:32

Number six, get opinions.

15:35

When you have a description that you think is good, try it on some people who don't

15:39

know your podcast and then see how it piques their interest.

15:44

If you're willing to spend a little money on this, you could go to a local coffee shop

15:47

and offer to buy someone's drink in exchange for five minutes of their time to get their

15:52

opinion on your podcast description.

15:54

Now if you do this, please make sure that you promise them you want only their opinion,

15:58

you're not trying to sell them anything, you're not trying to get them to opt into anything

16:02

or give over any kind of private information, you just want their opinion on something.

16:07

This kind of, we could call it man on the street research can be extremely valuable

16:13

because you're getting face to face interactions with someone, you're not just getting a comment

16:17

back, and it's someone who is not a fellow podcaster, not a member of your peer group,

16:23

And you might actually get someone who doesn't even know what a podcast is or doesn't listen

16:28

to a podcast. And if you can pique their interest, you probably have a winning podcast description.

16:35

Number seven. Use Artificial Intelligence or AI.

16:39

Wouldn't it be cool if there was a tool that could help you do these exact things, like

16:43

rewrite your description in AIDA format or BAB, or take some inspirations from other

16:49

great looking descriptions, or turn your features into benefits, or answer the question of why

16:55

and stuff like that. Wouldn't it be great if there was a tool like that? Well yes, there

16:59

are actually several great tools now that can do this through the power of artificial

17:04

intelligence or AI. And since early 2021, I've been using one of these tools called

17:09

Jasper, formerly known as Jarvis. And by the way, the link in the notes for Jasper is an

17:15

affiliate link so I earn from qualifying purchases through my link. But as you know, I recommend

17:20

things that I truly believe in regardless of earnings. And the other couple things I'm going

17:24

to recommend here actually do not earn me anything because I don't think they have affiliate programs

17:29

yet. But they may someday and if they do I'll join them. But I'll continue anyway with my

17:33

recommendations here. So I've been using Jasper for a couple years to help me write better,

17:39

build some writing momentum, and get some new ideas. But now, when you think of AI writing

17:44

assistants, you're probably thinking of something else that everybody seems to be talking about

17:50

right now in early 2023. And that is ChatGPT. And at the time of this recording, it's only a couple

17:58

days after ChatGPT 4 was released and I'm hearing a lot of people say it creates much better content.

18:07

I'm not going to get into how these things work and the ethics of them. That would be great for

18:13

another episode. But for now, just think of it this way. Jasper and ChatGPT offer many ways that

18:21

you can improve your content through what they have. And this is very important. I'm suggesting

18:26

improve your content, not create your content for you, not give you medical or legal advice

18:32

or weird things like that, but help you to get better. Because the basic approach of

18:38

these AIs where I think they thrive is when they see, "Oh, I see what you did there.

18:42

Let me build on that or let me make that a little bit better for you." So Jasper, for

18:46

example, and some other tools like this as well, offer templates that you can fill in

18:51

and then generate potential results. And those templates are designed around specific things.

18:56

For example, Jasper has templates for the AIDA, PAS, and BAB marketing frameworks for

19:02

descriptions. They also have a template for converting features to benefits or a template

19:07

to simplify your language as if explaining it to a child so that you're not so geeky,

19:13

nerdy, or inside baseball as they say with your descriptions. I think all of these templates

19:18

can be really helpful because you know the kind of outcome to expect and you can have

19:23

the template generate a bunch of outputs, slightly different each time, and then you

19:28

can pick and choose certain points from those or blend them together as you want or just

19:32

copy and paste one all together that you like. Jasper and ChatGPT also offer a more flexible

19:38

model that is what a lot of people are loving and it's what has made this AI so much more

19:43

popular and that's the flexible chat model where you can type as if talking to a writing

19:49

assistant. You could paste in your current description and then ask it to rewrite your

19:53

description using a marketing framework or convert your features to benefits and more.

19:58

just paste it in. Like one example input could be something like, "Here is a description

20:03

of The Audacity to Podcast, a podcast about podcasting." I paste in my description and

20:07

then below that I say, "Rewrite this using the AIDA marketing framework." And it gives

20:13

me a description back following the AIDA framework.

20:17

There are a bunch of other things it can do. There are so many possibilities. I just had

20:22

a meeting today right before I recorded this episode where I was talking with some people

20:27

about the possibilities of AI and ways that we can use AI ethically and to help us make

20:33

stuff better and faster. And that's what I like using AI for, make stuff better and faster,

20:40

not create original stuff. But take what you already have and make it better. Or look at

20:44

a podcaster focused AI tool like Capsho, another thing that I currently don't have

20:50

an affiliate link for but I really like what they're doing. Capsho, that's C-A-P-S-H-O,

20:56

Capsho helps build episode descriptions and much more from your already recorded audio.

21:04

So it's not like you have to go in and type something in, "Give me an episode description

21:08

for a podcast episode about blank blank blank."

21:10

No, you give it your episode and then it gives you a description of that episode because

21:16

it will transcribe your episode so then it gets the written transcription and then it

21:20

uses that transcription in its artificial intelligence model to summarize it and give

21:26

a description back to you. Now that's at the episode level currently. They might do something

21:31

someday where it can listen to multiple episodes and then help you describe your overall podcast.

21:36

And there are many other things that they're doing with the AI that are beyond the realms

21:40

of what I'm talking about in this episode. But I'm really excited about what Capsho

21:45

is doing. These three tools, Jasper, ChatGPT, Capsho, are just three of many tools out there.

21:53

And many of them are using the same core AI, just with little tweaks here and there, or changing

21:59

what kind of inputs are combined with your input in order to get different outputs. And these are

22:04

the three that I've experienced. So I'm not going to say that these are necessarily the best,

22:09

but they're very popular and I like what they're doing with these tools. And of these three,

22:14

the only one I earn anything from if you sign up through my link is Jasper. Now if the others

22:19

offer affiliate programs I will definitely join them because I'm already recommending them. But

22:23

if you'd like to try any of these then please check out my links through theaudacitytopodcast.com/description.

22:31

I think AI is great for these kinds of improvement and reformat techniques because it's taking your

22:39

original content and making it better. That's what I love AI for. Making stuff better, helping

22:46

you make it better, and making it faster and better. And number eight, apply these same principles

22:53

to your episode descriptions. Although I focused this episode on your top level podcast description,

22:59

try all these same things for your individual episode descriptions too. Like avoiding redundant

23:06

or unnecessary things such as "In this episode, Bob and Jim talk about..."

23:11

All of those words just there. Completely unnecessary. Just tell us what you talked

23:16

about or do it in a different way that isn't "we talked about" or "hear us talk about"

23:21

or anything like that. Just tell us. And your episode descriptions can seriously help your

23:28

search engine optimization. And if you try improving your episode descriptions before

23:33

Before you even record your episodes, you might even discover new ways to make your

23:38

episode content better just by improving how you describe what you're about to talk about.

23:44

And then you might realize that, "Oh, there's a better way that I can approach this content

23:50

because of how I'm describing it."

23:52

This is one of the reasons why I like writing my post for an episode before I even record

23:57

because it really helps me hash out my ideas.

24:00

So just simply writing out a really good episode description, not your full notes, but just

24:06

a really good episode description, that alone could help you make a better episode.

24:12

So apply these same things, whether it's your marketing framework to how you describe this

24:17

episode or promote this one episode.

24:20

Maybe you use some AI to make your episode description better.

24:24

Maybe you get some opinions from other people.

24:26

And the big thing that I recommend is that why?

24:31

Why should people listen to this episode?

24:34

That's a great thing to think about while you are recording your episode.

24:38

Why does this matter? Why should people listen?

24:41

That little story about your dog might be interesting to you, but why should your audience care?

24:48

Is it funny? Is it relevant to your podcast?

24:50

Are people coming to your podcast because they want to hear something funny?

24:54

If so, then that story about your dog that's funny is totally relevant.

24:58

Are they coming to your podcast to be informed about marketing trends?

25:02

Then the story about your dog is probably not relevant unless it somehow can relate

25:07

to what you're talking about in your podcast episode.

25:10

So learning how to better describe even your episodes can improve your content and going

25:16

back to the top level podcast description, learning how to make a better description

25:20

for your overall podcast can also help you refocus your podcast on whom you really want

25:27

to serve, what profit you want them to get from your podcast, and what kind of profit

25:32

you want to get from your podcast.

25:34

So once again, these eight ways to improve your podcast description, available at theaudacitytopodcast.com/description,

25:41

are number one, remove unnecessary or redundant details.

25:45

Number two, focus on why and what's in it for me.

25:50

Number three, replace features with benefits.

25:52

Number four, try common marketing approaches.

25:55

Number five, take inspiration from the best podcasts.

25:59

Number six, get opinions.

26:01

Number seven, use artificial intelligence.

26:03

And number eight, apply these same principles to your episode descriptions.

26:08

With all of this in mind then, how long has it been since you've really looked at your

26:12

podcast description? Is it even accurate anymore?

26:15

I suggest you go back and look at it, especially with these points and suggestions that I've

26:20

shared with you, and see how you can improve your description.

26:23

I did the same thing with my own podcast description while preparing this episode.

26:29

I started looking back at my description and realized, hmm, there are some ways that I

26:33

could definitely improve this.

26:35

So I'm changing my own and will continue to revisit my own description for The Audacity

26:41

to Podcast. To let you hear an actual example of what it was before and what it currently

26:47

is after, here is my description before I started preparing for this episode.

26:51

I believe anyone can share a message to change the world and podcasting is the best way to

26:56

spread that message. I'm Daniel J. Lewis and this is where I give you the guts and

27:00

teach you the tools to launch or improve your own podcast for sharing your passions and

27:04

finding success. I cover all things podcasting, audio gear, video equipment, editing software.

27:10

Now I hope your brain is shouting in your mind, "These are features Daniel, you're

27:15

just listing features." Yes, because I was.

27:17

And I continue here. WordPress and plugins, social media promotion tools, marketing, and more with understandable,

27:24

in-depth information and easy to follow steps.

27:26

Again, just features listed there.

27:29

If you want to know how to podcast or grow the show you already have, this show is for you.

27:34

Have a podcasting question or suggestion? That's not a question anyone is really asking when they're looking at my podcasting description.

27:40

Email feedback@theaudacitytopodcast.com or call 903-231-2221.

27:46

People don't need my contact information in my description.

27:50

Please subscribe and I will give you THE AUDACITY to podcast.

27:54

So you see, I made some mistakes there.

27:56

And I've re-approached it.

27:58

And I didn't even run this through AI yet.

28:00

Just taking some of these principles that I've been talking about and practicing them

28:04

on my own description. And here is at least at the time of this recording what my description is and it might change

28:12

by the time I publish this episode or by the time you hear this episode.

28:16

So my new description is as follows.

28:18

I believe podcasting is the best way for you to share a message to change the world.

28:24

I give you the guts and teach you the tools to launch and improve your own podcast for

28:29

passion and profit.

28:31

That's P-R-O-F-I-T. I break it out with little periods just to emphasize that it's an abbreviation or an

28:36

acronym or an acrostic. They don't know yet.

28:39

Through each episode, I strive to help you communicate better, fully leverage audio and

28:43

video gear, use podcasting tools for higher quality and efficiency, become an engaging

28:49

interviewer, improve your podcast website, grow your podcast, and more.

28:53

My goal is to help you and your audience get P-R-O-F-I-T from your podcast.

28:59

popularity, relationships, opportunities, fun, income, or tangibles. From each episode

29:05

you'll get inspiration, learn easy to follow steps, and discover resources to help you

29:10

podcast better. Please join me, Daniel J. Lewis, and I will give you THE AUDACITY to

29:17

podcast. Now I think that description is much better. Is it the absolute best? No, probably not.

29:23

There are probably other ways I can improve it. And take a look inside your podcast app.

29:27

you're seeing an even different description from that.

29:30

But I think this is so much better and I'm practicing what I'm preaching by improving

29:35

my own description. I suggest you do the same.

29:38

Follow these eight tips to try improving your podcast description.

29:43

And if you need help with this, I'm available for one-on-one coaching and consulting to

29:46

help you improve your podcast and improve your podcast description.

29:51

If you want me to look over your description, help you brainstorm some other ideas, work

29:54

with an AI to figure out some different things, put it in your voice, or better communicate,

30:00

or give you some feedback on something that compels me to even listen.

30:04

Does it pique my interest? If you need help with your podcast, I'm available to help you one-on-one.

30:09

Please contact me through the website at theaudacitytopodcast.com.

30:14

And if this episode has been helpful to you, I'd love it if you would share this, comment

30:19

on it, and engage in whatever way you can.

30:22

The episode is at theaudacitytopodcast.com/description.

30:27

Now that I've given you some of the guts and taught you some of the tools, it's time

30:31

for you to go start and grow your own podcast for passion and profit.

30:35

I'm Daniel J. Lewis from theaudacitytopodcast.com.

30:39

Thanks for listening!