In downtown San Francisco, two founders pitch revolutionary AI platforms to the same VC. By sunset, only one secures funding – not because of superior technology, but because of a superior story. This episode dives into what Joe calls "The Age of Narrative Crisis," where AGI is democratizing innovation at an unprecedented scale. Learn why 71% of B2B buyers find most content meaningless, and why in a world where technology can be replicated overnight, your narrative becomes your most defensible asset.

This foundation episode reveals why the rules of B2B storytelling have fundamentally changed – when anyone can build anything in weeks and generate professional content at the click of a button, what makes you special? Whether you're a founder, CEO, or marketing leader, discover why narrative isn't just another business tool – it's the key to standing out in the age of infinite innovation.