Digital marketing is undergoing a transformative shift where understanding fundamentals while leveraging AI offers companies unprecedented advantages that may become insurmountable for those who fail to adapt. This golden opportunity period for
The influencer marketing landscape has transformed dramatically, with Open Sponsorship evolving from a platform connecting pro athletes with brands to a tech-enabled agency helping businesses maximize content across all marketing channels. Athl
Jeff Greenfield of Provalytics joins us to reveal the challenges of modern marketing attribution and how AI-driven analytics can help marketers understand which efforts drive results.Marketers still struggle to identify which half of their ad b
Bruce Clay, the father of SEO, discusses how AI is reshaping digital marketing while SEO remains foundational.SEO has evolved from simple keywords to expertise, experience, authoritativeness, and trustworthiness (E-E-A-T).Bruce's "siloing" meth
In this engaging episode, we explore the transformative potential of artificial intelligence in the world of marketing. With John Munsell, a leading expert in implementing AI-first strategies, we dive deep into the essentials of integrating AI
Courageous conversations and addressing blind spots are key for leaders to overcome challenges and unlock potential. In this episode, Adrian Koehler highlights authentic communication, emotional intelligence, and marketing strategies.• The powe
Building a personal brand in today’s digital landscape hinges on authenticity and trust. The episode discusses the importance of combining personal interactions with strategic marketing efforts, addressing the role of AI in copywriting, and emp
This episode dives into the evolving world of internet marketing, emphasizing the critical role of podcasts and authentic storytelling in achieving success. Shaahin Cheyene shares invaluable insights on leveraging social proof, integrating vari
Unlock the secrets of email marketing success with Jason Wright from Internationally Inspirely. Our episode dives into the vital role of email marketing in today's digital landscape, showing how it remains an essential tool for building connect
Unlock business growth with insights from Jeff Holman, a business-focused attorney specializing in innovation and entrepreneurship. Explore the unique challenges startups face and how fractional legal teams can be a game-changer. Jeff shares st
The episode covers the evolution of internet marketing trends as we enter 2025, highlighting the integration of AI, and the significance of social media, community engagement, and privacy in advertising. Listeners are encouraged to adapt their
Jonathan Baker from Punctuation joins me, Matt Bertram, to explore strategies for maximizing business value through strategic M&A and succession planning. Learn how to enhance profitability, strengthen market positioning, and reduce founder dep
Unlock the secrets to dominating digital marketing with me, Matt Bertram! As we close the year, I’m sharing insights on the 7-11-4 rule to help you build an omnipresent digital presence. Celebrate with us as our podcast ranks in Buzzsprout’s to
Unlock the secrets of multi-channel marketing with RJ Schultz from Blip Billboards. Learn how to engage audiences across platforms and build trust using Google's 7-11-4 rule: seven hours of interaction, 11 touchpoints, and four platforms. Disco
AI is transforming influencer marketing and content creation, with platforms like Corbett Drummey’s LTX Studio leading the way. Generative AI surpasses traditional stock content, offering unique images and videos while addressing challenges lik
Ever wondered how to speak "Google's love language"? In our latest episode, Shaunda Necole, creator of VegasRightNow.com, shares her journey from crafting passion-driven websites to mastering SEO. Learn how she transformed niche interests, from
Unlock the secrets of trust and communication in the digital age with PR expert Justin Goldstein. Learn how cohesive brand messaging across channels breaks silos to enhance recruitment, public policy support, and sales. Justin emphasizes trust'
Ever wondered how press releases can transform your marketing strategy? Sit back as Mickie Kennedy from eReleases reveals his journey from creative writing to becoming a press release maestro. Mickie shares fascinating insights into the art of
E-commerce expert Carolyn Lowe joins us to delve into online selling, sharing insights from her pioneering days at Dell to her role as founder of an e-commerce agency. Carolyn discusses the digital transformation reshaping consumer behavior and
Uncover the transformative power of trademarks in branding with Andrei Mincov, founder of Trademark Factory. Learn how owning a trademark can reduce CPC bid rates, protect your brand, and uphold authenticity in today’s crowded digital marketpla
Unlock the secrets to mastering sales and marketing synergy in the digital landscape with insights from Mark LaCour. Learn how to blend marketing-qualified leads with sales-qualified leads to boost conversion rates and drive revenue growth. Wit
Unlock the secrets of transformative rebranding with Jim Heininger, the "rebrand man" from Rebranding Experts. A brand goes beyond a name and logo—it encompasses the entire customer experience. In this discussion, we explore when businesses sho
Unlock the secrets of aligning B2B sales and marketing with insights from Will Barron, founder of Salesman.com and host of the top B2B sales podcast. Will explores the challenges between sales and marketing, including miscommunication over mark
Unlock the secrets behind disruptive in-store marketing with Kelley Thornton, a DTC entrepreneur and founder of Purchase Point, a global retail strategy powerhouse. Kelley shares his journey from corporate packaging to mastering shopper psychol
Unlock the secrets to thriving in Amazon FBA with Neil Twa of Voltage. Discover how focusing on profitability over revenue and understanding customer intent can give you a competitive edge. Neil shares tips on product selection, leveraging cust