In this episode, we dive deep into the book "The E Myth Revisited" by Michael Gerber, exploring key insights about business roles and growth. Hosts Rob and David discuss the three critical personas in business: the technician, manager and entrepreneur.

Highlights:

• "Most businesses are started by skilled technicians who get trapped doing technical work instead of growing the business."

• "Create a business manual as if you were going to franchise it, even if you don't plan to franchise."

• "The owner often becomes the bottleneck by not letting go and systematising the business."

Key Takeaways:

• Understand how you transition between technician, manager and entrepreneur roles
• Create systems and processes that allow your business to scale
• Develop a strategic plan that supports your business vision
• Invest time in working on the business, not just in the business

By being intentional about developing your business, creating clear organisational structures on focusing on continuously improving business systems the e-Myth is a great blueprint to move through the phases of business maturity.

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Rob Bull

David Altena

Learn more about Plexus Consulting and the mission Rob is on to make NZ the best place in the world to do business

Download David's NBR-featured report "Boosting Productivity in New Zealand SMEs" by joining the mailing list on the Altena Solutions website, and start your journey to a higher performing business today