Podcasts: They're not just for entertainment anymore. Everyone from business owners, thought leaders, authors, academics, and even celebrities are running their own show trying to tap into that elusive revenue-generating podcast audience engagement. But how to grow a podcast and continually produce podcast episodes needs much more than a good personality - it requires strategic thinking, and tons of behind-the-scenes tactics that attract and increase podcast listeners. Both independent podcasters and big network brands fail 87% of the time! How can you survive to host another day?

Welcome to the next gen of The Binge Factor Podcast – The Binge Factor Deconstructed! Podcasting experts Tracy Hazzard and Tom Hazzard return as hosts to this ear-opening analysis, this time diving even deeper into the foundation and structural details of the show itself. Explore the blueprint of a podcast; discover the strengths you must emulate; learn about the pitfalls you should avoid, and get nitty-gritty tips and know-how to build your very own show that will defy the odds and outlast the podfade.

Each episode, Tom and Tracy pick an actual podcast (some volunteer and some are drafted!) to be deconstructed and analyzed. As they dissect these carefully chosen shows, they uncover what separates the great shows that everyone can’t wait to binge on and the failures that don’t even make it a season. With The Binge Factor perspective and their expertise launching, producing, advising, managing, and marketing over 1200 shows, Tracy and Tom will leave you with a blueprint that you can use for your own show development and an action list that won’t require a big box budget.

Podcast hosts and producers juggle many tasks, including podcast marketing strategies, guest booking, content creation, and dozens of ways to monetize a podcast. To keep the show going, you must find your podcast's strength - that unique binge factor. With failure just a small misstep away, you can’t afford to let lack of knowledge or experience keep your bingeable goodness hidden from the world.

Find out the common mistakes, even the most expensive producers make when developing a show; and the outdated strategies they are using that must be finally retired. Most importantly, tune in for an occasional “podcast autopsy” uncovering why those failures podfaded into oblivion and how you can avoid suffering the same fate. Subscribe now so you don't miss Tracy and Tom's surprise interviews with podcasters, gaining deeper insights into successful podcast examples and the marketing and podcast production tips they use to develop a profitable venture.

Just like they do in their weekly livestream podcast mentorship show, Feed Your Brand, Tracy Hazzard and Tom Hazzard continue to bring their broad podcast expertise to every episode. Tom draws from his experiences as a true inventor, product designer, and brand innovator to offer invaluable insights you would not want to miss. Meanwhile, Tracy knows what works and does not work in marketing, branding, and media thanks to her many years of experience as a media expert, Inc. Innovation columnist and 6x podcaster. Together, they are your guides in unveiling that binge factor in every podcast, identifying what makes people come back again and again to these shows.

Ready to strengthen your podcast foundation? Join the movement at Podcasters United and unlock a treasure trove of FREE resources, live expert guidance, and the chance to have your show personally deconstructed by the Hazzards! Don't let your podcasting voice fade out - renovate your show today before your show is a money pit and not a podcast money maker!!