In this episode of The Brainy Business podcast, Melina Palmer welcomes Emily Falk, author of the insightful book, What We Value. Together, they dive deep into the concept of value, exploring its complex layers beyond monetary aspects and its profound impact on our relationships, society, and business practices.

Emily, a leading expert in behavior change and persuasion, shares her extensive research on how our brains calculate value and make decisions. She discusses the interplay between self-relevance and social relevance in our choices, illustrating how these factors influence not only personal behaviors but also the way ideas spread and are shared among individuals. With compelling examples, including the story of NBA player Ernie Grunfeld, Emily emphasizes the importance of framing and understanding what drives our decisions.

In this episode:

• Discover the intricacies of the value calculation and how it affects everyday choices.
• Learn about the role of self-relevance and social relevance in decision-making processes.
• Explore how framing messages can enhance the likelihood of sharing information.
• Gain insights into the psychological strategies that can help reduce defensiveness and enhance receptivity to new ideas.
• Understand the broader implications of value in business and personal relationships.

Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/487.

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