Everything begins and ends with your customer. Who are they? Furthermore, are your customers visual, audio, or kinesthetic buyers? Why does that matter?

In this episode, Shanna and I talk not only talk about the difference between a commodity and a brand, and why you should strive to be the latter, but we also delve into the importance of creating and developing customer persona(s). We also touch upon the three different types of buyers every small business will come across and how you can serve them specific content depending on their needs.

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