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Welcome to the Brian Wright audio experience

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, a podcast dedicated to helping

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entrepreneurs grow their business , make

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more money and successfully navigate

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through the chaos of life , all

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while working , spending and stressing

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less . And now your host . He's

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a husband , a father of two , an

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international business and life coach , and

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a trusted motivational speaker for some

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of the most respected companies in the world

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, such as Invisalign and many others

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.

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Brian Wright , hey

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everybody , welcome inside the broadcast booth . Hope you're doing

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great out there . Just getting back from a little Sacramento

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trip going out to see a customer of mine , richard

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Portoloupe , had a great time with Rich

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, spending time with the team , doing some culture , building

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some team training , installing some hospitality

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, some salesmanship into the business . Went great

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, did a nice cooking job . Friday

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night we cooked together , had some friends over

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to the house , so that was fantastic

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. Hey , good news . So Invisalign , just let me

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know . So January 19th , those

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of you over in Miami , we're going to be doing an event

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together on January 19th , obviously

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next year , and I'm looking forward

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to seeing so many of the fans over there

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. And hey , look , as you've heard on the first couple

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of podcasts , I've had a podcast for many years

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over in the orthodontic space , the new patient group

1:16

podcast , and you know it

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took a season or two to really get rolling . And

1:21

if you look at now , we just finished up season

1:23

six . We're really into our groove over

1:25

there and the way we do that , that , that

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setup , if you will , it's a contemporary radio show

1:30

. I come out with a new episode , a new

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podcast , right around the first business day

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of every month . This one is going to be kind

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of a blend , I see . You know

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, as we are kicking this off , as I said

1:41

last podcast , we have no idea what we're doing

1:43

as far as what the you know what the order

1:45

is going to be , how often we're going to come out with . You know

1:47

, eventually we'll come out with a schedule . You know

1:49

, as an example , monday morning there'll be a new one

1:51

every week , that kind of thing . Right now we're just flowing

1:53

. As I said on

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the last podcast , a lot of us just about getting

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back and doing it

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, seeing how it goes , refining things , you

2:02

know , or people are they like in the message

2:04

you need to refine it , blah , blah

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, blah . But we're rolling here . We're on

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our third podcast now . We've got a couple of

2:10

YouTube shorts up on the YouTube station . As I said

2:12

, the YouTube station is brand new . We

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went hiking the other day , did a

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nice video there Today , went and walked the dog

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up in a little mountain here

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in Colorado Springs , did another

2:23

one and we're just going to flow . You know

2:25

, eventually this will all get

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smoothed out and there's going to

2:30

be , you know , shorter podcasts . There's going to be more

2:32

contemporary radio show podcasts . We go an hour

2:34

and a half on a topic , but right now it's kind of set in standard

2:36

. You know , we want to get as many topics

2:39

out there , as many different things that we can

2:41

to get your mindset shifted and starting

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to think differently about your life , your career

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, entrepreneurs out there , how to run the business . Like

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I said in the very first episode , we teach something

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that 99%

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of people will not do as a business owner . 99%

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of entrepreneurs will not do what they learn

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on this podcast . The 1%

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is the famous companies . Right , they

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have a recipe that we're going to teach on this

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podcast and part of that

3:07

recipe is leadership . You know , if you

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look at , you know all the things that fall

3:11

under culture leadership , mindset

3:13

, innovation , self-improvement

3:15

I mean , the list goes on and on . It's somewhat endless

3:17

. That falls under that culture bucket , that culture

3:20

pillar , if you will . Today we're going to talk

3:22

about leadership . Won't be long , but it's something that

3:24

is I don't know . I wouldn't say

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it's on the top of my list from

3:28

how passionate I am , but it's pretty damn close

3:30

and it's talking about the one thing

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you need to ask yourself if you want to

3:35

know if you're doing your job as a leader . There's a

3:37

lot of different trainings , a lot of different coaching

3:39

sessions , a lot of different podcasts that we're going to talk

3:41

about on here . As far as leadership

3:43

and getting the most out of your people , today

3:45

is a simple and a short one . Leadership out

3:47

there , you know , if you're the CEO

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of a company , a chief operational

3:52

officer , if you're in a

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position where maybe you're mid-level

3:56

management , which is the most difficult place to be

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, maybe shout out

4:00

Jonathan out there . Hey , buddy , you know mid-level

4:02

management for Dell , great company based

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out of Austin . You know

4:06

mid-level management . I believe I'm going to talk

4:09

a little bit on today why mid-level management

4:11

is so difficult . Or maybe you're

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not even that high , Maybe you're just running a

4:16

team and you want to learn

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how to get more out of yourself in order to get more out

4:20

of that team . The question you need to

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inevitably ask yourself and this is really

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what differentiates between

4:27

a boss and a manager and

4:29

a leader and there's a lot of different things , but one of

4:31

the biggest ones is your job

4:33

as a leader is are you making other

4:35

people better ? And I'm going to repeat that

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the question you need to ask yourself on

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whether or not you're doing your job and

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you're being an exceptional leader is

4:44

are you making other people better . This

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is an interesting topic because there are

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so many . Whether you look over , I'm going

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to make a lot of orthodontic references on this podcast

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, because those of you that

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follow along know that my name

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and my niche on the entrepreneur

5:00

and the business owner side is been

5:02

in orthodontics for many , many years and just

5:04

recently now we're branching out into the

5:07

true entrepreneur world , let's call it , and

5:09

a big part of what I teach over there is

5:12

all around how to get the most out of people

5:14

, whether you're , again , the CEO . If

5:17

as a leader , you gotta look at yourself as a coach

5:19

, your job is to make other people

5:22

better , and that's not what happens a lot

5:24

of times Over in the orthodontics space . You have

5:26

office managers . You have a clinical

5:28

assistant that's really good at their job , so they get promoted

5:31

. Now they're in charge of the

5:33

other clinical assistants . You have

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a front desk girl . It's been there 10 years , so she's put

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in charge of the admin team as an

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example , but the reality

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is is that there's no leadership training

5:43

. That then comes with that , and that is

5:45

why mid-level management is so difficult

5:48

, because you are in a leadership role

5:50

but you're not technically in

5:52

charge , because you're not the chief operational

5:54

officer , you're not the chief executive officer

5:56

, you're not the business owner , you're not the founder

5:58

, but you still are in charge of the people

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that are in charge of your customer in some form

6:03

or fashion . What happens so

6:05

many times is we get training

6:07

on you . Take Invisalign , who I speak

6:09

for . This is an example . You take

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a rep and when the rep comes aboard Invisalign

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and Johnson and Johnson , they hire actually a lot

6:16

of people from Johnson and Johnson . My

6:18

chief operational officer with new patient group over

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in orthodontics , two-time

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president's club winner with Johnson and Johnson and got

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hired by online technology makers

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of Invisalign and then one four times president's

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club winner at a line . But the point there is , those

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two companies have absolutely

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impeccable , extraordinary

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sales training for their people . So

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you get hired as a rep and

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you guys listen and out there you can relate this to any

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small business or larger business . You

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get hired because then

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they have a training program and then

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, if you excel at that training program

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and you become one of the best sales people

6:53

, what happens Next thing ? You know , now

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you're in charge of a sales team , but

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guess what happens ? The training stops . So

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now you are in the most important position

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you've ever been in in your life , but there is

7:05

no training on how to be an exceptional

7:08

leader , and a big part of what we're

7:10

gonna be delivering on this podcast is

7:12

that training how to be somebody that

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knows they're making other people better . I

7:16

mean , let's think about this for a second From

7:19

a basketball sports analogy

7:21

. What's the job of a coaching

7:23

staff ? To develop and

7:26

make their players better , and

7:28

what happens as an organic result of that is

7:30

those players get to make

7:33

more money whenever they sign a new contract

7:35

. They're able to offer more value to their

7:37

organization , they're able to grow

7:40

from an athletic

7:42

, from an athlete point of view , and

7:45

I would argue and this is a

7:47

podcast in itself and

7:49

an all day workshop in itself , we're about

7:51

to say , but I would argue that the best coaches

7:54

in sports , no differently than the best

7:56

leaders inside organizations

7:58

, are actually more worried

8:01

about the personal lives of that

8:03

human and helping them develop

8:05

and becoming a better overall human . Because

8:07

, I will tell you , they're not separated , meaning

8:09

that the better human you

8:11

are in your personal life , you will be a better

8:13

performer at work , and that is in any job

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whatsoever , and many athletes will

8:18

tell you , especially the great

8:20

ones , that what they admired

8:22

most about their greatest coaches

8:24

that they list isn't the X's and O's

8:26

, isn't the playbook , isn't anything like that . It's

8:29

how they help them off the field

8:31

, off the court , and that is

8:33

, like I said , a podcast in itself and not the

8:35

topic today . But that is part of making other people

8:37

better . It's not just the inside

8:40

your office , whatever that may be

8:42

. It's are you showing empathy

8:44

? Are you diving into their lives ? Are

8:47

you finding out ways to motivate them ? Are

8:49

you communicating differently based on the individual

8:51

personality ? How are you getting the most

8:53

out of them ? Yes , inside the office , but also

8:56

, how are you impacting and changing their life ? Now

8:58

, some of it are intertwined , meaning , like I said , with

9:00

the athlete . As the coach develops

9:02

, the athlete is , as long as that

9:04

athlete is coachable and they

9:06

become better , they're able to make more money in their

9:08

next contract . That is what you're doing

9:10

, which helps their personal life . Obviously

9:12

, same way with you , as you're developing

9:14

people , making them better . When they

9:16

go in for promotions or ask for raises , they're

9:18

more likely to get them , which you're also having

9:20

an impact on their lives , but you've

9:22

also got to be that person they remember

9:25

having an impact on their personal life

9:27

, which , in turn , helped their business career as

9:29

well . Don't forget that piece of it . I

9:31

mean , look at it this way we are so worried

9:33

about X's and O's and the numbers

9:36

and the metrics that we can

9:38

see on paper but we

9:40

have no control over . So

9:42

, as managers and this is one way to know if you're a

9:44

manager and a boss rather than a leader it's

9:46

just constantly sell more computers , sell

9:48

more computers . We didn't reach our quota . Sell more

9:51

Invisalign . You didn't reach your Invisalign numbers

9:53

. This is why these organizations

9:55

and this trickles down as small business owners out there

9:58

, which is the majority of our listening

10:00

group , our fans , our followers is

10:02

the entrepreneur . But it also goes way beyond

10:04

that . Like I said in the first episode

10:06

, it's reps , it's employees in mid-management

10:08

that are stuck in this world

10:10

where their company is not providing any

10:13

kind of guidance whatsoever other than , hey

10:15

, look , dude , you need to make sure your team

10:17

is selling more of this and making the quotas

10:19

and making the numbers . It's not empathy

10:21

, it's not about people , it's not about the

10:23

things that you can't control , excuse

10:28

me . It's not about the things that you can control , and

10:30

that is what this whole podcast , among many

10:32

other things about is focusing on being bad

10:34

ass at the things you can control

10:37

, and one of the things the greatest

10:39

leaders do in their process of making others better

10:41

is those things that you can control

10:44

coaching people , helping

10:46

them get better , role playing with them , holding

10:48

them accountable no different than you would your own kid

10:50

, learning about their life . Maybe they've

10:53

had a tragedy in their life and it's affecting

10:55

them and therefore it's affecting their

10:57

work . Well , guess what ? If their numbers are

10:59

down and you don't give a damn about that

11:01

? You're just going to go in as a boss and say what the hell's going

11:03

on ? Joey , you need to make more sales . Meanwhile , joey's

11:06

life is falling apart and you don't know because

11:08

you don't care , and that is being a crappy

11:10

leader . That is called being a boss and

11:12

a manager that sure as hell is not

11:15

making other people better

11:17

. You may not be a position

11:19

that's technically in a leadership role

11:21

right now , as it stands

11:23

today , but that does not mean you still can't be

11:25

a leader by helping other

11:27

people get better at what they do . And

11:30

that is the question that

11:32

you need to leave this podcast and ask yourself

11:35

is that , when you leave work every day , are you making

11:37

other people better . Are you giving them

11:39

a chance to grow their career

11:41

, improve their skill sets , the

11:43

opportunity to make more money , the opportunity

11:46

to take your job someday because

11:48

now you've gotten promoted up to

11:50

an even higher level ? That is a question you

11:52

should be asking yourself . You know many people . If you

11:54

go back into the orthodontic world that

11:57

I was talking about earlier , you know

11:59

many people think they offer value to an organization

12:01

by having everything in their head right . And

12:04

this happens in orthodontics a lot . But it also

12:06

happens in restaurants that I've worked with and

12:08

many other companies that I've consulted with , as you

12:10

have , make believe , name Betty . And

12:13

Betty doesn't want to make anybody better because

12:15

she thinks that lessens the value she provides

12:17

the business right . She's got you know how to

12:19

file insurance and the practice management software

12:22

and training protocols and all these things

12:24

in their inner head , but she doesn't

12:26

want to get them on paper . She doesn't want

12:28

to groom , grow , promote . She doesn't want

12:30

to make other people better because she

12:32

thinks that actually lessens the value

12:34

she offers the organization . And I pray to God

12:36

those of you listening out there you don't have

12:38

that mindset , because it's such a loser mindset

12:41

, it's such a short term

12:43

, small minded mindset , but that , unfortunately

12:46

, is how most managers and most

12:48

bosses are . And this , by the way , leadership

12:50

you'll learn on here is a trainable , coachable

12:52

skill set . I've said that in the previous

12:55

podcast as well . It's a learnable , coachable

12:57

skill set . Now some people have intangibles

12:59

that make them natural leaders , but those people

13:01

still need to be coached . On tough

13:03

conversations , motivational conversations

13:06

, how you make Joe and Samantha better than

13:08

they are you know , how you make them better today than

13:10

they were yesterday . This is such

13:12

a topic that I look to dive into

13:14

. I look forward to diving into so many hundreds

13:16

of episodes that's going to be more

13:19

in depth about this topic , but leave today . Ask

13:21

yourself every single day are

13:24

you striving to make other people better

13:26

so they can grow their career

13:28

, improve their life , improve

13:31

their lifestyle ? If they go

13:33

and ask for a promotion , they're more likely to

13:35

get it because you're giving them the skill sets

13:37

, the mindset , all those things that

13:39

make an exceptional leader . Are you

13:42

striving to make other people better

13:44

? Question one two is are

13:46

you making other people better ? Those are two very

13:48

different things . I want you to ask yourself those

13:51

, I want you to answer those , and

13:53

if the answer is no , you need to shift your mind on

13:55

what can I do better to be a better

13:57

leader and helping other people

13:59

get better , advance their career

14:02

, advance their life . Now again , I want to reiterate

14:04

, this is not only

14:06

for people that are quote unquote in a

14:08

managerial role where

14:10

you have people under you . This is

14:12

for anybody . A janitor

14:14

can walk into any business and

14:16

they can help make people at their level

14:19

better . I have some great stories

14:21

about some hotels that I've stayed in traveling

14:24

around the country that just

14:26

protrude everything that we

14:28

teach , and I can't wait to

14:30

talk about those and the leadership and

14:32

culture things that are going on inside those

14:35

hotels to make things so much

14:37

better that most businesses do not do so

14:39

. Are you striving to make other people better ? Are

14:42

you making other people better ? Those are the two questions

14:44

to answer . We'll see you soon on the Brian Wright

14:46

show with another podcast soon . See you later

14:48

, bye , bye .