Ben Robinson is one of the industry's most successful promoters. It’s amazing to see just how far he’s come, from putting on events with a budget of just £100 to today, running phenomenal events such as Kendal Calling, bluedot festival and Christmas at Bute Park to name a few.

This episode is a really useful insight into how a festival can grow from grass roots, to one of the UK’s most loved and well respected events. Ben takes us through the story of how Kendal Calling all started, his vision, working with his incredibly close and passionate team and he also shares some amazing stories- including booking Snoop Dog and his very last minute arrival to his set!

We also discussed how he pivoted from music festivals to light trails and the challenges that come with change.

We also touch on burn-out and it was really refreshing to hear how Ben has lead his teams through some difficult times.

Ben has had such a successful career, and it’s really clear to see why.

Topics Introduction to the music and events industryDrawing inspiration from favourite bands and festivalsWorking with the Arts Council to put on first eventPromoting events in local townThe birth of Kendal CallingHow Kendal Calling made a name for itself on the festival circuitWorking with British Sea Power band on their album launchBeing in control of brand direction as a festival ownerHow Inner City Electronic startedFinding work life balanceKnowing when to step away from a projectBeing kind to yourselfThe importance of strong partnerships