David Pichilingi is the founder and CEO of Liverpool Sound City and has a lifetime of experience in the music industry.From being an artist, managing bands, running events, labels and  launching  music festivals to his current focus as the founder and director of Liverpool Sound City.  The international music,  business and emerging talent festival which has been going for 16 years.  The festival has become the biggest and most important metropolitan festival of its kind in the UK, and has evolved into a global brand with events now in New York, Dubai, Norway, Australia, South Korea and China. Dave really has done it all in the industry, from being in a band, managing bands, running festivals and discovering new talent. We discuss everything from..🕺How he famously booked Ed Sheeran for just £50🏢How he created the wrist-band in the city centre format🎵 Tony Wilson, and their relationship and influence he had on Dave and the music scene in Liverpool💰NFT's and his thoughts on navigating the changes in this space📈Using gut feeling v's data when it comes to signing new artists🇨🇳 Navigating an international partnership with the sale of Liverpool Sound City to Modern Sky in China🏆 His belief that success isn't about money. He’s a man of many talents and tales, so sit back and enjoy the episode.