Today, we’re joined by Willa Tellekson-Flash, Director of Community at Public.com, a platform that helps people become better investors. On Public, members can build a diverse portfolio of stocks, funds, and crypto, and ownership unlocks an experience of content and education, created by a million+ strong community of investors, creators and analysts.

Use your community as a product of its own and elevate it as a part of your brand. The conversations in the community can form a great resource to create content. Document and track direct feedback and ideas from the community. You may not be able to implement every idea that comes from them. A community manager’s job is to make community members feel heard while being transparent about the likelihood of implementing their ideas. It’s important to make your members feel welcome in asking for help when they don’t know something. The job of the community team is to set ground rules that help establish trust among members and between individual members and the community itself.