Today, we’re joined by Catherine Martinez, Senior Manager, Community Programs at ThoughtSpot, a modern analytics cloud company with a mission to create a more fact-driven world with easy-to-use analytics. Catherine’s focus this year is to build out programs that will bring a sense of belonging to the community and recognize and reward ThoughSpot’s brand advocates.

User group leaders will set the stage for new users in the community and will be responsible for how the community adopts the culture you want them to adopt. Regardless of whether user group leaders come to you or you approach them for recruitment into your community, you need to know their intrinsic motivations and how they like to lead. The goal is to build a partnership during one-on-one sessions by setting expectations beforehand and indicating how you will support them through the process.

Transparent communication with user group leaders in your community helps set the stage for achieving your sales goals at community events.