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1:13

People do not care

1:16

how things work, how

1:18

anything actually works. How

1:21

can you parade around?

1:23

talking about a

1:26

subject, telling other

1:28

people about this

1:30

subject, not understanding

1:32

the subject at

1:35

all. Everyone who

1:37

has a problem,

1:40

problems would vanish,

1:42

only we had the

1:44

key to the Scrooge

1:46

McDuck vault. It does

1:48

not work that way.

1:51

There is not a

1:53

Scrooge McDuck vault.

2:06

I am good at

2:08

annoying people. This is

2:10

an annoying trait to

2:12

have, I think. Because

2:14

no one thinks this

2:16

way. Hey, welcome to

2:19

The Great Unknown, the

2:21

home of Make Something,

2:23

Means Something, I am

2:25

Kevin Lieber. I'm flying

2:27

solo again today. Matt

2:29

will be back. Eventually.

2:31

There was a message in

2:34

the Discord chat. Asking if

2:36

dad and dad broke up,

2:38

no, no, listen, your two

2:40

dads are just fine. Just

2:42

life has been a little

2:44

tumultuous for various reasons and

2:46

we will be rejoining soon.

2:49

Today I wanted to talk

2:51

about... Here's Kevin's rant for

2:53

the week, okay? I hope

2:55

that you're ready. Hope you're

2:57

sitting down, have a nice

2:59

cup of tea, coffee, or

3:01

a... a white monster energy

3:04

drink. And you're ready to

3:06

indulge me with my current

3:08

rant. This is something that

3:10

I've thought about for a

3:12

really long time, has developed

3:14

over the years for various

3:17

reasons, but recently there was

3:19

something that I saw that

3:21

went a bit viral that

3:23

acted as a catalyst to

3:25

sort of inspire me to

3:27

say, hey, let's talk about

3:29

this, because, uh, it's, again,

3:32

I like to talk about

3:34

things that I haven't noticed

3:36

other people talking about talking

3:38

about. Those are the types

3:40

of things that are interesting

3:42

to me because I'm just

3:45

going to talk about what

3:47

everybody's talking about. Well, just

3:49

listen to them talk about

3:51

it. You're going to listen

3:53

to me talk about something

3:55

hopefully you haven't heard before

3:57

and it's this. So, this

4:00

video is making the rounds

4:02

of this, what I presume

4:04

was a husband and wife

4:06

and the wife is in

4:08

the bath. and she's holding

4:10

up a towel over the

4:13

mirror. Okay, she's holding a

4:15

towel, she's in the bathroom,

4:17

you know, leaning over the

4:19

vanity, holding a towel over

4:21

the mirror. Now, what's funny

4:23

is she is flipping out

4:25

over the fact that her

4:28

husband, who's recording her obviously

4:30

on his phone, can still

4:32

see her reflection in the

4:34

mirror. And she does not

4:36

understand why. Because she's blocking

4:38

the mirror. She's blocking herself

4:40

from the mirror with the

4:43

towel, okay? So from her

4:45

perspective, she's hidden behind the

4:47

towel, so the mirror should

4:49

not be able to see

4:51

her. And that sort of

4:53

concept of the mirror seeing

4:56

her really plays into how

4:58

she's thinking about mirrors. One

5:00

of the things she keeps

5:02

saying is how does it

5:04

know? Like how does the

5:06

mirror know that I'm here?

5:08

How does it know? How

5:11

does the mirror know? I

5:13

think their kid is there

5:15

too. And the kid says

5:17

something about the mirror being

5:19

a video camera or something.

5:21

But she's flipping out and

5:24

she doesn't understand how the

5:26

mirror knows as if the

5:28

mirror is a sentient being,

5:30

right? That's aware of her

5:32

presence and therefore still showing

5:34

her and its reflection with

5:36

its mirror knowledge. So of

5:39

course, you know, people are

5:41

laughing at this thing and,

5:43

you know, using it as

5:45

an excuse to call her

5:47

dumb. This is why we

5:49

need the Department of Education

5:52

because people need to understand

5:54

mirrors. But my

5:56

reaction to the mirror

5:58

video was not this

6:00

is why we need

6:02

to. teach people how

6:04

mirrors work for a

6:06

number of reasons that

6:08

I will now elucidate.

6:10

One is that, first

6:12

of all, if either

6:14

of them wanted to

6:16

know how a mirror

6:18

worked, they could have

6:20

just Googled it. Okay?

6:22

It's really easy to

6:24

type the words, how

6:27

do mirrors work? and

6:29

receive a detailed explanation.

6:31

You could do the

6:33

same thing in YouTube

6:35

if you don't want

6:37

to read about it.

6:39

It was surely like

6:41

brilliant and well-animated and

6:43

expertly explained videos on

6:45

how mirrors work. Like

6:47

the ability to understand

6:49

things like that has

6:51

never been easier, has

6:53

never been more democratized,

6:55

has never, it's just...

6:57

impossibly easy to spend

6:59

three seconds, not even,

7:01

asking a question and

7:03

getting an answer. You

7:05

know, so much so

7:07

that a lot of

7:09

teachers and professors I've

7:11

heard for years have

7:14

been worried about that,

7:16

like replacing people's ability

7:18

to understand anything because

7:20

you're, you know, outsourcing

7:22

knowledge to your phone

7:24

and you never really

7:26

need to retain any

7:28

information if you can

7:30

always just look it

7:32

up, right? That's its

7:34

own problem. A more

7:36

fundamental problem to me

7:38

is that people don't

7:40

actually care how things

7:42

work. Okay, let me

7:44

say that again. People

7:46

do not care how

7:48

things work, how anything

7:50

actually works. There is

7:52

a tiny minuscule. infinitesimal

7:54

sum of people who

7:56

care how things work.

7:58

Tiny percentage. The

8:01

vast majority of people seriously

8:03

don't care. First of all,

8:05

when it comes to mirrors,

8:07

okay, so there, I think,

8:09

I don't know the exact

8:12

reason why people don't care

8:14

how things work. Perhaps there

8:16

could be a study about

8:18

it someday, or maybe there

8:20

has been one, and I

8:22

haven't seen it. It's such

8:24

a broad statement that it

8:27

might be hard to nail

8:29

down proof of. it existing

8:31

one way or the other,

8:33

but how mirrors work, first

8:35

of all, is pretty complicated.

8:37

You know, that's sort of

8:40

where I wanted to begin,

8:42

is like something that seems

8:44

really simple, which is, you

8:46

know, this thing reflects stuff.

8:48

If you actually want to

8:50

understand what that means, well,

8:52

now you're getting like... Eyeball

8:55

deep into photons and like

8:57

how photons react, how your,

8:59

how sight works? Like how

9:01

do you see anything? How

9:03

do you see anything? Well,

9:05

that's its own pretty complicated

9:07

process to start learning about

9:10

light and how your eyes

9:12

capture light and your entire

9:14

visual systems and... your retinone,

9:16

your cones, and you got

9:18

these cones in your eyes

9:20

and the rods and all

9:23

of this stuff, okay? It

9:25

gets really technical, really, really

9:27

quickly, and no one wants

9:29

to do that. Like, no

9:31

one is reading that like,

9:33

ah, yes, excellent. This is

9:35

really exciting to me to

9:38

learn about rods and cones

9:40

and photons and photons. I

9:42

absolutely adore this information. Now

9:44

I don't even know. One

9:46

thing that I think is

9:48

also important about this is

9:51

it takes a high level

9:53

of abstraction to even begin

9:55

to understand that. To really

9:57

begin to understand anything at

9:59

the level of how mirrors

10:01

work. Because you have to

10:03

imagine these photons reflecting and

10:06

it's, you know, it's working

10:08

against the... The Z-axis, which

10:10

is why it's, you're kind

10:12

of like flipped when you

10:14

look in a mirror, is

10:16

that it's not like flipping

10:18

you horizontally, it's actually just

10:21

bouncing the photons back to

10:23

you directly, which causes it

10:25

to appear that you've flipped

10:27

on the Z-axis and three-dimensional

10:29

space and blah blah blah

10:31

blah blah blah blah blah,

10:34

all of that. You know,

10:36

most people's eyes are just

10:38

gonna cross and glaze over

10:40

if you start getting into

10:42

that, because you don't experience

10:44

the world that way. You

10:46

don't experience the world at

10:49

the level of photons. You

10:51

experience the world at the

10:53

level of you standing in

10:55

front of a mirror and

10:57

you see yourself. Or you

10:59

standing in front of a

11:02

mirror with a towel and

11:04

you don't see yourself, but

11:06

your husband at a different

11:08

angle, because of the way

11:10

that the light is reflecting

11:12

the mirror from his angle,

11:14

can still see you. I

11:17

mean, you think that they

11:19

would... They would recognize this

11:21

is like how side view

11:23

mirrors work on a car,

11:25

right? Like you're not standing

11:27

in front of a side

11:29

view mirror, but you're at

11:32

an angle, and because of

11:34

that angle, you can see

11:36

the sides behind you of

11:38

your car, which is a

11:40

different angle, so you know

11:42

when to merge, whatever. The

11:45

crux of the issue is

11:47

that people are just not

11:49

interested in learning how mirrors

11:51

work, whether it's too complicated

11:53

and they don't understand. But

11:55

I'm not even sure if

11:57

that's the problem because you

12:00

actually have to try to

12:02

begin with. to even get

12:04

to a level at which

12:06

you decide, uh, this is

12:08

mumbo-jumbo and I don't really

12:10

get it and it doesn't

12:13

make sense to me and

12:15

I don't understand photons, so,

12:17

um, whatever. But I don't

12:19

even know if people get

12:21

to that point. And as

12:23

someone who does like knowing

12:25

the why of things or

12:28

how things work, it has

12:30

taken me a really long

12:32

time. So I guess come

12:34

to terms with the fact

12:36

that most people are not

12:38

interested in that. And that's

12:40

frustrating because, well, you can

12:43

only think how you do.

12:45

You know, it's really hard

12:47

to be able to think

12:49

how someone else does. It's

12:51

hard to think how someone

12:53

who's smarter than you thinks,

12:56

and it's really hard to

12:58

think how someone dumber than

13:00

you thinks. This is a

13:02

problem I think a lot

13:04

of smart people have. Which

13:06

is probably a different topic.

13:08

But smart people really don't

13:11

understand dumb people at all.

13:13

And they get wrapped up

13:15

and, well, this thing is

13:17

obvious to me. Why is

13:19

it not obvious to you?

13:21

Obviously you should do things

13:24

this way. Because it's obvious

13:26

to me. It's like, well,

13:28

because it's not obvious to

13:30

them. It's obvious to you

13:32

because you're able to, you

13:34

know, handle complex hypotheticals and

13:36

weigh different options in your

13:39

mind and, you know, create

13:41

abstractions and come up with

13:43

different ways that things can

13:45

go. Some ways are better

13:47

than others and then you

13:49

make a determination and then,

13:51

oh, okay, so you've made

13:54

a decision. Well, that was

13:56

really easy for you because

13:58

you could do all that

14:00

in your head, you know.

14:02

I mean, I remember having

14:04

a conversation about mathematics years

14:07

ago. with another YouTuber, and

14:09

I was telling them, like,

14:11

advanced mathematics is really difficult

14:13

for me. And from their

14:15

perspective, they were like, well,

14:17

you could learn it. I

14:19

could teach it to you.

14:22

It's not that hard. I'm

14:24

like, yeah, it is, though.

14:26

For me, it's not that

14:28

hard for you. You're excellent

14:30

at this. I like to

14:32

make analogies with athletics because

14:35

I think this sort of

14:37

thing makes it a lot

14:39

more apparent to people. But

14:41

to me, it was totally,

14:43

it would be like Shaquille

14:45

O'Neill being like, why can't

14:47

you dunk a basketball? Like

14:50

it's really easy to dunk.

14:52

Like I can dunk so

14:54

easily. Like literally all you

14:56

do is jump really high

14:58

and slam the basketball through

15:00

the hoop. Like you could

15:02

definitely do it. All you

15:05

gotta do is practice and

15:07

eventually you'll be able to

15:09

dunk a basketball. And I'm

15:11

like, I don't think I

15:13

could ever dunk a basketball.

15:15

Shack, I don't know what

15:18

to tell you. I'm not

15:20

tall enough, I'm not athletic

15:22

enough, I can't jump high

15:24

enough. Well, it's just not

15:26

in the cards. I'll not

15:28

be doing any 360 windmill

15:30

slams. Anytime soon or any

15:33

time ever. Just not built

15:35

that way. This episode is

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Gemini account results in a

16:52

very based on input check

16:54

responses for accuracy. But this

16:56

whole, like, nobody cares how

16:59

things work thing goes back

17:01

really far for me. So

17:03

I want to tell you

17:05

a story, because Matt and

17:07

I actually pitched a TV

17:09

show. to some TV folks

17:12

years ago that I was

17:14

really excited about. You know,

17:16

like probably the best advice

17:18

I would ever give to

17:20

someone who wanted to start

17:22

a YouTube channel is to

17:24

make videos that you want

17:27

to see. Okay? What does

17:29

that mean? Well, if there

17:31

are videos that you're frustrated

17:33

with that no one else

17:35

is making? You might have

17:37

to make them. And if

17:40

you make them, it might

17:42

turn out that other people

17:44

want to watch them. Johnny

17:46

Millennium, the happy console gamer,

17:48

is a good example of

17:50

this. He talked about a

17:52

long time ago that there

17:55

is a video game, well

17:57

there's video games and anime,

17:59

both, that he was really

18:01

passionate about. And this is

18:03

going back, you know, gosh,

18:05

like, whatever, 15 years ago

18:07

or something. There were video

18:10

games and anime that he

18:12

were really that he was

18:14

a huge huge passionate fan

18:16

about That no one had

18:18

made video about on YouTube.

18:20

No one had talked about

18:23

these games. No one had

18:25

talked about these animas. So

18:27

he decided that he would

18:29

make the videos. He would

18:31

make the videos talking about

18:33

the ease series, which is

18:35

like an obscure Japanese action

18:38

role-playing game series that has

18:40

a relatively decent niche audience

18:42

now. But in 2008, or

18:44

whenever he made his first

18:46

video about Ease Books 1

18:48

and 2, there were literally

18:51

no videos on YouTube about

18:53

that game. So he did

18:55

it. So this TV show

18:57

was an example of that.

18:59

It's a TV show that

19:01

I would like to watch,

19:03

but no one is making.

19:06

So... Why don't we pitch

19:08

it? Why don't we come

19:10

up with the treatment? Why

19:12

don't we go out and

19:14

try to find a production

19:16

company? Make a teaser real

19:18

or go shop it around

19:21

blah blah blah. That's its

19:23

own whole little game. Trying

19:25

to get a TV show

19:27

made. It's crazy. So the

19:29

idea that show is called

19:31

Your Impossible Life. Okay? Your

19:34

Impossible Life was the name

19:36

of the show. And I'm

19:38

going to tell you all

19:40

about it because no one's

19:42

making this show. And if

19:44

somebody does somehow listen to

19:46

this podcast and make this

19:49

show, then I would applaud

19:51

them and I would watch

19:53

the show because this is

19:55

a show I would like

19:57

to see. The concept is

19:59

very much based off of

20:02

the TEDx talk that I

20:04

did years ago, which has

20:06

to do with the fact

20:08

that All of us every

20:10

single day in the modern

20:12

world are surrounded by absolutely

20:14

insane complexity that we treat

20:17

as everyday, normal, mundane, boring.

20:19

I mean, the mirror is

20:21

a good example. Like, a

20:23

mirror is a crazy thing.

20:25

It's an unbelievable invention. And

20:27

now you can get mirrors

20:29

for dirt cheap, any shape

20:32

you want, any size you

20:34

want, and you can make

20:36

a viral video talking about

20:38

how you don't. how America

20:40

can see you if you're

20:42

holding up a towel in

20:45

front of you. The point

20:47

of the show was to

20:49

kind of go through all

20:51

of those amazing things and

20:53

explain where they came from,

20:55

how they developed, how they

20:57

work, the chain of events

21:00

that had to occur, to

21:02

put that thing in your

21:04

bedroom, or to put that

21:06

thing in your bedroom, or

21:08

to put that thing in

21:10

your bathroom or to put

21:13

that thing in your kitchen.

21:15

And everything around you has

21:17

that story. No matter what

21:19

it is, like look, look

21:21

just wherever you are right

21:23

now, if you're at work,

21:25

you're surrounded by this stuff.

21:28

If you're at home, you're

21:30

surrounded by this stuff because

21:32

it's everything. So the crux

21:34

of the show, the concept

21:36

of the show was I

21:38

would host it, the show

21:40

would start, I would wake

21:43

up in my bed, and

21:45

go from there. Meaning, I

21:47

wake up in bed and

21:49

I look at my pillow

21:51

and what is a pillow?

21:53

Like actually, what's a pillow?

21:56

How are they made? Where

21:58

do they come from? Why

22:00

do we start using them?

22:02

Why is it more comfortable

22:04

to lay down to sleep

22:06

with your head resting on

22:08

a pillow than without a

22:11

pillow? Why are there? different

22:13

materials for pillows. Are any

22:15

of those, is one better

22:17

than the other? What sort

22:19

of studies suggest that maybe

22:21

there is the best pillow?

22:24

Maybe the my pillow guy

22:26

is right and his pillow

22:28

is the best pillow I

22:30

don't know I have no

22:32

idea, but all of these

22:34

are questions that I have

22:36

That Are surrounding all of

22:39

us Yeah, oh Conrad in

22:41

the episode chat mentions Adam

22:43

ruins everything. Yeah, this is

22:45

the complete polar opposite of

22:47

Adam ruins everything. This is

22:49

like Kevin illuminates everything because

22:51

all of this stuff is

22:54

a miracle. It is an

22:56

incredible miracle that we have

22:58

windows. Okay? Windows are crazy.

23:00

I don't know if you

23:02

know that, but like pains

23:04

of glass. are really impossible,

23:07

like perfectly clear panes of

23:09

glass, are amazing. And it

23:11

was really difficult to figure

23:13

out how to do that,

23:15

and how to mass produce

23:17

those, and how to ship

23:19

them safely so they don't

23:22

break during shipping. How to

23:24

install them, how to make

23:26

sure that they don't degrade

23:28

over time in some sort

23:30

of way. How to replace,

23:32

you know, the glass on

23:35

a windshield of your car.

23:37

How is that different than

23:39

the glass that's in a

23:41

pain in your bedroom? You

23:43

know, the windshield glass doesn't

23:45

really shatter it like spider

23:47

webs, right? What's that about?

23:50

And then you could also

23:52

have like... superhydrophobic coating on

23:54

that so that when it

23:56

rains the water just runs

23:58

off of it and you

24:00

don't even really need windshield

24:02

wipers if your windshield has

24:05

a Good enough superhydrophobic coding.

24:07

What is superhydrophobic coding? How

24:09

does that work? Okay, so

24:11

This this show could go

24:13

for a hundred seasons because

24:15

there is nothing that isn't

24:18

this interesting and This was

24:20

the idea for the show

24:22

is like you could spend,

24:24

you know, an entire season

24:26

of this show just inside

24:28

your house easily. I mean,

24:30

you could spend an entire

24:33

season of the house just

24:35

in your bedroom. I think

24:37

this was probably one of

24:39

the discussions Matt and I

24:41

had when we were talking

24:43

about this show is like,

24:46

do people want to watch

24:48

like a full hour just

24:50

on pillows? And then another

24:52

full hour just on beds?

24:54

I don't know. Or is

24:56

it, you know, one hour

24:58

is just in the bedroom

25:01

so that you have a

25:03

segment on pillows and then

25:05

a segment on beds and

25:07

then a segment on alarm

25:09

clocks. Okay? A segment on

25:11

hangars in your closet? Like,

25:13

when did hangars become a

25:16

thing? I have no idea.

25:18

Hangars can't... I don't think

25:20

can possibly be that old,

25:22

can they? Because I mean,

25:24

even the idea of a

25:26

closet was like a quite

25:29

the luxury for a really

25:31

long time. I don't even

25:33

know when closets really kind

25:35

of became like a normal

25:37

thing to expect a house

25:39

to have. So definitely there

25:41

were not hangars. You know,

25:44

I think, you know, for

25:46

the most of human history,

25:48

if you were... if you

25:50

had clothing storage it was

25:52

probably in some sort of

25:54

you know like chest of

25:57

some sort you know you

25:59

fold up the clothes and

26:01

the linens and some kind

26:03

of wooden and leather box?

26:05

I don't know. I don't

26:07

know. But this is the

26:09

point. Is that nobody knows?

26:12

And then the greater point

26:14

is, what's just the point

26:16

of this podcast is that

26:18

nobody cares? Which is so

26:20

unbelievably frustrating to me, is

26:22

that like, having an interest

26:24

in what all of this

26:27

stuff is that's around us

26:29

that's around us. is non-existent.

26:31

It's just, I don't know,

26:33

like Wi-Fi, I don't know

26:35

how that works. The TV,

26:37

I don't, I don't know,

26:40

I just, I just watch

26:42

it. The toaster, what is

26:44

toast? What's going on to

26:46

the bread in there? And

26:48

makes it so delicious. Is

26:50

that the mired process? Is

26:52

that a, does that a

26:55

plant of bread or is

26:57

that only meat? And

26:59

what is like the perfect

27:02

temperature for those heated coils

27:04

in the toaster to make

27:06

the perfect slice of toast?

27:09

You know, they have these

27:11

like hot dog toasters. Have

27:13

you seen these hot dog

27:16

toasters? And I wonder where

27:18

the oils from the hot

27:20

dog's drip. Is there like

27:23

a drip tray in the

27:25

hot dog toaster so that

27:27

the hot dog toaster doesn't

27:30

burst into flames? Because there

27:32

has to be. So then

27:34

there must be this disgusting

27:37

pool of hot dog juice,

27:39

of hot dog oils that

27:41

congeal in a tray underneath

27:44

the hot dog toaster that

27:46

you have to scrape out

27:48

after every use. The point

27:51

is, is like, this is

27:53

the show that I wanted

27:55

to watch. Because I think

27:58

it would be really compelling

28:00

to have someone go a

28:02

day in the... you know,

28:05

an average day in the

28:07

life of a human being

28:09

in the modern world, and

28:12

then you just stick a

28:14

freaking microscope on everything they

28:16

do, on everything around them.

28:19

Go to the bathroom, they

28:21

brush their teeth, like brushing

28:23

your teeth is, first of

28:26

all, is really important. Let's

28:28

let's let's let this part

28:30

of the podcast be a

28:33

PSA about dental hygiene. Because

28:35

people have died in droves

28:37

throughout history because of dental

28:40

infections. Because of tooth decay,

28:42

and then you get affection

28:44

and you're gum or something,

28:47

and you're dead. It's very

28:49

serious. So dental health is

28:51

a really big deal. And

28:54

as far as I understand,

28:56

you know, dental health has

28:58

gotten a lot better. over

29:01

the decades because of advances

29:03

in things like toothpaste. People

29:05

actually brushing their teeth regularly

29:08

flossing. When did people start

29:10

flossing? Did they have flossed

29:12

300 years ago? Was that

29:15

a thing? What did they

29:17

use? Just use a string

29:19

or some sort of thing?

29:22

I mean, I've looked into

29:24

like ancient... toothbrushes and it's

29:26

sort of what you'd expect,

29:29

you know, like some sort

29:31

of bark, some sort of

29:33

like frayed bark that they,

29:36

you know, rub against your

29:38

teeth or whatever. Ultimately we

29:40

have in advance that far

29:43

when it comes to toothbrushes,

29:45

they're just kind of easier

29:47

to use disposable and pretty

29:50

inexpensive. But the fact is

29:52

that... No one really wanted

29:54

like like this show was

29:57

when we pitched it to

29:59

people there like there was

30:01

there was one production company

30:04

though. was like kind of

30:06

interested but like not really

30:08

the other ones were pretty

30:11

much instantly like meh how

30:13

about this idea that's instead

30:15

like a cooking competition it's

30:18

like what okay I think

30:20

there are a million of

30:22

those already I don't think

30:25

we have to make another

30:27

cooking competition show but that's

30:29

the way the television works

30:32

is that this shows have

30:34

to be like very cookie

30:36

cutter cutter Very safe, you

30:39

know, they're not going to

30:41

go on into production on

30:43

a thing that they think

30:46

is weird Especially not if

30:48

it's expensive and Instead, you

30:50

know, they just want iterations

30:53

of what they already know

30:55

people want to watch which

30:57

fair enough like if that's

31:00

how they pay the bills

31:02

on You know true TV

31:04

and The Science Channel, then

31:07

fine. I mean, the, I

31:09

think it was, Michael told

31:11

me years ago when he

31:14

was working on Minefield that

31:16

a TV executive told him

31:18

that 20% of people are

31:21

watching it, watching TV muted,

31:23

like with the sound off,

31:25

20%? One out of five?

31:28

They're not even, not only

31:30

are they not listening to

31:32

the show, I mean, they

31:35

can't even hear it. Like

31:37

in the sound is off.

31:39

So that means that the

31:42

visuals of your show, like

31:44

your show has to be

31:46

understood with no sound. You

31:49

have to be able to

31:51

just see what's happening on

31:53

screen and follow along because

31:56

one out of five people

31:58

can't hear it anyway. But

32:00

just to say that like

32:03

a information dense TV show

32:05

is no way. Like that's

32:07

a non-starter. That is a

32:10

non-starter, a show where... Not

32:12

only do you have to

32:14

hear what's being said, but

32:17

you have to pay attention.

32:19

No thanks. That's not airing.

32:21

And the question is, why

32:24

are we not airing that?

32:26

Why are we not producing

32:28

that? Why are we not

32:31

funding that? Why are we

32:33

not airing it? Because they

32:35

don't think people are going

32:38

to watch it. That's the

32:40

reason. Because they don't have

32:42

confidence that enough people will

32:45

be interested in it. for

32:47

them to, you know, sell

32:49

enough Toyota ads or Keytruda

32:52

ads, whatever, whatever they're, however

32:54

they're making money, you know,

32:56

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33:50

the fries in a drink.

33:52

Sound good. But I participate

33:55

in restaurants for a limited

33:57

time. But this concept of

33:59

people like not caring how

34:02

things work permeates everything that

34:04

you see. Because if... You

34:06

know how something works, somehow

34:09

miraculously. Maybe you have like

34:11

one thing. But you know,

34:13

aside from the people who

34:16

just, or who maybe is

34:18

a large portion of the

34:20

audience of the Create Unknown,

34:23

who actually do have an

34:25

interest in how things work.

34:27

Now unless you have a

34:30

specialty, a specialization in something

34:32

like you really are interested

34:34

in dentistry, just we'll just

34:37

go back to teeth. You

34:39

know, you went to dental

34:41

school, you're a dentist, you've

34:44

been practicing for 15 years

34:46

and you love to create

34:48

unknowns, you know, everything about

34:51

teeth. A lot of people

34:53

who even have specializations and

34:55

have careers or even went

34:58

to school for a specific

35:00

thing. Don't really care that

35:02

much about it. You know,

35:05

like, aren't super interested in

35:07

it. Like, they're not staying

35:09

up all night, like reading

35:12

the latest research on gum

35:14

health. So even within whatever

35:16

niche you can find, you

35:19

know, auto mechanic, welder, history

35:21

professor, even within that narrow

35:23

niche. It's like a tiny

35:26

slice of that of people

35:28

who are actually super interested

35:30

in it, obsessed with it,

35:33

like read deeply about everything

35:35

involved with that discipline and

35:37

have thought about it and

35:40

have developed opinions about it

35:42

and would like to talk

35:44

about it or even just

35:47

like thinking about it. It's

35:49

just not something that most

35:51

people do. I mean if

35:54

you find someone, this is

35:56

this is a thing that

35:58

I've also learned, it's like

36:01

if you find someone who's

36:03

deeply interested in knowing how

36:05

things work, whether it's your

36:08

plumber or like an electrician

36:10

or a car mechanic or

36:12

something, hang on to them,

36:15

make friends with them, buy

36:17

them. flowers and a case

36:19

of beer and whatever it

36:22

is that you have to

36:24

do to have those people

36:26

in your life. Because you

36:29

need them. We all need

36:31

those people so desperately badly.

36:33

Because they're rare. There's just

36:36

not many of them. You

36:38

know, I've been dealing with

36:40

a lot of house issues.

36:43

And luckily, I have met

36:45

some guys who are just...

36:47

hyper nerds about the house

36:50

problems that I have. And

36:52

I could ask them, and

36:54

I do, and I'm probably,

36:57

I'm not sure whether I'm

36:59

annoying or I'm fun for

37:01

them to talk to because

37:04

I actually ask a lot

37:06

of questions, but ask them

37:08

a lot of questions about

37:11

why they're doing this and

37:13

not this or how this

37:15

is gonna work and, you

37:18

know, what the maintenance requirements

37:20

are and what if this

37:22

happens. Now that I'm describing

37:25

it, it actually sounds kind

37:27

of annoying. But I have

37:29

had plenty of instances in

37:32

my visa's career with asking

37:34

hyper nerds about the thing

37:36

they're hyper nerdy about. And

37:39

we've talked about this on

37:41

the podcast before and they

37:43

have been thrilled like jumping

37:46

out of their skin to

37:48

talk to me because someone

37:50

is interested in their life's

37:53

work. Oh my gosh, you're

37:55

interested in the thing that

37:57

I've... obsessively dedicated my life

38:00

to? Yes, I would love

38:02

to talk to you, because

38:04

nobody else cares. I would

38:07

imagine even, like I said,

38:09

other people who are probably

38:11

in their department or whatever

38:14

college they're at or whatever,

38:16

they don't even care. They're

38:18

exhausted having to listen to,

38:21

you know, Professor Schmandelwitz. Talk

38:23

about dolphins again, but Schmandelwitz

38:25

loves dolphins. And you know

38:28

what? I have some dolphin

38:30

questions for schmundelvests. But where

38:32

this becomes ultra annoying for

38:35

me is that there is

38:37

a huge, huge, huge difference

38:39

between people not caring how

38:42

a thing works, okay? Well,

38:44

maybe there's not a huge

38:46

difference. Maybe there's not a

38:49

huge difference. Maybe there's a

38:51

huge difference. a direct correlation

38:53

between people not caring about

38:56

how a thing works and

38:58

also being like feverishly locked

39:00

in to their feelings about

39:03

it. Like obsessively sure that

39:05

they have the correct answer

39:07

for something that they don't

39:10

understand at all. That probably

39:12

is why. I don't think

39:14

there is a difference. I

39:17

think there is a connection

39:19

there is to be someone

39:21

who is like obsessively one-minded

39:24

about something complex. It's because

39:26

they don't know how it

39:28

works. And for whatever reason,

39:31

they don't care. That's what

39:33

that is the part that

39:35

confuses me. Okay? That's where

39:38

I kind of throw my

39:40

hands up and I give

39:42

up about this. Like how

39:45

can you parade around talking

39:47

about a subject, telling other

39:49

people about this subject, not

39:52

understanding the subject at all?

39:54

I think that, what topic

39:56

can I even bring up

39:59

as an example for this?

40:01

I think economics is probably

40:03

the easiest topic that everyone

40:06

has like really strong opinions

40:08

about. Everyone has really strong

40:10

opinions about economics. about taxes

40:13

and what taxes are being

40:15

spent upon and certain subsidies

40:17

or endowments or anything involving

40:20

money, what the minimum wages

40:22

and what it should be,

40:24

basically everyone has a strong

40:27

opinion on that subject. Almost

40:29

no one understands economics. The

40:31

thing with economics, in my

40:34

opinion, is that not only

40:36

do people not understand it,

40:38

that people who do understand

40:41

it don't really know what

40:43

to do with it. Like,

40:45

I don't know how to

40:48

describe that, but economics is

40:50

such a complex concept because

40:52

you're dealing with everyone in

40:55

the world. Okay, let's just

40:57

start there. Everyone. in the

40:59

world, okay, is involved in

41:02

some capacity with the domain

41:04

of economics. All living human

41:06

beings are involved at some

41:09

level. Sometimes it's a small

41:11

level, sometimes it's really big

41:13

level, most of the times

41:16

it's somewhere in between. And

41:18

the complexity of that is,

41:20

it's impossible to put into

41:23

a line graph. Like what

41:25

are you plotting? What are

41:27

you plotting as far as

41:30

if some random woman in

41:32

Tuscaloosa Alabama is going to

41:34

create some brilliant cupcake donut

41:37

hybrid next year that becomes

41:39

a billion dollar industry? Who

41:41

knows if that's going to

41:44

happen? Nobody knows. That's not

41:46

possible to know. It's not

41:48

possible to know. If some,

41:51

like, Italian man in Chicago

41:53

is going to, you know,

41:55

up-end Uber with some new,

41:58

cheaper, safer, more accessible way

42:00

of ride sharing, or parking

42:02

a car, or making the

42:05

new social media platform, whatever

42:07

it is, it can be

42:09

anything, a new widget, a

42:12

new widget, a new, social

42:14

media platform, whatever it is,

42:16

a new, a new widget,

42:19

a new widget, a new

42:21

widget, a new widget, a

42:23

new widget, a new widget,

42:26

a new widget, a new

42:28

widget, a better No,

42:30

the next great shark tank

42:33

thing. Like on shark tank,

42:35

here's a perfect example. Here's

42:37

a perfect example that like

42:39

nobody knows what's going to

42:41

happen because it's impossible. You

42:43

had this guy, I don't

42:46

recall his name, but he

42:48

was the CEO of Ring

42:50

Cam. Maybe it was just

42:52

called Ring Doorbell at that

42:54

point. The ring doorbell goes

42:57

on to Shark Tank. Now

42:59

Shark Tank is a panel

43:01

of five multi-millionaires, in some

43:03

cases billionaires, people who, they're

43:05

tied in directly to what

43:07

makes a successful business, how

43:10

to run a successful business,

43:12

and how to make a

43:14

lot of money. This is

43:16

all they do all day.

43:18

You know, Damon John and...

43:21

Robert Hirschvek and Kevin O'Leary

43:23

and Barbara Corcoran and Mark

43:25

Cuban and Lori Grenier and

43:27

all the rotating cast of

43:29

other people that go on

43:32

that show. The ring cam

43:34

guy comes in and doesn't

43:36

get a deal. So his

43:38

company is supposed to revolutionize

43:40

the doorbell, okay? I have

43:42

a better doorbell. It's the

43:45

same idea of building a

43:47

better mouse trap. I have

43:49

a better mouse trap and

43:51

it's a better doorbell. Okay,

43:53

because this doorbell has a...

43:56

camera in it. And that

43:58

allows you to see who's

44:00

at your door. So rather

44:02

than it just being a

44:04

bell that someone rings and

44:06

now you have to go

44:09

to the door and answer

44:11

it, well this door bell

44:13

is connected to your phone.

44:15

So when someone rings it,

44:17

you get a notification on

44:20

your phone and live streaming

44:22

video over Wi-Fi. So you

44:24

can even talk to the

44:26

person at your door through

44:28

your phone. There's a microphone

44:30

and a speaker on the

44:33

doorbell. This is a much

44:35

better doorbell. Everyone is going

44:37

to want my new doorbell.

44:39

The sharks passed. They're like,

44:41

eh. Now I don't remember

44:44

why they passed because this

44:46

was a billion years ago

44:48

at this point, but none

44:50

of them wanted anything to

44:52

do with this stupid video

44:54

doorbell. Fast forward a few

44:57

years later and Amazon... buys

44:59

the ring doorbell for a

45:01

billion dollars. A billion dollars

45:03

with a bee. Now Amazon

45:05

owns it and now that

45:08

guy is a billionaire. So

45:10

this panel of experts who,

45:12

you know, they're famous for

45:14

cutting deals and making lots

45:16

of money and investing in

45:18

businesses, they were like, eh,

45:21

to this thing that went

45:23

on. to be acquired for

45:25

a billion dollars. Because it's

45:27

impossible to know what's going

45:29

to happen in the future

45:32

when it comes to economics.

45:34

But my point is that

45:36

everybody feels like they can

45:38

understand completely. They have like

45:40

no blind spots at all

45:42

in terms of, well, if

45:45

we only did this with

45:47

the economy or if the

45:49

government only did that, then

45:51

everything would be. You know,

45:53

everyone would be rich and

45:56

we'd all have lambos and...

45:58

Oh my gosh, it would

46:00

be so... we would live

46:02

in Utopia. Utopia is possible

46:04

if only X Y and

46:06

Z occurred. Like, okay. How

46:09

do you even begin? Like

46:11

if you even understand a

46:13

sliver of the complexity of

46:15

economics, how do you even

46:17

begin to? Like I had

46:20

a, there was this funny

46:22

thing. Oh, what was the,

46:24

what was the tweet? Now

46:26

I can't remember it. But

46:28

I called it. the Scrooge

46:30

McDuck theory of economics, which

46:33

is that if you have

46:35

a bunch of money, then

46:37

you dump it into a

46:39

gigantic vault, like Scrooge McDuck,

46:41

so that you can swim

46:44

through it every day. You

46:46

just, you dive off your

46:48

diving board, into the gold

46:50

coins, and, you know, do

46:52

the backstroke, maybe the breaststroke,

46:54

just get some lapsin in

46:57

your coins. That's the

46:59

that's the Scrooge McDuck theory

47:01

of economics and if if

47:03

only if only we could

47:06

empty the Scrooge McDuck vault

47:08

Then it would solve all

47:10

everyone's problem everyone who has

47:12

a problem Their problems would

47:14

vanish if only we had

47:16

the key to the Scrooge

47:19

McDuck vault All right that

47:21

is not how it works

47:23

It does not work that

47:25

way There is not a

47:27

Scrooge McDuck vault. It's a

47:29

lot more complicated than that.

47:32

No, money doesn't just sit

47:34

in a Scrooge McDuck vault.

47:36

I mean, we had that

47:38

whole, for instance, we had

47:40

that whole, this was another

47:42

example of this concept. We

47:45

did that podcast about that

47:47

Twitter thread about like AAA

47:49

video game studios and the

47:51

people that invest in those

47:53

games, how you know they

47:55

could they could just invest

47:58

in something else and make

48:00

more money, which is what happens.

48:02

There's not a Scrooge McDuckvolt.

48:05

What happens is that money

48:07

gets moved into other projects

48:10

so that the money can grow.

48:12

And sometimes the money goes

48:15

away and it's a failure

48:17

and everyone just lost, you

48:19

know, millions of dollars. You see

48:21

this happen? Like, here's a

48:23

question. What is a movie flopping?

48:26

What does that mean? What does

48:28

it mean? when a movie flops.

48:30

It means that all the people

48:32

that spent hundreds

48:34

of millions of dollars

48:36

on that movie, they just lost

48:39

that money. It's gone because

48:41

the movie flopped. It didn't

48:43

make any money. It lost

48:46

money. A lot of it. And that

48:48

was the point of this, uh,

48:50

podcast that we did about

48:52

AAA game studios. Oh my

48:55

gosh, there's been a lot

48:57

of money lost on video

48:59

games in the last couple

49:02

of years. Concord was

49:04

maybe the biggest failure.

49:06

I can think of, maybe there's

49:09

a bigger one, maybe someone

49:11

is screaming at the top

49:13

of their lungs, there's a

49:15

better example, but Concord

49:18

was like a live shooter

49:20

online game that Sony made.

49:22

I'm pretty sure. cost hundreds

49:24

of millions of dollars. And

49:27

I remember the exact rough

49:29

estimate. Let's just say it was

49:31

$300 million, which is an insane

49:34

amount of money. And it was

49:36

such a failure, they shut it down,

49:38

what, like after a week? A couple

49:40

of weeks? And the funny thing was

49:42

is that then you couldn't even buy

49:44

it, like the physical copies of

49:47

the games? This was like a

49:49

really weird thing. Once they... shut

49:51

down Concord, which happened

49:53

so quickly, because they weren't

49:55

going to spend more money

49:57

keeping the servers running and...

50:00

all the staff to do

50:02

all the maintenance of this

50:04

live service shooter game because

50:06

no one bought it. So

50:08

they had to pull the

50:10

plug. Because they already lost

50:13

a ton of money and

50:15

weren't just going to continue

50:17

to bleed that money out.

50:19

So they cut their losses.

50:21

That's what that term is,

50:23

cut their losses. Anyway, it

50:26

was a really interesting thing

50:28

when that they shut down

50:30

Concord because then the physical

50:32

copies of those games became

50:34

collectors items. So it went

50:36

from a thing that nobody

50:39

wanted to buy to now

50:41

all of a sudden it

50:43

was worth, you know, one

50:45

copy was like $150 or

50:47

something on eBay because they

50:49

were rare. You couldn't get

50:52

them. So I mean, that's

50:54

another example of how impossible

50:56

it is to predict economics.

50:58

Who would have thought when

51:00

Concord came out and flopped

51:03

that a month later there's

51:05

this like red hot black

51:07

market for selling copies of

51:09

the Concord game on physically

51:11

on PS5. You can't you

51:13

can't predict that kind of

51:16

stuff. So I've you know

51:18

I first noticed being weird

51:20

in this regard about wanting

51:22

to know how things worked

51:24

when I had a conversation

51:26

years ago I was at

51:29

work and a girl was

51:31

at work and a girl

51:33

was talking about how she

51:35

hates another girl and I

51:37

asked why. Because that's my

51:39

natural instinct. Well, why? Why

51:42

do you hate her? And

51:44

she was like, I don't,

51:46

I just do, I just

51:48

hate her. I'm like, yeah,

51:50

but like, why? Because I'm

51:53

thinking, did she make up

51:55

lies about you? Have an

51:57

affair with your husband like

51:59

why why why do you

52:01

hate this girl? I don't

52:03

understand and Her response? She

52:06

got frustrated with me, actually.

52:08

See, I am good at

52:10

annoying people. This is an

52:12

annoying trait to have, I

52:14

think. Because no one thinks

52:16

this way. So when someone

52:19

does, they're like, why? But

52:21

I literally, she literally said

52:23

I was weird. Because she

52:25

was like, why do you

52:27

care why I hate her?

52:29

Why are you being weird?

52:32

You're so weird. And I'm

52:34

like, I don't know. I

52:36

just... thought maybe there was

52:38

a reason. Perhaps if you

52:40

told me the reason, then

52:42

I would understand better and

52:45

maybe I would also avoid

52:47

this person so that she

52:49

didn't do the thing that

52:51

caused you to hate her

52:53

to me. That seems sensible.

52:56

No. No, no, no, no,

52:58

no, no. Not sensible at

53:00

all, Kevin. Do not ask

53:02

why. Just agree with my

53:04

feelings. That's what I would

53:06

like. That's what almost everything

53:09

is. That's how almost everyone

53:11

thinks. I have a feeling

53:13

about something, and that's good

53:15

enough. There doesn't have to

53:17

be a reason why. I

53:19

have a feeling that the

53:22

mirror... should not be able

53:24

to see me because I'm

53:26

holding a towel in front

53:28

of it. That's all that

53:30

matters. I don't like it.

53:32

I don't like that the

53:35

mirror knows that I'm here.

53:37

That's as far as I'm

53:39

willing to take it. No,

53:41

I don't want to understand

53:43

the reflective properties of silver.

53:45

Okay? Leave me alone. Stop

53:48

being weird. Just validate. My

53:50

feelings? That's all I want.

53:52

That is annoying to me.

53:54

But apparently I am annoying

53:56

to everybody else. And nobody

53:59

else is interested in understanding

54:01

anything. Just either want to

54:03

be comfortable in being mad

54:05

about it or being sad

54:07

about it or being frustrated

54:09

by it or being confused

54:12

by it. Let me just

54:14

stay in my feelings. That's

54:16

where I like to be.

54:18

my feelings. And I wonder,

54:20

after listening to this podcast,

54:22

two things. One, is this

54:25

a thought that you've already

54:27

had? And two, if it's

54:29

not, will you start noticing

54:31

this? That's the next thing

54:33

that I want to know.

54:35

Look at this. I can't

54:38

get away from it. I

54:40

cannot get away from being

54:42

interested in knowing things. It's

54:44

a disease. But I can't

54:46

help it. Just find it

54:49

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your homework for this week.

55:23

Thank you everyone for listening.

55:25

Bill will be back. I'll

55:28

be back. I'll be back

55:30

next week. Until then, see

55:32

you Space Cowboys. Thanks for

55:34

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55:36

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56:15

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56:18

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56:20

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56:22

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56:24

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56:26

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56:28

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56:31

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56:33

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56:35

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56:37

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56:39

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56:42

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56:44

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56:46

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