0:06

Action . Welcome to the Curation

0:08

, a show for the culturally curious

0:10

. This is your host , noor Hassan

0:12

. Each week , I'll guide you through a curated

0:14

edit of the finest in art , fashion

0:17

, design , culture , luxury

0:19

, wellness , tech and more . This

0:22

is your go-to space for discovering trailblazing

0:24

ideas , untold stories

0:26

and meaningful conversations

0:28

with innovators and creators

0:30

who are shaping our world . There's

0:33

no gatekeeping here , so sit

0:35

back , tune in and let's discover

0:37

only the best . In

0:47

this episode , I'm joined by Yasmeen Khalil

0:49

, the founder of Kodo , a

0:51

scent-driven wellness brand , blending fragrance

0:54

, food and ritual . We explore

0:56

the power of clean scent daily

0:58

rituals and how Kodo is

1:00

redefining home fragrance through sensory

1:03

storytelling , is

1:07

redefining home fragrance through sensory storytelling . Yasmin was so kind to send me their

1:09

incredible minis set , which is the most beautiful gift

1:11

and includes five distinct fragrances

1:14

that you can use to scent your home

1:16

or even yourself , and it is

1:18

clean and non-toxic . So

1:21

the fragrances include Morning Glory , citrus

1:23

, Bliss , pick Me Up by the Fire , sweet

1:26

Dreams and have notes of incredible

1:29

rich dark chocolate , Madagascar

1:31

, vanilla , sweet orange , espresso

1:34

, ginger , cinnamon and so

1:36

much more . I truly enjoyed

1:39

discovering this brand , Kodo London

1:41

. And now , without further ado , this

1:43

is my conversation with the founder , yasmeen

1:46

. Hey

1:54

, everyone , right now I'm speaking

1:56

with Yasmeen Khalil , who is the

1:58

founder of Kodo , and

2:01

Yasmeen is someone whose brand

2:03

I discovered through my

2:05

pilates community , because this is something

2:07

that I think wellness in general

2:10

. Um , all of the

2:12

creators tend to look for brands

2:14

that are elevating in

2:16

the market , and I think that that's essentially

2:19

what your brand was doing . So I was following it

2:21

for a while and then we got

2:23

to talking and I felt it would be the

2:25

perfect actually episode

2:27

to do in this current season

2:30

. So , first of all , yasmin

2:32

, I'd love for you to introduce

2:34

yourself to the audience .

2:38

Hi , so I'm Yasmin . I'm

2:41

originally Lebanese but grew up in London

2:43

. I'm

2:48

originally Lebanese but grew up in London . Initially I was an

2:50

interior designer and then I went into the world of fragrance

2:53

a few years ago and created a brand called Kodo

2:55

. Kodo is a home fragrance brand , but

2:57

it essentially blends three different

2:59

elements , which is fragrance , food and

3:01

wellness . So they're

3:04

all natural , which is the wellness aspect

3:06

of it . We use kind of the top

3:08

quality ingredients . They're all non-toxic

3:10

, they're clean . They're just much better

3:13

for you than most things on the market

3:15

right now . We don't use any

3:17

preservatives , parabens

3:20

, phthalates , which I can go into

3:22

later . So that's the

3:24

wellness aspect of it in a nutshell

3:26

. And then the food element

3:28

comes in , because I feel like , being

3:30

Middle Eastern , we associate so much

3:32

with food and nostalgia and memories

3:35

of home , and I feel like when

3:37

I think of home , I think of

3:39

the smell of like a

3:41

coffee brewing in the morning or a fresh

3:43

cake in the oven or

3:46

my favorite drink in the morning , and I just

3:48

feel like there was nothing on the market

3:50

that was making home

3:53

fragrance that smelled luxurious

3:55

and felt luxurious but also was super

3:57

decadent . So

4:00

I wanted to create a product that really

4:03

represented those sweet moments

4:05

of your day and those sweet delicacies

4:07

that we love having throughout the

4:09

day .

4:11

Amazing . I love that and I think

4:13

you're so right . I think it's one of the most

4:15

difficult things to find like a perfect

4:17

mix of a

4:19

product that is actually not toxic

4:22

for the home but also has a decadent

4:24

smell . So

4:27

I think that's incredible . I want I want

4:29

you to actually describe to us a little bit . So who is

4:31

Yasmeen today ? I know you've been through a

4:33

long journey and it's incredible . You're Middle Eastern

4:36

, you're living in London . It's such an

4:38

eclectic society in general

4:40

and I love London but so

4:43

who is Yasmeen today ?

4:54

Your state of mind , your current mood . Yeah , I mean , who I am really shines through the brand and I

4:56

think that's what's really special about it to

4:58

me , because who I

5:00

am is someone that really enjoys those

5:03

small moments , whether it's small moments

5:06

of your day and rituals

5:08

throughout your day , whether

5:10

that's just kind of really

5:12

appreciating , yeah , just the

5:14

sweet moments of your day , the sweet moments of

5:16

your life . I love , I

5:18

think who Yasmin is , it's like definitely

5:21

a foodie , so that really

5:23

shines through brand . I have

5:25

such a passion for wellness . I

5:27

think one of the things that is such

5:29

a core value to me is quality . So

5:32

, whether it is quality of a product

5:34

, quality of the food I eat , quality

5:38

of everything I do on a daily basis

5:40

really matters to me and that's why

5:42

I think , when I look at even

5:44

the design of Kodo and the bottle

5:47

itself , it had to be of like the top

5:49

quality . I wanted it to look like an

5:51

accessory on your shelf , not just a cheap

5:53

fragrance bottle . The formula

5:56

I needed it to be the highest quality because

5:58

I wanted to know like what I'm breathing

6:00

in isn't going to be toxic

6:02

for me . So

6:04

, yeah , I would say who I am is someone that just

6:06

really cares about quality and

6:09

someone that just really appreciates the sweet

6:11

little moments .

6:13

I think that's really , really resonated

6:16

in your brand and from even

6:18

the Instagram account from your account I

6:20

can tell that you do romanticize

6:23

everything , which

6:25

is lovely , and I think we need a lot

6:27

more of it . Honestly , I

6:31

absolutely love that . So I want to

6:33

get into the emotional power of scent

6:35

. So I don't think people really understand

6:37

the impact that fragrance

6:39

can have in like shaping your mood

6:41

and wellness . So

6:43

can you tell us a little bit more about that and how

6:45

it obviously inspired you to create a whole

6:47

brand focused on this ?

6:50

Yeah for sure . My journey

6:53

with that actually

6:55

started when I was an interior designer

6:57

and I started to understand

6:59

the power of changing

7:01

the way someone feels when they walk

7:03

into a room . So whenever people

7:06

ask me about oh my gosh

7:08

, like how did you go from interior design to fragrance

7:10

? It's so different I always say they're not actually

7:12

so different . When I was a designer , you

7:15

would design a room in such

7:17

a specific way so that that person

7:19

feels a specific feeling . For example

7:22

, if you were designing a

7:24

bedroom and that person has a very hectic

7:27

work life outside the home , I would design

7:29

it in a way that made them feel like

7:31

it was their sanctuary . So you

7:33

would use calming colors , calming lighting

7:35

, etc . And I really

7:38

started to understand the way you can manipulate

7:40

the way someone feels in this space . And

7:42

then , when I started fragrance manipulate

7:45

the way someone feels in this space and then when I started fragrance , I

7:49

felt it was the exact same thing . Like you can smell something

7:51

and it takes you back years of memories . Or you smell something and

7:53

it makes you really hungry or

7:55

makes you feel nostalgic . If

7:58

you're feeling kind of like you want to go out

8:01

and you have , let's say , an evening planned

8:03

, you would want something a bit more dark and sensual

8:05

. So , yeah

8:08

, I would say that's where I started to really look

8:10

into how you can change the way someone feels

8:13

through scent

8:15

. And then , like

8:17

I said , my journey has always really

8:20

the core

8:22

of it all has really been this food element

8:24

. And I started to look into all these coffee

8:26

shops and food concepts and

8:29

I realized a lot of them will actually

8:31

diffuse the scent into

8:33

their stores so that you can manipulate

8:35

the way a customer acts . So let's

8:37

say you're a coffee shop and you want

8:40

to be selling more croissant , you could

8:42

essentially mimic the smell of a bakery

8:44

, diffuse that throughout the store and statistically

8:47

, people are much more likely to buy a pastry

8:49

with their coffee .

8:51

so that's we actually started that's

8:54

really interesting and I think it works 100%

8:57

. I've been there and I've

9:00

been influenced by these , um

9:02

, I mean it , it's tools and it's incredible

9:05

. Actually , it gives the coziest feeling to

9:07

any space . And so

9:09

I think I want to get into the most interesting

9:11

part of Kodo , which is really

9:14

the part that made me truly want to

9:16

interview on our podcast , which is

9:18

the non-toxic element

9:20

of it , the clean fragrance element of it . This

9:22

is what's truly so innovative , because not

9:25

only is the fragrance potent and aesthetic

9:27

and beautiful , but also it

9:29

does not harm you , which , unfortunately

9:32

, we all know . The candle brands that smell amazing

9:34

. I'm sure they're not great for

9:36

us , right ? And

9:38

this is a movement . So how did

9:40

you sort of get on this and be a first

9:42

mover in this field ?

9:46

um . So I think I always

9:48

say there's one thing following your passion

9:50

, which this is definitely something I was passionate

9:52

about , and then there's another thing which is like

9:54

, are you able to monetize your passion

9:57

and does it make sense ? And when I

9:59

looked at the market , you had

10:01

people that were talking about clean perfume

10:04

. So I'm not the first when

10:06

it comes to that . You have clean perfume brands

10:08

. But in the home fragrance

10:11

market and , like I said , I had a background

10:13

in design , so I really love

10:15

the idea of creating this

10:17

sanctuary in your home I

10:19

didn't feel like the home fragrance market was

10:22

doing it . Well , you had your luxurious brands

10:24

, like you said , that smelled very good , but

10:26

they don't really care about what they're . You

10:29

know the colorful candles they're using

10:31

because it doesn't make sense for them to . They

10:33

can profit more of

10:35

using kind of the you know usual

10:38

standard ingredients . And then

10:40

you had the natural brands

10:43

, which are out there , but I

10:45

didn't feel they had this like elevated

10:48

presence or this element

10:50

of luxury or you know . So

10:53

that's where I really saw there was a gap in the market

10:56

and I wanted to bridge that gap with Kodo

10:58

, which was a luxurious , decadent product

11:00

that was also good for you . What I mean

11:02

by good for you is you know

11:05

the actual term fragrance . Unfortunately

11:08

, the industry allows brands to use it

11:10

as a vague term fragrance , but that can be

11:12

a blend of ingredients that can include up

11:14

to 4000 chemicals , wow

11:16

, ok , so I

11:18

was shocked when I started to research that

11:21

and then basically , yeah , companies

11:23

can hide a bunch of harmful chemicals

11:25

in their products under the simple term fragrance

11:27

. So under that

11:29

term , the main one especially for

11:31

a woman that is super harmful is

11:33

called phthalates , and phthalates

11:36

have been proved to disrupt hormone activity

11:38

, reduce sperm count , cause

11:41

reproductive malformations . So

11:43

for me , this was like the biggest red flag

11:45

, especially as a young woman who

11:47

, I feel , like so many of us , struggle with

11:49

hormonal imbalances . I

11:53

just found that like this was crazy to me

11:55

. So I really wanted

11:57

to tackle that issue with Kodo and like make

11:59

sure we're not using any of those and

12:02

then other chemicals that usually

12:05

are in fragrances have , like also

12:07

have impacts like brain fog , asthma fog , asthma , bloating

12:10

, fatigue , like there are so

12:12

many harmful

12:14

impacts of these chemicals . So that was

12:16

a big , big , big priority for us , which

12:18

was to move away from that . Unfortunately

12:21

, obviously it's much more expensive to produce

12:23

, but I do believe consumers

12:26

nowadays really care for

12:29

clean ingredients and I think it's such a

12:31

shame for brands not to tap into that

12:33

.

12:35

I think your answer is incredible because I

12:37

mean , really now , with the age of

12:39

like I don't know TikTok and everything

12:41

we're so educated as consumers

12:44

. When you find out that something is not

12:46

good for you , you will effectively stop using

12:48

it and look for an alternative . So

12:50

when you messaged me and

12:52

I found your brand and I made the connection

12:54

, I was like , wow , this is so incredible . This

12:56

is something I really have actively been searching

12:59

for as a consumer .

13:00

I'm so happy .

13:01

I can't wait to share them with you . I know me

13:03

too , and the thing is like , and I , and even

13:05

in Dubai , which I mean , I I'm back

13:07

and forth every single month Like it's such

13:09

such such an incredible market

13:11

and still up and coming fragrance

13:14

is still something , like you said , it's a gap and

13:16

I think you really found the

13:18

correct balance , um , to

13:20

fill it . So I want to get into the food

13:22

and like the , the gourmand element

13:25

of your fragrances . Um , I

13:27

love a good like dark chocolate .

13:30

I need to , I need like it

13:32

.

13:32

I always say I need a daily piece of chocolate

13:34

exactly like a decadent , like delicious

13:37

thing , and I think maybe it's like the middle eastern side

13:39

. Um , so

13:41

, like I , what I'm saying is that I really think the

13:44

middle eastern side of you , like you know

13:46

food , you know the scents and like I

13:48

feel like the home is always filled with , like we

13:50

have the concept of like the hood and all

13:53

of these incredible things . So what

13:55

made you really go into the

13:57

incredible sense of like dark chocolate

14:00

, cinnamon , hazelnut it's so creative

14:02

and it's not your standard like I

14:04

don't know um smell of like powder

14:07

or laundry or whatever . You

14:09

know what I mean . You went really into like

14:11

the most decadent of scents . Is there a reason

14:14

for it ?

14:15

uh , yeah , there . I mean , there's so , funnily

14:18

enough , there's so many reasons and they all

14:20

came together in the most authentic

14:22

, natural way . So the

14:24

way it all started , um , was

14:27

I had the biggest passion for perfume

14:29

, and this is like years back , even before I

14:31

started working um , and

14:33

everyone around me knew it . So , like I have

14:35

, I had a million perfumes in my room . I

14:37

would go into every department store . I

14:40

was in search of the perfect , like

14:42

the perfect gochumon fragrance , um

14:44

, and I just wanted the perfect

14:47

vanilla , perfect chocolate . I really don't

14:49

know why I had this obsession , but I think

14:51

some things just come and

14:54

you have to follow your gut with

14:56

them . And

14:58

that was how it started . I was just , I

15:00

loved gourmand perfumes , and then

15:02

the way I actually

15:04

made our signature flavors

15:06

was I just tapped into and thought

15:08

of what are the flavor

15:10

combinations that I love consuming

15:13

? So , for example , I

15:16

love a chocolate hazelnut . I love everything

15:18

with nut in it , so like a kind

15:20

of pistachio , a hazelnut . And

15:24

so when I created the chocolate one

15:26

, I thought of okay , like , how

15:29

can I blend ingredients that are gonna

15:31

smell so decadent and

15:33

yummy but also not sickly

15:35

? So I used dark chocolate

15:37

mixed with espresso , because I knew the espresso

15:40

would add an element of bitterness and it wasn't

15:42

overly sweet . The way

15:44

I created morning glory , which is our matcha

15:46

one , was I just thought of like how

15:49

do I like my matcha in the morning ? And , like

15:51

I said , I am I'm very specific

15:53

with kind of the things I like on a daily basis

15:55

and really kind of enjoying

15:58

them , romanticizing them and

16:00

making sure I'm using like the best quality ingredients

16:02

. So , for example , my matcha in the morning is

16:04

usually with like a homemade

16:07

milk . It's with vanilla , it

16:09

it's so specific . So when I created Morning

16:11

Glory , I made sure we used green tea , coconut

16:14

, because I usually like it with coconut milk . I

16:17

used Madagascar vanilla , because I love

16:19

adding vanilla . I put a touch of cinnamon

16:21

, because I love a sprinkle of cinnamon on top

16:23

. So for me , creating

16:26

the fragrances felt very natural because

16:28

I just used the ingredients that I

16:30

love making or cooking or baking

16:32

with and incorporated them

16:34

into the scents , and we did that through

16:37

obviously like standard ingredients , but

16:39

then we also used some food extract

16:41

so that it can be as natural as

16:43

possible . I

16:45

love that and , honestly

16:47

, yeah , that's how it kind of came together .

16:50

That's incredible and you can feel

16:52

the passion in your voice . Trust

16:56

me , like I've done over 100 interviews

16:59

and you're so happy about this , I

17:01

absolutely can't wait to try all

17:03

of the fragrances . I

17:05

want to get into the collaborations you've done

17:07

so . You worked with some incredible

17:09

brands in london and dubai I

17:12

mean expanding across the region

17:14

and some of them are blank street , obviously

17:16

incredible matcha union , remys

17:19

. How have you been able to amplify

17:22

the brand kodo and do such

17:24

incredibly tailored collaborations

17:27

? What's the strategy there ? And I'm

17:29

obsessed , obviously , with the content that comes

17:32

out of it .

17:33

Thank you so much . I feel like

17:35

this whole call I've been blushing .

17:40

We will definitely do another part

17:42

two in person , but I

17:44

have to get you on the podcast ASAP

17:47

.

17:47

Yeah , definitely , when I'm in Dubaiai I'll let you know

17:49

. But , uh , the collaborations came

17:52

about again in a very organic

17:54

way . So when I first launched the brand for

17:57

the last few years before that , I

17:59

was obsessed with remy's cakes , um

18:02

, and , like I said , they were top quality

18:04

ingredients , very good for

18:07

you . They for me , I think it's like kind

18:09

of one of the best quality cakes out there and they've

18:11

always felt so homemade . So

18:13

she has her famous chocolate

18:15

and banana cake and I think , in

18:17

terms of collaboration , the one thing like I would

18:20

really advise people , no

18:22

matter what age you are , is just reach out

18:24

like you don't lose anything . You might get a million

18:26

ignores , but then you also

18:28

get guesses along the way and like those

18:31

kind of are like are

18:33

so worth it , like get the 10 ignored

18:35

emails , but then the one that actually works

18:37

, um , and I usually

18:40

feel the one that works out is the one that's meant to

18:42

be on your path , um , and

18:44

with Rimi's Cakes it happened exactly like that

18:46

. I was always a customer . I reached

18:48

out to her when I launched , right before

18:50

launching the brand , and I I told her our concept

18:53

and I said I would love to make a scent

18:55

that represented your brand . And I

18:57

think what's been amazing for Kodo is that we're

19:00

able to tap into the food and the

19:02

wellness . So with Rimi's Cakes it

19:04

was the food , and we created a signature

19:06

scent for her , called Choco Bananaane , which

19:08

is her chocolate banana cake , and

19:10

it's just amazing . It

19:13

smells like a fresh banana chocolate

19:15

cake out the oven , but without the sickly banana

19:17

feel . It's just like a hint of it , but a more

19:20

. It just smells like a baked cake

19:22

. It's really amazing . So

19:24

that's how her collaboration came about . And

19:26

then Matcha Union . Obviously

19:29

, because we have Morning Glory , which is a matcha-inspired

19:31

scent , we were able to collaborate

19:34

with brands like Matcha Union . I

19:36

love the founder she's like a good friend

19:38

of mine now and we

19:40

do wellness events together . So we usually

19:43

host a Pilates

19:45

class or a pop-up . We make

19:47

matchas for people , um

19:49

, we let them smell the matcha scent

19:51

. So it's all about creating and curating

19:53

an experience and combining

19:55

those elements of food , wellness and

19:57

scent . So no matter who we're collaborating

20:00

with , we'll always make sure we're combining those

20:02

three elements . Um , so

20:05

that's how match unions collaboration came about

20:07

. Blank street was actually an interesting one

20:09

because they

20:12

had a christmas pop-up recently

20:14

, and that's the

20:16

power of scent and personalization

20:19

, because when they were actually gifting

20:21

people and selling their merchandise

20:23

, they used the sprays on their tissue

20:26

paper so that people were able to

20:28

like , choose a personalized smell for

20:30

the gift that they were getting . And I

20:32

just think that's just such a beautiful interpretation

20:35

of what scent can do , which is this element

20:37

of personalization and the

20:40

special moment and the

20:42

idea that you can gift it to someone , create

20:44

a memory from it , take it home with you

20:46

, and I think that is just such a beautiful

20:48

way to you know , sell the product

20:51

.

20:52

I love the idea of the Christmas sense

20:54

. It makes perfect sense and I can't wait

20:56

to actually try Rimi's cakes , now that

20:58

you've talked about it , you're

21:01

getting the whole thing next week , so

21:04

okay . So I want to my last

21:06

couple of questions for you , for the entrepreneurs out

21:08

there . What's the

21:11

biggest lesson you've learned over this journey

21:13

of building Kodo that you would love

21:15

to share with all of the entrepreneurs

21:17

that regularly listen to the podcast ?

21:22

I think I mean there's obviously

21:25

like so many things I've learned . But if

21:27

I had to narrow

21:29

it down , I think the main thing is

21:31

, like I mentioned

21:34

earlier , just throw yourself

21:36

out there . It's something I've

21:38

seen that's just really

21:40

, really , really worked in our favor . I mean , we

21:42

didn't even launch a year ago , like we launched

21:44

last April , so it hasn't been

21:47

a year and I feel like we've been able to grow

21:49

in a very natural

21:51

, organic way , because I've

21:53

just thrown myself out there , whether it was

21:55

asking friends to support , whether

21:57

it was emailing , cold emails

21:59

, reaching out to people a friend

22:02

of a friend that knows you know

22:04

this brand or this podcast and just

22:06

really putting yourself out there , I

22:08

think will get you so far , because

22:11

what do you have to lose ? Like you

22:13

might get those rejections , but then you also

22:15

get those wins and you're able to

22:17

move forward and also forget

22:20

opportunity . It's just it's so inspiring

22:22

to meet other people that are also entrepreneurs

22:25

, are working hard or you know you

22:27

can inspire each other , and I think that's such

22:29

a nice thing about social media

22:31

is you're able to meet so many people

22:34

that are alike or different but that

22:36

are able to inspire you in some way , and

22:38

I've met such amazing people in the last year

22:40

. So that would be my main

22:42

advice is just put yourself out there and

22:46

then , in terms of the actual brand building

22:48

, I

22:51

think the main thing I've learned is start

22:57

doing as much as you can on

22:59

your own , Like , if you can , if

23:02

it takes you an hour extra to learn a

23:04

new skill and then implement that

23:06

, take that hour extra and learn it , rather

23:09

than outsourcing everything , because

23:11

there's a lot that you can learn and then later

23:14

on , when you hire , you're able to know

23:16

they're doing it right , they're doing it wrong

23:18

. You can pinpoint exactly how you like it

23:20

. But I don't think it's healthy

23:22

as a founder to go into anything blinded

23:25

. I think you should know how to do everything

23:27

so that you're able to manage it later on

23:29

.

23:31

I think that's absolutely great advice . Like , I

23:33

really love that advice . Both points that

23:35

you made are incredible

23:37

. You know , reaching out out , learning it yourself

23:39

. I think these are , like key tools for

23:41

entrepreneurs , truly , um

23:44

. Okay , so I want to know for you , as

23:46

Yasmin , what's your daily scent ritual

23:49

? So , first of all , what's your co-docent

23:51

of choice ? I'm sure everyone's dying to know . Not that

23:53

you could pick , but you

23:55

know , um , and you have like a

23:57

ritual . Like , do you , for example

24:00

, make sure your house is centered at a certain time of

24:02

day ? Is it sort of like that ? Like , do

24:04

you have any tips for something , for a ritual

24:06

, creating ritual ?

24:08

I mean yes like . This is my favorite

24:10

question because I'm all about rituals , um

24:12

, so in the morning

24:14

, usually , like , I , like , I'm

24:16

a big believer in like as soon as you wake up

24:18

, open your blinds , open the window , just kind

24:21

of get that natural sunlight , that fresh

24:23

air . So usually in the morning when I

24:25

do that , I'll always pray morning glory um

24:28

, that's our matcha one and it's just , it's sweet

24:30

, it's fresh and it's , for me , super

24:32

energizing . So I love spraying

24:34

that in the morning . Um , and then

24:36

usually , like , it will be followed

24:39

by like I'll go to the kitchen , I'll make a matcha

24:41

, I'll just kind of sit with myself without using

24:43

your phone , just

24:45

have like 20 minutes to yourself , even if

24:47

it means waking up earlier . I think

24:50

the morning is so sacred . So

24:53

that's like the way I would use morning glory

24:55

in the morning and pick

24:58

me up . I actually don't use

25:00

as much in the home , but I use it on myself

25:03

. So before leaving the house , before a workout

25:05

or something , I'll usually mix

25:07

morning glory and pick me up . And

25:09

that's my favorite combination because you

25:11

get a bit of the green tea , coconut

25:13

vanilla , which is fresh , but then you get the

25:15

dark chocolate and the chocolate hazelnut

25:18

which adds this kind of warmth

25:20

to it so you smell . You leave the house smelling

25:22

like edible . Um , I

25:24

get so many compliments when I when I

25:26

wear those two , so

25:29

I would definitely do that I

25:31

would use it on myself and then in

25:34

the evening , the way I would use by the fire

25:36

is when I'm preparing dinner

25:38

. I love cooking so , like , let's say , I'm

25:40

cooking in the kitchen , I'll always

25:42

spray by the fire around the house

25:44

, outside

25:51

the front door , just to make sure the house is always smelling warm , elevated , cozy and

25:53

you set the tone for your evening . I think the nicest thing to do is set

25:55

the tone for your day , set the tone for your evening

25:57

, the tone for your evening . I think creating an atmosphere which

25:59

you feel just comfort

26:02

in changes the way

26:04

you feel with the people you're around , with yourself

26:06

. So usually

26:09

by the fire is definitely our evening scent

26:11

. And also the notes in it is

26:13

caramelized sugar , amber , cinnamon

26:16

, cade wood , candied

26:18

lemon . So all those notes

26:20

are really nice and actually neutralizing

26:22

a food smell . It's like perfect . If

26:24

you're making fish , let's say yes amazing

26:27

.

26:27

I love that . I'm so happy to do

26:29

this . You have the perfect ritual .

26:31

You gave us the blueprint I

26:35

could literally talk you through this whole day

26:38

.

26:38

No , no , 100% . And , honestly , my audience

26:40

loves the details , so this is great . My

26:45

last question for you before I ask for your curation

26:48

is what's next for Kodo ?

26:52

So , kodo , in the bigger picture

26:54

, I would love to become

26:57

your go-to homeware , finally

26:59

enough , and I would love to bring it back to interior

27:01

design , and that's our goal in the bigger picture

27:04

. So all our fragrances right

27:06

now are made to make your day

27:08

a little sweeter . And essentially

27:10

, I would want to add to this collection and like

27:12

we do have really exciting things happening this

27:15

year , okay , perfect , I can

27:17

spill the tea . So we're launching next

27:19

week a miniature collection . Oh

27:21

my god so cute . It's

27:24

amazing like I'm obsessed with the bottles . They

27:26

look so cute , um , they're

27:29

like just little babies , um , and

27:31

like a baby bottle . Of our 100 ml

27:33

, they're all 30 ml . And then we also have a set

27:36

, uh , which is kind of a discovery

27:38

set , which have all four of our classic

27:40

flavors and then one extra one which

27:42

is a citrus one , and that is

27:45

going to be our summer scent , which will launch full

27:47

size in may . And the citrus one

27:49

is my new favorite . It's like a mandarin

27:52

lemon , caramelized sugar

27:54

, a touch of black pepper . It's like

27:56

it's just the most amazing scent , um

27:59

, so that's launching in march

28:01

and then we're launching a

28:03

really cool collaboration scent

28:05

in april . Um , and

28:08

yeah , these are like kind of the things in line

28:10

right now and we'll add to the fragrance collection

28:12

throughout this year . And then , in the bigger

28:14

picture , like mentioned , I

28:16

would love to go into homeware . So once we have the

28:18

fragrance collection up and running , I

28:21

want to create things for your home

28:23

, to make your home a little sweeter . So

28:25

you have the fragrances and then you have

28:27

little curated collections

28:30

, so whether it's a cup collection

28:32

, a coaster collection , a cushion collection

28:34

and just accessories to sweeten up

28:37

your home and then bring it back to that idea

28:39

of interiors and fragrance

28:41

and , I guess , the blending of the two

28:43

amazing , really

28:45

looking forward to all of that , especially

28:48

the 30 mil .

28:48

This is perfect for travel and , as someone

28:50

who travels a lot , like as many things

28:52

as I can fit in as possible , that's

28:55

amazing . Um all

28:57

, so I want to know . Curated bias

29:00

means . This is the curation podcast

29:02

. What are things , little

29:04

things , in your day that you would recommend

29:06

that elevate your day ? Obviously , one of your

29:08

Kodo sense is one of them

29:11

. So , yeah , what's your little curation

29:13

that truly you would recommend to the audience

29:15

to the

29:17

audience .

29:18

I think first thing and I

29:20

feel like people hear this so much , so

29:22

I'm I am like kind of

29:24

cautious to say it , but really it's meditation

29:27

. I know in the wellness

29:29

world that's

29:36

so spoken about , but it's , it truly is for a reason

29:38

. I mean , I've been meditating since the age of 14 . And I I really can't

29:40

imagine my day without it , I can't imagine

29:42

my life without it , and some mornings

29:44

it's five minutes , some mornings it's 15

29:47

, but it just allows you that

29:49

space to to connect

29:51

, to , like what am I feeling today

29:53

? Or , you know , sometimes to ask for guidance

29:55

, whether you believe in God or not

29:57

, to be able to pray to something

30:00

, or just ask for support

30:02

or guidance or ease , for

30:05

me is just like such a powerful

30:07

tool to be able to tap into and

30:10

understand yourself better and the way

30:12

you're feeling . And so definitely

30:14

meditation is like the main thing

30:16

for me . Um , I

30:18

think any type of movement . Um

30:21

, I love a workout

30:23

. I , whether it's a quick walk in the park

30:25

, a pilates , um

30:27

, if you like , if your audience likes detail , honestly

30:29

, I love a legui or I love a reformer

30:32

a hundred percent . Yes , we

30:34

are all about that okay , fine

30:36

, so I'll give you the detail . I love a legui

30:38

class a few times a week because

30:40

I feel like it builds like amazing strength

30:43

, um . But I'm

30:45

also quite petite , so I find the

30:47

reformer Pilates , let's say , once a

30:49

week even just gives you this extra

30:51

bit of length 100%

30:54

agree , totally , and our Pilates

30:57

community is extremely strong and they

30:59

will .

31:00

They will listen to you on this one , okay

31:02

fine .

31:03

So definitely do like a classical reformer

31:05

one to two times a week and then a legree

31:08

, let's say two times a week and then

31:10

on the other days . I love

31:12

a home kind of Pilates yoga

31:14

flow which I feel gives

31:16

just this extra length

31:18

and definition to your body , and I love

31:21

Melissa Wood or

31:24

Bryony Deary .

31:25

Yes , bryony Deary , melissa

31:28

Wood , and those are your two that

31:30

you use to do the at-home flows

31:32

, right .

31:33

Exactly Like I usually

31:35

do Melissa's meditation every

31:38

morning , and then Bryony I love

31:40

her pilates workouts and I love melissa's

31:42

yoga workout . So it really

31:44

depends on what I'm feeling , um

31:46

, but that definitely is like a big

31:48

part of curated uh

31:51

by yasmin in my day , um

31:53

, and then the other . I guess the final thing

31:55

is obviously kodo and then also eating

31:58

good food , and when I say good

32:01

food , I mean one food that tastes

32:03

good but that just also feels

32:05

really good . I

32:07

think it's quite . It gets quite mixed

32:09

up these days because you have two extremes . You

32:11

have people that are in wellness

32:14

, let's say saying only eat food that

32:16

feels good , and then that can either

32:18

look like I don don't know a salad or

32:20

an acai or a lean protein , but

32:22

then you also have the other extreme , which is like

32:24

eat whatever you feel like

32:27

and you know like be

32:29

intuitive and have the burger and have

32:31

the pasta . Yeah

32:33

, for me it's finding that like happy medium

32:36

, where it's like I'm eating what makes me feel good

32:38

. So let's say your smoothies , your salads

32:40

, but also being

32:43

intuitive and thinking , okay , like I'll

32:45

do . I feel like a burger , I'll have the burger

32:48

, but I'll make sure my breakfast

32:50

and lunch is maybe a bit healthier

32:52

, includes more vegetables . I think you

32:54

can't go one extreme or another . Then

32:56

it's not healthy , but just eating what genuinely

32:59

feels good for your body and that you

33:01

know will be better for

33:03

you in the long run amazing

33:06

.

33:06

Thank you so much , yasmin . You've given us

33:09

so many tips and tricks and so

33:11

much insight into the world of fragrance

33:13

and into the world of kodo

33:15

. We can't wait seriously

33:18

for the minis and all of the upcoming events

33:20

and incredible things you're going to do , and thank

33:22

you for being on the podcast .

33:25

Thank you for having me . I'm so excited to share

33:27

them with you . I'm excited to share them with

33:29

your audience and , yeah , thank

33:31

you so much for having me thank

33:47

you for listening .

33:47

Make sure to follow at the curation pod on instagram to stay updated with all of

33:49

our future episodes and curations and , of course , make sure to

33:51

check out at kodo london for

33:54

all of the future fragrance releases

33:56

, and I will see you on our next

33:58

episode .