With over 126 million subscribers, Jimmy Donaldson, better known as MrBeast, is among the most popular YouTuber content creators in the world. Many of his viewers return to his channel for his famous giveaways and over-the-top stunts with each video reportedly costing an average of $1.5M over the course of several months to produce.

What his viewers may not know is how business savvy MrBeast is.

"It's about to get deep."

Show Notes:

Intro: stevezarro.com

(Works Cited):

Alexander, J. (2018, December 28). MrBeast, YouTube's viral philanthropist, explains where all that money comes from. The Verge. Retrieved January 2, 2023, from https://www.theverge.com/2018/12/28/18157845/mrbeast-youtube-donations-adsense-brand-deals

Curiosity Stream. (2022, March 19). The origin and Rise of MrBeast: Full documentary: Beyond the spotlight. YouTube. Retrieved January 4, 2023, from https://youtu.be/_Qq6sCvz4Z0 

Donaldson, Jimmy Mr Beast. “Beast Burger Has Shared over $100 Million in Revenue with Restaurants across America 🥰 (They Keep Most the Rev from Orders They Fill for Us).” Twitter, Twitter, 14 July 2022, https://twitter.com/MrBeast/status/1547376277715357696?s=20&t=0qWXnuugKlhrqXk-ldQLMw 

Forbes, Forbes Magazine, “Could Mrbeast Be the First YouTuber Billionaire?” https://www.forbes.com/video/6316324015112/ 

Forbes. (2021). Forbes. Retrieved from https://www.forbes.com/profile/mrbeast/ 

FTC, Federal Trade Commission Franchise Rule Compliance Guide

https://www.ftc.gov/system/files/documents/plain-language/bus70-franchise-rule-compliance-guide.pdf 

Kelso, A. (2022, September 9). How Mrbeast burger's success could impact the restaurant industry. Forbes. Retrieved January 3, 2023, from https://www.forbes.com/sites/aliciakelso/2022/09/08/how-mrbeast-burgers-success-could-impact-the-restaurant-industry/ 

Kelso, Alicia. “Restaurant Industry Sales Expected to Hit $898 Billion This Year, up from $864 Billion in 2019.” Forbes, Forbes Magazine, 3 Feb. 2022, https://www.forbes.com/sites/aliciakelso/2022/02/01/restaurant-industry-sales-expected-to-hit-898-billion-this-yearup-from-864-billion-in-2019/?sh=1eea47d87ac9 

McDonald's Corporation, "Our History: Ray Kroc & The McDonald Brothers."  https://corporate.mcdonalds.com/us/en-us/about-us/our-history.html 

MrBeast Philanthropy. (2021). MrBeast Foundation. Retrieved from https://www.beastphilanthropy.org/about/ 

The Deets. (2021). The Deets. Retrieved from https://www.thedeets.com/feastables/mrbeast 

Torres, Rocio. “Mr Beast Burger Opens 1,000+ Locations in 2 Years.” Vetted Biz, 10 Nov. 2022, https://www.vettedbiz.com/mrbeast-burger/ 

QSR (2020, December 21). MrBeast burger crashes the Virtual Dining Scene. QSR magazine. Retrieved January 3, 2023, from https://www.qsrmagazine.com/news/mrbeast-burger-crashes-virtual-dining-scene 

YouTube. (2017). Giving my Mom $100,000 (the proudest day of my life). YouTube. Retrieved January 6, 2023, from https://youtu.be/93s1JECSy60 

YouTube (2020). I opened a restaurant that pays you to eat at it. (2020). YouTube. Retrieved January 6, 2023, from https://youtu.be/dg2Ag3e8W-Q