For decades, one name has dominated the search world. Google. Like Rocky Balboa in Rocky III, Google has successfully fended off bids of many would-be world champions with ease. However, much like Clubber Lang in the same movie, one company has slowly been building its core strengths. Biding their time until the perfect opportunity to strike presented itself. Who is this unlikely challenger? Microsoft's very own, Bing. Thanks to a recent $10 Billion super infusion into AI technology, Bing is poised to strike and pose a real challenge to Google's reign. Only one thing is certain, folks: it's about to get deep!