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your call

1:01

today, DDM.world

1:04

slash scale. This is John

1:06

Jants. My guest today is

1:08

Marcus Sheridan. He's a renowned

1:10

speaker, author and entrepreneur,

1:12

known for They Ask You Answer. You built

1:14

the world's top pool website, helps

1:17

brands foster trust, and has

1:19

delivered 750 plus keynotes, including

1:21

TEDx, featured in the New York

1:23

Times and Forbes, his methods have driven

1:26

over $1 billion in revenue. We're

1:28

going to talk about his new book

1:30

today, Endless Customers, a proven

1:32

system to build trust drive

1:34

sales and become... the market leader.

1:36

It is out everywhere you buy fine

1:38

books today and even where you buy

1:41

really crappy books. It's probably there too,

1:43

right? Marcus, welcome to the show. Dance

1:45

is so good to be with a

1:47

friend. And your audience is my people, so

1:49

this is going to be a good time,

1:52

man. I have a question. Of course,

1:54

your whole backstory. I'm sure many, many,

1:56

many people have heard it of your

1:58

pool business. But, you know, can you

2:00

still like, work tobacco and, you know,

2:03

that kind of stuff? You know, what's

2:05

crazy is I actually, there's a period

2:07

of time because I was, I could

2:09

be considered like the first influencer for

2:11

what was like buying an in ground

2:14

swimming pool in the world. And there

2:16

was a time when I was getting

2:18

calls. I remember I got a call

2:20

from the Virgin Islands one time. This

2:23

lady was getting her fiberglass pool installed

2:25

and she's like, hey, I'd like for

2:27

you to come out. and oversee the

2:29

install because I can't, I can't, like,

2:31

I just can't really trust these guys

2:34

that are doing it, would you be

2:36

willing to do that? And I had

2:38

to turn her down, and the reason

2:40

is, because I can't install a pool.

2:43

I can talk about it, and at

2:45

the time, what I could do is

2:47

I could, you know, I could talk

2:49

to my business partners about it, I

2:51

could explain these things. But in terms

2:54

of like getting in the equipment, that

2:56

was never my thing. But yeah, I

2:58

was getting requests literally from around the

3:00

around the world of, You're like my

3:02

pool guy, could you come out and

3:05

oversee this? Crazy, right? That's awesome. That's

3:07

awesome. Well, let's talk about transparency. I

3:09

think in your first book, I mean,

3:11

that was really a lot of what

3:14

you're saying is, hey, people have questions,

3:16

don't hide the answers, you know, give

3:18

it to them, right? Has your thinking

3:20

evolved since that first book? Is there

3:22

a new level of transparency we have

3:25

to embrace? I'm curious to your thoughts

3:27

on that. Look, I became the most

3:29

trafficked swimming website in the world by

3:31

becoming obsessive about the questions my customers

3:34

were asking, fears they had, and being

3:36

willing to address those on our website,

3:38

online, through text, through video. The big

3:40

difference today, though, is the fact that

3:42

we have this thing called AI. We've

3:45

got ChatGBT and these other platforms. And

3:47

the future of Google, frankly, is in

3:49

doubt. I don't know where Google's headed.

3:51

I do know that today... I'm sure

3:54

you're using it way less than you've

3:56

used it in the last 25 years.

3:58

I'm using it. less than I've used

4:00

in the last 25 years. I know

4:02

I've talked to tons of businesses that

4:05

are spending more on Google ads than

4:07

they've spent in years in getting less

4:09

results. They're getting frustrated with declining traffic

4:11

and they're saying like where's all this

4:13

headed? And the reality is is for

4:16

20 some years, all we had to

4:18

do was make sure that the customer

4:20

is satisfied and get recommendations from them

4:22

and make sure Google was happy and

4:25

get recommendations from Google. And guess what?

4:27

Now we've got to get recommendations from

4:29

AI. So there's three. and that one

4:31

called AI and their willingness to recommend

4:33

you is going to be very very

4:36

difficult much more so than it was

4:38

in the past which means because you

4:40

can't just throw money at it like

4:42

in the past throw money get some

4:45

ads hey we're playing ball right or

4:47

hey especially early I could just you

4:49

know play around some keywords I could

4:51

show up it's not the way that

4:53

it's going to work in the future

4:56

so what it means basically is we've

4:58

got to build an extraordinarily known and

5:00

trusted brand. And brand is everything today.

5:02

And that means we've got to be,

5:04

frankly, in more places than we've been

5:07

in the past. You cannot build your

5:09

house on Google alone. It's like building

5:11

a house on sand. Not a good

5:13

idea. We've known for thousands of years.

5:16

We shouldn't do that. And you certainly

5:18

shouldn't do that. And so you've got

5:20

to expand. If you look at what

5:22

I did with Riverpools, I mainly just

5:24

put written content on my website, some

5:27

video, some video on YouTube. I could

5:29

not do that today, John. and expect

5:31

to get the same extraordinary results. And

5:33

so, how has it really changed in

5:36

terms of transparency? Well, here's one thing

5:38

I would say to you. We've got

5:40

to be much more willing to be

5:42

disruptive in our spaces and not play

5:44

by the same dang rules that everybody

5:47

has been playing by for a long

5:49

time. And let me give an example

5:51

if I could, if that's okay with

5:53

you. So in In Inless Customers, we

5:56

discuss... what we call the four pillars

5:58

of a known and trusted brand. And

6:00

on the surface, they sound pretty basic.

6:02

But once you get into them, it's

6:04

like, yep, we're not doing that very

6:07

well. So here's the four pillars. Number

6:09

one, you've got to be willing to

6:11

say online what others in your space

6:13

aren't willing to say. So like, if

6:15

you're listening to this right now, I

6:18

would challenge you. What are you talking

6:20

about online? Social, website, etc. that the

6:22

majority of your competitors are not willing

6:24

to talk about. Yeah, buyers want to

6:27

know. Number two, you've got to be

6:29

willing to show. What are you showing

6:31

with video right now that others in

6:33

your space aren't willing to show? Number

6:35

three, Gabby wanted to sell in a

6:38

way, others aren't willing to sell. And

6:40

man, I'm telling you what, everybody thinks

6:42

they got a special, like the special

6:44

sauce when it comes to selling, John,

6:47

and usually they're way more similar than

6:49

they realize. And then finally, number four,

6:51

you've got to be willing to be

6:53

more human than others in your space

6:55

are willing to be in a time

6:58

with AI and with growing technology. You've

7:00

got to use that to be more,

7:02

not less human. So all of these

7:04

things are really broken down in detail

7:06

as to the examples of how we

7:09

do that in the book. And I'm

7:11

certainly happy to talk about some of

7:13

those. You know, I have been a

7:15

big advocate of brand. I think you're

7:18

right. We've gotten lazy in the last

7:20

10 years because you could just buy

7:22

ads. You could just game Google or

7:24

figure out Google's game. And I think

7:26

that made people lazy. I do think

7:29

that. we're going to see a time

7:31

where, you know, people don't trust Google,

7:33

people don't trust Facebook, you know, so

7:35

a lot of the places that I

7:38

think we used to generate a lot

7:40

of business, people are going to read

7:42

it, they're going to other places now,

7:44

like all over the place, right? YouTube,

7:46

even. And so, how, how would you

7:49

advise? Because I do think that's a

7:51

real challenge. I mean, I do think

7:53

people are going to make decisions based

7:55

on trusted brands. They're like... Great, now

7:57

we got to be in like 27

8:00

places because that's where people actually not

8:02

just find information, but they actually buy

8:04

now. How does a business who's pretty

8:06

spread pretty thin? I mean, you know,

8:09

most small businesses are very resource tapped.

8:11

I mean, how do we spread out?

8:13

Yeah. One thing's for sure, John, I

8:15

don't think this is getting easier. No.

8:17

I'm not gonna sugarcoat it. I'm not

8:20

gonna sugarcoat it. I'm not gonna say,

8:22

yeah, this is because it's definitely getting

8:24

harder. That being said, that's what we

8:26

signed up for is business owners. Yeah.

8:29

We said we don't wanna be controlled

8:31

to be controlled to be controlled. And

8:33

so you can do that today. Now,

8:35

one way to look at this, though,

8:37

is how do we do compounding effects

8:40

with our content? And one of the

8:42

greatest ways that you can do that

8:44

is by starting to think exactly like

8:46

a media company. And I really mean

8:49

this. I don't care how small you

8:51

are. You need to start thinking like

8:53

a media company. If you remember, the

8:55

second pillar was show what others in

8:57

your space aren't willing to show. Well,

9:00

what that means basically is basically is.

9:02

Everything that you do in business could

9:04

be video. It could be something that

9:06

you're showing to the world. The question

9:08

is, are you pulling out your phone

9:11

and are you showing the thing? Now

9:13

I know that sounds basic, but the

9:15

cool thing about video is I could

9:17

create one solid video that in turn

9:20

goes, that is transcribed, is an article

9:22

and a video on my website, that

9:24

video gets put on different pages of

9:26

my website, then that video gets put

9:28

on different pages of my website, then

9:31

that video gets put on long form

9:33

onto YouTube, that same video gets chopped

9:35

up and is made into maybe a

9:37

couple shorts for YouTube. That same video

9:40

with those same shorts that we just

9:42

talked about can be put on TikTok,

9:44

Instagram reals, Facebook reals. So all of

9:46

a sudden we're compounding one piece of

9:48

content, right? And now that is dramatically

9:51

more efficient. Can't really do that with

9:53

text very much, right? You're not going

9:55

to take one article that you write

9:57

and then suddenly... like repurpose that across

9:59

the major platforms. Not really. Not not,

10:02

not like video. Whereas with video, you

10:04

can do. that you do want to

10:06

do that quite effectively. And you do

10:08

want to be on the Tik Talks

10:11

of the world. For most businesses at

10:13

this point, you do want to be

10:15

on the Facebooks. And again, it's not

10:17

going to get any easier because this

10:19

is where we're headed. But I will

10:22

say this, as Google becomes less prominent

10:24

in terms of its impact on the

10:26

world, YouTube and Social are going to

10:28

grow in prominence. And so as you're

10:31

placing your bets and you're putting chips.

10:33

on social and specifically video on those

10:35

places is going to carry the day

10:37

for your brand. Now, then it becomes

10:39

a question is, but are we willing

10:42

to talk about what others aren't willing

10:44

to talk about and show what others

10:46

aren't willing to talk about and show

10:48

what others aren't willing to show? And

10:51

that's the things you got to do.

10:53

You know, I talked about this and

10:55

they ask you answer and it's still

10:57

as prevalent today as it was then

10:59

because buyers are not changing. The things

11:02

that's not changing is what we're researching,

11:04

what we're researching, We call it the

11:06

big five and they ask you answer

11:08

and the big five live on gloriously

11:10

and they will live on long past

11:13

Google, long past chat chattie BT. And

11:15

that is when we're interested in buying

11:17

something, we want to know five things.

11:19

How much is it? Number one, what

11:22

are the problems in buying something? We

11:24

want to know five things. How much

11:26

is it? Number one? What is it?

11:28

Number five? How does that thing compare

11:30

to the other things that we're looking

11:33

at? And then finally number five, we

11:35

want to know best, best, most, top,

11:37

I mean, think about how many times

11:39

you've gone online and searched best, most,

11:42

etc. And so if you think about

11:44

those five things right there, cost, problems,

11:46

comparisons, reviews best, that's what buyers want

11:48

to know. That's what runs the economy

11:50

of search and businesses still to this

11:53

day, 2025. We don't want to talk

11:55

about these things. And if you want

11:57

to become a known and trusted brand,

11:59

you've got to be willing to talk

12:01

about those things. I mean, in aggressively,

12:04

not lightly, but aggressively. Ideally, a whole

12:06

lot of it through video. And if

12:08

you're listening this... right now? And if

12:10

I said to you, are you aggressively

12:13

discussing cost and price for your product

12:15

or service in a multiplicity of ways

12:17

online, especially through video, most people listening

12:19

to this right now would say, no,

12:21

no, I'm not. Let me ask you

12:24

a few things. Do you feel like

12:26

you know what differentiates your business from

12:28

every other business out there? Can you

12:30

confidently charge a premium for what you

12:33

offer? Are you working from a plan,

12:35

a marketing roadmap that allows you to

12:37

know precisely what to do next? Look,

12:39

don't worry if you can't answer yes

12:41

to any or all of these questions.

12:44

You're not alone. See, marketers today get

12:46

so focused on the tactic of the

12:48

week staring them right in the face

12:50

that they forget to look at the

12:53

big picture. The overarching strategy needed to

12:55

consistently grow their business. Over the years,

12:57

I've worked with thousands of businesses helping

12:59

them do just that. Create the perfect

13:01

marketing strategy and plan that gives total

13:04

clarity about what to do next. Confidence

13:06

to charge ahead and charge more and

13:08

complete control of the marketing tactics they

13:10

choose. I would love to help you

13:12

and your team do the same. Look,

13:15

to find out if our Strategy First

13:17

program is right for you, visit dt.org/grow

13:19

and request a free consultation. That's dt.org.

13:22

You know, what's really interesting too? A

13:25

lot of people are turning to the

13:27

AI tools and they're saying, write me

13:29

a blog post about pools. 700 words,

13:31

right? Which is, like, throw it into

13:33

the ocean of sameness. But what you're

13:35

talking about, like, what are other people

13:38

not talking about? What are other people

13:40

not willing to talk about? I mean,

13:42

those are some amazing questions to ask

13:44

AI. If you're sitting there thinking, well,

13:46

I don't know what to write. that

13:48

kind of counter conversation, I find that

13:51

the AI tools are pretty darn good

13:53

at turning up. Yeah, and one thing

13:55

you could do in this sounds self-serving,

13:57

I promise it's not, is just go

13:59

to AI and say, hey, listen, I

14:01

want you to act as an expert,

14:04

Marcus Sheridan's, they ask you, answer philosophy.

14:06

Hey, here's my business, here's what we

14:08

sell. I want you to lean into

14:10

the big five. The big five are

14:12

cost problems, comparisons, reviews, best. And I

14:14

want you to create 10 to 15

14:17

article video titles for each of these

14:19

big five for my product or service.

14:21

And suddenly you're gonna see, you know,

14:23

75. different pieces of content and a

14:25

lot of them you're going to be

14:28

like holy wow that's really really good

14:30

it's like yeah it's really really good

14:32

I mean it's trained on these things

14:34

and so you might as well rock

14:36

and roll with it and it's right

14:38

all my books that's for sure yeah

14:41

that's what it is but it's by

14:43

the way I'd love to have a

14:45

side conversation at some point about that

14:47

you know get your feelings on that

14:49

because there's quite a mix of feelings

14:51

on that one thing about the selling

14:54

ways that you could do One specifically,

14:56

and I really talk about it in

14:58

the book. There's a stat from Gardner.

15:00

It says 75% of all buyers would

15:02

prefer to have a seller free sales

15:04

experience. And so think about that for

15:07

a second. It's not that we hate

15:09

salespeople. It's just we don't want to

15:11

talk as buyers to a salesperson until

15:13

we are good and ready until we're

15:15

confident, until we're comfortable, until we feel

15:17

like I'm not going to screw this

15:20

up. I'm not going to be taking

15:22

advantage of. So what does this mean?

15:24

I just want the logistics at that

15:26

point. Yes, yes. So what does this

15:28

mean? It means we need to give,

15:30

we're going to take advantage of the

15:33

trend instead of just trying to complain

15:35

about it, which we know never helps.

15:37

We need to give buyers more control.

15:39

Well, how do we give them more

15:41

control through self-service? What is self-service? Self-service

15:44

is generally some type of interactive tool

15:46

that you would have had to have

15:48

done. through a human, but now they're

15:50

able to do without having to do

15:52

it with a human or a salesperson

15:54

first. Now let me give you two

15:57

really quick examples of this, John, because

15:59

I've got some great ones in the

16:01

book. There's five specific self-service tools that

16:03

we really talk about. One of them

16:05

is self-scheduling tools. Now this isn't novel

16:07

until the second part of it that

16:10

I'm going to explain. So imagine that

16:12

you've got you know like five sales

16:14

people on your team and you sell

16:16

whatever it is that you sell. Well

16:18

someone comes to your site and they

16:20

want to schedule time with a salesperson

16:23

and you have a tool that allows

16:25

them to do that. Now that's fine

16:27

and danny that's not special but here's

16:29

where it gets really special and we've

16:31

done a bunch of experiments with this

16:33

and this is just stinking awesome. It's

16:36

the future of selling job. When you

16:38

said, I want to meet with one

16:40

of your salespeople, you got to see

16:42

all the salespeople in the company. You

16:44

got to see their image. You got

16:46

to read their bio. You got to

16:49

watch a video about each one of

16:51

the salespeople and learn about them. And

16:53

then you decided who you want to

16:55

work with. Now, we've done this with

16:57

multiple companies now, and the results are

17:00

astounding. They're almost the same results every

17:02

time, which is this. When you choose

17:04

who your salesperson is, who your salesperson

17:06

is. versus not. Closing rates, double, that

17:08

is double, 2X, that's powerful because it's

17:10

on cost fallacy. Because you have now

17:13

invested your time in choosing who you

17:15

want to work with and you're looking

17:17

for a way to make it work.

17:19

So that tool, incredible, almost no one's

17:21

doing that and I bet you, if

17:23

the people that are listening to us

17:26

right now, less than 1% have a

17:28

tool, anything like that, where someone could

17:30

choose their salesperson. So I imagine some

17:32

sales people want to push back on

17:34

that because like they like the round-robin

17:36

right I mean I get every fifth

17:39

call or whatever and like if you're

17:41

on a website with me they're gonna

17:43

you're so much better looking they're gonna

17:45

choose you every time so how do

17:47

I win? Well you know it's one

17:49

of those things we think that right

17:52

but it's like there's a reason why

17:54

we want to take an Uber overtaking

17:56

a taxi because when you call a

17:58

taxi you have no idea How is

18:00

it going to look? How old is

18:03

it going to be? How bad is

18:05

it going to smell? Like what's the

18:07

person going to be like? Are they

18:09

going to be friendly or not? much

18:11

greater chances. See, we don't like risk

18:13

today. Anytime we can mitigate risk, we

18:16

lean into that. Let me give you

18:18

one more example of self-service change in

18:20

the world. And that is self-pricing tools.

18:22

Now, self-pricing, of course, is misunderstood by

18:24

many because when we talk about showing

18:26

and saying and selling in ways that

18:29

others are not, self-pricing tools, man, this

18:31

is it. So imagine that you are

18:33

looking to... to hire some type of

18:35

contractor, you know, for your yarn, the

18:37

yard, for your lawn, maybe a plumber,

18:39

an electrician, it could be any service,

18:42

it doesn't matter. Well, in a perfect

18:44

world, you go to their website and

18:46

they allow you through a series of

18:48

questions that they ask you interactively to

18:50

get an estimate for the service that

18:52

you're looking for. Now, just over a

18:55

year ago, I started a software company

18:57

called Price Guide.A. I'm such a huge

18:59

believer in this. that I said, I

19:01

want people to be able to build

19:03

a pricing estimator that they can put

19:05

on their website, that they could immediately

19:08

start generating leads by giving someone an

19:10

estimate. Key word is estimate, not a

19:12

quote. There's a difference between the two.

19:14

A quote. There's a difference between the

19:16

two. A quote is closer to what

19:19

it's going to cost you. An estimate

19:21

is a range that's a rough range,

19:23

based on what they have told you.

19:25

No different than if someone said, hey

19:27

John, how much would it would it

19:29

cost to work to work with you

19:32

as a consultant to work with you

19:34

as a consultant for me. on a

19:36

few different factors, right? Well, here's what

19:38

we have found. If someone puts a

19:40

pricing estimator on their home page, and

19:42

they include the call to action, the

19:45

phrase, get immediate, excuse me, get instant

19:47

estimate, right? That's the phrase, get instant

19:49

estimate, the leads increase by 300 to

19:51

500 percent, almost every single time, all

19:53

because now you're... allowing people to answer

19:55

the first question that everybody has when

19:58

they get on the buyer's journey. first

20:00

question everybody has when they get on

20:02

the buyer's journey once they know they

20:04

have a problem a need first question

20:06

is roughly how much is this going

20:08

to cost so the future of service-based

20:11

businesses especially is that I bet you

20:13

within five years 90% and almost 100%

20:15

of home improvement I mean that's a

20:17

deadlock is going to have some type

20:19

of estimate tool on their website that

20:21

allows you to get a sense for

20:24

pricing Do not wait for this if

20:26

you're listening to this because your industry's

20:28

headed this way The question is are

20:30

you going to be at the forefront

20:32

of it? Or are you going to

20:35

be the laggard? That is following everybody

20:37

else because remember the rule breakers become

20:39

the rule makers Everybody else becomes the

20:41

rule followers and that's the history of

20:43

the world right there in business Right,

20:45

let me let me explore that a

20:48

little bit because I agree with you

20:50

100% especially on ones where hey, we've

20:52

got the data. We can do an

20:54

estimate right. So, but what about like

20:56

you, you use me as an example.

20:58

I mean, we sell marketing, we develop

21:01

strategies for folks and we might charge

21:03

10,000, we might charge 50,000. Is that

21:05

a, is that, do you see that

21:07

type of business going the way of

21:09

a, you know, get your instant estimate

21:11

or are you feel like it's really

21:14

going to be more, that more defined

21:16

like replacing a garage. There's different ways

21:18

that you could do it. So you

21:20

could do it for the industry. Okay,

21:22

so you could literally just say, you

21:24

could say, if you're looking to get

21:27

this type of consulting in this industry,

21:29

here's a rough estimate as to what

21:31

you're going to find in terms of

21:33

price ranges, and you could build an

21:35

estimator like that. Then, if you wanted

21:37

to, you could do it for you.

21:40

Now, if I came to you, and

21:42

I did say, how much roughly is

21:44

this going to cost, you would ask

21:46

me a series of questions, then you

21:48

would give me a range. I'm gonna,

21:51

I think I'll be the first professional

21:53

speaker to have this on my website.

21:55

And I'm super stoked about it. Because

21:57

it's like, full sense, let's go. And

21:59

I think I just want to be

22:01

on the cutting edge, but yeah, I

22:04

think everybody's going, I think home service

22:06

is leading the way on this. But

22:08

I do think a lot of professional

22:10

services are going to follow John. Do

22:12

you, I know I've had some home

22:14

service clients over the years that, especially

22:17

like the remodeling business, you know, it's

22:19

like, they'll call three remodlers and like

22:21

my clients are always like, hey, we're

22:23

more expensive, but we're worth it. of

22:25

like, hey, you don't know what it's

22:27

worth until you understand the value of

22:30

what you're getting. I mean, good question.

22:32

So first of all, every single company

22:34

should have a pricing page on their

22:36

website on that pricing page and we

22:38

talk about this in endless customers, which

22:40

by the way, you can find endless

22:43

customers.com. That's the place where you want

22:45

to where you want to go endless

22:47

customers.com. So we talk specifically about what

22:49

is the perfect pricing page look like

22:51

for any product or service. And there's

22:54

five fundamental sections. And this includes a

22:56

world-class pricing video. Ideally, you have both

22:58

for every major product or service that

23:00

you sell. So number one is what

23:02

drives cost up. Number two, what drives

23:04

cost down? So that really helps to

23:07

find value. Number three, why are some

23:09

companies more expensive? Number four, why are

23:11

some companies less expensive? So that covers

23:13

your basis in terms of, okay, the

23:15

home remodler that doesn't have insurance that's

23:17

working out of backup pickup pickup truck

23:20

versus the one that has a crew,

23:22

a service department, a service department, etc,

23:24

etc, etc. So explains that explains that.

23:26

And then finally number five section of

23:28

your pricing page or your pricing video

23:30

would be roughly, roughly, what do you

23:33

charge? Now you can give big ranges

23:35

here, you can give sample ranges here

23:37

of different projects or different examples, but

23:39

the whole idea is the person is

23:41

just at least able to say, ah,

23:43

okay, I feel like I have a

23:46

sense. That's level, that's really level one

23:48

and two. And then the next level

23:50

up would be that you would have

23:52

some type of pricing estimator on your

23:54

site. You put the three together, oh

23:56

by the way, a great estimator, done

23:59

right. actually educates them as it's asking

24:01

the questions too. Right right right right

24:03

and so it makes them think about

24:05

things oh hadn't thought about that yeah

24:07

I didn't yeah should I get that

24:10

right so that's what it does like

24:12

a great salesperson one yeah as opposed

24:14

to going it's so much for square

24:16

foot correct right that does commoditize ignorance

24:18

commoditizes education decomotitizes and that's why you

24:20

want to have conversations that decomotitize and

24:23

just remember if you don't talk about

24:25

it somebody else You want the human

24:27

learning from you, you want the AI

24:29

learning from you, and this way you're

24:31

helping control the conversation in the market.

24:33

So endless customers.com and then what about

24:36

the pricing tool? Price guide. AI. Price

24:38

guide. AI. Price guide. AI. And the

24:40

thing about it is pricing estimators usually

24:42

if you custom build them, there's like

24:44

20,000 bucks. This tool costs $200 for

24:46

the entire year. So it's very inexpensive

24:49

for the entire year. So it's very

24:51

inexpensive. It's amazing to see it happen,

24:53

but the future self-service man, that's why

24:55

I talk about it so much in

24:57

the book, give so many different examples

24:59

of self-service in the book. Yeah, and

25:02

you didn't mention this, but you know,

25:04

it might also, somebody who's like, oh,

25:06

I can get this done for $100,

25:08

right? You know, might also, somebody who's

25:10

like, oh, I can get this done

25:12

for $100, right? And what happens is,

25:15

lots of times companies companies will see

25:17

that their sales seems to help prepare

25:19

them. have a better meeting. It's very

25:21

interesting. Yeah, yeah, yeah, awesome. Well, Margaret's

25:23

great seeing you. Will I see you

25:26

in Nashville again this year? You'll see

25:28

me, brother. I will certainly be there.

25:30

I can't wait to see you. It's

25:32

going to be a good time. Awesome.

25:34

All right, well, we've already talked about

25:36

where people can reach out to you,

25:39

find the book, find the price tool.

25:41

So I, again, I appreciate you stopping

25:43

by the Ducktating marketing podcast. Hopefully, hopefully.

25:45

We'll see you will see you will

25:47

see you soon. We'll see you soon.

25:49

We'll see you soon. We'll see you

25:52

soon. We'll see you soon. Let

25:57

me ask you a few things.

26:00

You feel like you know... What

26:02

differentiates your business from every other

26:04

business out there? Can you confidently

26:06

charge a premium for what you

26:08

offer? Are you working from a

26:10

plan, a marketing roadmap that allows

26:12

you to know precisely what to

26:15

do next? Look, don't worry if

26:17

you can't answer yes to any

26:19

or all of these questions. You're

26:21

not alone. See, marketers today get

26:23

so focused on the tactic of

26:25

the week staring them right in

26:28

the face that they forget to

26:30

look at the big picture. The

26:32

overarching strategy. needed to consistently grow

26:34

their business. Over the years I've

26:36

worked with thousands of businesses helping

26:38

them do just that. Create the

26:41

perfect marketing strategy and plan that

26:43

gives total clarity about what to

26:45

do next. Confidence to charge ahead

26:47

and charge more and complete control

26:49

of the marketing tactics they choose.

26:51

I would love to help you

26:53

and your team do the same.

26:56

Look to find out if our

26:58

strategy first program is right for

27:00

you. dot world slash grow and

27:02

request a free consultation that's dat

27:04

m dot world slash grow