0:00

All this stuff behind me is inventory and it's all gotta be put away so I can make room for more of it.

0:05

But the funny thing about inventory is that this is a bunch of cash right here.

0:10

Yeah. You buy the inventory, you tie up the cash.

0:12

So there's this thing called cash conversion cycle.

0:15

There's this other thing called inventory turnover ratio, and we're gonna talk

0:18

about it while I put this stuff away. Well, inventory turnover ratio is the amount of time it

0:23

takes for you to sell through.

0:25

All of your inventory from the day you receive it to the day it's all gone, it

0:30

gives you an idea of how many times you turn inventory per year, which gives you

0:34

an idea of how many times you need to reorder per year.

0:36

It's similar but different from cash conversion cycle.

0:40

But before I explain how that works.

0:42

We need to understand why we're even talking about this in the first place.

0:46

That's because Cassius King, it's the lifeblood of your business.

0:49

Sales is vanity, profit is sanity, and Cassius King, without

0:54

cash, you can't buy inventory. There's a lot of businesses out there that have high numbers in sales.

0:59

I mean, I've been one of them. There's a lot of businesses out there that have had like a lot of sales,

1:04

but no profit and negative cash flow.

1:07

That's not a healthy business, a healthy business.

1:09

Has cash flow and profit, because without those things, you

1:13

can't invest in more inventory.

1:15

Now, I don't claim to be an expert on this.

1:18

I've messed it up 1,000,001 times I've been the guy with a ton of profit

1:22

and literally no money in the bank.

1:24

But why? It's because I didn't understand my inventory turnover ratio

1:27

and my cash conversion cycle. I bought too much inventory.

1:30

Some of this inventory you're seeing in front of you, I bought like two or three years ago, and I still haven't sold through it.

1:36

It's because I just didn't know. I thought we were gonna keep growing.

1:38

I thought I could sell through it if I just spent more money on marketing.

1:41

Nope, I was wrong. So now I have a bunch of cash tied up in inventory that I can't spend on marketing

1:49

new products, our hero SKUs or anything else I have to first sell through it.

1:54

So you could imagine how much it would suck to have all your money

1:58

tied up in inventory and no money in the bank to move that inventory.

2:02

Yeah, it really sucks. It's how businesses die.

2:05

That's what my partner Deacon calls indigestion.

2:08

He says, most businesses don't die of starvation. They die of indigestion.

2:11

This is an example of indigestion. So how do we fix it?

2:14

What can I do differently next time? Well, I can be very clear about my inventory turnover ratio, knowing

2:20

how long it takes for me to turn a type of inventory so I can buy

2:24

the right amount, for example.

2:27

If I buy these wood rounds and I sell through 5,000 of 'em, ooh, they just fell.

2:34

Good thing I wasn't standing back there. All right, well, let's say I bought some wood rounds, right?

2:38

I've got 'em listed in my store and I sell through all of them in three months.

2:43

Okay, one quarter. If we're gonna keep the math simple, that's really good.

2:46

That means my inventory turnover ratio is a single quarter or three months.

2:51

That means I need to buy inventory four times a year to continue to sell through

2:55

if I don't grow or if I don't shrink.

2:58

So that's my baseline. Then I take a look at my growth or my shrinkage, like, are we

3:03

growing or are we getting smaller? Are we making cuts?

3:06

Or are we spending more? And that will help me figure out if I need to order more than what

3:10

we normally sell through or less.

3:12

But I will tell you this, it is better to sell through less and sell out.

3:17

Than it is to have extra inventory on your shelves.

3:20

Why? Because you don't want money tied up.

3:23

If you don't have your money, you can't spend it on the

3:25

things that need to be spent on. So it's not a good idea to have a bunch of, even if it's affordable inventory,

3:31

it's still money that's tied up. I would so much rather sell out, have the cash, and then.

3:35

Build a launch list or a list of email subscribers who want to get

3:40

it when it gets back in stock. Plus it creates hype and it's social proof that your product is actually

3:44

good because you're sold out. That means other people wanted it.

3:47

So that's how I use inventory turnover ratio to do inventory planning.

3:51

I look at how much we're selling through stuff.

3:53

I figure out the amount of time it takes to sell through all of it, and then that's

3:57

how I base my reorders for inventory.

3:59

Now, cash convergence cycle is the other side of this equation.

4:03

They kind of go hand in hand. Cash conversion cycle is the amount of time that it takes for

4:08

you to convert the money that you spent on inventory back into cash.

4:13

Now, you might think that it's the same thing.

4:16

It's not. Your cash conversion cycle can be very different from

4:19

your inventory turnover ratio. Because you can get financing and you can get terms.

4:25

Here's an example. What if I bought the inventory on a credit card, right?

4:31

Let's say that credit card has 90 day terms.

4:33

I don't have to make a payment for 90 days. Okay?

4:36

So I buy the inventory on a credit card. I don't have to spend the money cash yet, and then I turn through the inventory

4:43

and I get all my money back in 90 days.

4:46

My cash conversion cycle is zero. Zero.

4:50

I literally never not have the cash in my bank account because

4:54

of how quickly I can turn it. So an inventory turnover ratio of 90 days and a cash conversion cycle of zero days.

5:01

Holy shit. That is a. Profitable, healthy business.

5:05

You're moving. Now that's not the equation I have.

5:08

If you want to look at my inventory turnover ratio, how

5:11

about, how about 24 months? How about 36 months?

5:14

Cash conversion cycle's even worse.

5:16

'cause I had to spend the money up front. And that's the reality of most people.

5:19

Most of us have to spend the money. Before we get the inventory and then we don't get the money until after

5:25

all the inventory's been sold out because we're still waiting on things

5:28

like Amazon and Shopify to pay us.

5:31

That means we'll have a negative cash con, well, I'm sorry.

5:34

Negative cash conversion cycle is good. That means our cash conversion cycle is gonna be longer than

5:40

our inventory turnover ratio, and that is not good because.

5:44

It slows our growth, it slows our business, and it hamstrings us and doesn't

5:50

allow us to move as quickly as we could.

5:53

Now, the opposite is also true. You could have a cash conversion cycle of like negative 15 days, negative 30 days.

5:59

That just means. You get paid back faster than you spend the money, which is very possible.

6:06

Very possible. You just have to be smart with your financing, and you need to have

6:10

guaranteed sell through, which you could theoretically do in e-commerce

6:14

if you had great terms or if you were selling to like a retailer, a

6:17

partner, a wholesaler, et cetera. Most retailers pay late.

6:21

They give you terms, but there are ways to figure this out.

6:24

So I thought I'd fill you in on some of the mistakes that I've made.

6:27

About understanding my inventory and my cash cycles, because all

6:31

this inventory sitting on the shelf, it's like, it's like indigestion.

6:34

It's just cash tied up that I wish I could have right now.

6:38

If I could sell all this stuff right now, I absolutely would, but I

6:40

can't, and I have more than this too. I'm putting it away because I need to make room for more pallets.

6:44

Mistakes were made, my friend mistakes were made.

6:48

So what am I doing next time? How am I gonna do things differently?

6:52

How am I going to get better at this? Well, I'm not gonna buy inventory in large amounts to save a buck anymore

6:59

because it just doesn't make sense.

7:01

Okay. That's the first thing you see The, the manufacturers and the people that

7:06

are selling us products, they love to sweeten the deal and say, oh dude,

7:11

you'll save 10% if you buy 10,000 units.

7:14

So we do. Because we think it's gonna save us money, which is gonna add to our profit.

7:18

While it may add to the profit after everything's sold, it increases our

7:22

inventory turnover ratio and our cash conversion cycle, and it prolongs it.

7:26

Now, you might think that's not a bad thing, like I didn't, but realistically it

7:30

is because when those cycles are longer, it means that you have less chances to

7:36

iterate, to make the product better, to change the product, alter your packaging,

7:41

make improvements or anything else.

7:43

That you need to do, which is a real problem because once

7:47

we start selling, we're gonna start getting one star reviews.

7:49

It's only natural. And we're gonna wanna fix those reviews by changing the product.

7:54

Well, if you have 10,000 units, you ain't fixing shit until

7:57

you sell through all of it. And guess what? If you know there's something wrong with the product, you think it's gonna

8:01

be easier or harder for you to sell. Yeah, exactly.

8:04

So. I for those, it's for those reasons that I don't order a ton of inventory

8:09

just to get price breaks anymore. I don't think it's smart.

8:12

I would so much rather sell out and use that social proof to sell more units.

8:19

I would so much rather build a list of people that raised their

8:22

hand and said, Ooh, when you get back in stock, I want one of these.

8:26

So much rather have that than a price break on manufacturing.

8:29

Plus, I like making the improvements.

8:32

So what's a safe number? Of units to order.

8:35

What would I do? If I could go back in time? I would order 500 units at a time, maybe a thousand.

8:40

If the product is selling really well and our ads are working

8:43

and performing and we're getting profits or staying profitable,

8:46

yeah, a thousand units at a time. That's all I need because on the next run I'm gonna make a change, and on the next

8:51

run I'm gonna make a change and I'm gonna keep making changes until I stop getting.

8:56

A significant amount of one and two and three star reviews.

9:00

It's also going to make sure that I don't spend a bunch of money on

9:04

products that people don't want. Like you have no idea how much that happens.

9:08

It's happened to me so many times. I've got like a hundred thousand dollars worth of stencils that aren't selling.

9:12

So I thought they'd be a good idea, but I didn't test them yet.

9:15

I just spent the money. Oh, all you gotta do is spend the money and run ads, right?

9:19

No. No. What if people don't want your stuff? You're fucked.

9:22

Hard lessons, man. Expensive lessons, that's for sure.

9:24

When there's trash in my area, I pick it up. I think the fire department ingrained that into me.

9:28

It's a funny thing when, uh, you're interviewing for the fire department,

9:31

they want to test your character and see what kind of person you are.

9:34

So a lot of times they'll give you these like little mini tests.

9:36

And so it's very common in a firefighting interview.

9:39

To walk into the room, the panel with three guys sitting at a table in front of

9:43

you in full class A uniforms and there to be a small piece of trash on the ground.

9:47

If you see a small piece of trash on the ground and you don't stop, pick

9:51

it up and put it in the trash can. Chances are you won't get the job.

9:54

But if you do stop and put it in the trash can, they'll know

9:57

what type of person you are. They'll know you have attention to detail.

10:00

They'll know that you can think for yourself. You don't get distracted by what's in front of you and

10:05

you can think under pressure. So those are very, very stressful situations.

10:09

You know, you're interviewing for the career of your lifetime, right?

10:12

So that habit has stuck with me. I like to pick up the trash when I find it.

10:15

Plus, this is my town, this is my city, and this is my work.

10:19

Place. You're probably judging me based on how messy it is right

10:22

now, and I don't blame you. I would judge me too, be like, dude, this guy's a slob, how his products look if

10:26

he doesn't even keep his warehouse neat. Yeah, dude, it's justified.

10:30

That's why I'm cleaning it up. That's why I'm showing you the behind the scenes of what it's actually like.

10:35

This is what business ownership is. It's a lot of blue collar work.

10:38

Luckily, I'm no stranger to blue collar work, did it for years, and I love it.

10:42

It's a lot of organizing. It's a lot of just thankless effort.

10:46

It's a lot of stuff that's not glamorous.

10:48

Just like the fire department. You think it's all glory.

10:51

Putting out fires, saving babies, bringing people back to life, and while you

10:55

That's true, and you get to do some of that, you do that about 5% of the time.

11:00

Rest of the time you're running medical aids.

11:03

Picking people up off the ground and putting 'em back in bed, taking

11:05

people to the hospital for tummy aches and back pain, getting cleaning up

11:09

people that are covered in poo 'cause they shit themselves and they fell

11:12

off the toilet and wedge themself between the bathtub and the commode.

11:16

Putting out car fires or turn and showing people how to turn

11:19

the water off to their house. It's crazy. The amount of stuff that we deal with that is not the serious stuff

11:24

is insane, but we trained and we're there for the serious stuff.

11:28

And it's the same with business ownership, not always glamorous.

11:31

But sometimes it's the best thing ever.

11:34

Now you might be wondering what's in these boxes, Evan, how come you have any, how

11:39

come you have so many priority mailboxes? That's weird.

11:42

Funny story. All these priority mailboxes contain wood rounds.

11:46

Yep. Wood slices. They are from one of my manufacturers.

11:50

I've got a mom and pop shop over in uh Carolinas that manufacture

11:54

the wood slices for me. And instead of paying for cardboard, they decided to get free priority

11:59

mailboxes and pack all the wood slices in them because it was free 99.

12:05

And while I admire their ingenuity, post office would definitely frown.

12:08

While the reason is because you can get these boxes for free from the post office,

12:12

from the website, us PS or stamps.com, any priority mail, envelopes or boxes,

12:17

they'll send you for free because you can only use these boxes with that service and

12:21

they make a higher margin on that service.

12:24

Priority mail. That is hence why they'll give 'em to you for free.

12:27

So do what you will with that information.

12:29

And so what I'm doing is I'm breaking down the pallet and I'm getting

12:32

'em all stuck on this rack up here.

12:35

'cause we don't sell through 'em very quickly, so I can

12:38

afford to put some up top. Some in the middle and then a handful down low.

12:42

But I want to get the two top racks filled up first because our inventory

12:46

turnover ratio on the wood slices is slower than it is on maker's

12:49

magic and scorch markers, et cetera. So those things are gonna be down low, where I need to access

12:54

them quickly and more often.

12:57

Whereas the stuff that goes up top and in the back is the stuff that has a

13:01

lower or longer inventory turnover ratio.

13:05

So not only does it help you with. Cashflow management planning, but also helps you with supply chain

13:11

and making sure that you have enough stuff, and that's just so cool how

13:14

everything works out and comes together. How once I make space, I'm gonna be able to get a forklift.

13:20

I've got one coming and it's gonna be delivered today.

13:22

Pretty exciting stuff, but I got no room for a forklift if I've

13:27

got all this stuff out here. So I need to move it around now.

13:30

You know what I'm gonna do? I'm gonna move this pallet.

13:33

Don't always need a forklift. Right? When you have a pallet jack, I got this pallet jack from Hydro Freight, about 350

13:39

bucks, maybe 400 bucks, but it works great and I'm able to move pallets by hand.

13:44

You just pump it up, it lifts up the pallet, and you can move it.

13:48

Novel concept, right? There we go. Now it's out of the way.

13:51

Okay, let's bring this down. Let's stack some more wood.

13:55

Now, in case you haven't noticed, this warehouse is pretty new.

13:58

I have not had it for a long time. I still have a lot of organizing to do, a lot of labeling to do, a lot

14:03

of cleanup to do, but eventually this place will be transformed and

14:07

it's gonna look really, really good. I'm really excited about it.

14:10

So now I have a space to manufacture ship, and most importantly.

14:14

I can receive pallets and receiving pallets was the big thing.

14:17

Trucks didn't want to come to a residential neighborhood, especially

14:19

my residential neighborhood because it was on a hill.

14:22

And they don't like doing that. I don't blame 'em. It wasn't easy to navigate.

14:26

Not at all. So now that we have this place, I'm getting pallets out the wazoo.

14:30

It's crazy. But, um, I, I love it.

14:33

It's making things so much more efficient and cheaper. Oh my gosh.

14:35

Shipping a pallet is about the same cost It is to ship like a 45 pound box UPS.

14:39

That's badass. Alright, we're gonna lift it up a little bit. I'm going up there.

14:42

There we go. Now I need to get all those priority mailboxes up there and I need to

14:46

get them arranged, which I think I can do without a forklift.

14:49

I just need to do it smart and get myself set up for success.

14:53

So I'm basically gonna take all these and move them up there.

14:56

Yeah, you know what? I'll just do that now and then I'll, I'll just climb up there and rearrange 'em.

15:00

Oh, luckily they're in small, manageable boxes, so there's

15:03

about 50 wood rounds a box.

15:06

So each box is like. I don't know, cost of goods, I'm probably like 17 bucks.

15:11

MSRP value 75. So I imagine each box is a $75 bill, but I need to turn them and in order

15:18

to turn them, I gotta sell 'em. Luckily, it's a good product.

15:21

I just need to put more marketing, more content behind it.

15:23

That's how we move our stuff. Content. If we don't get attention for our products, no one's gonna buy them.

15:27

And that's a good segue into the next topic, which is attention.

15:31

You gotta figure out how to get attention for your products.

15:33

Either have to earn it or you gotta pay for it.

15:36

There's really no other way. Think about it. Run ads affiliates, you know, post your own content organic

15:42

YouTube videos podcast. It's either free or you pay for.

15:45

It takes longer if you do it for free or choose one of the free routes

15:49

like earning it like earned media. However, you get a much better return long term and you

15:54

develop skills that really help.

15:56

Alright, it's time. Alright, let's go up here.

15:59

Business ownership, ladies and gentlemen, this is what it's really like.

16:02

Climbing on top of pallet racks on a Saturday so I can get my inventory cleaned

16:08

up and put away so I can be organized.

16:10

That's what it's all about, efficiency organization.

16:14

Won't you love it? Doesn't it look like fun? Speaking of business ownership, there's a few things you need to become an official

16:20

business, and one of them is an LLC.

16:23

Another one of them is an EIN, and another thing is a business bank account.

16:27

That's really all you need to open a business.

16:30

Crazy, right? I know. So why don't most people, more people do it?

16:33

Because it's confusing. TikTok and YouTube can mislead us.

16:37

Not my videos. I won't mislead you, but the influencers will.

16:41

I just don't know any better. I don't blame them. So if that's the only things that you need.

16:44

To form a business. How do you get them?

16:47

Well, you can form an LLC with your state, or you can pay a service to do it for you.

16:50

That's what I like to do. So I like it when they save my docs, and I also like to make sure

16:54

I don't make mistakes and there's someone else there checking my work.

16:57

So if you choose to do it yourself, I recommend Zen Business.

17:00

I've used them to form the last two LLCs and I put a bunch of

17:03

YouTube videos out about them. They're a good company.

17:06

Now, the next thing is the EIN. Another thing that you can go get yourself, just get it from the IRS.

17:10

It's free or you can get it from Zen business. Just pay them to get it for you because once you have those two things, you

17:16

can go open a business bank account. Where do I get a business bank account?

17:19

Evan Relay, duh. They're an incredible banking platform.

17:23

I use them. They're great. They really are. But you need your LLC paperwork and your EIN paperwork.

17:28

In order to get a business bank account with them.

17:31

So you gotta do those things first and then once you have them, you can just

17:34

go apply for a business bank account with Relay, be approved in a couple

17:36

days, then you can start taking money and bam, you're an official business.

17:39

A lot of people get hung up on some of this stuff, like the trademarks

17:41

and the logos and all that thing. You don't need any of that, none of it.

17:45

Not until you make money, not until you make your first sale.

17:47

So many people spin their, spin their wheels and spend their

17:50

money and waste their time. On frivolous bullshit and they never even make a sale.

17:54

They're entrepreneurs. I like to wait until I have sales and money coming in

17:58

to go get any of that stuff. 'cause how do you even know if you're gonna like this business?

18:01

How do you know if people are even gonna buy from you? You don't.

18:04

That's why I recommend just getting started and focusing on your first sale.

18:07

So when you're ready, I'll leave links in the description to Zen Business and Relay.

18:11

Use as much or as little of their services. I don't care.

18:14

But if you do use someone, use them. They're good people.

18:16

So what happens next? After I get all this inventory organized and put away, what am I gonna do?

18:22

I'm make space for more inventory, and then I'm gonna organize all of

18:25

it, and it's all gonna be in one spot. I'll know exactly how much I have and what the value of my inventory

18:30

is, and then I can do planning and I can figure out what I need to sell.

18:35

At what price and how much of it so I can start getting my money back

18:39

so I can start investing it in the products that are actually selling

18:42

like Maker's magic and scorch markers.

18:44

Or I can start investing in testing new products, but I can't spend

18:47

any money on that stuff until I get rid of some of this inventory and

18:50

convert it back into cash because I don't want to go into debt again.

18:54

That shit sucks. I'm over it. I don't wanna be in debt, so I'm gonna sell through this inventory first.

18:59

How am I gonna sell through this inventory though? What am I gonna do?

19:02

I wanna make content, I'm gonna talk about it.

19:04

I'm gonna make unselfish content and I'm gonna help people.

19:07

So in this case, because I own a crafting company, I'm gonna talk about

19:10

all kinds of cool tips about wood.

19:13

So when they want to go buy wood and they're thinking about getting nice wood.

19:17

They'll come to me because I'm the guy that gave them tips.

19:19

I'm not gonna just make content about my product.

19:22

That is selfish content. It doesn't work that well.

19:25

You might think it would, but it doesn't. Nobody cares about you.

19:28

Nobody cares about me either. They wanna know what's in it for them, so instead of telling them.

19:33

About our products and making selfish content.

19:35

We give them information or inspiration or ideas, and they appreciate it, and

19:39

then when they're ready, they come to us because we were the ones that helped them.

19:43

It's a beautiful thing, but so many people don't understand it, and all they do is

19:47

just make ads and talk about their product all day long, and it just doesn't work.

19:51

Nobody cares. They want to know what's in it for them.

19:53

So you have to learn how to articulate that. How can you articulate how their life will be better?

20:00

With your stuff. It's not always easy, but it doesn't have to be hard, I promise I say that

20:06

because I've done a decent amount of it, around 10,000 videos or so more

20:10

now, and I'm starting to understand what works and what doesn't work.

20:14

Selfish content does not work. It's what brands will reach out to me too, and they want me to make selfish

20:18

content for them and I'm like, I'll do it.

20:21

It's not gonna work like you want it to. I'm not gonna post a video about your business and it all of a sudden go viral.

20:26

That's not how it works. The videos that go viral have something in it for you, for the viewer.

20:30

Think about it. When was the last time you watched a viral ad? Almost never.

20:34

Very rarely. Maybe like one of those Harmon brother ads or something like Poopy or whatever.

20:39

Squatty Potty. Not people like us gotta make unselfish content.

20:43

Gotta help people. That's the way, the way of the business owner in 2025, unselfish content.

20:50

The good news. Said, it's never been easier to make unselfish content

20:53

because you're an expert. I know you are. You started this business because you know some shit about some shit.

20:58

You need to tell people whether it's about rock hounding or about bubble

21:03

gum, or about dental health, whatever.

21:06

Maybe it's about shoes and insoles.

21:09

Who cares? You know something. Teach people what you know, and they will trust you.

21:14

And when they trust you, they will buy from you and in a healthy way

21:17

that lasts and that has meaning.

21:20

But if you try and shortcut that process, you're screwing yourself over.

21:23

Crazy, right? Sounds simple, but so many people are like, oh, I don't know what to talk about.

21:28

I don't know what to make videos about. Well, you know, all kinds of shit.

21:31

Talk about it. Talk about your career as a nurse.

21:33

Entertain us with your stories.

21:36

Help us better understand what the words in your industry mean.

21:39

Give me tips and tricks to make my life better.

21:42

Show me how to do it at home or cheap or without having to buy something.

21:46

And then when I realize just how difficult it is to do it on my own, I'll

21:51

come to you and I'll buy your thing. Unselfish content, man.

21:54

Why do you think I make content? Like I make content. Why do you think I give away all my stuff in my bio link for free?

21:59

I didn't ask for an email. Because I know that eventually it's gonna help people.

22:04

And if I help enough people, it will come back.

22:06

It will come back to me in the form of business one way or another.

22:09

I'm not sure exactly how. I just know it will. Alright, how many more can I put up there?

22:13

Three. Yeah, I'll put three more up there. Hey, we're making good progress, aren't we?

22:16

1, 2, 3. So that's how I'm gonna sell through this inventory.

22:22

I'm gonna make content about it. I'm gonna teach people everything I know about woodworking, 'cause

22:26

that's what I know some shit about. And I'm gonna use my wood as an example.

22:30

My boards, my wood slices, and I'm gonna make a difference in people's lives.

22:34

And then they're gonna come to me and buy my stuff when they're ready to

22:37

order something because they'll say, Hey, that dude, Evan, he was cool.

22:41

He helped me for free, blah, blah, blah.

22:44

Ah. Nice progress is being made.

22:47

Okay. I think I'm gonna put the rest down here so I can have access to them, but that

22:51

slow inventory right up there, that'll do.

22:53

You know, maybe I should even put more up there 'cause it makes sense.

22:57

Yeah, I think I'll just keep stacking 'em up top. That makes sense.

23:00

I should do that. Okay. Let me adjust these first though.

23:03

Ah, I wanna get 'em at least on the edge of the rack.

23:06

There we go. We're looking good. Okay. Mike's.

23:08

Mike's still there. Thought I lost it. Alright, let's keep going.

23:11

I'm gonna keep talking to you until this is done.

23:14

We're gonna see how this piece of content performs.

23:16

'cause all I'm doing is giving you my raw, unfiltered thoughts while

23:18

I work, and I'm really curious how you're gonna respond to it.

23:22

I experiment all the time, obviously, as you can tell, you seem a bunch of

23:26

different styles of content from me. But by actually doing the work and talking about it while I'm doing it, maybe

23:31

there'll be something different about it. Maybe you'll enjoy it more.

23:34

Maybe it will make more sense. Maybe the unfiltered thoughts are better than the scripts.

23:38

I don't know. I'm still figuring it all out. Every video I post, I learn something from it.

23:42

Look at the retention graphs. I look how it performs.

23:44

Look at the click through rates. I get an idea of what I did different, what I did wrong, what I did right, and

23:49

oh my gosh, it helps me improve so much.

23:51

If I didn't dissect and try and get better with every video,

23:55

I would still be the same. By experimenting with products and types of content, you get better.

24:00

But what's the price? The price is being uncomfortable.

24:03

The price is trying something new and failing in front of

24:05

your peers and your customers.

24:07

Now, that is something that I've become quite comfortable with.

24:11

You know why? 'cause I don't give a shit. They're all gonna die, and it just doesn't matter.

24:15

It just doesn't matter. Nobody cares about me.

24:18

How many times have you thought about me in between watching my content?

24:21

Probably zero. You don't care about me, you don't think about me.

24:25

You don't think about the way I look, the way I sound, the way I dress, what I do.

24:29

You just don't care. Same goes for everybody else.

24:33

Nobody cares. Now my wife gives me shit because not caring what other people think is one

24:39

of my superpowers, and I'll admit she's right, but I do care a little bit.

24:43

I care a little bit, but I only care about the people who are better than me.

24:47

For example, if you've got more money than me, I'll take your money advice

24:50

and I will care about what you have to say about how I'm making my money.

24:55

If you have more followers and better content than me, I will

24:58

listen to you and take your advice, and I will care what you think.

25:00

But if you don't, I don't give a shit. You think I care what my parents think.

25:05

They don't have what I want. Why would I care about their opinions?

25:08

I take spiritual advice from people who are more spiritual than me.

25:11

Money advice from people that are richer than me, business advice, who have better

25:15

businesses than me, and fitness advice from people who look better than me.

25:19

I'm not gonna take advice from people who don't have what I want because I don't

25:22

want to get what they have, and that's all they know how to do is get what they have.

25:26

Therefore. Why do I care about the opinions of people that don't matter to me?

25:30

I shouldn't. So I don't. That's a lot harder for other people.

25:33

And I think some of it's tied to self-worth if I'm being real.

25:36

But on the other hand, we're tribalistic.

25:38

We wanna fit in. We want to be part of a tribe.

25:41

We want to belong to a group of people. I do. And so do you.

25:44

And there's nothing wrong with that, but it can hamstring us and

25:46

it can consume our thoughts and it can make us obsessed with image and

25:50

what other people think about us. It's not a healthy way to live.

25:52

Alright, it's time to lose this hoodie. It's too hot.

25:55

Oh, but the good news is we're done. Take off. Take off my lo microphone about time.

26:01

It heated up out here. It's been cold over it, but now it's warm.

26:05

Much better. All right. That's looking pretty good.

26:08

I'm pleased with that. Now that the wood rounds are put away and you know a little bit more

26:11

about inventory turnover ratio, cash conversion cycle, using content to sell,

26:16

but not making selfish content, making content that helps other people, I

26:20

think this is a good place to call it. Let's talk about our 30 day sales numbers so you can see

26:24

how much money I made and last. So you can compare yourself to me because I only want you taking my

26:28

advice if I make more money than you. Otherwise don't listen to me, you know, more listen to other people like the homo.

26:35

Um, there's a lot of good people out there, but I'd start with them anyways.

26:40

Let's talk about some numbers and conversion rates. This is the first month of 2025, January, a four week period.

26:47

On Shopify, we did a total of $13,984 and 89 cents at a conversion rate of 1.43%.

26:56

On Amazon, we did $42,756 and 2 cents at a conversion rate of 11.6%.

27:04

In retail, we did a total of $39,347 and 10 cents.

27:10

Conversion rate is not applicable here. This brings our grand total for the month of January, 2025

27:17

to $76,414 and 46 cents.

27:21

Now remember, these are top line numbers.

27:23

This is our sales. The biggest number possible. Our business operates on a profit margin of approximately 10%.

27:30

So of that $76,000 in sales that we made, approximately $7,600 was profit.

27:36

See you on the next video.