Steve Churchill has a lot on his plate. 

After being in the Air Force, he decided to start a simple blog on the side, in addition to her demanding day job. His blog, Urban Worm Company, has always been a passion project, and over time he’s been able to grow it to become a healthy lifestyle business.

Steve talks about how he built his blog, while being a full time airline pilot. 

He talks about his business model, the types of goals he has for the business, his approach to SEO, and why he's okay with owning a small business.

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The Big Takeaway

• Running a lifestyle business allows for a better work-life balance and prioritizes quality of life over rapid growth.
• Using e-commerce principles in B2B environments can lead to stress-free growth and better customer experiences.
• Finding a niche market and educating customers can help build a loyal customer base and differentiate your business.
• Cash flow management is crucial for sustainable growth and reducing stress in the business.
• Prioritizing personal interests and happiness in business decisions can lead to long-term satisfaction and success.

Timestamps:

• 00:00 - Introduction and Background
• 07:00 - Steve's Business Journey: From Air Force to Vermicomposting
• 14:00 - Building a Lifestyle Business: Prioritizing Quality of Life
• 21:12 - Using E-commerce Principles in B2B Environments
• 25:15 - The Power of Niche Markets and Customer Education
• 28:19 - Cash Flow Management for Sustainable Growth
• 31:17 - Prioritizing Personal Happiness in Business Decisions
• 33:37 - Conclusion

Thanks for listening!

Until next time, happy selling!