The Ecommerce Insights Show
Episodes
Episodes of The Ecommerce Insights Show
Mark All
What makes a company different from the rest? The core values at The Good reflect who we are and what's important to us. In this special episode, Jon and Natalie return to discuss how they came up with our core values and why they're critical i
Providing customer support can be exhausting, time-consuming, and even scary at times. This week, Nicole shares that it doesn't have to be. By streamlining your customer support channels into one place and having a 'universal inbox', you can no
Why is it essential to set up automated flows for your email marketing? This is what Lexie Bennet, an independent email marketing consultant, talks about in this week’s episode. She also shares her latest passion: pop-up and post-flow quizzes t
In this special edition episode, we’re joined for a Q&A by The Good’s very own Jon MacDonald and Natalie Thomas. Our questions have been sent in by some of our followers, and we’re taking time to sit down and answer them. We discuss the latest
In this episode, we talk to Kate Cannova, the Chief Business Officer at Wheelership. Kate is responsible for making sure WheelerShip achieves their goals of providing affordable and quality solutions to drivers that get them back on the road, f
In this episode, we talk to Dave about the best practices when it comes to email marketing and how he has helped some brands with abandoned cart recovery. Most merchants are worried that by using email marketing, they may annoy their customers
In this episode of The Ecommerce Insights Show, we sit down with Kameron Jenkins, a digital marketer who specializes in content marketing and SEO. Kameron is currently the Content Lead at Shopify where she leads a team that focuses on audience
In this episode of The Ecommerce Insights Show, we sit down with Lisa Popovici. Lisa is a Med School graduate turned to tech and the Co-founder of Cartloop, a conversational SMS marketing app for ecommerce brands. We talk about the benefits of
In this episode of The Ecommerce Insights Show, we sit down with Nikki Elbaz. Dubbed “the Queen of Emails” by many, Nikki is the copywriter behind emails for brands like Shopify Plus, Resident Home, Four Sigmatic, and more. She was previously t
In this episode of The Ecommerce Insights Show, we sit down with Beth Esponnette, Co-founder of unspun, a fashion tech company paving the way to personalized fashion. Beth was previously a professor of product design at the University of Oregon
In this episode of The Ecommerce Insights Show, we sit down with Dylan Kelley, Founder and CEO of Wavebreak, a boutique agency specializing in SMS and email marketing. We talk about the right way ecommerce brands should use email and SMS market
In this episode of The Ecommerce Insights Show, we sat down with Joanne Coffey, Head of Retention at Aisling Organic Cosmetics who is a data-driven email and SMS marketer. We talk about customer retention strategies and how they can help maximi
In this episode of The Ecommerce Insights Show, we interview Chase Dimond, Co-founder of Boundless Labs, and a top ecommerce email marketer who to-date has sent over 1 billion emails resulting in $75+ million in email attributable revenue. Duri
In this episode of The Ecommerce Insights Show, we interviewed Erik Jacobson, CEO and founder of Lemonpie, a podcast PR and production agency that helps brands grow through podcasting.During the episode, we cover topics like:On-demand audio is
In this episode of The Ecommerce Insights Show, we got together with Rishi Rawat of Frictionless Commerce to talk about all things product detail pages. He and his team help ecommerce brands improve their product page conversion rate by 20% in
When a prospective client decided not to sign on with us, it's often because they have decided to tackle the "quick fixes" or "low hanging fruit" on their own, and then come back to work with us on the more complicated issues.While this can sav
Product descriptions are one of the highest potential, lowest investment optimizations an ecommerce manager can make. Which makes it even more disappointing that they are treated as an afterthought by so many brands.A good product description d
In this episode, we talk to Kaleigh Moore, a content marketing consultant serving ecommerce brands and the software companies that power them.We talk about content marketing as a long-term investment and a highly effective customer acquisition
In this episode, we talk to Samar Owais, an email marketing strategist and copywriter focused on serving ecommerce clients.We talk about the important role that email marketing plays in ecommerce growth, as well as Samar's best advice for makin
If you are seriously considering conversion optimization as part of your ecommerce growth strategy, you will quickly learn that having a good hypothesis is a critical part of any successful test.A good hypothesis will ensure that you are runnin
In this episode, we talk to Kelly Vaughn, the founder of an Atlanta-based Shopify Plus agency called The Taproom.We talk about conversion-focused store design and what considerations should be top of mind for early and mid-stage ecommerce brand
In this episode, we talk to Fynn Glover, the founder of an ecommerce-focused content marketing tool called Matcha.The tried-and-true ecommerce playbook is to launch your business with a barrage of paid advertising to "get people in the door" an
In this episode, we talk to Phillip Jackson, a prolific publisher and co-founder of Future Commerce.Phillip is well-know for his hair, but we were more interested in what's underneath. He brings a unique perspective to the convergence of tradit
In this episode, we talk to Val Geisler, an email marketing expert and founder of Fix My Churn.Val is known for being the go-to resource for "all things email marketing," but we give special attention to two areas in this episode:The must-have
What happens after someone buys a product from you?Chances are, they get a templated order confirmation email, maybe a shipment tracking email, and that's usually all they receive.Here's the thing...these transactional emails get open rates as
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