Welcome to the eCommerce Lab Podcast! In this episode, we are honored to welcome Seth Hurd, founder of Brand Expand, to talk about a key topic for any seller and entrepreneur: "The Importance of Scaling Your Brand Beyond Amazon."

Amazon is undoubtedly one of the most powerful platforms for selling products online, but relying exclusively on it can limit your business growth and make it vulnerable to policy changes, increasing competition, and fluctuations in demand. That's why it's essential to develop an omnichannel strategy that allows you to diversify your revenue streams and strengthen your brand in the long term.

Together with Seth, we will explore:

✅ How and when is the right time to expand outside of Amazon.

✅ The most effective platforms and channels to diversify your presence in the market.

✅ Marketing and advertising strategies to attract customers on multiple channels.

✅ How to build a community of loyal customers and increase brand recognition.

✅ Success stories and common mistakes when scaling a brand outside of Amazon.

If you're an Amazon seller or an entrepreneur looking to take your brand to the next level, this video is for you. Don't miss this talk full of valuable information and actionable strategies to grow your business sustainably and profitably.

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