The Economics of Everyday Things
A weekly Business podcast featuring Zachary Crockett
The Economics of Everyday Things
Episodes
Episodes of The Economics of Everyday Things
Mark All
It takes a highly skilled stenographer — and some specialized equipment — to transcribe TV dialogue in real time at 300 words per minute. Will A.I. rewrite the script? Zachary Crockett tries to keep up. SOURCES:Doug Karlovits, general manager a
The ability to get into any home, car, or safe can be lucrative — but fixing locks is a tough business. Zachary Crockett gets the key information. SOURCES:Wayne Winton, owner of Tri-County Locksmith Service.Philip Mortillaro Sr., co-owner of Gr
Those tiny treats that predict your future may come free at the end of a Chinese meal, but they’re big business (and not Chinese). Zachary Crockett will go on a long journey. SOURCES: Jennifer 8. Lee, documentarian and author of The Fortune Coo
When you hit the slopes, you might not be thinking about water rights, controlled avalanches, and liability insurance — but someone has to. Zachary Crockett shreds the pow. SOURCES:Andrew Gast, general manager of Mt. Ashland Ski Area.Rob Goode
We reach for it twice a day — without thinking about the decades of research and engineering that went into that squeezable tube of minty goo. Zachary Crockett extracts the last bit. SOURCES:Stephan Habif, chief technology officer at Colgate-Pa
When a Fortune 500 company needs a new leader, it turns to a well-connected headhunter who assesses candidates with psychological tests and mock TV interviews. Zachary Crockett activates his network. SOURCES:Julian Ha, partner at the executiv
Security guards make malls feel safer, but what can they do when there’s trouble? Zachary Crockett observes and reports. SOURCES:Gus Parsons, mall cop in the San Diego area.David Levenberg, owner of Center Security Services. RESOURCES:"Mall of
How do TV producers decide how much money to give away? A little psychology and a lot of math. Zachary Crockett phones a friend. SOURCES:Bowen Kerins, math teacher and former contestant on Who Wants to Be A Millionaire.Arthur Smith, CEO of A. S
A fast-food burger has to taste the same — and cost the same — thousands of times a day at restaurants across the country. Zachary Crockett mans the fryer. SOURCES:John Karangis, vice president of culinary innovation at Shake Shack.Walter Zurom
American golfers lose 300 million balls a year — and all those bad swings are someone else’s business opportunity. Zachary Crockett hits the links. SOURCES:Todd Hutchinson, president and owner of BallHawker.Lashan Wanigatunga, founder of Two Gu
Before a guide dog can help a blind person navigate the world, it has to pass a series of tests, then go through $75,000 worth of training. Zachary Crockett sniffs around. SOURCES:Peggy Gibbon, director of canine development at The Seeing Eye.C
Behind that 70% off sign, there’s a liquidation consultant trying to maximize retailer profits. Zachary Crockett seeks a deal. SOURCES:Bradley Snyder, executive managing director at Tiger Group.Zac Rogers, associate professor of supply chain ma
Picture day is an annual tradition for American families — and, for the companies that take the photos, a lucrative one. Zachary Crockett smiles for the camera. SOURCES:Ken Murphy, C.E.O. of LifetouchJeremy McColm, senior manager of photography
They're not always the nicest places to go — but for their owners, portable toilets are a lucrative revenue stream. Zachary Crockett lifts the lid. SOURCES:Ron Inman, vice president of Honey BucketVeronica Crosier, executive director of Portabl
You can be a top model and still not get recognized on the street — as long as you keep your cuticles healthy and your moons white. Zachary Crockett points a finger. SOURCES:Dani Korwin, managing director of Parts Models.Ellen Sirot, hand model
A watercolor of a harbor? A black-and-white photo of a pile of rocks? Some hotels are trying to do better. Zachary Crockett unpacks. SOURCES:Melanie Kettring, director of studio design at Best Western Hotels.Jessica Poundstone, visual artist. G
Before beef ends up at your favorite steakhouse, it passes through the hands of a trained specialist with an encyclopedic knowledge of bovine anatomy. Zachary Crockett chews the fat. SOURCES:Bryan Flannery, co-owner of Flannery Beef.Katie Flann
How did a little green nut become a billion-dollar product, lauded by celebrities in Super Bowl ads? Zachary Crockett cracks open the story. SOURCES:Sawyer Clark, director of asset management at Gold Leaf Farming.Diana Salsa, vice president of
Once a luxury good, the soft fiber is now everywhere — which has led to a goat boom in Mongolia. Zachary Crockett tugs at the thread. SOURCES:Myagmarjav Serjkhuu, manager of the Mongolian Sustainable Cashmere Platform for the United Nations Dev
Behind almost every character you see displayed on a page or a screen, there’s a complex — and sometimes lucrative — web of licensing deals. Zachary Crockett is just your type. SOURCES:Lucas Czarnecki, creative director of Type Network.Gerry Le
Americans throw away 320 million books every year. How do some of them find a second life? Zachary Crockett is just browsing. SOURCE:Francisco Hernandez, owner of Leaves bookstore. RESOURCES:"Reinventing Retail: The Novel Resurgence of Indepen
The tradition of sending cards to loved ones was in decline — until it was rescued by a new generation. But millennials have their own ideas about what sentiments they want to convey. Zachary Crockett is thinking of you on your special day. SOU
It’s unreactive, lighter than air, and surprisingly important to the global economy. Zachary Crockett goes up an octave. SOURCES:Sophia Hayes, professor of chemistry at Washington University in St. Louis.Phil Kornbluth, president of Kornbluth H
How did Florida International University’s new football stadium come to be named after the rapper and singer Pitbull? Adrian Ma and Wailin Wong of The Indicator from Planet Money explain. SOURCES:Scott Carr, director of athletics at Florida Int
Mannequins may be made out of plastic or fiberglass, but for retailers they’re pure gold. Zachary Crockett strikes a pose. SOURCES:Stacie Bornn, vice president of sales, marketing, and creative at Fusion Specialties.Judi Henderson, C.E.O. and p
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