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how you buy. Hey

1:53

everyone, welcome to my weekend special. I hope you

1:56

enjoy the show. Be sure to follow the Ed

1:58

My Let show on Apple and Spot links are

2:00

in the show notes. You'll never miss

2:02

an episode that way. So I'm excited

2:04

today. I've got Brendan Burschard here with

2:07

me today. Brother, thank you so much

2:09

for being here. Honored. Everyone is so

2:11

busy. You and I are out of

2:13

our minds busy right now. We're both

2:15

usually better at controlling our schedules than

2:17

we have been lately. One of the

2:19

things probably like you, I'm getting asked

2:22

so much about is everyone seems overwhelmed

2:24

right now with how busy they are.

2:26

Their schedules, the demands of family, social

2:28

media, what's going on in the world

2:30

geopolitically, their careers, their finances, their body,

2:32

their spirituality, like it never ends the

2:34

demands on people. And so right now

2:36

this idea of just How do we

2:39

manage the busy season of our life

2:41

as something I'd really like to get

2:43

into today with you brother? Oh, huge

2:45

topic. I'm beat up like a dog

2:47

as we're recording this in a very

2:49

rare instance of time. I'm in that

2:51

busy season and it is tilted over

2:54

and beyond what it usually is. And

2:56

I'm the high performance guy, right? I've

2:58

taught high performance in harmony, you know,

3:00

for 17 years. And this would I

3:02

would say is the most intense to

3:04

give context Ed and I were talking

3:06

earlier I'm on day 22 of travel

3:08

I've given over you know 27 28

3:11

speeches during that time. So in some

3:13

towns, multiple speeches at the same time,

3:15

that does the same. They don't know

3:17

that you do that morning talk to

3:19

5,000 people. Then you do the evening

3:21

talk to 10,000. And they're like, wait,

3:23

you did two in one day different

3:25

companies. So that's happening right now. At

3:28

the same time on this last trip,

3:30

got a cold. And I was at

3:32

one event where they were suddenly afterwards,

3:34

hey, you have a meet and greet

3:36

with 200 people, we're going to take

3:38

pictures. And it was one of those

3:40

partnerships I kind of needed to do

3:43

it. Yep. But as anyone who's listening

3:45

knows who has that intensity when you're

3:47

with 200 people the energy you give

3:49

them. Sure. and your voice is gone.

3:51

So Lost My Voice, got a cold,

3:53

been on the road 22 days, very

3:55

abnormal, and the funny thing is I'm

3:57

sharing this, I know you're going through

4:00

the same thing, so we're both in

4:02

busy season, tell him about your context.

4:04

Well, same thing, and by the way,

4:06

the other thing that people don't, I

4:08

was with someone the other day, and

4:10

I showed him my phone, this is

4:12

a big day. Unanswer text messages by

4:15

10 p.m. that night. Now that's a

4:17

day that's crazy, but I do average

4:19

a couple hundred a day. Yes. Plus

4:21

in your case, you're building and you're

4:23

building this brand new unbelievable unicorn company

4:25

called Growth Day. All your friendships, all

4:27

your relationships, all your coaching clients. So

4:29

just like me, I've got you know,

4:32

10 12 different businesses that I'm actively

4:34

growing. I've been on three continents the

4:36

last three weeks. I'm going to Dubai

4:38

next week. I think I've given to

4:40

Dubai next week. I've given to 17.

4:42

You and I actually connected, we were

4:44

in Vegas at the same time, I

4:47

was giving two talks, you were giving

4:49

two talks, you were giving two talks,

4:51

you were like, hey, let's squeeze in

4:53

a you two, so you and I

4:55

went over to see you two, so

4:57

we do find ways to work in

4:59

breaks, but it's busy season, and in

5:01

our own ways, no matter what you

5:04

do, you feel busy and probably overwhelmed

5:06

right now. Maybe you don't have 1,200,

5:08

1,200 contacts, but you've got to get

5:10

to get to soccer practice to pick

5:12

your kids up, plus you got to

5:14

work, then you got to work, you

5:16

got to get to work, then you

5:19

got to help them with their home,

5:21

then you got to help them with

5:23

their homework, Maybe you've got a side

5:25

hustle, you'd like to get in a

5:27

gym workout, you've got maybe church on

5:29

Sunday. So whatever your version of it

5:31

is, I'd like today to spend some

5:33

time with, you know, two of the

5:36

top mindset people in the world, particularly

5:38

in your case, Brendan. What are some

5:40

of the strategies you deploy? that you

5:42

use to manage the busy season your

5:44

life and I figured let's just go

5:46

back and forth and throw some strategies

5:48

back out that'll serve everybody in the

5:50

audience between the two of us they

5:53

can kind of listen in on you

5:55

and I because really what was happening

5:57

before this is you and I were

5:59

talking about this and we're like we

6:01

should probably record this yeah we should

6:03

probably record this because we're helping one

6:05

another with it so let's just start

6:08

out I'll throw it to you first

6:10

like what's a strategy you'd recommend for

6:12

someone who's just busy season feeling maybe

6:14

over something you're doing right now to

6:16

manage that. I'll give the first principle,

6:18

but then I'll give something very practical.

6:20

The first principle is avoid over scheduling.

6:22

But we're gonna assume today that that

6:25

didn't happen. You're in busy season. You

6:27

got over schedule. That's that's the context

6:29

we're talking about. So the first practice

6:31

is to absolutely over communicate and excel

6:33

in family communication. When you get in

6:35

busy season, you'd better be really great

6:37

about explaining to your spouse, to your

6:40

partner, to the kids, what you are

6:42

dealing with. So for example, you know,

6:44

my wife and I, we sit down

6:46

on a Sunday, we look at the

6:48

upcoming schedule, we talk through it, and

6:50

she's really great at this, by the

6:52

way. Don't forget on Wednesday, this is

6:54

happening, this is happening. And you have

6:57

to talk through that, but you have

6:59

to do something very special. A lot

7:01

of people talk through their agenda. They

7:03

talk through their day, they talk through

7:05

their week. Hey, the kids have this

7:07

recital on Friday, don't miss it. Lots

7:09

of people talk through the agenda. What

7:12

you need to talk through when you're

7:14

in busy season is the intensity and

7:16

the demand required of you to share

7:18

with somebody. You know what? I'm probably

7:20

be stressed this week. You know what?

7:22

I'm probably stressed this week. You know

7:24

what? Forgive me if I'm absent. actually

7:26

talking about the emotional experience you're about

7:29

to have. You know, it's like that

7:31

conversation. I'm going, honey, I'm going to

7:33

war. This is going to be really

7:35

hard for me. I could use any

7:37

support, but I also want to let

7:39

you know, I'm not going to throw

7:41

that stress at you, but if it

7:44

comes out in the house, just have

7:46

that context, that this thing is happening.

7:48

And I think a lot of people

7:50

never do that. So there's stress bubbles

7:52

up, they're overwhelmed bubbles up, and they

7:54

smack their family with that energy. Or

7:56

they do it with their team because

7:58

your team has to do the same

8:01

thing as a leader. When you're in

8:03

an extremely intense period, you

8:05

have to communicate that in advance. And

8:07

the more you fail to communicate that

8:10

in advance, the more you are punished

8:12

later, which adds to the overwhelm because

8:14

now people are surprised. Why don't

8:16

you just tell me? And you lose your

8:18

cool. And if they knew the context,

8:20

then they could support you more. They could

8:22

understand more. They could have

8:25

empathy more. It's so important

8:27

to communicate and over communicate.

8:29

Rather, I'm thinking of how I don't

8:31

do that. And then I'm actually recovering

8:34

from a blowup or I'm recovering from

8:36

missing something or being short or curt

8:39

in my response because I am overwhelmed.

8:41

Whereas if I had just laid that

8:43

foundation and created a frame and some

8:45

context around it, it would afford me

8:48

the grace I'm probably worthy of that

8:50

I'm not. laying out. I don't get

8:52

the grace that I deserve because I've

8:54

not set the foundation. That's really, really.

8:56

I would say you probably just hit

8:59

on the thing I'm the worst of

9:01

doing is say, hey, no, here's a

9:03

heads up. Here's a heads up. Here's what

9:05

I've got coming. You know, because a lot

9:07

of times when you're just in this season,

9:10

you're just like, I'm putting my head down,

9:12

I'm going and we forget to manage the

9:14

emotions and the expectations and

9:16

the expectations of the people around

9:18

us. you forget that other people are on

9:20

the ride with you. Very true. And you

9:22

kind of don't realize you're also hijacking their

9:24

life if you don't tell them. It's kind

9:27

of like if you borrow your wife's car,

9:29

you take your wife's car on a Wednesday

9:31

and you didn't tell her. Later on, she's

9:33

like, I'm left stranded. Why didn't you

9:35

tell me if you just told me?

9:37

And then now you got to deal

9:39

with the guilt for having not communicated.

9:41

So now you're going, you're going and

9:43

you're dealing with the emotional stress of

9:45

others because you didn't communicate. It's why

9:47

I brought up first, having coached all

9:50

these years, I see my leaders all

9:52

the time, they fail on the family

9:54

communication or the team communication, and then

9:56

they don't get the empathy and support,

9:58

then they say no one understands. I'm

10:00

like, no one understands because you don't

10:02

tell nobody. Brother, you know, it's funny

10:04

that you say because this season, this

10:06

last month, which is where mine got

10:08

cranked up, probably the first time I

10:10

have actually done that, I did gather

10:13

my mom, I got my wife, my

10:15

kids did look, here's what's going on.

10:17

So just give me some grace, just

10:19

understand, please don't take this personally. I'm

10:21

gonna be running a little bit ragged.

10:23

You know, my text messages may be

10:25

shorter. The phone call may not be

10:27

quite as long. Just no, and by

10:30

the way, the other thing I think

10:32

it's important to say, and it's going

10:34

to end. And, and Thanksgiving coming. I'm

10:36

going to be back for the holidays

10:38

and it's not going to be that

10:40

bad around Christmas and New Year. So

10:42

I've actually let them know there's also

10:45

a reprieve coming in my communication. So

10:47

it's something I've never done very well.

10:49

Hey, I'll give you one of mine.

10:51

And mine is to go to your

10:53

schedule. So because you show me your

10:55

schedule, I'm going to show you your

10:57

life. And one of the things that

10:59

I always did for years that I

11:02

think did tremendous harm was I scheduled

11:04

all my stuff. personal development, growth, whatever

11:06

it was, and then I fit my

11:08

family and friends into it. And that's

11:10

really backwards. And you would think, well,

11:12

that's just how it has to work

11:14

because all these hours, not true. So

11:16

now what I do, and I did

11:19

even do this on this trip, like

11:21

last night, Bella was back from Clemson,

11:23

I scheduled a night in advance with

11:25

Bella, so this was non-negotiable. You show

11:27

me your schedule, I'm going to show

11:29

you your priorities, I'm going to show

11:31

you your priorities, I schedule my family

11:34

things first. Bella's back from Clemson, right?

11:36

Max has a golf tournament, date night

11:38

with honey, whatever it might be, and

11:40

then I build the schedule around it.

11:42

You think, oh, you're going to lose

11:44

all kinds of hours. You don't. And

11:46

that way, there is some sense of

11:48

control. So that's one thing on the

11:51

schedule. Second thing on the schedule is

11:53

this. Not all meetings need to be

11:55

an hour long. And one of the

11:57

things that's happening in your schedule is,

11:59

it's happening. and you block from one

12:01

to two o'clock. That's an entire hour.

12:03

And one thing I found is there's

12:05

a lot of meetings I can have.

12:08

If the expectations are communicated correctly, they're

12:10

actually eight minute long meetings. They're 20

12:12

minute long meetings. They're 40 minute long

12:14

meetings. They're 40 minute long meetings. They're

12:16

40 minute long meetings. And so you'll

12:18

find lots of minutes and hours in

12:20

your day if you don't just kind

12:22

of carte blanche schedule everything for a

12:25

block for an hour. And Apple was

12:27

working with me on something on my

12:29

podcast and I thought it was really

12:31

interesting. She scheduled a 28 minute long

12:33

meeting with me from Apple. This just

12:35

happened before what we're doing right now.

12:37

And what that did was it got

12:40

me on the call and I was

12:42

kind of like leaning in and ready

12:44

to go immediately because I know we

12:46

got 28 minutes. And it probably would

12:48

have been normally most people scheduled an

12:50

hour and we would have dragged it

12:52

in. It would have taken minutes out

12:54

of my day that weren't necessary. How

12:57

long? You're going to find lots of

12:59

minutes in your schedule. And then there's

13:01

another one. Another one for you, just

13:03

on scheduling. You should schedule rest. Yes.

13:05

I don't do it. And I don't,

13:07

I mean, not just nighttime rest, but

13:09

like, you ever have a day? I

13:11

know you all relate to this. You're

13:14

like, what happened here? I have an

13:16

eight, a nine, a 10, a one,

13:18

a three, a four. I'm going to

13:20

be dead at 4.30. You've all had

13:22

that day where you're like death by

13:24

zoom lately, right? You're like, you're, you're,

13:26

you're a zombie? Yeah, you're, yeah, you're

13:28

a zoom bee. And, and so for

13:31

me now, it's like, I need, I

13:33

need a mental break from one to

13:35

three. Just let me collect. Let me,

13:37

let me nap. Let me take a

13:39

walk. Let me schedule my walk. Let

13:41

me schedule my walk. Let me schedule

13:43

my break. Let me schedule my break.

13:46

Let me schedule my break. Think about

13:48

what you don't schedule. You don't schedule

13:50

your kids' stuff. You don't schedule your

13:52

family stuff. You don't schedule your rest.

13:54

And then every meeting's an hour long.

13:56

And that's why we lose control of

13:58

our time. And then one other little

14:00

thing for me, and then I'll throw

14:03

it back to you because we've got.

14:05

a bunch of strategies will share. When

14:07

it comes to my scheduling, as I

14:09

begin to really look at, do I

14:11

need to be the one to do

14:13

this or can this be leveraged? So

14:15

many different things in my schedule, I

14:17

find myself doing, and I'm like, someone

14:20

else should be doing this right now.

14:22

And you may say to yourself, well,

14:24

that doesn't apply to me because I've

14:26

got a job and a family. Well,

14:28

you know, maybe you're still doing things

14:30

you shouldn't be doing. Like, like maybe

14:32

it would be reasonable for you to

14:34

pay somebody to cut your grass. Maybe

14:37

it would be reasonable for you to

14:39

schedule someone to come and wash your

14:41

cars. Maybe be reasonable. I mean, this

14:43

may sound crazy, but maybe someone should

14:45

be doing some of your shopping. Maybe

14:47

you should be using these apps like

14:49

DoorDash or, you know, UberEats or things

14:52

that will create leverage that afford you

14:54

time. These may seem small. But what

14:56

are things you're doing that maybe someone

14:58

else could be doing for a very

15:00

nominal expense or no expense that just

15:02

ask people to handle for you that

15:04

would free up the burden of not

15:06

just the time, but let's just be

15:09

honest, the mental and emotional demands of

15:11

having to do so many things. It's

15:13

taking up space in your mind and

15:15

worse, it's taking up space in your

15:17

spirit. And you become depleted and then

15:19

you're no good to anybody and you're

15:21

not on your a game And then

15:23

when you need the sale You need

15:26

the good meeting you don't have the

15:28

reserves or the juice left because you've

15:30

depleted them in areas that you didn't

15:32

need to And so these are all

15:34

things schedule wise to look at well,

15:36

this is related to schedule too, and

15:38

I just want to everyone write this

15:41

phrase down on a piece of paper

15:43

You feel great And most people never

15:45

do this and they never give themselves

15:47

permission for this with their schedule Ruthless

15:49

removal When it's busy season You've got

15:51

to look at your current schedule the

15:53

next couple weeks and you got to

15:55

get ruthless You got to start pulling

15:58

things that were put on that schedule

16:00

that seemed good at the time, but

16:02

you're in like busy season sometimes it

16:04

as much as you're trying to

16:06

build and give and serve you're

16:08

also going to go at some

16:10

point into survival mode. You're at

16:13

the low end of the

16:15

gas tank because no human

16:17

can do that schedule. That's

16:19

busy season's definition. It's really

16:21

intense. So I look out and go, oh

16:23

wait. We're supposed to go meet with this

16:25

couple who I don't even know on this date

16:27

to have some wine or something. That's got to

16:29

go. Oh, you know, I'm supposed to go do

16:31

this thing over here that I promised, you know,

16:33

a year ago to a friend. There'll still

16:35

be a friend a year from now. I

16:38

can't do that thing. It's like, because most

16:40

often busy season hits you, you didn't know

16:42

is coming. Yes. You know, there's the busy

16:44

seasons that you anticipate, you built, you

16:46

built, and you built, and you built, and

16:48

you scheduled, and you scheduled, and you

16:50

scheduled, and you scheduled, Then there's

16:52

other things that something, you know,

16:54

life was kind of normally planned

16:57

and then somebody got sick. Yes.

16:59

Life was normally planned and then you

17:01

lost the game. Life was normally

17:03

planned and then you had employee

17:05

quit. And now you're taking all

17:08

this extra obligation on. Yes.

17:10

That's when busy season, accidental busy

17:12

season, it hurts. Mm-hmm. And so

17:14

get ruthless, go like, oh, I'm

17:16

in survival mode right now. I'm

17:18

going to take out this obligation.

17:20

remove this meeting, this usual

17:22

thing that I do, I'm going to

17:25

remove that, and I think it has

17:27

to be something that you genuinely

17:29

do week by week. That you're just

17:31

removing and removing and removing.

17:34

I remove interviews, I

17:36

remove, you know, calls and meetings.

17:38

I don't even do the 28

17:40

minute when I go go delete,

17:42

you know, it's just like I

17:44

complete ruthless removal. And then I

17:46

also remove myself. from what you're

17:49

talking about in terms of delegation.

17:51

I remove myself some processes. So

17:53

as an example, I remove myself

17:55

from my inbox. I'm in when I'm

17:58

a week of travel as an example. I

18:00

put up this auto responder. Here's what

18:02

it says. Thank you so much for

18:04

reaching out to me. If you've already

18:06

coordinated or scheduled something, see you soon.

18:08

If this is a new request, please

18:11

understand that my plate is full. Most of

18:13

the things I'm taking on in the next three

18:15

months, I've planned years in advance,

18:17

so I'm not able to handle

18:19

new requests unless it's an emergency,

18:21

please contact my assistant or please contact

18:24

whoever. Also, please understand

18:26

during this time, I

18:29

probably won't reply to

18:32

you. for a

18:36

week

18:39

to

18:42

10

18:46

days.

18:50

So

18:53

good.

18:57

And it's just like it removes that even,

18:59

I don't even think when I'm in

19:01

busy season, I don't even think about

19:03

my inbox, think about the freedom that

19:05

has. Yeah, that's good. I remove the idea

19:08

that I have to reply to all the

19:10

dams and Instagram. I don't even check on

19:12

when I'm in busy season. Neither, me either.

19:14

And I just think that that is,

19:16

what can you remove yourself? from entirely

19:18

ruthlessly so that you can not only

19:21

survive but you can deliver the service

19:23

and the excellence or win the game

19:25

that narrow focus during that time is

19:27

everything. By the way it's funny that you

19:29

say it because when I do do delete one

19:32

of those deletes It feels so good. And

19:34

all of you have done it before you're

19:36

like, look, I just can't do this meaning,

19:38

right? And when you, it just feels so

19:41

good. You're like, that just disappeared off my

19:43

calendar. Oh my gosh, look at that gap

19:45

on there. Yes, it's such a good. And

19:47

that's an indicator you should do

19:50

it more. Yes, it's an indicator. That's

19:52

so true. I want to reflect something

19:54

Ed said too is he had earlier,

19:56

like, well, well, I had like, like, like,

19:58

like, like, like, like, like, like, like, Allow

20:00

yourself to have those 1500 unanswered messages.

20:02

I want everyone to know, I've never

20:04

worked with a high performer who had

20:06

a lot of feeling or guilt to

20:09

that. High performers know that's just part

20:11

of it. There's people you can't get

20:13

to. And if you have a people

20:15

pleasing need that says you have to

20:17

get to all of them you will

20:20

exhaust yourself. You have to know that

20:22

everybody's request. and everybody's agenda that's shoved

20:24

into your agenda during busy season doesn't

20:26

get a reply. Yes. And you have

20:28

to own that from an emotional level

20:31

going, I'm okay not replying to everybody

20:33

right now. You're on my second point

20:35

because you're great at this and I've

20:37

learned some of this from you. And

20:39

so some of these guys may sound

20:41

a little bit cold, but it's the

20:44

real, if you're gonna become a high

20:46

performer, an elite achiever, max out your

20:48

life, some of these things are either

20:50

you're not doing, you're not doing to

20:52

deal with when you get when you

20:55

get there. And one of the things

20:57

I've learned, especially honest, this is my

20:59

number two thing, is teaching people how

21:01

I'm going to reply to them and

21:03

respond. Meaning there are people in my

21:06

life that are going to get an

21:08

immediate response from me because they're in

21:10

that close of proximity to me, my

21:12

children, my wife, my mom, CEO of

21:14

my companies, like we need to be

21:17

in rapid dialogue. But what I actually

21:19

have learned this from you. And by

21:21

the way, other really high performers, like

21:23

one thing when you're a really high

21:25

performer, you don't take it personally also

21:27

when someone's not getting, you know what

21:30

their world is like, right? Yes. I'll

21:32

just let you in on the inside,

21:34

something's probably never been said on any

21:36

podcast, what you and I are saying

21:38

right now, but I have learned to

21:41

teach people the rhythm and pattern in

21:43

which they should have expectations to hear

21:45

back from me. Meaning, I sometimes will

21:47

get a message. and I am purposely

21:49

going to delay the reply to that

21:52

message a day or two so that

21:54

we get on a pattern and a

21:56

habit of you knowing I don't reply

21:58

to you instantaneously. I'm not at your...

22:00

back and call yes to me how

22:02

many people will blow someone's phone up

22:05

at 8 a.m. on Monday mornings and

22:07

I'm like don't you know the whole

22:09

world is doing this right now to

22:11

me don't you know the whole world

22:13

is messaging me at 8 a.m. on

22:16

Monday morning like wait to get into

22:18

a spot where I might even see

22:20

it and I know some of you

22:22

I don't relate to being that busy

22:24

you will at some point but maybe

22:27

even other things in your life like

22:29

This is a lesson. People say, well,

22:31

how do I change the proximity? I

22:33

need to change my associations. One of

22:35

the ways you slowly change someone's association

22:38

or proximity to you is the pace

22:40

and timing with which you reply to

22:42

them. And so if you're trying to,

22:44

number one, this is a time management

22:46

and a busy season thing, but secondly,

22:48

it's also an association technique that if

22:51

you've got that someone in your life

22:53

that you're like, I think they're becoming

22:55

more toxic or they're not bringing out

22:57

the best in me. They deplete my

22:59

energy reserves. Why are you replying to

23:02

them instantaneously? Because guess what they expect?

23:04

Now they're getting another one. And we

23:06

all have that friend who doesn't know

23:08

when the texting chain is over. Right.

23:10

They don't know when it's over. This

23:13

is most people, right? Because they have

23:15

more time on their hands than you

23:17

do. And by the way, there is

23:19

some correlation to your ability to respond

23:21

immediately to people not valuing you. Right.

23:24

This person's never busy. And I know

23:26

there's that rare person that we all

23:28

know, which I've been that person, like,

23:30

this dude gets back to everybody that

23:32

day immediately. He's amazing. Right. I'll give

23:34

you an inside thing. Someone said to

23:37

me the other day, they go, man,

23:39

Tony Robbins had gotten back to me

23:41

immediately on a text that I had

23:43

said. Does he do that with you?

23:45

And I said, well, yes. But I've

23:48

also known him for a very long

23:50

time. It wasn't just that you were

23:52

important, it's what you were texting about

23:54

had importance to him. And I wouldn't

23:56

have that expectation. Do you only text

23:59

messages he gets a day? Emails? How

24:01

much he's on an airplane? How much

24:03

speaking he does? All the companies he

24:05

runs? So the other thing I guess

24:07

the lesson here is, you teach people

24:10

how to be engaged with you. And

24:12

you should be conscious of this. This

24:14

is not, you're not at their beck

24:16

and call. You are not always reacting

24:18

to their whims. And because if you

24:20

do, you've lost all control over your

24:23

time in your life. If you're constantly

24:25

at the different schedules and times of

24:27

other people. So there are sometimes, I

24:29

wait several hours to get back to

24:31

somebody. Sometimes it's a couple of in

24:34

your life. so that you have some

24:36

control over your life. We're in an

24:38

age where everybody can reach us now.

24:40

And there's something to be said to

24:42

insulating yourself for being so reachable all

24:45

the time and so accessible all the

24:47

time. And like think about this right

24:49

now. If you're a Beyonce fan, let's

24:51

say you love Beyonce, or you love

24:53

LeBron James, or you love the president,

24:56

whoever it might be. Can you get

24:58

a hold of them right away? And

25:00

you're like, well, no. Well, what if

25:02

you could every second of every single

25:04

day? Let's just think about this. Do

25:06

you think maybe their value would be

25:09

diminished to you to some extent based

25:11

on your access and proximity? Just their

25:13

value alone. Sometimes their proximity and access

25:15

point to you is diminished. So oftentimes

25:17

what you think you're doing by being

25:20

courteous and professional is diminishing your value.

25:22

Mmm. Minishing your value because what's rare

25:24

is valuable. That's why a diamond is

25:26

more valuable than paper, because it's more

25:28

rare. I'm not saying take this to

25:31

the extreme. I'm saying consider the principle

25:33

as you're trying to navigate busy seasons

25:35

of your life, keep the right people

25:37

in your life, and keep some form

25:39

of mental and emotional peace in your

25:42

life. Yes, let me add a practice

25:44

to this and a little bit of

25:46

science for those geeks out there like

25:48

me. The practices, and this will stun

25:50

people, how great this makes your life.

25:52

I want everyone to listen. You should

25:55

always schedule when you check your email

25:57

and when you check your DEMs. It

26:00

should be scheduled. Very good. Not

26:02

my opinion, but based on science.

26:04

The science is that when you are

26:06

busy, when you're trying to do important

26:08

things, and you randomly check something, they

26:11

call this a lot of in

26:13

productivity training, or research, I'll

26:15

just call it an interruption,

26:17

generically. You get interrupted by something.

26:19

You're doing that one task, you

26:22

get interrupted. On average, if it's

26:24

a significant, like you're doing a

26:26

two-hour project, as an example.

26:28

Every interruption takes on average 20

26:31

to 45 minutes to get back

26:33

in the creative or the mental

26:35

thinking flow of that project. Well,

26:38

when you're in busy season,

26:40

everything is a problem. Like

26:42

you're just in it. Yes. Every

26:44

look, every check in, every DM that's

26:46

random is actually taking away

26:48

30 to 40 minutes of your

26:50

mental focus. Very good. So

26:53

you're stealing your mental focus

26:55

every check in. You always

26:57

have to, wait, a check-in

26:59

is stealing and depleting focus.

27:01

You know, I've taught this

27:03

since 2009, that your inbox,

27:05

your email inbox, is nothing

27:07

but a convenient organizing system

27:09

of other people's agendas. If

27:11

you have a life agenda,

27:13

if you have a day's agenda, randomly

27:16

checking in your inbox, is

27:18

checking into other people's agendas.

27:20

That means you're checking out of

27:22

yours into theirs. And now you're

27:25

going to lose the mental focus

27:27

for probably 40 minutes. Many

27:29

people, even longer if they're not

27:31

high performers, under performers, I say

27:34

they lose two hours now, completely

27:36

derailed. Why did you derail? Because

27:38

you randomly checked. I want everyone to

27:40

write that down. I derail because

27:43

I randomly check. Get completely out

27:45

of the random check-ins. And

27:47

instead go, you know what? I do my

27:49

email between eight and nine and then to

27:51

get it four and five. I've always

27:53

said, I got it back to him the same day.

27:56

I'm like, great, get back to them at

27:58

the end of the day. Yep. You do your.

28:00

most important tasks throughout the day. Let

28:02

the end of the day be the

28:04

replies if you feel like you have

28:06

to, but don't check in throughout the

28:09

day. You'll completely steal your focus and

28:11

your energy and guess what? The more

28:13

you check in and the more interruptions

28:16

you get, here's what's fascinating about high

28:18

performance. The more you check in and

28:20

the more you get those random, what's

28:23

this needy friend? Why is this person

28:25

reaching out to me? This is bad

28:27

timing. You develop bitterness bitterness. You

28:30

get bitter toward, there's a bitter energy.

28:33

Yep. You check it, damn her, why

28:35

him? This, and all of a sudden,

28:37

there's bitterness. And you take a high

28:39

performer who has to joyfully serve throughout

28:42

the day, who has to be in

28:44

mental flow. And you add in these

28:46

little sprinkles of bitterness or overwhelm, their

28:48

performance goes down. Brother, that's exactly right.

28:50

I have to just acknowledge how absolutely

28:53

right. And by the way, this principle

28:55

of getting back to people by the

28:57

end of the day is something I've

28:59

absolutely lived by until I couldn't. Yes.

29:02

So I just couldn't. And this random

29:04

check-in idea is brilliant. This is so

29:06

good today, by the way. I'm loving

29:08

this. Because it's 100% true. And I

29:11

believe me, I'm going to understand that

29:13

I'm going to respect everybody and get

29:15

back to them by the end of

29:17

the day mentality. anymore. And there needs

29:19

to be some peace and winding down

29:22

in your evening as well. It's why

29:24

I like that four to five window.

29:26

I don't want to do it at

29:28

10 to 11 o'clock at night, because

29:31

then I'm thinking about your problem while

29:33

I'm trying to go to sleep. Right.

29:35

The other thing, one little tiny thing,

29:37

and then I'll shift to another strategy

29:39

and throw it back to you, is

29:42

I have told my friends, voice notes

29:44

are lazy. Oh, that's good. And the

29:46

reason is, is that because what you're

29:48

doing is you're burdening me with the

29:51

time you didn't want to take to

29:53

type me something. So you ever get

29:55

these seven eight long voice notes from

29:57

people and you're like, my God, this

30:00

is, this is insane. This is. This

30:02

is it's longer than if we would

30:04

have just talked so because you don't

30:06

want to type out this long message

30:08

You're just blah blah blah blah blah

30:11

blah blah blah and my phone I

30:13

don't know why it interrupts every 40

30:15

seconds and stops the message anyway And

30:17

I got to go back to the

30:20

beginning. So I've told people they know

30:22

this if you send me a six

30:24

minute long voice note I say listen

30:26

type it or send it back in

30:28

one minute or less I can't think

30:31

about this. What if someone got 10

30:33

five minute long voice notes long voice

30:35

notes an hour? That's the entire hour

30:37

I'm listening to your messages. And so

30:40

these are just courtesy things you do

30:42

for one another, but also things like,

30:44

you just manage your time. They gotta

30:46

type it out. I can read that

30:49

in 10 seconds. The same thing takes

30:51

three or four minutes to listen to.

30:53

And every minute counts when you're a

30:55

high performer, every minute counts in busy

30:57

season. And it's energy and it's focus.

31:00

So none of that. All right, I'll

31:02

give you another strategy for me. I

31:04

love that. Edna's tone. Because we are

31:06

in busy season and we receive these

31:09

things and we feel like we should

31:11

check in. And the energy that you're

31:13

hearing from is going, it's an exasperation,

31:15

right? It's like, oh, I can't believe

31:17

I have to deal with this during

31:20

busy season. And that's what I want

31:22

you to hear. Internally, that's how you

31:24

feel. There's an exasperation when you didn't

31:26

control how much you check in or

31:29

you didn't teach people how to communicate.

31:31

In busy season, it can really derail

31:33

you and mess your energy up. By

31:35

the way, and you do end up

31:38

sort of resenting people, let me tell

31:40

you why it's also important. About an

31:42

hour ago, I got a text message,

31:44

a long typed text message from a

31:46

mutual friend of yours and mine, but

31:49

someone I'm closer to than you just

31:51

happened to be someone I know better

31:53

than you, but you also know this

31:55

person. And it was the fact that

31:58

he loved me and was so grateful

32:00

for me and also that his stepfather

32:02

had just died. and he was thinking

32:04

about my dad and the experience I

32:06

had and the things I shared with

32:09

him about that experience that made it

32:11

more peaceful for him. Anyway, it was

32:13

a beautiful message. And of course, that's

32:15

something I'm getting back to immediately. I

32:18

checked it. But the point is, is

32:20

what if I had 10 other messages

32:22

that were voice notes in that hour

32:24

and I missed this really important one?

32:27

And so we all know this message

32:29

I'm sending to someone is a level

32:31

two importance. Every once in a while

32:33

there's a level 10 important message. And

32:35

if you're overwhelming a busy person with

32:38

the two and three level message with

32:40

voice notes, imagine what they're missing and

32:42

who they can't give to. So it's

32:44

really a selfish play. And if you

32:47

really want to give, you really want

32:49

to contribute. I would recommend that you

32:51

evaluate how you're depleting other people's time

32:53

as well. All right, I'm going to

32:55

give you one that's non-negotiable for me

32:58

in busy season. And that's my physiology.

33:00

It's my fitness. I actually triple down

33:02

on my workouts. I triple down on

33:04

my hydration. I triple down what you

33:07

were doing this weekend. You and I

33:09

were talking and you were running around

33:11

and I was running around and you're

33:13

like, I'm in the gym right now

33:15

brother, I'm getting these guns and I'm

33:18

like, I'm in the gym too. It's

33:20

something that because I'm making deposits and

33:22

investments in my energy reserves by doing

33:24

that. And so one thing what most

33:27

people let go and I have in

33:29

the past during busy season is. Oh,

33:31

I'm traveling at a hotel, or man,

33:33

my first meetings earlier than normal, I'll

33:36

get around, I won't work out today.

33:38

It's probably the number one mistake you

33:40

could make is depleting your own vitality

33:42

and energy and strength. And that's also

33:44

something that you've committed to do. And

33:47

when you can keep, one thing that

33:49

happens in busy season, I think, is

33:51

you feel a loss of sense of

33:53

control sometimes. Because there's so many things

33:56

coming at you and that you've got

33:58

going on. and working out and hydrating

34:00

are two promises that you can keep

34:02

to yourself. And part of self-confidence is

34:04

a reputation with yourself that you keep

34:07

the promises that you make to yourself.

34:09

And when you can start a day

34:11

or at least some point in your

34:13

day, keep that significant promise to your

34:16

longevity, your vitality, your strength, your wellness,

34:18

your fitness, your cosmetic appearance even. You've

34:20

done something to make an investment in

34:22

your... that'll give you the confidence, the

34:25

strength, and the energy to persevere through

34:27

the busy season. And that's the, it's

34:29

an easy thing on that schedule where

34:31

we go hardcore delete, right, ruthless deleting.

34:33

The easy one is like, take from

34:36

myself, I just won't serve me, I

34:38

won't work out today. And it's one

34:40

of the biggest mistakes you can make.

34:42

So right now I'm actually training harder.

34:45

And by the way. Maybe I won't

34:47

be training longer during busy season, but

34:49

I'm going to train every single day

34:51

So you know what I'm not busy?

34:53

Maybe I do get 90 minutes in

34:56

the gym, but maybe when I am

34:58

busy It's going to be 40, but

35:00

I'm in there. I've made the commitment.

35:02

I've gotten dressed. I've sweated I've sweated

35:05

I've had my heart exerted I've pushed

35:07

some heavy things around and I feel

35:09

a sense of accomplishment and energy and

35:11

the endorphins and the dopamine and all

35:14

this stuff I've done It's the number

35:16

one thing I can physically do is

35:18

to maintain my strength in physiology during

35:20

busy season and not let that go.

35:22

Letting that go is like giving kryptonite

35:25

to the Superman or superwoman that you

35:27

are. Not working out, not hydrating is

35:29

giving yourself a dose of kryptonite during

35:31

the busy season of your life and

35:34

you will get weaker and weaker and

35:36

weaker, feel worse and worse about yourself.

35:38

And so during busy season, be more

35:40

disciplined with your nutrition. Right busy season

35:42

a lot of you that you travel

35:45

you're having out more restaurant dinners if

35:47

that's what you do more just nothing

35:49

better They're going out to a restaurant,

35:51

a business dinner, let everybody else eat

35:54

bad, and you're like, I'll have the

35:56

chicken or the fish, you know, or

35:58

like, like, just like, and you just

36:00

did something at that table. Nobody, I'm

36:03

nuts, but I get off on going.

36:05

I worked out today, and I know

36:07

these other guys didn't. And they're going,

36:09

I worked out today, and I know

36:11

these other guys didn't. And they're going.

36:14

I've got a good. pump. I got

36:16

a good workout and I feel like

36:18

I've done something. Man that can care.

36:20

so far and so it should be

36:23

a non-negotiable for you during busy season

36:25

as your physiology. So key, I'll add

36:27

a phrase to that that everyone can

36:29

write down, the 72-hour energy rule. Your

36:31

energy right now is not a reflection

36:34

of your morning routine. Your energy right

36:36

now is not a reflection of your

36:38

mindset. Your energy right now is not

36:40

usually a reflection of what happened today.

36:43

We're biological specimens. Most of the physical

36:45

energy we have right now, including our

36:47

digestion, is a result of the last

36:49

72 hours. What did I eat three

36:52

days ago? Is driving my energy just

36:54

as much now as anything else? What

36:56

did I work out like yesterday? Is

36:58

impacting me right now just as much

37:00

as anything else? We can in the

37:03

moment do things. But the problem is

37:05

doing things. Again, we're talking about busy

37:07

season. In busy season, if we wait

37:09

every day for that good behavior and

37:12

all get back to it, we're screwed.

37:14

And I'll give the example because, and

37:16

I both work with athletes. If you're

37:18

working with an Olympian, an NFL player,

37:20

somebody who's got to be on the

37:23

field and win, they don't get up

37:25

and do good habits that morning. They're

37:27

so obsessed about the three days leading

37:29

into it. And most people don't even

37:32

know they're like. Athletes just fall into

37:34

that rhythm because they've learned it naturally.

37:36

The best athletes I've ever worked with

37:38

absolutely know it. The conditioning they do

37:41

in the three days prior to the

37:43

game is way more important to them.

37:45

It just because they fall into that.

37:47

And so in busy season, what I

37:49

always do is I look out three

37:52

days. I'm like, what's the energy I

37:54

need during that meeting on that day?

37:56

And I literally start crafting my conditioning

37:58

for that. I'll give an example. In

38:01

my busy season, I had a big

38:03

negotiation. last week. And I knew it

38:05

was coming up and it was going

38:07

to be really stressful. And so the

38:09

more stress you have to have, the

38:12

more you can imagine you have, it's

38:14

weight, there's weight on your shoulders. And

38:16

everything we know from mental health is

38:18

if you will go do weight bearing

38:21

activities, which of course everyone knows Ed

38:23

does to the Max, right? It's like

38:25

you have to lift heavy objects to

38:27

deal with the stress. And if you

38:30

can do it in advance. Literally the

38:32

days in advance of stressful moment you'll

38:34

find like wow I I feel better

38:36

because that heavy weight bearing activity that's

38:38

loading up the good hormones in the

38:41

gas tank right you're you're preparing and

38:43

conditioning so I want you always think

38:45

what I eat today what I drink

38:47

today how I move today how I

38:50

sleep today I'm preparing for three days

38:52

from now it's why like if even

38:54

my friends everyone knows like if I

38:56

go out and we have some white

38:58

We're only having wine because I know

39:01

the next day I don't have to

39:03

do anything. And I will never have

39:05

wine if I have a busy next

39:07

day. I can't do it. Like I'm

39:10

not somebody, some people can do it,

39:12

I cannot. I'm a mess. Last time

39:14

we had wine, the next day I

39:16

was like, man, I didn't plan nothing

39:19

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42:29

short intermission here folks. I'm glad you're

42:31

enjoying the show so far. Be sure to

42:33

follow the Ed My Let show on

42:35

Apple and Spotify. Links are in the show

42:37

notes. You'll never miss an episode that way.

42:39

By the way, one thing I've noticed

42:41

with you lately, I mean, you've always been

42:44

fit and lean, but you are taking lifting

42:46

heavy things more seriously now. One thing

42:48

about Brennan, I'll tell you guys just

42:50

so that you know this personally. He

42:53

has an amazing ability to bring

42:55

an energy to an environment. Actually,

42:57

like no one I've ever met. One thing

42:59

he's very conscious of, and I think

43:01

this is a key during busy season

43:03

two, is to be monitoring the energy

43:06

you're bringing. I would say you do

43:08

a better job of that than me.

43:10

I think once in a while with me, I

43:12

think you can tell, you know, like I'm

43:14

in a difficult season as you know in

43:16

some areas of my life too, and I think

43:18

sometimes you can tell. Not often,

43:21

but sometimes. In your case, you

43:23

cannot. Brendan brings an energy. He's

43:25

very, and I believe you're conscious

43:27

of it too, I'll let you

43:29

speak to it, but there's an

43:31

enthusiasm and an energy, not just

43:33

when you go out on a stage,

43:35

but like right when the zoom camera

43:37

comes on. It's only like, hey man,

43:39

what's up? It's immediately energy. If he

43:42

does leave you a video or a

43:44

voice note, they're usually under a minute.

43:46

And there's an energy to it. In

43:48

other words, I think you're the best

43:51

controller user of energy that I've ever met

43:53

in my life. The way you reserve it

43:55

for yourself and that you give it to

43:57

other people and I have to think for

43:59

you that's got to be one of

44:02

your keys as you navigate every season

44:04

of your life, but are you even

44:06

more conscious of your energy? I'm talking

44:08

about not just how you feel, but

44:11

what you're giving energetically to people during

44:13

that season, because it's very easy to

44:15

say the same words during busy season,

44:17

but it just doesn't hit like

44:19

it does when you're in this season

44:22

that's not quite so chaotic, if that

44:24

makes any sense. Yes, I think it's

44:26

for me, it's... two things. One, the

44:29

philosophy of joyful service. My schedule

44:31

is busy. Thank God. God

44:33

put all these opportunities

44:35

in front of me. You know, I was

44:37

a poor kid from Montana and I

44:40

get to work with this person.

44:42

I get to be on this stage.

44:44

I think that's amazing. I

44:46

also think that our legacy is

44:48

a function of how we make

44:50

people feel. And so I don't

44:53

want to make people feel bad.

44:55

When they leave me, they feel

44:57

lifted, they feel energized, they feel

44:59

like, wow, he saw me, he

45:01

heard us, and that honoring and

45:03

respecting of them, and their energy

45:05

is like, I want to be

45:08

an energy addition to people's

45:10

lives, not a subtraction. You're

45:12

the best ever at it, bro. Like I

45:14

mean it, like we all know people that

45:16

are great at it. I'm just telling you

45:18

the best at that. I think most people

45:20

at No Brendan would say this too. And

45:22

one of my tips is what you just

45:24

said I was gonna add it. So let's

45:26

go back and forth on that. It's

45:29

a perspective of the season. And this

45:31

took me many years. But

45:33

man, this little phraseology difference,

45:35

you've heard before perhaps, but I

45:37

want you to all ponder this. I have to

45:39

do this or I get to do this.

45:41

And I'm telling you, that seemed like I

45:43

am not a corny hokey phrasey guy, right?

45:45

I'm just not that guy. But I'm going

45:47

to tell you, many, many days in this

45:49

season, I'm in right now, I'm like, I

45:52

get to do this. What a privilege, what

45:54

an honor it is that I remember when

45:56

nobody wanted to meet with me. My biggest

45:58

problem is I couldn't get a meeting. Right?

46:00

Yes. I get to do this. And

46:02

inside of that, I always kind of

46:04

tell myself, and everything's gonna be okay.

46:06

And this may sound really subtle, but

46:09

like, there's a pressure that builds up

46:11

when you have a lot to do,

46:13

and you actually start worrying and projecting

46:15

about events and meetings that haven't even

46:18

happened yet. So the two little things

46:20

I do, sometimes you just wake up

46:22

because you're in that different brainwave state,

46:24

it's like your worry state. Yes. And

46:26

I'll immediately just go. Everything's gonna be

46:29

okay. Yeah, it's all gonna work out

46:31

and I get to do this I

46:33

get to do this and it seems

46:35

small and subtle But man if you

46:38

can begin to say like our like

46:40

right now We're like let's create some

46:42

content today. Bro, we got to do

46:44

this is so freaking good like this

46:46

is gonna be master classes people listen

46:49

to in four years We didn't know

46:51

we're gonna magic like this right like

46:53

we get to do this like And

46:55

so you get to be busy, you

46:58

get to have this beautiful family. Even

47:00

the challenges you have, you get to

47:02

have these challenges because on the other

47:04

side of them, you're going to learn

47:06

so damn much, you're going to do

47:09

so much data and information and understanding,

47:11

so many breakthroughs, even if the things

47:13

feel like failures and they don't go

47:15

the way you want, that will serve

47:18

you. Do you know how many hundreds

47:20

of millions of dollars I've made? in

47:22

my life from the knowledge extracted from

47:24

massive failures during previous busy seasons nice

47:26

that like they weren't failures like they

47:29

felt like I didn't close the deal

47:31

I lost the account I didn't get

47:33

and like I'm like I'm busy and

47:35

I lost no I actually extracted so

47:38

much information I didn't know it at

47:40

the time But now that I'm 52,

47:42

I can tell you all this, it's

47:44

all good. It's all gravy. It's all

47:46

gonna work out. It's just gonna work

47:49

out in this meeting. But you're gonna

47:51

get information or the win. You're gonna

47:53

get better or the win. And you

47:55

get to do it. And when you

47:58

start to approach your life, like I'm

48:00

further down. on the lifeline than most

48:02

of you. Fortunately and unfortunately. I can

48:04

just tell you, that's how it works.

48:06

Yes. And the other thing is this

48:09

season, if you're in it, no matter

48:11

how chaotic it might feel, you're growing

48:13

so damn much, it's unbelievable. The amount

48:15

of growth you're going through right now,

48:18

the amount of changing. And usually when

48:20

you're really, really growing, I don't think

48:22

it always feels like it. Sometimes it

48:24

just feels like pain. Sometimes it just

48:26

feels like chaos. Sometimes it just feels

48:29

like you're out of control. Sometimes it

48:31

feels like you're just spinning your wheels.

48:33

You're just not making you're just running

48:35

in circles on the treadmill. That's not

48:38

what's happening. You are growing in emotions

48:40

and knowledge and data in your ability

48:42

to communicate and your ability to deal

48:44

with things your emotional maturity is growing

48:46

in ways you can't even measure right

48:49

now. You get to do this and

48:51

there's massive upside from what you're going

48:53

through right now. And now you can

48:55

embrace what's happening in a way that

48:58

it's not so burdensome to you. Yes.

49:00

It's not so... I think of Jesse

49:02

Lee. Hmm. Brendan I do maybe this

49:04

is cryptic but I do think of

49:06

these things on days like this like

49:09

today's a busy day great busy day

49:11

for me busy day for you and

49:13

many of you know I used to

49:15

coach Jesse Lee Ward who's recently passed

49:18

away she's been on my show Brendan

49:20

knew who her as well and This

49:22

may sound an odd thing to say

49:24

but I have thought this many days

49:26

Jesse Lee would love to have this

49:29

day I have right now exactly She

49:31

doesn't get to have another one of

49:33

these days where I get to engage

49:35

with you and see people. What a

49:38

blessing it is that I'm here. Right.

49:40

What do you think Jesse Lee would

49:42

give to have a meeting today with

49:44

1015 different people and 1015 different meetings

49:46

and another one tomorrow and another one

49:49

tomorrow? And bless her heart, she's in

49:51

a better place than we are. But

49:53

in the physical realm of things. Yeah.

49:55

What she would have been given that

49:58

last day of her life when she

50:00

was taking her final 30 breaths. Yes.

50:02

That preciousness, the preciousness, the blessing of

50:04

it. And so, perspective is everything on

50:06

this season. Oh my gosh, you complemented

50:09

me earlier on my energy. And everyone's

50:11

listening to this as I have a

50:13

cold and I've been on the road.

50:15

And I'm like, oh, maybe not my

50:18

best representation. And the philosophy that comes

50:20

from, you know, the car accident that

50:22

I was in that gave me that

50:24

gift of, I call it mortality motivation.

50:26

when you're motivated by the fact that

50:29

you have life, you show up through

50:31

that in a different way than when

50:33

it feels like you have to carry

50:35

the burdens of life, but rather you

50:38

are lifted by life and the opportunity

50:40

of it. And I teach people all

50:42

this time, you have to create phrases

50:44

in your own mind to get yourself

50:46

in that place. Like the phrases I

50:49

have is, you know, the power plant

50:51

doesn't have energy, it generates energy. It's

50:53

my biggest dominant metaphor my entire life.

50:55

What it does is it takes energy

50:58

from one utilization, one source, and then

51:00

what it does is it transforms it

51:02

into a higher utilization and it transmits

51:04

it. So what I do is I

51:06

recognize in most places I go in

51:09

my life, including this event I was

51:11

recently at where everyone was down, they

51:13

were discouraged, they were disheartened, their business

51:15

wasn't going great. I know I'm walking

51:18

in there and the energy is low.

51:20

I know that I can be the

51:22

power plant, I can take that low

51:24

energy and I can build it and...

51:26

transform it and transmit it into a

51:29

higher utilization. The power plant doesn't have

51:31

energy, it generated it. I don't have

51:33

energy today. I'm tapping into something. And

51:35

I'm generating a higher utilization. So good,

51:38

Brenda. The other phrase I have is

51:40

bring the joy. So if, if, if,

51:42

if, you know, Ed calls me and

51:44

says, Brenda, I'm coming to your house,

51:46

what kind of wine do you want

51:49

me to bring? What do you want

51:51

me to be bringing? I go Ed?

51:53

Bring the joy. That's all I want

51:55

in my life is people show up

51:58

with joy and happiness and authenticity and

52:00

spontaneity. And so I teach myself that

52:02

little, I have bracelets and shirts that

52:04

say, bring the joy. That's like, I'm

52:06

conditioning my mind all the time. Okay,

52:09

joy. And last thing I'll say this

52:11

is, and I've coached everybody, and I

52:13

can tell you, after a person has

52:15

safety and sustenance and some success, no

52:18

matter what that is, you know, in

52:20

the US call it 40 grand a

52:22

year even. Everything beyond that, when you

52:24

actually get down to it, what do

52:26

people want? What do they really desire?

52:29

I can tell you the first thing

52:31

that they always desire is more aliveness.

52:34

They want to feel life again. They

52:36

want a sense of aliveness to it

52:38

and a sense of spontaneity or pop

52:40

or creativity or joy or passion. What

52:43

would be called the positive range of

52:45

emotions? And so what if you knew

52:47

what everybody on the planet wanted? Would

52:49

you live an abundant life? Would you

52:52

be an abundant entrepreneur? I know what

52:54

everybody in the world wants. They want

52:56

more aliveness. They want more aliveness in

52:58

their intimate relationships. They want more aliveness

53:01

in their passion. They want more aliveness

53:03

at work. And so I try to

53:05

bring life. And that's why I believe

53:07

that the world is rewarded. So many

53:10

of my actions is like, oh, this

53:12

kid's bringing energy in. I'm bringing life

53:14

into situations. And I believe that life

53:16

is celebrated, God gave us life, our

53:19

promises life. our promises ever after life

53:21

if you believe in that type of

53:23

faith. And so I go, oh, I

53:25

knew I would be wealthy the rest

53:28

of my life when I figured out

53:30

what people want is a liveness and

53:32

I can bring a little bit of

53:34

that. What a gift. So good. Brennan,

53:36

that is absolutely awesome. And that would

53:39

be my last point and then I'll

53:41

let you conclude things. For me, you

53:43

hit on it, which was... during that

53:45

season of my life, my faith life

53:48

needs to be at the forefront. And

53:50

so I know without being personal, like

53:52

this is an area of life that

53:54

you're growing tremendously in right now and

53:57

exploring. and loving about your life and

53:59

I am as well. But for me

54:01

the last time during the last point

54:03

for me during the season would be

54:06

to be connecting with your higher power

54:08

because that's where your power comes from.

54:10

So if you do want to plug

54:12

into something that can give you supernatural

54:15

energy. Yes. Holy Spirit type discernment. If

54:17

you believe in the quantum which you

54:19

and I both also believe in the

54:21

quantum field where you can vibrate at

54:24

the highest possible frequency. you've got to

54:26

give yourself the gift. For me, it's

54:28

meditation. That's where I plug into the

54:30

energy field. That's where I empty my

54:33

mind. That's where I give myself, you

54:35

know, the gift of stillness. And that's

54:37

important. And then my prayer life as

54:39

a Christian in my case, me asking

54:41

for discernment and wisdom and blessing and

54:44

comfort. And I don't always ask God

54:46

to make things better. I prayed most

54:48

recently for him to help me be

54:50

better. And so, and for me, that's

54:53

the time where I get the most

54:55

comfort. I draw in my faith during

54:57

this time. I found that my faith

54:59

has grown the most during the most

55:02

chaotic and busy seasons of my life,

55:04

ironically. I think you find peace and

55:06

stillness, but oftentimes we uncover the depths

55:08

of our faith during chaos because for

55:11

me, I've reached the conclusion in my

55:13

life that I'm not capable just on

55:15

my own. that I do need to

55:17

rely on something greater than me. And

55:20

that reliance becomes more and more important

55:22

to me during times where I do

55:24

feel overwhelmed and where I feel like

55:26

I don't. You can have every technique

55:29

and tactic in the world, but at

55:31

the end of the day, I need

55:33

a blessing. I need grace. I need

55:35

peace. And so for me, it's just

55:38

easy when you're busy to let your

55:40

schedule get away, to let your fitness

55:42

and hydration, to let your energy. Right

55:44

to let those things get away to

55:46

to let your perspective to let God

55:49

get away and these are time I

55:51

think what we're both saying is bring

55:53

these things closer. Yes. That's how you

55:55

don't only survive during this time, but

55:58

you thrive. And your point, bro, like

56:00

one of the things I love about

56:02

you is, you know, I do try

56:04

to, when I'm feeling helpless, I try

56:07

to get helpful. And one of the

56:09

great role models in my life for

56:11

that is you, like you're just always

56:13

giving to people. One of the things

56:16

you do, I want to say this

56:18

last because we both did this today

56:20

today too, too, too, but like, but

56:22

like you give to people, you give

56:25

to people, The law of reciprocity is

56:27

really powerful law, but at the same

56:29

time, then there's people that almost rise

56:31

above the law of reciprocity and they're

56:34

like, I just give. I just give.

56:36

And if it's reciprocated, that's wonderful, but

56:38

that's not why I'm giving. And it's

56:40

one of the things that I admire

56:43

most about you, Brother, and... I would

56:45

be remiss if I didn't say that

56:47

in today, like this has been magic,

56:49

bro, and we're just rifting today. Yeah,

56:51

this has been amazing. So I'll let

56:54

you finish up with whatever your final

56:56

thought was, but my final thought would

56:58

be your faith in your spiritual life.

57:00

Thank you. Well, I reflect back that

57:03

exact same thing. I mean, my spiritual

57:05

life began standing on the crumpledhood of

57:07

a car bleeding in the Dominican Republic

57:09

when I thought I was going to

57:12

die at 19, and I felt God's

57:14

grace and God's gift of a gift

57:16

of a second. chance at that moment

57:18

standing there. I knew I would be

57:21

okay. I felt that spirit enter and

57:23

I was like, you're gonna be okay.

57:25

And I looked up at the moon

57:27

that night and I just thought, I

57:30

want to earn this life. I want

57:32

to earn it. It wasn't just to

57:34

thank you God. It was like, gosh,

57:36

I want to earn this. I want

57:39

to do this second chance. I want

57:41

to do something good with it. And

57:43

I know that If I can bring

57:45

a lot of energy to the world,

57:48

I think that's great. You bring so

57:50

much mentorship and wisdom. I don't think

57:52

people realize how much you could go

57:54

do other things, but you choose to,

57:56

you know, give your message out for

57:59

free on podcast and Instagram and you've

58:01

made all this incredible success and discernment

58:03

in your life that you share so

58:05

openly. And as we're in busy season,

58:08

my hope for you too is this

58:10

last point I have, which is due

58:12

daily, if not hourly, intensity checks. I

58:14

mean, you have some people language here.

58:17

An intensity check is, you know, if

58:19

you've ever worked with the NFL and

58:21

the quarterbacks in the huddle, there's an

58:23

intensity of the tone that's about to

58:26

happen. That is very important. the pre-game

58:28

locker room talk. There's an intensity check

58:30

that has to happen there. And throughout

58:32

the days, when we're busy and we're

58:35

solo pernoers, we're solo out there, we

58:37

forget to check in on our own

58:39

intensity. And we get really fired up

58:41

about something, and we're drained three hours

58:44

later, because we didn't check, is that

58:46

the intensity that's appropriate for that thing.

58:48

And the way the high performance get

58:50

over this is in two ways. Number

58:53

one, is mastering the pit stop. I

58:55

always say this, the high performance race

58:57

car doesn't need the pit stop. It

58:59

can actually do the entire race without

59:01

a pit stop. It takes the pit

59:04

stop to prevent the wreck and the

59:06

burnout later. So that high performance race

59:08

car coming into the pit stop where

59:10

it's refueled, checked, calibrated, it gives the

59:13

driver a second to calibrate, even, the

59:15

driver literally gets like seconds. But it's

59:17

a recalibration for them. It's a recalibration

59:19

for the car. So the car can

59:22

go longer, faster, and win more because

59:24

it took the pit stop. When you're

59:26

in busy season, you better find those

59:28

pit stops. And it's got to be

59:31

daily. It can be your daily prayer,

59:33

your daily meditation, your daily time in

59:35

the gym, your daily time in the

59:37

sauna, your daily time for a long

59:40

walk at the end of the night,

59:42

which I highly recommend for every high

59:44

performer in the world. Go out and

59:46

get some darkness on your body, just

59:49

like in the morning, go out and

59:51

get some sunlight on your body. At

59:53

night, there's an end of the day.

59:55

Go for a walk at the end

59:58

of the end of the day. Let

1:00:00

that dark set on you, you'll sleep

1:00:02

better and you'll calibrate to the time

1:00:04

zone of the night and you'll down

1:00:06

shift and do a different time. It's

1:00:09

like a little pit stop at the

1:00:11

end of the day. But I take

1:00:13

pit stops throughout the day. It's important

1:00:15

for me to maintain. I might just,

1:00:18

you know, at the top of every

1:00:20

hour, you'll see me, I usually hit

1:00:22

the floor and do some vignosa flows

1:00:24

to open my body, my flexibility, my

1:00:27

energy. So pit stop, find your pit

1:00:29

stops throughout the day by checking on

1:00:31

your intensity by checking on your intensity.

1:00:33

is you have to learn in busy

1:00:36

season to master the down shift. You

1:00:38

got to learn to down shift your

1:00:40

energy. You can't bring that intensity to

1:00:42

dinner table. She won't like you. You

1:00:45

can't bring that intensity to the team.

1:00:47

When you're in busy season, you're kind

1:00:49

of keyed up. You're at a different

1:00:51

level. You've got a down shift. So

1:00:54

that you don't run over people. You've

1:00:56

got a downshift so you can slow

1:00:59

to their speed and not ever be

1:01:01

bitter that they're not at the speed

1:01:03

you're at. So a lot of people

1:01:05

in busy season, they get really mad

1:01:08

at their family. Well, she doesn't understand.

1:01:10

He doesn't understand. It's like they're in

1:01:12

a different race than you are. You're

1:01:14

in a different race right now. You

1:01:16

got a downshift. So before you come

1:01:19

into the house, sit in the car,

1:01:21

close your eyes, for three minutes, for

1:01:23

three minutes, do a release, Set your

1:01:25

intention for how you're going to go

1:01:28

in the house. That's the downshift before

1:01:30

you walk in the house Go in

1:01:32

the other room lay on the ground

1:01:34

repeat the word release to yourself release

1:01:36

all the tension before you go to

1:01:39

dinner You know before you make that

1:01:41

big business decision Take the 30 minutes

1:01:43

before it and downshift your energy from

1:01:45

the intensity and get in that place

1:01:48

of wisdom of peace of spirit of

1:01:50

just higher intention, because if you don't

1:01:52

downshift, I promise you will just run

1:01:54

over everybody and everything, and you won't

1:01:56

realize it because you're keyed up and

1:01:59

busy. season. It's something that's such an

1:02:01

important practice for my high performer. So

1:02:03

I just want to give you that

1:02:05

language to learn to master the down

1:02:08

shift. So hey guys, you know what

1:02:10

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and affiliates. Potential savings will vary. Not

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available in all states. That

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was a great conversation, and if you

1:03:42

want to hear the full interview, be

1:03:44

sure to follow the Ed My Let

1:03:46

show on Apple and Spotify. Links are

1:03:48

in the show notes. You'll never miss

1:03:50

an episode that way. Let me tell

1:03:52

you one thing I've noticed about all

1:03:54

the Maxout performers that I've interviewed on

1:03:57

my program and that I've known throughout

1:03:59

my life for the last 30 years

1:04:01

really in business, sports, entertainment, politics. you

1:04:03

name it, the elite performers look at

1:04:05

time and use time completely differently than

1:04:07

the people who perform at an average

1:04:10

level. And so I want to talk

1:04:12

to you about some tips and strategies

1:04:14

today to begin to think about time

1:04:16

and utilize time differently. So let's start

1:04:18

out. The first thing I want to

1:04:20

tell you about people who win, who

1:04:23

max out, they are in a much

1:04:25

bigger hurry. than the people who are

1:04:27

average. And I'm not kidding you when

1:04:29

I say this. They're in a bigger

1:04:31

hurry to get to their destination, to

1:04:33

get to their outcome. Their pace is

1:04:35

faster. They walk faster. They talk faster.

1:04:38

And their expectation when they're going to

1:04:40

arrive at their destination is sooner. This

1:04:42

may seem like a very small subtle

1:04:44

thing, but I want you to evaluate.

1:04:46

How big of a hurry are you

1:04:48

in? Because there's something to be said

1:04:51

about how close you think you are

1:04:53

to a goal. and how fast you

1:04:55

will run to get to the finish

1:04:57

line. Let me give an example of

1:04:59

that. If you and I started out

1:05:01

right now, and we had a 26-mile

1:05:04

marathon to run, right? In our minds,

1:05:06

it was 26 miles. We were gonna

1:05:08

race each other. We would pace ourselves

1:05:10

at a certain speed in order to

1:05:12

maintain that speed because of the duration

1:05:14

of the run. So it was a

1:05:17

marathon, we'd jog, wouldn't we pretty slowly.

1:05:19

You certainly wouldn't sprint 26 miles. And

1:05:21

so because the destination line is so

1:05:23

far away, Our pace or our hurry

1:05:25

is limited based on how far away

1:05:27

we think we are or when we'll

1:05:29

arrive there. But if you and I

1:05:32

were to run a hundred yard dash,

1:05:34

would the pace be the same? Because

1:05:36

the finish line is so much closer,

1:05:38

we'd run full speed from the minute

1:05:40

we took off, wouldn't we? Because of

1:05:42

the proximity of how close the finish

1:05:45

line is. The people that win in

1:05:47

life don't necessarily have more vision than

1:05:49

you. See, it's not a lack of

1:05:51

vision always that means that you are

1:05:53

going to lose. It's a lack of

1:05:55

a type of vision, which is depth

1:05:58

perception. You think you're further away from

1:06:00

the outcome, and so you pace yourself

1:06:02

like it, and you jog all the

1:06:04

time throughout your life. The people that

1:06:06

win may have a bigger vision. but

1:06:08

they have accurate depth perception. They understand

1:06:10

how close their goals are, how close

1:06:13

their outcome is, and they're constantly in

1:06:15

a sprint to get there throughout their

1:06:17

day. That means consequently, they get started

1:06:19

earlier and they finish later. They get

1:06:21

up earlier. Throughout the day, they're in

1:06:23

a bigger hurry to get to the

1:06:26

places they need to be because the

1:06:28

finish line in their mind is so

1:06:30

much closer. I cannot emphasize this enough

1:06:32

to you as just the pace and

1:06:34

the way time shrinks for elite performers

1:06:36

compared to the average. I'm telling you,

1:06:39

the average performer can say the same

1:06:41

things, read the same books, have the

1:06:43

same schedule, yet the person who is

1:06:45

in a bigger hurry throughout the day

1:06:47

ends up winning the day, winning the

1:06:49

week, winning the month, winning the year,

1:06:51

and winning the life. And so please

1:06:54

evaluate your pace. You should be in

1:06:56

a so much bigger hurry than everybody

1:06:58

around you. You almost have people telling

1:07:00

you to slow down a little bit.

1:07:02

So that's number one is you've got

1:07:04

to be in a bigger hurry. The

1:07:07

second thing is the way we begin

1:07:09

our day. I'm going to tell you

1:07:11

right now. Either you're going to control

1:07:13

your time or your time's going to

1:07:15

control you. Either you are going to

1:07:17

dictate the terms of your life or

1:07:20

you're going to be somebody who reacts

1:07:22

and responds throughout their life. This device

1:07:24

right here can both speed up time

1:07:26

in your life or it can slow

1:07:28

it down. It's not always a speed

1:07:30

tool. So one of the tips that

1:07:32

I've covered before but not enough people

1:07:35

implement that I promise you is a

1:07:37

quality of max out performers that relates

1:07:39

to their time is they control it.

1:07:41

They do not react and respond. They

1:07:43

dictate the terms of their life most

1:07:45

of the time. And that means this,

1:07:48

when you wake up in the morning,

1:07:50

the greatest thing you could do for

1:07:52

yourself is not touch or look at

1:07:54

this device for 30 minutes to an

1:07:56

hour after awakening. So that when you

1:07:58

wake up, you take control of your

1:08:01

time. You control the time. You control

1:08:03

the beginning of the day. You get

1:08:05

clear. You meditate. You pray. You stretch.

1:08:07

You think. You go through a gratitude

1:08:09

exercise. You control the first 30 minutes

1:08:11

of your day. It sets a tone

1:08:13

that I'm in charge of my time,

1:08:16

not what enters this. If the first

1:08:18

thing you do is grab this, this

1:08:20

now dictates the term of your day.

1:08:22

This controls my day. What hits this?

1:08:24

What email? What text? What call hits

1:08:26

this? What Instagram post hit this? This

1:08:29

controls me. It controls my time. But

1:08:31

if you can stay away from it

1:08:33

for the first 30 minutes to an

1:08:35

hour, you send a message to your

1:08:37

brain, to yourself that you control time,

1:08:39

that this day is on your terms.

1:08:42

And again, you stack up a day,

1:08:44

a week, a month, a year, five

1:08:46

years of a life. lifetime of you

1:08:48

controlling and dictating the terms of your

1:08:50

life for just the first 30 minutes

1:08:52

to an hour every day. It will

1:08:54

revolutionize your life. It'll be very difficult

1:08:57

to do for the first 30 days.

1:08:59

But after 30 days, you'll never have

1:09:01

the desire to do it again. You'll

1:09:03

completely flip your life around. I'm not

1:09:05

suggesting that all Maxell performers dictate every

1:09:07

term. Of course I respond. Of course

1:09:10

I react throughout my day. It's not

1:09:12

the syntax or context of my day.

1:09:14

I control my day. There are things

1:09:16

throughout every day where we react and

1:09:18

respond. But I'm the assessor of my

1:09:20

life, not the assessee. I assess my

1:09:23

life. I dictate the terms of my

1:09:25

life. I'm not being assessed and I'm

1:09:27

not being dictated to by other people

1:09:29

all the time in my life. That's

1:09:31

a huge separator and how people look

1:09:33

at time for Maxau performers. The third

1:09:35

thing is this. Why is a day

1:09:38

only 24 hours? I mean, if the

1:09:40

average people in the world or the

1:09:42

majority of people in the world have

1:09:44

a 24-hour day. Why does that have

1:09:46

to apply to you? Many years ago,

1:09:48

I discovered, have you ever had a

1:09:51

day where in four or five hours

1:09:53

you got more in the first four

1:09:55

or five hours done or accomplished in

1:09:57

your day than you had in a

1:09:59

normal day? You ever have a four

1:10:01

or five hour window or a six

1:10:04

hour window like that? I've got so

1:10:06

much done in these six hours. It's

1:10:08

more than I get done in an

1:10:10

average day. And what I found out

1:10:12

was, max out elite performers, people that

1:10:14

perform at the highest performance, than most

1:10:16

people get done in a day. And

1:10:19

here's why. Most people measure a day

1:10:21

by 24 hours. So I started to

1:10:23

think I was young in business. I

1:10:25

was in my early 20s. And one

1:10:27

of the things that was held against

1:10:29

me by other people is you're too

1:10:32

young to win. You don't have enough

1:10:34

experience. You just haven't have enough days

1:10:36

of experience of your life, enough days

1:10:38

in business to win. I thought, well,

1:10:40

how can I fix that? And here's

1:10:42

how you can fix that. And I've

1:10:45

adopted this now for almost 30 years

1:10:47

now for almost 30 years now for

1:10:49

almost 30 years now for almost 30

1:10:51

years. My days are six days long.

1:10:53

So I want to teach you the

1:10:55

concept of running many days. My day,

1:10:57

my first day is from 6am to

1:11:00

noon every day. That's a full day

1:11:02

for me. So I try to get

1:11:04

done a full day's work from 6am

1:11:06

to noon because I no longer have

1:11:08

a 24-hour day in my life. I

1:11:10

have a six-hour day. And so a

1:11:13

day to me is that measure of

1:11:15

time. It altered the complete direction of

1:11:17

my life. It transformed who I am.

1:11:19

So now from 6am to noon is

1:11:21

a day. That's my first day. Every

1:11:23

single week six a.m. to noon Monday

1:11:26

morning and what happens in that six

1:11:28

a.m. to noon I see there's a

1:11:30

mental thing we have I have a

1:11:32

whole day to get all these things

1:11:34

done and so we stack and dictate

1:11:36

and schedule our day over that 24-hour

1:11:39

window of time You'd be surprised if

1:11:41

you shrunk the day to six hours

1:11:43

you can get the same things done

1:11:45

in those six hours You used to

1:11:47

get done in 24 from noon to

1:11:49

six p.m. Is my second day? memories,

1:11:51

meetings, phone calls, you name it, meetings

1:11:54

with my relationships in my life. In

1:11:56

that six-hour day, I pack out another

1:11:58

day from noon to 6 p.m. I

1:12:00

fill that day up. And my third

1:12:02

day is 6 p.m. to 6 p.m.

1:12:04

and my third day is 6 p.m.

1:12:07

to midnight. And then that 6 p.m.

1:12:09

to midnight, same thing. the average person

1:12:11

had And I started to accomplish triple

1:12:13

what the average person was accomplishing. Now

1:12:15

once again, you stack up three days

1:12:17

and 24 hours over a week. a

1:12:20

month, a year, and just one year,

1:12:22

I end up with over a thousand

1:12:24

days and I'm competing against people only

1:12:26

have 365. Think about the mind-blowing difference

1:12:28

could be in your life if you

1:12:30

ran many days the rest of your

1:12:32

life. I'm telling you right now that

1:12:35

my days are six hours long. The

1:12:37

amount of work you could get done,

1:12:39

the amount of compounding that'll take place

1:12:41

in your life, it's gonna blow your

1:12:43

mind. When you start looking at your

1:12:45

schedule, day one is 6 p. Day

1:12:48

three is 6 p.m. to midnight, your

1:12:50

whole existence is going to change. It'll

1:12:52

be kind of fun in the beginning.

1:12:54

You'll mess it up. But you stack

1:12:56

up a week or two and you

1:12:58

do that for a month. Imagine that

1:13:01

in one month getting 90 days. Think

1:13:03

about what would happen in your life.

1:13:05

If in a month you had 90

1:13:07

days and the rest of the world,

1:13:09

the average in your life, the rest

1:13:11

of the world only had 30. And

1:13:13

you stack that up over a year

1:13:16

or three years. How different would your

1:13:18

life be? And I'm telling you, I'm

1:13:20

an example of how different your life

1:13:22

would be. I'm an example of what

1:13:24

that productivity and compounding in your life

1:13:26

can look like. More fun, more memories,

1:13:29

more meetings, more encounters, more relationships, more

1:13:31

experiences, more experiences, more experiences. So there's

1:13:33

sprints all the time. And so because

1:13:35

I only have a six hour day,

1:13:37

I'm gonna hurry throughout that day. I'm

1:13:39

not jogging. I'm not walking. I'm in

1:13:42

a big hurry. And you're gonna be

1:13:44

amazed at the transformation. You're like, I

1:13:46

may never give you a bigger gift.

1:13:48

I may never give you a bigger

1:13:50

gift than the concept of bigger gift

1:13:52

than the concept of six hour days.

1:13:54

I think I'm one of the only

1:13:57

people you'll ever hear explain this to

1:13:59

you. But I started just stretching getting

1:14:01

out of. done their first appointment or

1:14:03

two, especially you entrepreneurs out there. How

1:14:05

critical this is because when you're an

1:14:07

employee, at least as an employee to

1:14:10

some extent, they control your time. They

1:14:12

dictate. You need to be here at

1:14:14

9 a.m. You can't leave until 5

1:14:16

p.m. And so although that's a nuisance,

1:14:18

it helps you be more productive because

1:14:20

they're paying you, they tell you when

1:14:23

to be there. But what happens for

1:14:25

most entrepreneurs, they don't realize, when you

1:14:27

become an entrepreneur. You've taken on three

1:14:29

jobs, four jobs, it requires more time,

1:14:31

but people start to relax. Oh, my

1:14:34

time's mine, my time's free. I love

1:14:36

the freedom of being an entrepreneur. more

1:14:38

obligations, more accountability when you're an entrepreneur,

1:14:40

because there's no guaranteed money coming in.

1:14:43

The biggest mistake, the biggest misnomer, the

1:14:45

worst thinking you could have as an

1:14:47

entrepreneur is that somehow you're free because

1:14:49

you don't have a job. Just because

1:14:52

you call yourself an entrepreneur, if you

1:14:54

are one, doesn't make you free. A

1:14:56

fact that makes you less free. And

1:14:58

so what will make you free is really

1:15:00

being free, really getting financially independent, really having

1:15:02

enough money that you would never need to

1:15:05

work again. Really having enough money that if

1:15:07

you didn't want to take a meeting, you

1:15:09

didn't have to. So stop diluting yourself into

1:15:11

this false sense of freedom because you call

1:15:13

yourself an entrepreneur. It's hilarious and it's why

1:15:16

you're losing. You have this fallacy, this relaxed

1:15:18

state of freedom where you're going to get

1:15:20

around to doing things and you get to

1:15:22

go to the gym anytime you want to.

1:15:24

And you're wearing your sweats at 1030 in

1:15:26

the 1030 in the morning. You wouldn't do

1:15:29

that if you work for someone else.

1:15:31

You don't do that when you work

1:15:33

for you. And so the greatest thing

1:15:35

I could give you is the gift

1:15:37

of many days. The next thing I

1:15:39

want to share with you is that

1:15:41

there needs to be an alarm clock

1:15:43

where performance is measured, performance improves. Secondarily,

1:15:45

the more you can shrink the time

1:15:47

frame where you measure performance. the better

1:15:49

chance you can have to alter that

1:15:51

performance and improve it. So what do

1:15:53

most people do? They measure their performance,

1:15:55

the average people in the world, measure

1:15:57

their performance at the end of every year.

1:15:59

New Year's Eve. They take it accountable, here's my

1:16:01

life, here's what I accomplish, here's what

1:16:03

I didn't get done. And once a

1:16:05

year, they take a look at themselves,

1:16:07

they make an adjustment, and their performance

1:16:09

improves. They measure their performance, they measure

1:16:11

the results, and then they make an

1:16:13

adjustment. So they adjust about once a

1:16:15

year. Pretty good performers shrink the time

1:16:17

frame. At the end of every month,

1:16:19

most companies kind of do an inventory.

1:16:21

Most people do an inventory. They look

1:16:23

at their books, they look at the

1:16:25

profit and loss, they look at their

1:16:27

schedule, and they make an adjustment after

1:16:29

they measure that performance at the end

1:16:31

of the month. Really good people kind

1:16:34

of get together on a Sunday night.

1:16:36

If they're pretty good performers, once a

1:16:38

week they measure their performance, they make

1:16:40

adjustments, and they move on weekly. And

1:16:42

then there's really top level performers, and

1:16:44

they do at the end of every

1:16:46

day. don't they? The end of every

1:16:48

day, they sit back, they look at

1:16:50

their calendar, they look at the results,

1:16:52

and they measure the performance daily. Well,

1:16:54

who do you think is going to

1:16:56

do better? The person who measures it

1:16:58

once a year, once a month, once

1:17:00

a week, or once a day. We

1:17:02

all know, the better adjustments, they've shrunk

1:17:04

the time frames down, they adjust, they

1:17:06

get better, they improve daily. And then

1:17:08

there's the max out, 1% of 1%

1:17:10

performers, and they have a clock that

1:17:12

goes off every hour. Every hour in

1:17:14

their head, a alarm goes off in

1:17:16

my mind. It's sort of weird, but

1:17:18

it works. I'm addicted to it now.

1:17:20

About every hour, the top of every

1:17:22

hour at 11 a.m. It's funny, my

1:17:24

mind just knows, what did I do

1:17:26

to move closer to my goals? What

1:17:28

did I do to move closer to

1:17:30

my outcomes? Have I achieved the things

1:17:32

of my to-do list today? Have I

1:17:34

achieved my biggest and badest outcomes? Have

1:17:36

I achieved my biggest and badest outcomes

1:17:38

of the day? And every hour, did

1:17:40

I move back? What do I need

1:17:42

to celebrate? What's been accomplished so far?

1:17:44

You program this thing to go off

1:17:46

every hour just to remind you what

1:17:49

did you get accomplished? Maybe when that

1:17:51

hour goes off You know what flashes

1:17:53

on the screen your out comes in

1:17:55

your goals hourly the alarm goes off

1:17:57

hourly the alarm goes off. It will

1:17:59

begin to train you to begin to

1:18:01

measure the time frame of your performance

1:18:03

every hour. Now let me ask you

1:18:05

a question. There's a group of people

1:18:07

that measure their performance, their race, their

1:18:09

marathon is once a year. Then there's

1:18:11

those that do it once a month

1:18:13

that make adjustments and measure where they

1:18:15

are an increase effort. Then those that

1:18:17

do it monthly, weekly, daily, hourly. I

1:18:19

can tell you that I run many

1:18:21

days and I measure for my performance

1:18:23

hourly. It will transform. your life, you

1:18:25

will become more productive in your family,

1:18:27

in your personal relationships, in your faith,

1:18:29

in your business, in your fitness, in

1:18:31

your nutrition. and your money in every

1:18:33

area. If just something goes off every,

1:18:35

by the way, it's a five second,

1:18:37

just reminder. Am I moved closer to

1:18:39

my outcome? If I moved closer to

1:18:41

my to-do list today, what adjustments do

1:18:43

I need to make? You'll be reminded

1:18:45

at that time of someone you forgot

1:18:47

to call, an email you didn't return,

1:18:49

a meeting, a meeting you have to

1:18:51

call, an email you didn't return, a

1:18:53

meeting you have an ask for yet.

1:18:55

Something you were supposed to eat, shrunk

1:18:57

the time frames down of where I

1:18:59

measure my results, right, where I recalibrate,

1:19:01

where I course correct, where I make

1:19:04

an adjustment, where I realize I'm behind,

1:19:06

or I've made a mistake, and I

1:19:08

improve a performance. And so so far,

1:19:10

can you imagine if you started just

1:19:12

being a bigger hurry? And you had

1:19:14

perception, correct, about how close you really

1:19:16

are to your goal. The difference in

1:19:18

winning and losing is this much. It's

1:19:20

like a veil. And when you remove

1:19:22

that veil, you see, my gosh, I'm

1:19:24

so much closer. I promise you, one

1:19:26

of the things that you suffer from,

1:19:28

isn't just like a lack of vision

1:19:30

and clarity, and more specificity in your

1:19:32

vision? And I wish you more proximity,

1:19:34

that you knew how much closer you

1:19:36

were to achievement to achievement than you

1:19:38

think you were to achievement. them to

1:19:40

constantly stay that far away from you

1:19:42

because you're not running fast enough towards

1:19:44

them. You're not measuring them fast. enough.

1:19:46

You're killing your goals and your dreams

1:19:48

by thinking they're so far away. It

1:19:50

kills everything. If you knew how close

1:19:52

you really were you run so much

1:19:54

faster. So if you altered that, if

1:19:56

you altered the first 30 minutes to

1:19:58

an hour of your day and you

1:20:00

just stop letting yourself be a reactor

1:20:02

but you took control and became a

1:20:04

dictator of your time, if you manipulated

1:20:06

and bended time like I have to

1:20:08

where a day is six hours, let

1:20:10

the rest of the world think a

1:20:12

day is 24 hours. just made that

1:20:14

crap up a long time ago. An

1:20:16

hour of measurement, 24 hours is a

1:20:18

day, 365 is a year. Someone just

1:20:21

made that up and everybody's bought into

1:20:23

it. Well guess what? I've made mine

1:20:25

up. My days are six hours long.

1:20:27

I've just manipulated and changed time. It's

1:20:29

a figment of our imagination is how

1:20:31

time works. And what if an alarm

1:20:33

could go off every hour in that

1:20:35

mind of years, in that heart of

1:20:37

years? Just checking. doing to make? What

1:20:39

course corrections? What was achieved? What am

1:20:41

I grateful for? It's just a five

1:20:43

to ten second reminder and you're back

1:20:45

off to the races again. If the

1:20:47

earth spins around once we call that

1:20:49

a day. If the moon goes around

1:20:51

us once we call that a month.

1:20:53

If we go around the sun once

1:20:55

we call that a year. It's just

1:20:57

stuff people made up, right? And so

1:20:59

time is a figment of our imagination

1:21:01

and if you'd use your imagination. Imagine

1:21:03

what you could accomplish if you shrunk

1:21:05

the time frames down. The last thing

1:21:07

I want to tell you about time

1:21:09

is that the best people I know

1:21:11

have a focus on the future and

1:21:13

use their time in the present. They

1:21:15

focus on the future and use their

1:21:17

time in the present. Too many of

1:21:19

you are focused in the past and

1:21:21

are thinking all the time about the

1:21:23

future dreaming and aren't taking advantage of

1:21:25

the present. The present is a gift

1:21:27

and we need to treat it as

1:21:29

such. The past is literally gone forever.

1:21:31

Gone forever. And in many cases it's

1:21:33

a figment and a manipulation of our

1:21:36

imagination. The future is grand and powerful

1:21:38

and we need to be focused there

1:21:40

and thinking about it and dreaming. about

1:21:42

it because we are pulled towards it.

1:21:44

But the best people can simultaneously be

1:21:46

dreaming and optimistic about the future and

1:21:48

take massive action right now. Most of

1:21:50

the Max Out achievers I know in

1:21:52

my life spend almost zero percent of

1:21:54

their time on the past. And I'm

1:21:56

talking about people who have pretty darn

1:21:58

good past in some cases as well.

1:22:00

It is wasted time. You are wasting

1:22:02

time. You're stealing and robbing your future

1:22:04

and your present by focusing any of

1:22:06

your attention or thoughts on the past.

1:22:08

The past, if it's negative and wasn't

1:22:10

positive for you, is a place you

1:22:12

should avoid forever, it's not coming back,

1:22:14

it doesn't exist anymore, all we really

1:22:16

truly have is this moment right now

1:22:18

and our dreams about the future. If

1:22:20

the past was wonderful and you were

1:22:22

a high school quarterback or had a

1:22:24

business victory or got a college degree

1:22:26

or had an achievement there, those things

1:22:28

aren't your present and aren't your future

1:22:30

and dwelling on them and focusing on

1:22:32

what you've done previously is not going

1:22:34

to produce for you. a future. Here's

1:22:36

the truth. Your past does not equal

1:22:38

your future. What will equal your future

1:22:40

is what you do in the present.

1:22:42

And so I want to encourage you

1:22:44

to take these tips I've shared with

1:22:46

you today and I want you to

1:22:48

know if you would make a couple

1:22:51

of these changes I can assure you

1:22:53

your future is closer to you than

1:22:55

you think it is if you'll take

1:22:57

massive action right now in the present.

1:22:59

Here's a clip of Ed Milet appearing

1:23:01

on the Heavy Checkless Podcast. By the

1:23:03

time we're done with this book, we

1:23:05

have no excuse to not be at

1:23:07

99 degrees. And here's why. You'll be

1:23:09

associating with me the whole time you

1:23:11

read the book. Don't read this book.

1:23:13

Like, ah, I'm reading the words that

1:23:15

Sky wrote. Pretend I'm talking to you.

1:23:17

That's one of my favorite parts about.

1:23:19

I don't know if it's the first

1:23:21

chapter or the forward. But you say,

1:23:23

I'm going to read a word for

1:23:25

word for word for word for word

1:23:27

for word. You were not born to

1:23:29

be average or word. You were not

1:23:31

born to be average or ordinary. You

1:23:33

were not born to be average or

1:23:35

ordinary. You were born to be average

1:23:37

or ordinary. You were born to be

1:23:39

average or ordinary. You were born to

1:23:41

be average or ordinary. You were born

1:23:43

to do something. You were born to

1:23:45

do something. I know this about you.

1:23:47

Yeah. Those are Ed's exact words. Ed.

1:23:49

How the hell do you know that

1:23:51

about me? How the hell do you

1:23:53

know that about the people reading this

1:23:55

book? Because... I have faith and my

1:23:57

faith informs me that we're all brothers

1:23:59

and sisters of the same loving God.

1:24:01

And so whatever DNA I have running

1:24:03

through me, you can have running through

1:24:05

you. And if one man can do

1:24:08

something, another man can do it. And

1:24:10

you're born with your own unique skills

1:24:12

and giftedness. Just like you described earlier,

1:24:14

that are yours. Combined with your life

1:24:16

experience makes you one of a kind.

1:24:18

There's one thing I want you to

1:24:20

think about, bro. This is going to

1:24:22

blow your mind. It just occurred to

1:24:24

me after me after I wrote the book.

1:24:26

And that one decision changed my

1:24:28

family forever. My dad doesn't

1:24:30

get sober. I'm probably not

1:24:32

talking to you. And then

1:24:34

it occurred to me after

1:24:36

I wrote the book. I

1:24:39

want everyone to hear this.

1:24:41

This is super important. I woke

1:24:43

up the other night and I

1:24:45

woke my wife up. I woke

1:24:47

Christine. I go, babe. Someone helped

1:24:49

my dad. Someone helped my dad

1:24:51

get sober. She said, oh my

1:24:53

God, I said, I don't know

1:24:55

who they were. It's like an

1:24:57

anonymous program. And I said, babe,

1:24:59

do you know what qualified them

1:25:01

to help my dad? She goes,

1:25:03

no, I go, they were a

1:25:05

drunk. Yeah. They were a mess. They were

1:25:08

an alcoholic. Their mess qualified

1:25:10

them to help my dad.

1:25:12

This average everyday human being,

1:25:14

whose life was a shambles

1:25:16

at one point, helped my

1:25:19

dad change his entire life.

1:25:21

Compounding interest. That's exactly what

1:25:23

it is. That's exactly what

1:25:25

it is. Because you are

1:25:27

now the fruits of those

1:25:29

single small actions, those single

1:25:32

one more steps that people

1:25:34

took, one drunk. helped another

1:25:36

drunk, that drunk cleaned up

1:25:38

his life, he inspired you, and now you

1:25:40

inspire millions. And that's exactly right. And what

1:25:42

I want everyone to know that, bro, is

1:25:44

like your mess doesn't disqualify you for helping

1:25:47

other people or making your dreams come true.

1:25:49

In fact, it's what qualifies you to make

1:25:51

something great with your life. This thing you

1:25:53

think that you fear about you or you're

1:25:55

embarrassed by or not confident about or ashamed

1:25:58

of, that may be the very thing. that

1:26:00

helps you change other people's lives and maybe one

1:26:02

of your great gifts and it sure was for

1:26:04

my family so I just had to tell you

1:26:06

that because it's not in the book and it

1:26:09

just occurred to me like a week ago that's

1:26:11

wild yeah that's wild yeah that's a that's a

1:26:13

wild middle of the night thought it is man

1:26:15

because that's a heavy one to heavy one big

1:26:18

one it's a real one I know we're going

1:26:20

heavy today whatever it's what we're here for man

1:26:22

I mean the thing is I gotta tell

1:26:24

you, it's an honor to be able to

1:26:26

turn the tables on you because you are

1:26:29

one of the world's best interviewers. You're

1:26:31

good too. You could be on any broadcast

1:26:33

network in the world and you could just,

1:26:35

you could kick Larry King's ass, you

1:26:37

could just absolutely dominate because you have a

1:26:40

way of reading people's body language and you

1:26:42

don't step on people's words, you're able

1:26:44

to feel what I'm saying, the empathy that

1:26:46

you, I feel your empathy right now, it's

1:26:49

like, like shiny at me, and even

1:26:51

when I'm texting when I'm texting you. you

1:26:53

have that ability and it's just

1:26:55

incredible that you've been able to

1:26:57

turn it into words that are easy

1:26:59

to digest. Thank you. That anybody, I'm

1:27:01

serious, this book is heavy, but I

1:27:03

feel like my 10 year old daughter

1:27:05

could probably start to chew through this.

1:27:07

I hope so, I think so. And

1:27:09

I'm gonna teach her these things because my

1:27:12

10 year old daughter is a miniature

1:27:14

version of me. Oh yeah. And she,

1:27:16

if you think I'm doing great things.

1:27:18

Yeah. Just wait till you see what

1:27:20

Charlie does. And you feel the same

1:27:22

way about Max and Bella, right? Is

1:27:24

your daughter. So there's another thing, and

1:27:26

I think you actually, is there a chapter

1:27:28

on me on the 24-hour day? Yeah.

1:27:30

Was that in Maxout as well? A

1:27:32

little touch on. It's one of my

1:27:34

favorite things that you've ever talked about

1:27:36

because I want to dive into that

1:27:39

a little bit because it changed the

1:27:41

way that I view life. Me too.

1:27:44

How do we do life right now?

1:27:46

24-7, right? We've got 24 hours in

1:27:48

a day, seven days in a week,

1:27:50

usually the work days, what? If you're

1:27:53

working an average job, eight, nine hours

1:27:55

a day, guys that are, you know,

1:27:57

entrepreneurs are usually working 14, 15 hours

1:27:59

a day. have learned how to turn one day

1:28:01

into three days. That's right. Yeah. How did

1:28:04

you do that? By the way, I'm just

1:28:06

so proud of you. I'm just watching you,

1:28:08

man. You're just so good. You just, you're

1:28:10

gonna change the world, dude. I told my

1:28:12

wife that this morning, so having said that,

1:28:15

I'll help you a little bit here. So

1:28:17

the idea that there's 24 hours in the

1:28:19

day is stupid. And it's antiquated and dated.

1:28:21

So a 24-hour day was created when there

1:28:23

was created when there was no electricity. When

1:28:26

there was no internet, when there was no

1:28:28

nothing, yeah, most people still measure time the

1:28:30

same way people did 250 years ago. How

1:28:32

insane is that's wild, right? And so most

1:28:34

of you and things are walking around oblivious

1:28:37

to the fact that like, uh, we can

1:28:39

compress time frames now, information is faster, there's

1:28:41

actually cars and like electricity and lights and

1:28:43

you don't have to send stuff by horse

1:28:46

and there's this thing called email now, information

1:28:48

is faster, there's actually cars and like electricity

1:28:50

and lights and you don't have to send

1:28:52

stuff by horse and there's this thing called

1:28:54

email, you know, my buddy Jason and I

1:28:57

say, how are kayak or power lines? Power

1:28:59

lines, you go downtown, anywhere in California, and

1:29:01

there's just lines and wood poles everywhere. And

1:29:03

we're stuck in these old, old ways that

1:29:05

we're just stuck with and nobody really knows

1:29:08

why. I mean, maybe it's expensive to bury

1:29:10

them and change them, but as you move

1:29:12

into these newer communities, I guarantee you some

1:29:14

of the houses that you have. don't have

1:29:16

power lines right now. You bet they don't.

1:29:19

And by the way, that's super interesting. You

1:29:21

say that because we become so used to

1:29:23

seeing them that they become invisible. So if

1:29:25

you were asked somebody in Laguna Beach, she's

1:29:27

got this incredible ocean to look at, you

1:29:30

do realize there's power lines blocked in your

1:29:32

view. They would actually say, I don't see

1:29:34

them anymore. We become so oblivious to the

1:29:36

dumb things that we do in life that

1:29:38

we just unconsciously like zombies walk through them.

1:29:41

And one of them is the way we

1:29:43

manage time we manage time. So my way

1:29:45

we manage time. So my days, my days,

1:29:47

my days, my day, my first day, my

1:29:49

first day, is from six day, is from

1:29:52

six a from six a. to noon. That's

1:29:54

a day. You ever have a morning where

1:29:56

you're like, I got more done this morning

1:29:58

than I get all day or all week.

1:30:00

you can press time frames. So my first

1:30:03

day is 6 a.m. to noon. That's a

1:30:05

day. And in that day I could have

1:30:07

all fun, I could have faith, I could

1:30:09

have family, I could have business, but it's

1:30:11

a day. I measure the day in that

1:30:14

window. What's important about that is around noon

1:30:16

this light bulb, this clock goes off of

1:30:18

my head that goes, what did I just

1:30:20

get done? What did I do? What do

1:30:22

I need to be accountable for? What do

1:30:25

I need to redouble my efforts on? What

1:30:27

do I need to do more the second

1:30:29

day? The second day? Second day is noon

1:30:31

to 6 p.m. Some of those days, like

1:30:34

Sundays, it's just straight faith in family for

1:30:36

me. But in that day, I can do

1:30:38

contacts, meetings, working out, you name it, but

1:30:40

that's a day, and then the next day

1:30:42

is from 6 p.m. to midnight. These days,

1:30:45

now I got three days in a day.

1:30:47

I got 21 in a week. I got

1:30:49

44 in a month or more. You tell

1:30:51

me that you're going to compete against me

1:30:53

when I get 44 days. 44 days, by

1:30:56

the way. Let me do the math again

1:30:58

for you. 21 days in a week, right?

1:31:00

That's 84, by the way. 21 days in

1:31:02

a week, I get. And you get seven?

1:31:04

And we stacked that up over a year?

1:31:07

Three years, five years, ten years, I'm going

1:31:09

to smash you in fun, in happiness, in

1:31:11

success, in family, because I get more days

1:31:13

than you. And there's one other thing that

1:31:15

happens. Because you treat time more preciously, you've

1:31:18

been in time and manipulated it, other people

1:31:20

take you more seriously. Other people look at

1:31:22

you as moving faster, talking faster, more valuable.

1:31:24

What there is less of is more valuable.

1:31:26

What's precious is more valuable. That's why diamonds

1:31:29

are worth more than paper. So most people

1:31:31

treat their days like paper instead of diamonds.

1:31:33

But if you start having six-hour days, all

1:31:35

of a sudden time becomes precious. It becomes

1:31:37

valuable to you and everybody around you. Your

1:31:40

entire life will change. Sorry, my mouth was

1:31:42

bad. Your entire life will change when you

1:31:44

get 21 days a week. I promise you

1:31:46

it'll be a completely different existence. And by

1:31:48

the way, after like about six real months

1:31:51

of doing this, you're gonna tell me, man,

1:31:53

you know what, about noon every day? This

1:31:55

thing goes off in my head that goes,

1:31:57

what did I get done? What do I

1:31:59

need to do now? How much fun did

1:32:02

I have? Did I make sure I said

1:32:04

my prayers? Did I make enough money? And

1:32:06

it starts. celebrating time completely differently, and you'll

1:32:08

never go back to 24 hours. Ed, I

1:32:10

don't know if you realize what you've done,

1:32:13

but you've taken something that has been linear

1:32:15

for hundreds of years, which is the 24-hour

1:32:17

clock, and you made a three-dimensional. Yeah, I

1:32:19

know. You really did. Now you have these

1:32:22

blocks and these bubbles, and you have these

1:32:24

areas where you can get in, dive in,

1:32:26

do more. You know the movie Grandhog's Day?

1:32:28

Yeah. That movie stresses me out so, so

1:32:30

bad because it's a reflection of what happens

1:32:33

to... Humans. Middle-age men as they go to

1:32:35

start to work or anybody. You get stuck

1:32:37

in Groundhogs Day and you start doing the

1:32:39

same thing over and over and Groundhogs Day

1:32:41

is an exaggeration of it but I think

1:32:44

a lot of people do live Groundhogs Day

1:32:46

because they're doing the same thing over and

1:32:48

over and Groundhogs Day as an exaggeration of

1:32:50

it but I think a lot of people

1:32:52

do live Groundhogs Day because they're doing the

1:32:55

same thing, move them around. If you want

1:32:57

to go golf from 6 a.m. to 12

1:32:59

p.m., that's going to be what you did

1:33:01

in that day. And I do it. And

1:33:03

that's the most. Here's what's nuts. I just

1:33:06

had to move out of the storage unit.

1:33:08

This is going to date me, like how