The Enablement Edge
Episodes
Episodes of The Enablement Edge
Mark All
In the season finale of The Enablement Edge, hosts Steve and Amber chat with Stephanie Middaugh, Founder & CEO of Phoenix GTM Consulting, about where to succeed in enablement in 2025.Together, they tackle the industry's current challenges, incl
In this episode of The Enablement Edge, hosts Steve and Amber are joined by Sally Ladrach, Director of Enablement at SavATree, a full-service tree, shrub, and lawn care company with more than 100 locations across the US and Canada.The topic for
A Seat at the Table? A Voice at the Table? Or Build Your Own Table?In this very special episode of The Enablement Edge, join Steve & Heather as they host a live panel discussion from Seismic Shift 2024 with panelists Victoria Sanchez, Micah Jac
On this episode of The Enablement Edge, Steve and Amber are joined by Ashton Williams, Director of Slack Enablement at Salesforce. Ashton shares the success story of Slack AI and how her team led a momentous kickoff amidst strenuous circumstanc
In this episode of The Enablement Edge, Steve and Heather sit down with Jen Bullock, an expert in the field of enablement who has worked with industry giants like ADP, Motorola, TransUnion, and Forrester. The topic today is the art of crafting
Changing the Perception of Enablement with Kunal Pandya, VP Global Revenue Enablement with Corsearch
In today’s episode of The Enablement Edge, hosts Steve Watt and Heather Cole interview Kunal Pandya, VP of Global Revenue Enablement at Corsearch, and Founder & CEO of Sales Velocity Labs. Kunal is a seasoned expert in global revenue enablement
In this week’s episode of The Enablement Edge, hosts Amber Mellano and Steve Watt are joined by Seismic’s own Irina Soriano and Meganne Brezina. The conversation revolves around their must-read book, "Tomorrow’s Enablement for Today’s Leaders,"
In this episode, Steve Watt and Amber Mellano are joined by Nicole Ward, Senior Director of Revenue Enablement at OneSource Virtual (OSV), to learn why she joined the organization as their first enablement hire and how she and the team found so
In this episode of The Enablement Edge, Steve and Amber sit down with Jonathan Kvarfordt, Founder of GTM AI Academy, to explore the dynamic intersection of AI and enablement in the modern business landscape. Jonathan is an industry leader and a
In the debut episode of The Enablement Edge, hosts Steve and Heather chat with Nate Vogel, VP of Global Sales & Partner Enablement at Databricks, the world's first data intelligence platform powered by generative AI. Nate shares insights into
Traditional go-to-market motions are a thing of the past, and one key function will shape the future of revenue generation: Enablement.The Enablement Edge – powered by Seismic – is bringing you the secrets, strategies, and tactics for enablemen
We’ve spent 13 episodes uncovering key insights from experts in enablement, sales, marketing, customer success, revenue operations, and more. To celebrate the growth, learning, and invaluable wisdom we’ve heard along the way, we’re gathering th
Enablement is expanding beyond sales, especially as AI gains traction.But as AI integrates into the enablement landscape, how can you preserve and enhance your teams’ human strengths in customer interactions? We switched things up by inviting t
When was the last time you involved executive leadership in your sales process?If it’s something that feels daunting, nerve-wracking, or like too much work, this episode is for you. When leveraged correctly, you set your executive team up to co
What are the best and brightest minds in enablement talking about these days? In this special episode, we’re taking a pulse on the enablement industry and hearing directly from enablement professionals at Seismic’s annual Shift conference — inc
It's time to stop focusing on pipeline growth. Yes, you read that right. In this episode, Mark Kosoglow, CRO at Catalyst Software, shares his perspective about why you should be focusing on customer success instead of inbound pipeline. It's sha
There’s a lot of talk about how AI can be utilized for content creation and productivity, but how about leveraging it to train your organization?Juliana Stancampiano, CEO of Oxygen Experience, shares her perspective and proposes new ways to har
Sales enablement ensures your sales teams are well-prepared and efficient in their efforts.Sales evangelism taps into the power of customer advocacy and word-of-mouth marketing.Both are essential for a business's success by driving sales growth
What role does influencer marketing play at one of the biggest B2B software companies in the world? Find out as Ursula Ringham shares insights from her 10 years building an impactful program as Head of Global Influencer Marketing at SAP. In our
Traditional training methods for sales teams just aren’t cutting it anymore. Instead, top performing teams utilize technology to level up their sales techniques.Josh Bersin, a global industry analyst and the Founder and CEO of The Josh Bersin C
Want to become a boss at social selling? Our guest, David (D. Fish) Fisher, has a wealth of knowledge about building successful social selling programs — and he’s here to spill the secrets that the LinkedIn experts won’t.In this episode, Global
Driving revenue growth in today's ever-evolving global market is no small task, but equipping yourself with innovative enablement strategies can make a world of difference. Georgia Watson, Sales Enablement Leader, Australia, South East Asia, Ne
Learning how to help your customers tell a good ROI story is critical to success as a go-to-market organization these days.Sangram Vajre, Co-Founder and CEO of GTM Partners, joins the show to share how to overcome today’s common GTM challenges
Traditional sales tactics just don’t cut it these days.Samantha McKenna, Founder of #samsales Consulting, shares her experience finding success with a less traditional approach to sales. We’ll learn why cold calling is a thing of the past, how
Contrary to popular belief, enablement professionals can’t do it all. Dave Lichtman, Founder and CEO of Enablematch, shares the advice you haven’t heard yet on how to support your enablement team when “do more with less” is the new norm. We’ll
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