In this episode, I’m unpacking something that’s been on my mind for a while—how AI-driven advertising is changing the marketing game and why organic strategy is still the key to long-term results.

I’m breaking down the new AI-powered ad tools from platforms like Meta (Instagram & Facebook), how your phone data is actually being used, and what it means for small business owners trying to scale with ads. Spoiler: If your organic content is weak or nonexistent, AI can’t save your campaign!!

We dive into:- Why AI advertising isn’t the magic bullet it’s being marketed as- How your behavior on social platforms directly trains ad algorithms- Why organic content is still essential—even for paid traffic to convert- How I’ve helped clients connect the dots between visibility, data, and actual profit- What to do if you’re running ads but not seeing results

Whether you’re already running Facebook and Instagram ads or thinking about dipping your toes in, this episode gives you the insight you need to make sure your ad dollars are working with your strategy—not against it.

(Special shoutout to Derek from Bamboo Social (formerly Instagram Marketing Secrets) for teaching me the technicals behind AI-powered ads early in my career. Go give his podcast a listen if you want even more Instagram-specific education!)

DM me if you want to chat about growing your business organically (or combining organic + paid the smart way)!

Connect with me:- Instagram: @meraki_media_management- Facebook: https://www.facebook.com/GetSocialwithMeraki- TikTok: @meraki_media_management- Website: https://www.merakimediamanagement.com/

*Loved this episode?*Share it with someone stuck in the paid ads spiral. And if you’ve ever said, “I’m just not seeing results from Instagram,” this one’s for you! Let’s rethink the way you approach visibility—together!Learn more about your ad choices. Visit megaphone.fm/adchoices