Not all creators are creative…

This was a key takeaway from our conversation with Iris Coker, Director of Global Influencer Relations and Social Content Strategy at Kate Spade, and celebrity nail artist and content creator, Betina Goldstein (@betinagoldstein). 

On this episode of the Fast Traack, Iris and Betina discuss the importance that creativity and originality play in brand and creator partnerships — especially as the creator economy continues to evolve. 

During the conversation, Iris and Betina also share

• Their journey of breaking into the creator economy
• The biggest myths for both marketers and creators 
• How AI will start to play a major role in creators' jobs

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