Peter Reinhardt, CEO of Segment: 50% of Leads from Content Marketing at Segment

Peter Reinhardt, CEO of Segment: 50% of Leads from Content Marketing at Segment

Released Monday, 9th May 2016
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Peter Reinhardt, CEO of Segment: 50% of Leads from Content Marketing at Segment

Peter Reinhardt, CEO of Segment: 50% of Leads from Content Marketing at Segment

Peter Reinhardt, CEO of Segment: 50% of Leads from Content Marketing at Segment

Peter Reinhardt, CEO of Segment: 50% of Leads from Content Marketing at Segment

Monday, 9th May 2016
Good episode? Give it some love!
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Peter Reinhardt is CEO and co-founder of Segment. He studied Aerospace Engineering at MIT and fell into the world of customer data and analysis when he started the company with three college friends. Segment was part of Y Combinator in the summer of 2011, it raised a Series B from Thrive and Accel, and now has nearly 6,000 customers. Segment’s core product is a clean API for collecting customer data and a platform for partners to build on top of that data.

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