On this episode of 'The Ideas Project', Anupam is joined by Priyank Shah and Mangalam Maloo. Priyank is the Founder of Beardo & of Renee Cosmetics, one of India’s biggest men’s grooming products brands, and Mangalam is an accomplished assistant editor & anchor at CNBC-TV18. They join Anupam to talk about the current shift being seen towards D2C in the FMCG sector. Direct-to-Consumer has seen a big uptick recently, with notable traditional FMCG companies investing in or building D2C and online-first brands. Is this trend here to stay? Or was this only a fad born out of the pandemic? Tune in and find out.

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