20:00

So, if you're looking to make a

20:03

difference in your views based on thumbnail

20:05

title, have a secondary definition

20:07

of the video altogether. Just make

20:10

sure that that's accurate. Don't change title

20:12

to something that doesn't happen in the

20:14

video. People will feel click baited and they'll stop.

20:18

How do you get better because

20:20

like a thumbnail because and

20:22

also titles, right? I feel there is

20:24

almost an art right to master it.

20:26

Is it like watching other videos? It

20:29

is understanding the behavior and the psychology

20:31

of users. Like how

20:33

much science is happening when it comes

20:35

to title and thumbnail and how do

20:37

you, how can you get better in

20:39

that? We often do it,

20:41

the most successful way to do it is when we

20:43

come up with the concept that we think we're going

20:46

to film, I reach out to my sketch

20:48

artist. My son introduced me to her because he also has

20:50

a YouTube channel. His name is Hudson Meadow, by the way.

20:52

And he has them sketch out the

20:54

thumbnail. So we do the same. So

20:57

we say an idea. We say, you know,

20:59

daughter survives world's worst built bull. And

21:02

then she would give us a bunch of sketches

21:04

for thumbnails. Once we have those sketches, we

21:07

work on those until we like them. Then we take

21:09

that photo and then we send it to the, on

21:11

the day of the shoot, we take the photo, we send

21:14

it to the thumbnail designer the next day. So

21:17

it's good to kind of have an idea of what you're going

21:19

to do. It's interesting because I would say it's an 80-20 split.

21:22

I'd say 80% of the success of the

21:25

video is concept, meaning thumbnail and title. And

21:27

20% is execution, meaning did you make a

21:30

good video? But yet we spend 95%

21:32

of our time on the 20% of success. So

21:35

we spend most of our time thinking about

21:37

the execution and not enough time

21:39

spending on the thumbnail title. And that's pretty

21:41

consistent over most YouTubers. They just don't spend

21:43

as much time as they should on the

21:46

thing that matters most. Fascinating.

21:48

Yes. And then you can also share

21:50

something about the sketch process that would

21:52

be great to see the end of the scene. I

21:54

have a last question for you, John, today. And it is

21:56

that, what is like, is there anything very

21:58

exciting for you in the future?