To say that running the largest no-kill animal shelter in North Texas is a massive undertaking…well, that hardly does it justice.

My guest on the show today, Jim Hanophy, is the CEO of Operation Kindness, which has saved the lives of nearly 100,000 homeless animals since its founding in 1976.

It’s amazing how even a non-profit organization, in order to be successful, needs to consider the “customer experience” aspect of what it does.

It’s also incredible how much what they have to accomplish on a daily basis mirrors that of a for-profit corporation, from having efficient systems in place to marketing and hitting certain daily metrics of people coming through their doors. All of this keeps the wheels turning for this organization and it's incredible to learn about and see firsthand.

Jump in to see the full episode and hear about some of the amazing success stories they’ve had recently.

Ep61 of The Jason Croft Show