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1:23

Hey potty fan, welcome to another episode

1:26

of the Lazy CEO podcast. Today

1:28

we are joined by the dynamic

1:30

duo Amy and Johno Costano, the

1:32

powerhouse founders of Becero. Together we'll

1:34

deep dive into the world of fitness

1:37

entrepreneurship, wellness innovation, and how they've

1:39

built a brand that's redefining performance,

1:41

health and style. Amy and Jonah

1:43

have grown a Sarah James, one

1:45

of Australia's premier high-performance training facilities.

1:47

Plus, they've expanded their impact globally

1:49

with a Sarah drip, an app

1:51

that provides customized fitness programs and

1:53

wellness content to users worldwide. And

1:55

if that... didn't keep them busy

1:57

enough, they have launched their athleisure

1:59

brand in 2023. Wear a sero,

2:01

bringing functional fashion to fitness in

2:03

three years everywhere. All right, let's

2:05

get into it. Hey, John, welcome

2:07

to the podcast. Thank you. Thanks

2:09

for having us. So I'm Amy

2:11

Kastano. And I'm Johna Kastano. We

2:13

have a sero. fitness brand. So

2:15

a Sarah is a fitness space.

2:17

We are private and premium fitness

2:19

training, personal one-on-one, also have a

2:21

Sarah Club that is a membership-based.

2:23

Also we've got the app as

2:25

well, a Sarah drip, which is

2:27

an AI integrated wellness app, which

2:29

can be used across anywhere in

2:31

the world, if you're at a

2:33

hotel, wherever, it's super, super easy,

2:35

and we also have, where a

2:37

Sarah, which is our apparel line,

2:39

fitness apparel line. So it's literally

2:41

like a fitness movement that you're

2:43

starting. A one-stop shop shop. Exactly.

2:45

No, it's been awesome man. Yeah.

2:47

We're for Sarah, our business. It's

2:49

been four years now during COVID.

2:51

We made the business. Obviously it

2:53

was a massive risk for Amy

2:55

and I to collaborate like together

2:57

because obviously our partnership, you know,

2:59

she's my ex-wife and I think

3:01

a lot of people found that.

3:03

very interesting that we were going

3:05

to even do anything together. So

3:07

when we first started we were

3:09

together married when we did start

3:11

it was sort of like a

3:13

yeah risky thing because it was

3:15

locked down it was covert and

3:18

starting a fitness business that is

3:20

in person that's quite risky. Everything

3:22

was against you. Yeah it was

3:24

it was. We obviously open the

3:26

business and it is what it

3:28

is today. Has grown exponentially. Our

3:30

breakup obviously happened during that time

3:32

as well. Let's go on. Let's

3:34

just say some context about the

3:36

relationship as well. Yeah, for sure.

3:38

We started dating when I when

3:40

I was 17 and you ate.

3:42

I sleep on MySpace. Remember MySpace?

3:44

No, I'm like, I do. Do

3:46

you know what MySpace is? There

3:48

wasn't a thing. Oh my space.

3:50

I lied to her about my

3:52

age. Amy was in uni and

3:54

I was just finishing you 12.

3:56

Yeah, so when I was over.

3:58

My MySpace had a slideshow that

4:00

had music. Yeah, so I did

4:02

mine. I can't remember what song

4:04

probably like. Well, intro was in

4:06

Spanish, because I thought that'd be

4:08

so cool. Like, like, you know.

4:10

Yeah, so then we met and

4:12

then we. been together ever seen.

4:14

Yeah, we kind of just, like

4:16

I guess that our initial thought

4:18

back in those days, you know,

4:20

like you were going to be

4:22

an accountant. I was playing professional

4:24

soccer and that was like our

4:26

goal. That's what I wanted to

4:28

achieve in life. Then I did

4:30

a lot of traveling with that,

4:32

which obviously created a lot of

4:34

instability of our relationship on and

4:36

off. We kind of, yeah, we

4:38

worked out, we dealt with that.

4:40

Yeah, and then I stopped playing

4:42

football. My dad, there's only four

4:44

types of careers that you can

4:46

go into. Lawyer, doctor, accounting, and

4:48

police. Oh, really, please. Yes. So,

4:50

John, you actually did an accounting

4:52

diploma. Surprisingly. No one knows that

4:54

about me. I'll do the most

4:56

dodgy. No, I'll be a dodgy

4:58

accountant. So I'll probably be busy.

5:01

Yeah. And then you went to

5:03

do the police. Yeah. Academy, yeah,

5:05

the Academy. And you got to

5:07

the final round and you found

5:09

PT. You were like, I'm going

5:11

to go down the path of

5:13

PT, not because you had to

5:15

swim. Yeah, I see. I know

5:17

much of a swim, I think.

5:19

I can't, can barely swim, I'm

5:21

like level silver or something. I

5:23

could save your life if you

5:25

need it, yeah. So then after

5:27

that, then I continued, I started

5:29

personal training, got super busy, and

5:31

then. But also you just your

5:33

work ethic is like if I'm

5:35

going to do something I'm going

5:37

to really go for it. And

5:39

I think that's instil from obviously

5:41

you know my parents migrated here

5:43

in 98. dad works super hard

5:45

two or three jobs to bring

5:47

us here you know obviously a

5:49

lot of people have similar stories

5:51

to me that's what created the

5:53

hard work yeah and then with

5:55

PT like PT like PT is

5:57

it's a business right you need

5:59

to sell to people you need

6:01

to train people and that's in

6:03

the more people we train them

6:05

all money you're gonna make you

6:07

obviously got your first job yeah

6:09

virgin active and he just Asia

6:11

Pacific excelled like the top of

6:13

the top doing the most sessions

6:15

that like almost Guinness Guinness there

6:17

for like 10 years I'll train

6:19

the whole population of Fiji or

6:21

something. Wow. Something ridiculous. Right, I

6:23

was all in the case amount

6:25

of sessions. Yeah. Or you were

6:27

doing accounting at that time? I

6:29

was doing accounting at that time,

6:31

yes. I was in a accounting

6:33

firm. And did you love it?

6:35

No. No. I would come home

6:37

every day and cry. Yeah. I

6:39

would start it like, I would

6:42

cry. It was like 8am. Yeah

6:44

she was. I think it's back

6:46

in those days when like, I

6:48

think. I'm so glad that I

6:50

had like bitchy managers. Yeah of

6:52

course. It makes you, yeah, it

6:54

makes you, yeah, exactly. Yeah exactly.

6:56

So after that. Well social media

6:58

came around and then I was

7:00

doing makeup on social media just

7:02

sharing. because I love makeup. I

7:04

ended up doing one of my

7:06

friend's makeup and then her friend

7:08

asked and then someone else's cousin

7:10

asked and then the public was

7:12

asking and then I was a

7:14

makeup artist out of nowhere doing

7:16

makeup on the weekend and working

7:18

in finance during the week. So

7:20

I was working seven days and

7:22

that was like very busy time

7:24

for me and I think that

7:26

as well like pushed me to

7:28

be like okay I need to

7:30

choose something here. I need to

7:32

either choose this you know career.

7:34

of what I studied for, went

7:36

to six years at unifoor or

7:38

go down the path. something that

7:40

I really enjoy. That's amazing though

7:42

that you have that because me

7:44

being in those shoes back then

7:46

hating accounting I was like oh

7:48

I have no other skill like

7:50

if I had another skill I'd

7:52

be like oh my god I

7:54

do that but I also didn't

7:56

have a skill like I don't

7:58

qualify skill I'm qualified yeah it

8:00

was just self-made yeah social media

8:02

would be like Yeah, exactly. So

8:04

yeah, I ended up quitting my

8:06

job, my nine to five and

8:08

doing clients on the weekend, and

8:10

then that started to become like

8:12

my full-time thing because I'd get

8:14

booked for things during the week

8:16

as well. And then you were

8:18

doing that counting for my personal

8:20

training business. Yes, I was doing

8:22

the accounting for his personal training

8:25

business and the social media. develop

8:27

together and then when we saw

8:29

the space together we just fell

8:31

in love with it and the

8:33

the the the Kensington yeah the

8:35

Kensington location that we're right now

8:37

yeah to be it's a big

8:39

space but you always kind of

8:41

knew that you were going to

8:43

start your own it was never

8:45

a feeling no it was always

8:47

like you know those words where

8:49

you're like oh would be nice

8:51

to own a gym or would

8:53

be nice to have your own

8:55

space but it was never in

8:57

the cards or planned yeah yeah

8:59

it's quite rare that what you

9:01

guys have We still are, but...

9:03

We're still, we're technically, we are.

9:05

Where's your ring? When did the

9:07

split happen? It's obviously very amicable

9:09

now. What are some of the

9:11

biggest challenges being not together and

9:13

still growing this business together? I

9:15

guess firstly, you know, when we

9:17

did, when we first broke up,

9:19

it was tough because we obviously

9:21

worked in the same environment and

9:23

we didn't want the team to

9:25

know. No, we didn't want them

9:27

to know at all. We kept

9:29

it very on the low, but...

9:31

It's like people secretly dating, but

9:33

you're secretly praying up. Yeah, so

9:35

we didn't want them to know

9:37

because we had about eight to

9:39

ten. and people relying on us

9:41

for their income and being a

9:43

part of a brand that they

9:45

really believed in. So we were

9:47

like, look, we had a discussion

9:49

between ourselves and we were like,

9:51

we want to continue the business,

9:53

we want to continue building this

9:55

together. Why would we get rid

9:57

of our staff and why would

9:59

we want to have that? like

10:01

as a risk that they're going

10:03

to leave because they feel some

10:06

sort of inkling that we're not

10:08

going to continue with the business

10:10

or continue on with all of

10:12

it. So that's why we kept

10:14

it quite hush-hush, but I also

10:16

think they had inklings like I

10:18

think they sort of knew because

10:20

I think when we sat a

10:22

few of them down and said

10:24

look. we're not together. However, we

10:26

wanted to make sure that it

10:28

was very positive. They were like,

10:30

oh, we already knew and we're

10:32

like, oh, okay, cool. Yeah, I

10:34

think another challenge would have been,

10:36

you know, a lot of people

10:38

obviously externally, like, a lot of

10:40

people obviously externally, like, a lot

10:42

of my friends were like, hey,

10:44

like, you're the personal trainer, you're

10:46

the one working, that people think

10:48

you're working solely on the business,

10:50

so often that... People actually, that's

10:52

the way they do things, but

10:54

you know, we shared such 15

10:56

years together. We shared so many

10:58

up and down, you know, Amy

11:00

was there when... you know I

11:02

was working in retail and you

11:04

know working math whatever and then

11:06

why would I do that to

11:08

someone that I absolutely love and

11:10

I continue to love Amy as

11:12

you know my best friend she

11:14

calls my brother and sister which

11:16

I thought I'm weird but it

11:18

is but it's but it is

11:20

but it is but it is

11:22

but it is but it is

11:24

but it is but it is

11:26

but it is but it is

11:28

but it is but it is

11:30

um you know but yeah I'd

11:32

say that was a message challenge

11:34

is people with Amy and I

11:36

think the best thing that I've

11:38

ever done It's a business, wouldn't

11:40

be, it wouldn't be anyway, yeah.

11:42

I can second that, like, I

11:44

had a lot of people being

11:46

like, take him for everything that

11:49

he is, and you know, you

11:51

can sue him, and you can

11:53

do this, and you can do

11:55

that, and I'm just like, why?

11:57

Why would I want to do

11:59

that to someone? Because actually can

12:01

you imagine like the fact that

12:03

you can actually be still having

12:05

this great relationship with this person

12:07

that you loved in that way

12:09

once upon a time and not

12:11

go through all that like trauma

12:13

and you have your business baby

12:15

together why make the business baby

12:17

go through exactly you know that

12:19

yeah that's amazing and to recognize

12:21

like yes I get excited with

12:23

my partner for 15 years too.

12:25

But like, I don't know. You

12:27

understand that like the amount of

12:29

support that they've been there for

12:31

you when you're getting started as

12:33

well, that person that backed you

12:35

when you're like, this is a

12:37

dumb idea, what are doing. Yeah,

12:39

exactly. When you did sign your

12:41

lease, was that before COVID? No,

12:43

it was true. It was during,

12:45

oh wow, during the lockdown. And

12:47

then, yeah, we, you had some

12:49

relief or? So we, so it

12:51

was just kind of like, so

12:53

because I was like, we were

12:55

speaking about like, it was a

12:57

building that eventually will go, we

12:59

obviously, you know, we're at a

13:01

good rate. So this, this magically

13:03

happened for us. And I think

13:06

without that, you know, that capability,

13:08

we, we took that risk. it's

13:10

kind of saying that we wanted

13:12

to focus on so yeah. And

13:14

originally the space was just so

13:16

that Johno could be training for

13:18

my own out of the cold

13:20

because he was training people in

13:22

the domain in a park, rain

13:24

hail or shine and it was

13:26

just like just have a roof

13:28

over your head. I've done group

13:30

fitness in the domain. Yeah, it's

13:32

not cool. Yeah, exactly. So we

13:34

originally did that we started off

13:36

with one trainer that worked alongside

13:38

Johno. and then now we've got

13:40

about 23. 23. 23. Yeah, 23.

13:42

Yeah, 23. Yeah, 23. Yeah. Okay,

13:44

so what were the biggest challenges

13:46

in those earlier days when you

13:48

first started? Well, I think obviously,

13:50

what was happening because our gym

13:52

will training outside as well. out

13:54

of the gym, out of the

13:57

premises, we even signed on as

13:59

a business. So people, because we

14:01

were doing personal training, people thought

14:03

we're running group classes outside, so

14:05

then we'll get police coming every

14:07

single day. So first lockdown, we

14:09

started the business, second lockdown. they

14:11

told us to get out of

14:13

the business, they told us to

14:15

get out of the studio, we

14:17

couldn't enter at all. So all

14:19

we could do is have our

14:21

staff go in and get equipment

14:23

every single day, every morning, bring

14:25

it around to our car park

14:27

and we could train people there.

14:29

Oh my God, so it's like

14:31

storage for the car park. Basically.

14:33

So that was a massive challenge.

14:35

Because trying to sell like the

14:37

same amount of like PT rate.

14:39

for saying that you've got amazing

14:41

equipment, aircon versus outside which you're

14:43

training. It's like that was a

14:45

message challenge. You'd be like, you

14:47

know what, like this is all

14:50

about a community, you're supporting us

14:52

and you know, we're obviously, you

14:54

know, grinding out here and we're

14:56

lucky we've got amazing clients and

14:58

amazing community that they didn't, obviously

15:00

no one kind of dropped off.

15:02

And what was great is obviously

15:04

from other gyms. Yes, so on

15:06

the flip side of that because

15:08

people couldn't do group training group

15:10

training. was allowed as long as

15:12

it was 1.5 meters apart. So

15:14

we had about eight trainers training.

15:16

across the car park separated with

15:18

their client we had all this

15:20

and the police would come like

15:22

John I mentioned every single day

15:24

to check that we weren't you

15:26

know in the session meeting member

15:28

people just write like comments being

15:30

like you guys are killing like

15:32

yeah just like all they're getting

15:34

threats remember yeah that's hard because

15:36

you're like oh and we're just

15:38

trying to survive you know yeah

15:41

it's like when you're questioning the

15:43

viability of your own business and

15:45

getting back thrown at you just

15:47

you don't need that extra like

15:49

doubt on the security things thrown

15:51

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16:02

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Atari. TV. And so what do

16:51

you think it was that made

16:53

your business successful? Like I think

16:55

a lot of people do do

16:57

group training, a lot of people

16:59

do PT, a lot of people

17:01

try and start their own studio,

17:03

but you've kind of built it

17:05

into a full-blown business brand. What

17:08

are the key factors of your

17:10

success? Me personally, I'd say the

17:12

key factor of the success of

17:14

the business has been the people

17:16

that come to a Sarah like

17:18

we kind of target the prestige

17:20

people in Sydney and you know

17:22

when people really inspire brand positioning

17:24

like we've got celebrities, we've got

17:26

celebrities, we've got models, we've got

17:28

people, high CEOs, a lot of

17:30

the people that are coming into

17:32

a venue of people that once

17:34

again you don't only see on

17:36

TV, you probably have never ever

17:38

seen them and we're all together

17:40

in this one space that we're

17:42

all like a family and... I

17:45

think people outside that watch through

17:47

social media, they're like, oh my

17:49

God, I'd love to train it

17:51

because... A, B, C, D are

17:53

training out of there. Or Johno

17:55

has trained X, Y, Z. And

17:57

that's kind of led me person.

17:59

That's what I feel like a

18:01

lot of it has been driven

18:03

by that, but also the values

18:05

that we've installed into our staff.

18:07

I've worked across all gyms. I've

18:09

worked on fitness first, I've worked

18:11

on work division active anytime fitness

18:13

and what we've kind of created

18:15

with our gym, saying that I

18:17

felt like a lot of gyms

18:20

weren't doing. one of the key

18:22

things to our success would definitely

18:24

be like the growth and the

18:26

value that we add. I think

18:28

when you see something growing and

18:30

you see something, you know, doing

18:32

well and all of these people

18:34

that are attracted to, I guess,

18:36

a Sarah, the brand, the people

18:38

that come to us, if you're

18:40

like, I wanna be like them,

18:42

like I wanna train in this

18:44

space, I wanna be surrounded by

18:46

this network, I think that draws

18:48

a lot of other people to

18:50

the brand as well, like I

18:52

wanna be a part of... like

18:54

that winning team. Exactly. When you

18:57

see like, obviously we've got one

18:59

space, we started with one space,

19:01

we've got now a second space,

19:03

we've got an app, we've got

19:05

apparel, like I think seeing the

19:07

growth of that definitely is like

19:09

a bird looking at a shiny

19:11

thing, like I want to be

19:13

a part of that too. I

19:15

want a piece of that. It's

19:17

like a self-ful feeling prophecy. It's

19:19

like a obviously the vicious cycle,

19:21

like a good. Upward cycle. Yeah,

19:23

exactly. Yeah, yeah. And I love

19:25

that. I love that you're like,

19:27

because, you know, I think the

19:29

lesson there is like, someone wants

19:31

to start their own business and

19:34

something. You know, there's only so

19:36

much you can Google or like

19:38

learn from doing a course. Like

19:40

you've actually just gone, you've gone

19:42

to all of these different gyms

19:44

and you're picking up. hands-on what

19:46

you want what you don't want.

19:48

Exactly. I agree. Even to this

19:50

day, like we've only had basically

19:52

one staff member leave our business

19:54

within obviously the whole time and

19:56

I think that says a lot

19:58

of how we operate the business.

20:00

We've had two staff members leave

20:02

for greener like what they thought

20:04

was maybe greener grass, but they

20:06

come back. They come back. They

20:09

love it. And then also

20:11

they're just actually when they come

20:13

back there's so much. Oh, they're

20:15

so grateful. They love everything. Yeah,

20:17

and they see it in a

20:19

new light. Yeah, and you see

20:21

that like inspiration. Yeah, exactly. So

20:23

how did the ball get rolling

20:25

with getting the celebrity clients? Because

20:28

I think the biggest one that

20:30

everyone talks about is Rebel Wilson. Yeah,

20:32

Rebel, yeah for sure. For me, back in

20:34

obviously Instagram days, like when it was first

20:36

starting off, I was looking at the Daily

20:38

Telegraph, Daily Mail, I just kind of just

20:40

went on there to see who people were

20:43

talking about. Then I'll jump on Instagram,

20:45

I've gone their profile and then I'll

20:47

be like, I would introduce myself, hey,

20:49

my name, Johnny, Johnny, Johnny, Johnny, and

20:51

Johnny. Yeah. Wow! The Veronica's, I remember

20:53

was through Hugh Sheridan, but Hugh Sheridan

20:55

and I deemed, and then there was

20:57

a connection. Yeah, I just kind of

20:59

said, I, hey, look, that I introduced

21:01

myself, I was working at fitness first,

21:03

Branger, which was a nice, obviously nice

21:05

place. I would offer him a free

21:08

membership at fitness first and that was,

21:10

was she going to a public? Yeah, so

21:12

I was training her out of Soma, which is

21:14

another gym that I kind of worked at, but

21:16

I just kind of. went to head off

21:18

first of fitness first and I said hey

21:20

this is what I'm planning to do but

21:22

this is also going to help your business

21:24

because these celebs are going to market your

21:27

business and then so then I'll give those

21:29

people free membership and then I'll give them

21:31

free training out of my own time. Amazing.

21:33

John had always found a way. And then

21:35

I just kept building the bigger network. And

21:37

how do you get the momentum from that? I

21:39

guess we saw and say for example at that

21:41

caliber I would never be like force saying that.

21:44

I want it to happen because I feel like

21:46

when you expect something, it's never going to happen.

21:48

I feel like if you do a good enough

21:50

job and they believe in what you're putting out

21:52

there, they generally would do it for you. So

21:54

if your mission is to, I'm only targeting this

21:56

person because I want them to do X, Y,

21:59

they're not going to. to do it in

22:01

a positive light. No, because they can

22:03

feel that like the desperation from you

22:05

or like take selfies. Yeah, like we

22:08

don't do that at a stereo at

22:10

all. Like you know, we believe that

22:12

you come into our business, you will

22:15

love. the experience, definitely confident in that.

22:17

So whatever they share on that, we

22:19

love it to be genuine and authentic,

22:22

not forced. So obviously social media has

22:24

played a huge role. How do you

22:26

guys leverage off social media and build

22:28

that community? I would say content is

22:31

definitely like our first and foremost thing

22:33

and making sure that we always had

22:35

that content. Like at the beginning, I

22:38

would just go around and like shoot

22:40

every single client. And I think as

22:42

well. looking busy and this is what

22:45

I've obviously learned from Johno is that

22:47

instead of having a free space or

22:49

time throughout the day he'd prefer to

22:52

fill it with a comp session just

22:54

to look like he's busy so for

22:56

us it was true so it was

22:58

a comp session like a complimentary so

23:01

like a free session you know just

23:03

like get them into the gym yeah

23:05

and we would take content and obviously

23:08

confirm that they were okay with it,

23:10

but we would take content and make

23:12

sure that we were looking busy because

23:15

as well, like I said, people are

23:17

attracted to the place that is busy.

23:19

But I feel like one problem that

23:22

we did have with obviously creating content

23:24

was at the very start of our

23:26

business was we were the only people

23:29

that were posting were models. Exactly. So

23:31

now our business, I remember, went out.

23:33

once and there was a guy that's

23:35

like, oh, you're the guy that owns

23:38

that bottle gym. Yeah, the influencer gym.

23:40

The influencer gym. And I was like,

23:42

and then I went to Amy. I'm

23:45

like, hey, I was like, we really

23:47

need to figure out a new strategy

23:49

because right now because what happens is

23:52

like 60 year olds are not comfortable

23:54

to post or, you know, a lot

23:56

of people weren't comfortable to or don't

23:59

use social media. The people that use

24:01

social media are influencers media influences. influence

24:03

a gym but that's not the case

24:05

we have every day real people corporates

24:08

moms elderly like so many different facets

24:10

of people in our gym that yeah

24:12

it just wasn't true so we had

24:15

to change our strategy become that we

24:17

asked them. Do you mind doing like

24:19

a little testimonial? We had someone on

24:22

the mic and yeah we sort of

24:24

just like started filtering through that sort

24:26

of content as well. That's so great.

24:29

I think like sometimes knowing that data

24:31

I remember like one of the first

24:33

podcast we had my muscle chef and

24:36

he was saying how like he thought

24:38

that the business was just going mainly

24:40

for like Jim guys and then he

24:42

just actually put out like spend a

24:45

bit of money on like real surveys

24:47

and he realized people wanted it for

24:49

comedians and then when he realized that

24:52

that broadened his market that hockey sticks

24:54

his business you know like it's not

24:56

at actually sometimes just like asking someone

24:59

being like you know because you're so

25:01

in your own echo chamber about what

25:03

you think your business is and what

25:06

your customer is so like finding that

25:08

from like externally. Yeah, well it's true,

25:10

like they're going into like all 20

25:13

like basically 7-Eleven's now making pies, pizzas

25:15

and all this type of stuff. Yeah,

25:17

good. So you know, I actually work

25:19

for my muscle chefs. So I'd like

25:22

to be the ambassador. So just talk

25:24

about as much as we want. What

25:26

advice do you give to other people

25:29

like fitness professionals or people who might

25:31

have a service like a hairdress or

25:33

like a nail artist like what advice

25:36

do you give to you give? professional

25:38

what I'll give them advice would be

25:40

try to mirror someone that you really

25:43

inspire to be someone that's doing really

25:45

really well pick up what they're good

25:47

at the way they communicate to their

25:49

audience their way they do things how

25:52

often they posting and try to mirror

25:54

that into your own kind of the

25:56

way that you do the do things

25:59

I think for me personally I remember,

26:01

and this is my own experience because

26:03

I was obviously like growing up for

26:06

the times of, you know, Commander Steve

26:08

and Michelle Bridges and all that. So

26:10

I kind of, like obviously wanted to

26:13

be at that caliber and I married

26:15

what they do and, you know, and

26:17

obviously they were so well spoken about

26:20

and their brand is, you know, amazing

26:22

and I kind of applied that to

26:24

myself and like we said, working with

26:26

those celebrity clients. So I definitely, that

26:29

would be my advice for any professional

26:31

that wants to. be more than just

26:33

a PT because there's a billion of

26:36

us. But then how do you go

26:38

from being a PT to a mental

26:40

to running a business? Like what is

26:43

it? It steps like that. In the

26:45

service industry I think perfect your service

26:47

and be obsessed with getting better and

26:50

learning things and giving back to your

26:52

service because your service is your I

26:54

guess your CV because that's the experience

26:56

that the person is going to. get

26:59

with you, right? So if you are

27:01

in the service industry, PT for example,

27:03

because that's what we're in, we want

27:06

people to walk away and tell every

27:08

single person why they come to us

27:10

there and why they train with us.

27:13

We've done that, you know, we get

27:15

so many, I guess, inquiries from people,

27:17

friends of friends. We have families that

27:20

train with us, mom, dad, sister, brother.

27:22

cousins. Everyone comes in because of word

27:24

of mouth is so important. That's actually

27:27

so well said, you know, because I

27:29

think like, there was a guy that

27:31

told me once, what someone says about

27:33

you when you're not in the room,

27:36

that's what your brain is about. And

27:38

I think I remember him telling me

27:40

that and I was like, you know

27:43

what, like you're so right because what

27:45

they're telling you, the people out there,

27:47

that's what you actually are. Thank God

27:50

everyone's been saying good things. So busy

27:52

with their businesses, you're going to prioritize

27:54

one or the other and if they're

27:57

anything like me fitness is the one

27:59

that gets deprioritized. But not in 2025!

28:01

No! Because I've actually had the meeting

28:03

with the nutritionist, I started eating better,

28:06

and then I also went to do

28:08

an executive health check. I don't know

28:10

if you guys watch The Simpsons. There's

28:13

this episode of a promo Simpsons like

28:15

running on the treadmill. It's the ex

28:17

file episode. It's Mulder and Scully. David

28:20

Ocovny is asking Jillianism like. Oh look,

28:22

what have we been testing here? And

28:24

then she's like, I don't know, I

28:27

just wanted to see him exercise. And

28:29

so he's there with all the test

28:31

tubes, like all the pads on. So

28:34

I did that. Had all the pads

28:36

on, heartbreak monitor, and I got my

28:38

health check, and then basically it was

28:40

quite mind blowing. the things that they

28:43

were telling me. What are some of

28:45

the common myths in health and fitness

28:47

that you guys wish you could just

28:50

debunk? What do you reckon? I guess

28:52

you know, there's how many diets is

28:54

there? Yeah, so many fad diets that

28:57

come up, you see them come and

28:59

go. I did keto for so long.

29:01

Is it keto bullshit? We both did.

29:04

No, I think it works, but it's

29:06

not sustainable. Like I put so much

29:08

weight on after I came off. of

29:10

fat. So like you'd have like shots

29:13

of like olive oil, eat a whole

29:15

avocado. Your face is like cheese, cheese,

29:17

a lot of cheese, yeah. So you

29:20

would eat a lot of fat, protein,

29:22

zero carbs. Because that would convert it

29:24

to ketones, it could come to eat.

29:27

Exactly, exactly. It works while you're on

29:29

it, but when you're off it. Oh,

29:31

you put that, you put it all

29:34

on. Yeah. And there's the kind of

29:36

all that's all meat. Yeah, carnival diet.

29:38

There's so many, but once again, hey,

29:41

like, what works for you might not

29:43

work for someone else. So my diet

29:45

is called Fridays. The Friday diet. On

29:47

Fridays, I try and only eat fried

29:50

food on Fridays. Okay, which helps. How's

29:52

good. Oh, good. Well, I think it

29:54

has help. Yeah. Sometimes I don't even

29:57

have access to fight food on. So

29:59

I'm not going to go get it.

30:01

So then at least on the other

30:04

day is my save before a Friday.

30:06

I love that. I'm the same. Like

30:08

I sort of eat what I feel

30:11

and what I feel makes me feel

30:13

good. So if I feel like I'm

30:15

going to have a salad or a

30:18

rice bowl or something like that, that's

30:20

going to make me feel good in

30:22

the moment during the week. But on

30:24

the weekends, if I feel like pizza,

30:27

pasta, if I feel like pasta, if

30:29

I feel like a drink, do it.

30:31

So mine's the feel-it-diet. If you feel

30:34

like it, then do it. Yeah. And

30:36

mine's a balance. Yeah, you're balanced. It's

30:38

balanced. Yeah, whatever I'm feeling. I'm more

30:41

about, kind of, for me, because if

30:43

you can work it off the next

30:45

day, then great. Like I try to

30:48

avoid not, you know, drinking the beer

30:50

too. You know, I prefer to have

30:52

a good time, my maids, clients. and

30:54

make that my priority. So it's more

30:57

sustainable. Correct. Exactly. It becomes a lifestyle

30:59

right? That's life as well. Like you're

31:01

gonna have events, you're gonna have parties,

31:04

you're gonna have people invite you out

31:06

to dinner, what are you gonna do?

31:08

You sit there and be like sorry

31:11

I'm keto. And I used to be

31:13

that person. I used to be that

31:15

person. I used to be like let

31:18

us and meat that came. I remember,

31:20

oh my God, I was with a

31:22

friend and we were in, I think

31:25

I was in Thailand and we were

31:27

somewhere like... pretty cheap. And then she's

31:29

like, I don't eat meat, I don't

31:31

eat meat, I don't eat meat, and

31:34

from her salad they came her. It

31:36

was a wedge of wine and some

31:38

peanuts and some salt and pepper on

31:41

little strips. And I'm sure, enjoy. This

31:43

is all this left. And then just

31:45

like maybe some coriander. Anyway, yum. Five,

31:48

half an hour. And I just wanted

31:50

to optimize a half an hour. What

31:52

should I do? For me personally, I'd

31:55

say, you'd get off your desk and

31:57

go for a walk. Do you think,

31:59

do you think I've walking treadmill? I

32:01

think that's great. For me personally, I'm

32:04

a big fan of getting outdoors and

32:06

I love the water. So for me,

32:08

not only am I burning calories, but

32:11

mentally I'm distressing and I'm getting away

32:13

from all my problems in my head.

32:15

Yeah, great. Because I feel like when

32:18

you're in the office. there's a lot

32:20

that goes in and you need to

32:22

leave that environment in order to refocus.

32:25

Yeah, yeah, yeah, so for me, actually

32:27

the health assessment said that in winter

32:29

my vitamin D is too low so

32:32

either go outside or take your pills.

32:34

Yeah, all right, sit near a window.

32:36

Yeah, yeah, yeah. For me if I

32:38

had half an hour, which sometimes I

32:41

do, like I train Monday to Friday

32:43

and 815 to 9, it does not

32:45

go past 9, even if I go

32:48

over. the time period, like if I've

32:50

only done 45 minutes or half an

32:52

hour, I'm done by nine. Like that's

32:55

my limit. In that time frame, I

32:57

would focus on weights. I think it's

32:59

so important as we get older to

33:02

maintain that muscle mass because you lose

33:04

it as you get older and a

33:06

lot of that contributes to like memory

33:08

loss and bone density and all of

33:11

those sort of things. So I think

33:13

it's important to maintain that muscle mass

33:15

if you can. And now, it's time

33:18

for final advice. What's the best piece

33:20

of advice you've received? For me, it

33:22

would probably be, you miss 100% of

33:25

the shots you don't take. If you

33:27

don't take your opportunities, you're never actually

33:29

going to land one. just add another

33:32

one I think that really was big

33:34

to me I've learned from your failures

33:36

you know for me personally I've failed

33:39

as a like as a football like

33:41

which was everything I trained for my

33:43

whole life everything and then I felt

33:45

from that which I could have just

33:48

been you know I'm just gonna give

33:50

up and try new ideas and then

33:52

personal training came around and then that

33:55

was a new idea for me and

33:57

you know the rest of the history.

33:59

My piece of advice would be just

34:02

start get it started if it's an

34:04

idea inside of you. and it's not

34:06

executed or started, it's always just going

34:09

to be an idea that lives inside

34:11

you that no one's ever going to

34:13

know about. Yeah. Hello, I appreciate you.

34:16

I completely agree. Thank you so much.

34:18

It's been so great to chat. So

34:20

great to finally meet in person. Guys,

34:22

stick around because on Thursday, we're going

34:25

to drop out. Help my small business

34:27

section. Thank you guys. Thank you. Okay,

34:29

that's it from me for now. Thanks

34:32

for listening. And don't forget, you can

34:34

now watch the full podcast episodes on

34:36

my YouTube channel called, you guessed it,

34:39

lazy CEO channel. And if you're loving

34:41

the podcast, don't forget to follow. And

34:43

you can do me a huge favour

34:46

by leaving us a review. And if

34:48

you want more, you can join the

34:50

conversations on the podcast, Instagram, at the

34:52

Lazy CEO underscore podcast, all linked in

34:55

the show note. Catch you next Tuesday.

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