This week, Jen and Pete noodle on the notion of an ever-changing "who's it for", and the many different elements that go into thinking about your audience. (Hello, listeners!)

Specifically, in this episode Jen and Pete talk about:

• Why might the audience and/or intended purpose of a project change over time?
• How can being in an audience encourage a beginner's mindset, in addition to a growth mindset?
• How might you think about the psychographics of your audience, as opposed to demographics?

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Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).