When it comes to launching a new website it's easy to get caught up in the excitement of the potential your new online venture can inspire. But in order to give yourself a solid base framework to help you achieve that potential you have put the correct building blocks in place.You have to keep in mind your target audience. Your website isn't always about you. It's about your customers. If you're not thinking first and foremost about them, you're doing it wrong. You need to think of how you're going to define your platform in terms of your branding too. How are you going to present youreself to your audience? What platform are you going to use? Who's going to be your host?Find out why you don't want to find yourself in a situation where you're having to start from scratch like people who built their platform on something like Posterous.All these things and more are covered in this edition of the podcast.Mentioned in this episodeWunderlist 3WordPress 4Why it's so important to build your platform on your own domain that you controlSeth Godin's blogOrracle HostingWPLaunch