The Near Memo
The Near Memo
Episodes
Episodes of The Near Memo
Mark All
Send us a text00:00 GatherUp's AmpUp Webinar Overview05:56 Yelp Antitrust Case Insights13:32 Google Local Review's AI Overviews and Their Impact26:45 ChatGPT's Shopping Capabilities and Future DirectionsIn this episode, Greg and Mike discuss th
Send us a textWe discuss the latest developments in Google's antitrust trial and the introduction of new AI features in Google Business Profiles. They explore the implications of these changes for local SEO and user experience, as well as the p
Send us a textGreg Sterling, Mike Blumenthal, and Sammy Paget of BrightLocal discuss the evolving landscape of consumer reviews, focusing on how consumer behavior has changed over the years, the importance of businesses responding to reviews, a
From Stars to Skepticism: How Reviews Evolved & Why Trust Is Declining - Sammy Paget Interview Part1
Send us a text01:59 Evolution of Consumer Review Behavior05:03 Trust in Reviews: A Declining Trend08:14 The Impact of Fake Reviews and AI14:18 Alternative Review Platforms and Their Trustworthiness19:30 Key Findings from the 15-Year Review Stud
Send us a textIn this milestone 200th episode, the NearMemo crew unpacks Google’s mounting regulatory woes in Europe, including fresh scrutiny under the Digital Markets Act. Mike breaks down a storm of GBP bugs and business suspensions and pond
Surviving the New Google: Suspensions & Appeal Delays, AI Overviews, & the Future of Local Marketing
Send us a textGreg Sterling and Mike Blumenthal discuss the current state of Google suspensions, the impact of AI overviews on local search traffic, and the evolving landscape of digital marketing strategies. They emphasize the importance of bu
Send us a textIn this episode, Greg and Mike discuss the recent EU findings regarding Google's non-compliance with the Digital Markets Act (DMA), the implications of algorithm changes leading to increased suspensions and verifications, and the
Send us a textBuckle up for another Near Memo packed with search drama, AI experiments, and a high-speed Tesla takedown. Mike and Greg dive into Google’s ongoing Business Profile suspensions, unpack the latest AI-driven search changes, and spec
Send us a text00:00 Overview of Topics01:07 Increase in Business Suspensions - Resinstatements very slow06:27 Google's Search Query Insights - Is Google Cooking the Books?21:03 Google's AI Mode as the Future of SearchWe discuss the recent incre
Send us a text00:00 Introduction to Last Mile Retail06:04 Evolution of the Business Model11:35 Market Changes and Competition17:03 Understanding Good Local SEO23:03 Microsite Strategy and Implementation29:47 The Role of AI in Marketing Strategi
Send us a textThe Near Media team + several Google Product Experts and Brad Wetherall discuss various aspects of Google Business Profiles, including internal mobility at Google, the challenges of maintaining institutional knowledge, and the com
Send us a textGreg and Mike discuss various topics related to Google's recent changes and features, including issues with review counts on Google Business Profiles, the introduction of the Ask for Me automated calling feature, and the implicati
Send us a textIn this episode, Greg and Mike discuss the 20th anniversary of Google Maps, highlighting its evolution and new features. They delve into the newest Map Top Lists feature, the implications of recent messaging features for businesse
Send us a textIn this episode, Mike Blumenthal and Greg Sterling continue their discussion with Curtis Boyd, CEO of the Transparency Company, focusing on the pervasive issue of review fraud. They explore the current landscape of consumer trust
Send us a textIn this episode, Greg Sterling and Mike Blumenthal discuss the state of review fraud with Curtis Boyd, CEO of the Transparency Company. They explore the complexities of fake reviews, including the different types and metrics used
Send us a textIn this episode, Greg and Mike welcome Brad Wetherall, former Director of Operations for Google Business Profile and now CEO of Bitwise Consulting. They discuss the challenges of fake reviews, Google's approach to detecting and ma
Send us a textEver wonder how GBP twists the dial to approve an edit? Why they use video verification and what a trust score is? In Part 1 of this interview we learn the answers to those many questions and more. 00:15 Introduction to Brad Wethe
Send us a textGoogle Leaks & NavBoost: How Engagement & Brands Shape Local SEO Rankings in 2024: Mike unpacked revelations from Google's algorithm leaks and their likely importance for Local SEO. We dove into "NavBoost," a technique where Goog
Send us a textStephanie Verilhac of Siinda discusses the EU's Digital Markets Act (DMA) and its impact on search behavior. Siinda's research with Near Media showed Google's dominance persists despite compliance changes, with users favoring its
Send us a textAI and Maps: Current Limitations (many) and Future Prospects (good): We explore a recent piece by cartographer Kames Killick on how AI will be shaping the geospatial landscape & mapping, despite the mixed results today. Current to
Send us a textExtended GBP Business Names - Spam or Legitimate Descriptors?We explore Google's growing tolerance for extended taglines & descriptors in business names via the Google Business Center and its impact on local SEO strategies. Exampl
Send us a textGoogle Business Profile Suspension Woes (01:32–11:03)The discussion highlights rising frustrations with Google Business Profiles, focusing on increasing suspension rates and difficult reinstatement processes. Businesses face bottl
Exploring AI Overviews, SearchGPT & Google’s Evolution: Mark Traphagen on AIO Impact & Future of SEO
Send us a textAI Overview and Google Search Trends: In a discussion on AI search trends, Mark Traphagen from SEO Clarity shared insights on Google’s search generative experience (SGE) and its limited functionality in delivering localized resul
Send us a textGoogle's Antitrust Battle: Legal and Political Shifts: As Google’s antitrust trial unfolds, recent shifts in U.S. leadership may change the tech giant’s outlook. With Trump’s election win, the likelihood of drastic regulatory act
Send us a textAI in Local SEO: Challenges and Opportunities: We dive into how AI is reshaping local search. Key insights from Andrew Shotland’s analysis reveal that Google’s AI overviews appear inconsistently in local searches, mainly showing
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