When it comes to branding, whether for podcasting, businesses, or as content creators, the goal is to stand out, stop the scroll, and engage audiences worldwide. Recently, I had the pleasure of chatting with Liz Mosley, an Adobe Express Ambassador, design and brand expert for small business owners, about the essentials of impactful branding. In this podcast episode, Liz shared very practical advice on where to start and how to grow your brand effectively, plus how to design swag your podcast fans ACTUALLY want to wear!

Chapters:

• 00:00 Introduction to Branding for Podcasters
• 00:20 Meet Liz Mosley: Design and Brand Expert
• 01:57 Key Considerations for Effective Branding
• 05:14 The Importance of Consistency and Trust
• 07:56 DIY Branding vs. Professional Help
• 13:10 Launching Your Podcast: Practical Tips
• 16:02 Liz Mosley's Podcast Journey
• 20:22 Standing Out with Unique Branding
• 24:23 Poking Fun at Yourself
• 24:50 The Power of Sonic Branding
• 25:43 Elevating Your Podcast with Sound Design
• 26:21 Merchandising for Podcasters
• 27:29 Creative and Practical Merch Ideas
• 29:25 Sustainable and Thoughtful Merch
• 34:51 The Importance of High-Quality Swag

Resources mentioned in this episode:

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For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/s3-96-from-scroll-stopping-covers-to-cult-status-merch-branding-that-works-with-liz-mosley

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View Liz's Website: https://www.lizmosley.net/

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