🎙️ From Nail Tech School to Manufacturing: Lachelle Bender's Journey of Tenacity & Big Dreams

🎙️ From Nail Tech School to Manufacturing: Lachelle Bender's Journey of Tenacity & Big Dreams

Released Monday, 28th October 2024
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🎙️ From Nail Tech School to Manufacturing: Lachelle Bender's Journey of Tenacity & Big Dreams

🎙️ From Nail Tech School to Manufacturing: Lachelle Bender's Journey of Tenacity & Big Dreams

🎙️ From Nail Tech School to Manufacturing: Lachelle Bender's Journey of Tenacity & Big Dreams

🎙️ From Nail Tech School to Manufacturing: Lachelle Bender's Journey of Tenacity & Big Dreams

Monday, 28th October 2024
Good episode? Give it some love!
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Join Josh for an inspiring conversation with Lachelle Bender, a fearless entrepreneur who built Ohio's first nail-only beauty school and is now scaling her business into manufacturing! Lachelle shares her incredible journey, revealing the importance of trusting yourself, even when things get tough. Get ready to be motivated by her story of resilience, passion, and her unique approach to marketing.

Discover:

- Lachelle's secret weapon for cultivating self-trust: Making lots of mistakes!
- The power of staying true to your vision and embracing failure as a learning opportunity.
- How to connect with your target audience through authentic conversations, not just marketing campaigns.
- Why a strong network is key to business success, and how to build one that empowers you.
- Lachelle's powerful advice for aspiring entrepreneurs: Start strong and finish better.
- The exciting next chapter in Lachelle's business journey: Manufacturing her own professional nail care products!

Listen to the full episode!

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From The Podcast

The Power of the Podcast: Unlock Your Brand's Marketing Potential

Are you looking to leverage the power of podcasting to elevate your brand and connect with your audience? Welcome to The Power of the Podcast, brought to you by Pedal Stomper Productions where we understand the unique potential of branded podcasts.We delve into the essentials of creating effective branded podcasts that help you connect with people by going beyond the hard sell. You don't want to be one of those podcasts that sound like one giant sales pitch or offer bad information. Instead, we focus on helping you to deliver the right message and achieve your marketing goals without sounding like, well...marketing.Here’s what you can expect to learn:Building a Strong Foundation: We cover the basics of branded podcasting, including defining your brand's educational niche and developing consistent content pillars that will keep your audience coming back for more. We emphasize the importance of defining where you excel in educating your audience.Strategic Planning: Discover how to build out a strategy to make your branded podcast successful. We guide you through conducting a brand audit by looking at your podcast purpose, brand values, mission, and target audience.Audience Connection: Learn how to identify your ideal listener, who often aligns with your ideal customer, and understand their pain points and informational needs. We believe in addressing those needs and providing value to ensure your podcast resonates.Content that Converts: We explore how to develop content that aligns with your marketing goals and maps to your sales funnel. We discuss strategic calls to action that are more of a soft sell, like offering free resources or inviting listeners to your online community.Standing Out in a Crowded Space: We provide insights on how to differentiate your podcast by focusing on your unique value proposition and ensuring high-quality production. Learn the importance of engaging storytelling to connect with your audience.Building Know, Like, and Trust: Understand how podcasting is particularly effective at developing that crucial "know, like, and trust" factor with your audience. By offering consistent value and educating your listeners, you can build deeper connections than other ad formats.Leveraging Podcast News and Trends: Stay informed with our take on podcast news, particularly how advertising works with smaller podcasts and the effectiveness of branded podcasts as a marketing tool. We discuss how smaller, targeted podcasts often have a more engaged audience.Measuring Your Success: We touch upon the importance of understanding your podcast analytics and determining the return on investment for your branded podcast. Learn how to look at listener retention and website click-throughs.Community Building: Discover how to use your podcast to build a community around your brand, encouraging interaction and fostering a sense of belonging among your listeners.Whether you're just starting your podcast journey or looking to refine your existing branded podcast strategy, we offer valuable insights and practical advice drawn from our experience in podcast production. We believe that a well-executed branded podcast is a powerful marketing asset that can help you reach a targeted audience, build brand awareness, and establish yourself as a thought leader in your industry.Tune in to learn how to make your branded podcast a successful and effective marketing tool for your business!If you want to connect with us, sign up for our No-Pitch Podcast Consultation

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