The Internet, bloggers, 24-hour news channels -- we live in a world of immediacy. Yet landing a company profile or your client's latest product in a daily newspaper is still considered a coup. PR Newswire invites you to "Inside the Business Section" to hear from top business editors at some of the nation's largest newspapers. Learn how they select the stories they will cover, challenges they face in attracting readers and how PR professionals can win their favor.

Moderator:
Brett Simon, Media Relations Manager, PR Newswire

Panelists:
Lisa Vickery, Day Editor, National News Desk, Wall Street Journal
Polly Smith, Deputy Business Editor, Chicago Sun-Times
Steve Trousdale, Deputy Business Editor, San Jose Mercury News